Best Account Based Marketing Software
Best account based marketing software are Jabmo, 6sense, Demandbase ABM Platform, Predict, and CompassABM. This software offers tools to automate and reduce the lengthy procedure of determining prospects and dedicating the right resources to promote the most promising accounts.
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List of 20 Best Account Based Marketing Software
Category Champions | 2024
Starting Price
Essential
$ 12
User/Month
Free Trial
Product Description
"Pipedrive is a tool that can be utilized for account-based marketing (ABM) strategies. With Pipedrive, ABM can be achieved by creating a database of target accounts, organizing and prioritizing these accounts based on their potential value, and using this information to create personalized, targeted campaigns." Read More About Pipedrive
Pipedrive Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sales Forecasting
- Goal Setting
- Email Integration
- Deal Management
- Data Import/export
- Customizable Dashboards
- Api Access
- Third Party Integrations
- View all Features
Pipedrive Features and Usability-Based User Satisfaction Score
Software by Terminus Software, Inc
Starting Price
Available on Request
Free Trial
Product Description
One of the best account-based marketing tools, Terminus, enables B2B companies to engage with their target accounts through a variety of tailored campaigns. With the help of the platforms features for account-based marketing, you can interact with your target accounts at the ideal moment and... Read More About Terminus Marketing
Terminus Marketing Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Personalization
- Segmentation
- Sales Alerts
- Content Management
- Lead Nurturing
- Roi Tracking
- Social Media Integration
- Forms And Surveys
- View all Features
Best in class ABM tools for your businesses
Starting Price
Available on Request
Product Description
A cloud-based solution designed for B2B companies looking to improve their interaction with target accounts is Demandbase, the top ABM software. Account-based marketing can be executed in various ways, including measurement, advertising, personalization, and conversion. Read More About Demandbase
Demandbase Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Marketing Automation Integration
- Intent Data
- Account Based Analytics
- Account Scoring
- Website Personalization
- Multi Channel Engagement
- Engagement Insights
- Data Enrichment
- View all Features
Contenders | 2024
Starting Price
Available on Request
Product Description
With the help of RollWorks, the best account-based marketing software, B2B marketers can increase income by forging closer bonds with their clients. With the platforms features, you can locate, target, and interact with your most valued customers, enhancing the effectiveness of your marketing efforts and... Read More About RollWorks
RollWorks Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- CRM Integration
- Audience Segmentation
- Customizable Dashboards
- Lead Scoring
- Marketing Automation
- Third Party Integrations
- Sales Alerts
- Pipeline Management
- View all Features
RollWorks Features and Usability-Based User Satisfaction Score
Contenders | 2024
Starting Price
Available on Request
Free Trial
Product Description
6sense is one of the best account-based marketing software developed especially for companies that want to reach more accounts. With its advanced functionalities, marketers can execute successful campaigns, connect with the right accounts, and drive more revenue. 6sense provides real-time insights into the customer journey... Read More About 6sense
6sense Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Marketing Analytics
- Salesforce Integration
- Segmentation
- Advertising
- Pipeline Intelligence
- CRM Integration
- Account Identification
- Predictive Analytics
- View all Features
6sense Features and Usability-Based User Satisfaction Score
Category Champions | 2024
Starting Price
Free
$ 0
User/Month
Free Trial
Product Description
"Account-based marketing (ABM) platform WebEngage offers B2B marketers a variety of options to customize and enhance their marketing initiatives. With the use of this software, marketers can divide their target markets based on various factors, such as firm size, sector, and more. This enables extremely... Read More About WebEngage
WebEngage Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- In App Messaging
- Event Tracking
- A/b Testing
- Behavioral Targeting
- Analytics And Reporting
- Journey Designer
- Web Push Notifications
- Lifecycle Campaigns
- View all Features
WebEngage Features and Usability-Based User Satisfaction Score
Contenders | 2024
Starting Price
Available on Request
Product Description
User-friendly multi-channel account-based marketing campaigns can be easily carried out with the help of Jabmo. The platform provides functions including account discovery, account segmentation, programmatic advertising, personalization, and others. This software also connects with other sales and marketing technologies, like CRM and marketing automation platforms,... Read More About Jabmo
Jabmo Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Engagement Tracking
- Intent Data
- Content Personalization
- Lead Nurturing
- Account Based Advertising
- Account Based Analytics
- Website Personalization
- Account Scoring
- View all Features
Jabmo Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Available on Request
Product Description
LeanData is the best account-based marketing (ABM) software that helps businesses automate their lead-to-account matching and routing processes. Marketing professionals can find and target high-value customers with LeanData, communicate with decision-makers, and ultimately boost revenue. LeanData assists you in identifying and contacting high-value accounts. Read More About LeanData
LeanData Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Round Robin Assignment
- Email Notifications
- Mobile Access
- Sales Engagement
- Duplicate Prevention
- Lead Routing
- Salesforce Integration
- Data Enrichment
- View all Features
LeanData Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Professional
$ 600
User/Month/Billed Annually
Product Description
Act-On Marketing is a cloud-based ABM software that helps businesses with account-based marketing (ABM) efforts. ABM is a strategic approach to marketing that focuses on a select group of target accounts. Act-On Marketings advanced segmentation capabilities help marketers create targeted ABM lists based on specific... Read More About Act-On Marketing
Act-On Marketing Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sms Marketing
- Web Forms
- Seo Audit
- Content Management
- Event Management
- Segmentation
- Dynamic Content
- Webinar Management
- View all Features
Act-On Marketing Features and Usability-Based User Satisfaction Score
Contenders | 2024
Rewards, Incentives, Benefits & Payouts Platform
Starting Price
Pro
$ 299
Monthly Plan
Free Trial
Product Description
Xoxoday Plum is a rewards, incentives, benefits & payout infrastructure that helps simplify the rewards program for thousands of organizations. Read More About Xoxoday Plum
Xoxoday Plum Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Content Management
- Abm Playbooks
- Personalized Campaigns
- CRM Integration
- Data Enrichment
- Collaboration Tools
- Audience Insights
- Multi Channel Engagement
- View all Features
Xoxoday Plum Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Professional
$ 24000
Per Year
Free Trial
Product Description
Azalead is a powerful account-based marketing (ABM) platform created to assist B2B companies in enhancing the efficacy of their marketing initiatives. Azalead enables marketers to engage with their most valuable accounts and spur growth by offering a comprehensive platform for data administration, lead creation, account... Read More About Azalead
Azalead Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sales Alerts
- Content Management
- Analytics And Reporting
- CRM Integration
- Lead Nurturing
- Event Tracking
- Email Marketing
- A/b Testing
- View all Features
Azalead Features and Usability-Based User Satisfaction Score
Contenders | 2024
Starting Price
Available on Request
Free Trial
Product Description
HubSpot Marketing Hub is an AI-powered platform that helps businesses generate leads, automate marketing, and create content. It streamlines marketing efforts, enabling companies to attract and convert more leads efficiently while managing campaigns in one unified place. Read More About HubSpot Marketing Hub
HubSpot Marketing Hub Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Can Spam Compliance
- Personalization
- Social Media Integration
- Event Triggered Emails
- Subscription Management
- A/b Testing
- Analytics And Reporting
- CRM Integration
- View all Features
HubSpot Marketing Hub Features and Usability-Based User Satisfaction Score
Category Champions | 2024
Starting Price
Free
$ 0
User/Month
Free Trial
Product Description
Bitrix24 is a collaboration platform that offers features for account-based marketing (ABM). With this software, companies can create a targeted marketing strategy that focuses on a specific set of accounts (e.g., large enterprise organizations) rather than a large, undefined audience. You can also segment your... Read More About Bitrix24
Bitrix24 Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Social Media Integration
- Collaboration Tools
- Sales Automation
- Pipeline Management
- Contact Management
- Reporting And Analytics
- Workflow Automation
- Email Marketing
- View all Features
Bitrix24 Features and Usability-Based User Satisfaction Score
Contenders | 2024
Starting Price
Lite
$ 0
Per Month
Free Trial
Product Description
Leadfeeder is B2B sales and account-based marketing software that provides different marketing capabilities. Leadfeeder identifies the companies visiting your website, providing you with a real-time view of the accounts that are engaging with your brand. Moreover, Leadfeeder provides insightful reports and analytics to help companies... Read More About Leadfeeder
Leadfeeder Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Integration With Marketing Tools
- Website Visitor Tracking
- Team Collaboration
- User Management
- Lead Generation
- Multi Device Access
- Lead Scoring
- Data Export
- View all Features
Leadfeeder Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Available on Request
Free Trial
Product Description
Folloze is a cutting-edge and one of the best ABM platforms that assists businesses in connecting with their target accounts. ABM is a targeted marketing strategy that concentrates on a small number of high-value accounts as opposed to a larger, ill-defined audience. Folloze automates necessary... Read More About Folloze
Folloze Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- User Permissions
- Lead Scoring
- Integrations
- Template Management
- Content Management
- A/b Testing
- Real Time Notifications
- Content Library
- View all Features
Folloze Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Available on Request
Product Description
Predict is an account-based marketing (ABM) software that provides actionable insights into key accounts and automates key ABM processes. With its powerful features, Predict is an effective solution for B2B companies looking to improve their ABM results and maximize their return on investment (ROI). Read More About Predict
Predict Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Content Recommendations
- Customizable Dashboards
- Intent Data
- Abm Orchestration
- Predictive Analytics
- Personalization
- Marketing Automation Integration
- Reporting And Analytics
- View all Features
Predict Features and Usability-Based User Satisfaction Score
Emergents | 2024
Starting Price
Available on Request
Free Trial
Product Description
DiscoverOrg is a B2B account-based marketing (ABM) platform that provides actionable insights into key accounts and automates key ABM processes. DiscoverOrg provides tools for automating email campaigns and personalized outreach to your target accounts, so you can check out different functionalities and customize them as... Read More About DiscoverOrg
DiscoverOrg Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Custom Lists
- Contact Data
- Account Based Marketing
- Hubspot Integration
- Technographics
- Sales Triggers
- Advanced Search
- Email Verification
- View all Features
DiscoverOrg Features and Usability-Based User Satisfaction Score
Category Champions | 2024
Starting Price
Free
$ 0
Per Month
Free Trial
Product Description
Apollo.io is a leading account-based marketing software solution that helps B2B organizations reach their target accounts with personalized marketing campaigns. The software combines advanced account identification, account scoring, and account segmentation features with personalized messaging capabilities to provide a comprehensive ABM solution. Read More About Apollo.io
Apollo.io Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Email Templates
- Reporting And Analytics
- Lead Segmentation
- Sales Automation
- Email Tracking
- Activity Tracking
- Data Enrichment
- Lead Nurturing
- View all Features
Apollo.io Features and Usability-Based User Satisfaction Score
Category Champions | 2024
All-in-one marketing platform for less than $1
Starting Price
Free
$ 0
User/Month
Free Trial
Product Description
EngageBay is an all-in-one solution with various ABM functionalities. EngageBay provides a range of information about key accounts, including company details, decision-makers, and past interactions, allowing you to inform your ABM strategy and prioritize your outreach. It also provides analytics and insights into the engagement... Read More About EngageBay
EngageBay Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Push Notifications
- CRM & Sales Automation
- Email Sequences
- A/b Testing
- Marketing Automation
- Email Marketing
- Web Forms
- Deal Management
- View all Features
EngageBay Features and Usability-Based User Satisfaction Score
Category Champions | 2024
Powerful collaboration tool for teams of all sizes
Starting Price
Free
$ 0
User/Month
Free Trial
Product Description
Wrike is used by top account-based marketing companies for creating targeted campaigns. Wrike allows teams to collaborate and coordinate their ABM activities in real-time, including planning and executing campaigns, tracking progress and sharing results. Wrike provides task management features that help you stay on top... Read More About Wrike
Wrike Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Collaboration Tools
- Gantt Chart
- Real Time Editing
- Project Templates
- Calendar Integration
- Notifications
- Automated Workflows
- Dashboards
- View all Features
Wrike Features and Usability-Based User Satisfaction Score
Get Free Expert Advice
Account-based marketing (ABM) is a specialized type of marketing that focuses on identifying and targeting decision makers at specific companies rather than the broader target audiences used in traditional marketing.
87% of B2B marketers said that the ROI of their ABM marketing outperforms their other marketing investments.
Sounds too good to be true, right?
Well, account-based marketing has become an integral part of a B2B marketing strategy, and it is an opportunity you need to tap into at the earliest.
Let’s dig deeper into ABM's meaning and why it is the best strategy for B2B marketers.
What Is Account Based Marketing?
Account based marketing software helps realign marketing and sales departments which you can use in place of more general lead generation and branding techniques. A tailored marketing strategy is implemented after identifying quality target accounts.
Marketo defines account-based marketing as “an alternative B2B approach that focuses on sales and marketing efforts on a clearly defined set of target accounts of high-value and creates personalized campaigns designed to resonate with each account.”
ABM marketing goes beyond mere lead generation with a highly personalized approach and precise attention to detail. It is a holistic approach that allows you to align marketing and sales teams’ endeavors with leading to business growth, delight customers, and enhance efficiency.
The best part about account-based marketing is that you can quickly weed out less-valuable clients right at the beginning. You also align your marketing and sales teams to manage key accounts and increase their lifetime value.
But, before we get to the crux of the ABM and learn about its advantages, let us examine its relationship with another essential strategy – inbound marketing. This will help you understand and differentiate the two concepts.
Account Based Marketing vs Inbound Marketing
Arguably one of the most robust business partnerships, account-based marketing and inbound marketing can create waves for your business.
But what’s the connection between the two?
Read on to find out how you can use inbound and account-based marketing strategies to complement your business goals!
An account-based marketing strategy is a highly-targeted way of capturing valuable business clients. On the other hand, inbound marketing is more of a foundational concept. It is a primary marketing strategy that aims at attracting and delighting customers through customized campaigns, content, and search engine optimization.
Inbound marketing strategy doesn’t get aggressive or involve approaching customers like you would with outbound techniques. Instead, it is more about organically providing customers with the necessary information and driving traffic to your website.
However, it is worth noting that inbound marketing serves as a foundation pillar for account-based marketing. It enables your sales team to focus on high-value customer accounts. Here is how inbound marketing and account-based marketing complement each other and lead to better results:
- Account-based advertising takes things one step further by enabling you to convert your target audience via personalized messaging.
- Having a robust inbound marketing strategy helps organizations enhance resource allocation to target high-value accounts through account-based marketing.
- Utilizing a combination of inbound marketing tactics and focused account-based management can empower companies to attract a broader audience base and capture market opportunities that any other strategies may have missed.
- Harnessing the power of both inbound and outbound marketing strategies helps create personalized all-in-one content and substantially impacts customer engagement.
Why is Account Based Marketing The Need Of The Hour?
A successful ABM program can help you shorten your B2B sales cycle and meet the business objectives faster. Don’t believe me? Here are some data points (statistics) of ABM marketing.
- It can increase revenue by as much as 208%.
- The average value increase of annual contracts from ABM can be as high as 170%.
- 85% of marketers say account-based marketing tactics helped them retain and expand their existing client relationships.
- 60% of companies report at least a 10% increase in revenue from year one of their account-based marketing plan.
Compelling figures, right?
There are many benefits that your organization can accrue by adopting account-based marketing. Here is a list of positive results you can get by implementing account-based marketing best practices.
1. Measures Return On Investment
Account-based marketing is precise, targeted, and measurable. It makes it easy for you to measure your return on investment for all the accounts your sales and marketing teams have worked on. This is necessary as it confirms that your account-based marketing strategy focuses on ideal accounts that are the right fit for your business.
With ABM marketing, organizations witness an increase in deal size and ultimate business revenues. In addition, 86% of marketers report improved win rates with account-based marketing due to its structured approach. With increased return on investment, you know that your account-based marketing tactics are working, and you can plan effectively for the future.
2. Keeps Marketing And Sales In Alignment
Account-based marketing strategy enables you to design more purposeful marketing campaigns aligned with your sales efforts. Increased transparency and cross-team collaboration ensure that both sales and marketing teams concentrate on the same long-term goals. In addition, it ensures that both functional domains stick to the pre-decided budget and understand the role of various internal organizational stakeholders.
Another great benefit of a sales-marketing alignment is that your organization can provide consistent content, interactions, and communication pitches for all high-value accounts. Furthermore, it encourages team members to collaborate and work together on managin
3. Delivers Enhanced Customer Experiences
Customer experience is a top business priority.
Do you feel you are doing enough to keep your customers happy?
Research has shown that organizations focusing on customer experience can drive 4-8% more revenues than others. ABM marketing can help organizations nurture long-term customer relationships with a personalized marketing approach.
The primary aspect of an account-based marketing strategy is that the aim is not finding more leads but finding high-quality leads. This makes it possible for your employees to develop long-term relationships with customers by focusing on the three R’s:
- Reputation: Build internal credibility and create a strong reputation in the market.
- Relationships: Develop relationships with clients through innovation and insights into their preferences.
- Revenues: Accelerate growth and profitability by increasing the size of deals and win rates.
4. Helps Develop Tailor-Made Content For Customer Interaction
If you are not working on churning out personalized content, the chances are high that you are losing out on precious customers. Account-based marketing can solve all your content worries!
Content builds relationships. Relationships are built on trust. Trust drives revenues. – Andrew Davis, Author
With account-based marketing, you can tailor-make content for your high-value customers to inform them about your products, services, pricing, and offerings. You can easily provide customized campaigns for targeted accounts and deliver relevant information through blogs, business papers, videos, and social media. The power of personalization is real! The numbers speak for themselves. Personalized emails deliver six times higher transaction rates. Besides, 80% of consumers trust a brand that publishes content that’s relevant to them.
Therefore, organizations need to adopt ABM marketing to provide every stakeholder of a target account with a high level of personalization. It helps develop mutual trust, retain precious high-value clients, and increase sales conversions.
5. Fewer Wasted Resources
Is your organization tight on its marketing and sales budgeting?
If yes, you need to take steps not to waste resources such as employee time, effort, and money!
ABM marketing is a holistic tool ideal from a budgetary perspective for B2B organizations. It empowers your sales and marketing teams to integrate efforts to work harmoniously on capturing high-value accounts. As we know, there is a high degree of risk involved with marketing campaigns. An account-based marketing strategy minimizes risks and reduces unnecessary waste by optimal utilization of resources.
Not only that, but by having a robust account-based management strategy in place, you can enjoy shorter sales cycles and ultimately generate a higher return on investment.
The Final Word
If you are a B2B marketer, implementing account-based marketing is a no-brainer!
Don’t get stumped! Account-based marketing is not rocket science. In fact, there are numerous specialized account-based marketing software solutions that can help you streamline processes and get started.
Account-based marketing is the best way to future-proof your B2B organization and gain a strong competitive advantage. It can help you compete with rivals and surge ahead by developing a credible reputation and expanding your customer base.
Enough said time to act!
If you are a B2B organization, there is nothing beyond account-based marketing to help you transform your business processes and increase your bottom line! Go right ahead, implement account-based marketing strategies and witness the magic!