AvidViews

With companies going global with the help of ever-growing technologies, we can’t confine qualitative research to just physically conducting it in one location.  

Organizations have started conducting qualitative research by conducting Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs) online. These online IDIs and FGDs are often conducted on video conferencing or calling tools that are widely available in the market. But these tools have limitations that hinder the process of qualitative research.  

Some of the problems that are often faced include-   

1. No differentiation of participants  
2. Lack of one-way mirror that is present in physical IDIs/FGDs  
3.We fail to recognize real emotions  
4. No way to track which part of media that is shared attracts people more  
5. No features to limit interaction  
6. Lack of translation services  

AvidViews is not just another Video Conferencing tool. We have included our experience in market research and have built a product that provides a new-age online qualitative research solution.   

We have included features like: -  

1. Multiple Invitee types – Add invitees as Clients, moderators, respondents, and Translators,  Digital one-way mirror – Add up to 3 moderators, 3 clients, 9 Participants, and 1 translator.  
2. Sentiment Analysis – Get sentiment analysis reports created using facial coding  
3. Heatmapping – Understand which part of your media attracts people more using eye-tracking  
4. Auto transcripts – Export audio transcripts after the call ends  
5. In-call polls – Create live polls  
6. Backroom participants – Add any number of combinations of users  
7. Manage Participants – Add, remove, mute, and unmute participants

We would love to hear your thoughts about our product. Feel free to share your views.