Ad tracking tools help marketers see how their ads are performing and improve them further. These tools show which ads people like and which ones they ignore. They also tell marketers where to spend money to get more customers.
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By 2026, internet advertising revenue is estimated to reach $723.6 billion. This huge amount of money shows why it’s so important for marketers to know exactly how their ads are working. The right tracking tools can make a big difference in how successful an ad campaign is.
When evaluating ad tracking tools, prioritize solutions that integrate seamlessly with your existing tech stack and scale with your business. The most effective tool aligns with your workflow, provides actionable insights, and grows alongside your campaigns without requiring frequent platform changes.
Let’s look at the ten best ad tracking software in 2024 and beyond.
What is Ad Tracking Software?
Ad tracking software is a set of tools that help marketers monitor and analyze their advertising campaigns’ performance. These programs collect data on how people interact with ads across different platforms like websites, social media, and mobile apps. They also record important information, such as how many times an ad is seen, clicked on, or leads to a sale.
Furthermore, advertising tracking software gives marketers clear insights into which ads are driving expected results and which aren’t. This allows marketers to improve their strategies, target the right audiences, and get better results from their advertising efforts.
Our selection of these Ad Tracking Software is based on thorough research and analysis. We have listed these softwares based on usability and satisfaction score that include features, ease of use, customer support, ratings, and number of reviews from SoftwareSuggest. Our goal is to help businesses select the right softwares that can help them optimize their business processes.
The 10 Best Ad Tracking Software
We’ve selected these tools based on user reviews, feature sets, pricing, and overall market reputation. However, the best ad tracking software for your needs may vary depending on your specific goals, budget, and technical requirements. Always evaluate options against your unique business needs.
- LinkTrackr - Best for Affiliate marketers
- Voluum - Best for Media buying agencies
- ClickMagick - Best for Solo entrepreneurs
- Improvely - Best for E-commerce businesses
- AdsBridge - Best for Media buyer
- ExamOnline - Best for Digital agencies
- BeMob - Best for Mobile affiliate marketers
- Binom - Best for Ad networks
- ThriveTracker - Best for Media buying teams
- FunnelFlux - Best for Digital marketers
1. LinkTrackr
LinkTrackr
LinkTrackr is one of the best ad tracking software that focuses on affiliate marketing. Its link-cloaking feature transforms long, complex affiliate links into clean, branded URLs, potentially increasing click-through rates. Besides, this affiliate tracking software has automated link rotation capability to help marketers test multiple offers without manual intervention.
Best for: Affiliate marketers and bloggers
Features
- Track source, medium & campaign
- Intelligent conversion rules
- Roi & profitability reports
- Import commission reports
- Pixel & postback Tracking
- Google AdWords optimization
- Conversion data by keywords
Pricing
- Basic: $7/month
- Pro: $17/month
- Hyper: $27/month
- Extreme: $47/month
Why choose LinkTrackr?
LinkTrackr’s user-friendly interface and focused feature set make it an excellent choice for beginners in affiliate marketing looking to track and optimize their campaigns efficiently.
- Provides easy-to-use link cloaking to make affiliate links more appealing and trustworthy
- Offers a simple interface for quick campaign setup and management
- Includes a built-in URL shortener for creating compact, trackable links
- Supports integration with popular email marketing platforms for better lead tracking
- The free plan is very limited in features and link volume
- Advanced reporting options are not as comprehensive as some competitors
- Some users report occasional tracking inaccuracies for certain traffic sources
2. Voluum
Voluum
Voluum is a robust conversion tracking software built for performance marketers. It excels at real-time data processing across diverse traffic sources, from social media to native ads. Voluum’s AI-powered optimization tools automatically adjust bids and allocate budget to top-performing campaigns. This helps maximize ROI for affiliate marketers, e-commerce businesses, and lead generation specialists.
Best for: Affiliate marketers and media buying agencies
Features
- Affiliate marketing dashboard
- Custom conversion tracking
- Impression tracking
- Organic traffic tracking
- Direct and redirect tracking
- A/B split testing
Pricing
- Start-up: $539/month
- Agency: $799/month
- Enterprise: $1599/month
- Corporate: $3999/month
Why choose Voluum?
Voluum’s real-time data processing and AI-powered optimization tools can significantly improve your campaign ROI, especially for high-volume affiliate marketers.
- Provides advanced anti-fraud tools to protect campaigns from invalid traffic
- Offers a powerful AI-driven traffic distribution algorithm for optimizing campaigns
- Supports multi-user access with customizable permissions for team collaboration
- Includes built-in landers and offers a marketplace for quick campaign setup
- There is a steep learning curve for using the features efficiently
- The platform occasionally experiences downtime during high-traffic periods
- Custom reporting options of Voluum are somewhat limited
3. ClickMagick
ClickMagick is one of the best ad tracking software that offers detailed click analytics, fraud protection, and split testing capabilities. It excels at identifying the quality of traffic sources, allowing marketers to optimize their ad spend effectively. Moreover, ClickMagick’s link rotator feature helps automate A/B testing across multiple landing pages or offers.
Best for: Solo entrepreneurs and small marketing teams
Features
- Tracking & attribution
- Stats, reporting & logs
- Ad optimization
- Bot & click fraud protection
- Auto cost update
- Audience optimization
Pricing
- Starter: $79/month
- Standard: $169/month
- Pro: $299/month
Why choose ClickMagick?
ClickMagick’s granular click quality analysis can help you quickly identify and eliminate poor traffic sources, potentially saving thousands in ad spend.
- Provides detailed click quality scores to help identify and filter out low-quality traffic
- Offers a unique link rotator feature for easy split testing of ad campaigns
- Includes built-in retargeting pixels for major ad platforms to enhance remarketing efforts
- Allows creation of custom tracking domains for improved link aesthetics and trust
- The user interface can feel cluttered and overwhelming for beginners
- You will need higher-tier plans to access advanced features
- Customer support response times of ClickMagick can be slow during peak hours
4. Improvely
Improvely is yet another great ad tracking tool that focuses on conversion tracking and fraud detection, helping marketers identify and prevent click fraud in their campaigns. Its real-time monitoring capabilities alert users to sudden spikes in suspicious activity, enabling quick action to protect ad budgets. Improvely’s multi-touch attribution model provides insights into the full customer journey across devices and channels.
Best for: E-commerce businesses and digital agencies
Features
- Custom-built funnel reports
- Customer profiles
- A/B split testing
- Click fraud monitoring
- Conversion email alerts
- Developer API for custom tracking
Pricing
- Freelancer: $29/month
- Startup: $79/month
- Small Agency: $149/month
- Enterprise: $299/month
Why choose Improvely?
Improvely’s advanced fraud detection algorithms can help e-commerce businesses significantly reduce wasted ad spending and improve ROAS (Return on Ad Spend).
- Provides robust click fraud detection to protect ad budgets from invalid clicks
- Offers precise conversion attribution across multiple touchpoints and channels
- Includes heatmaps and visitor recordings for in-depth user behavior analysis
- Allows easy integration with popular e-commerce platforms and CMS systems
- The pricing structure can become expensive for high-traffic websites
- Some users report occasional discrepancies in data between Improvely and Google Analytics
- Custom report creation can be complicated for non-technical users
5. AdsBridge
AdsBridge is an all-in-one ad tracking platform designed for performance marketers. Its traffic distribution system uses machine learning algorithms to automatically direct traffic to the best-performing landing pages and offers. AdsBridge’s built-in landing page builder includes mobile-responsive templates optimized for conversion.
Best for: Media buyers and affiliate networks
Features
- Split testing
- Landing page builder
- Conversion tracking
- Link Tracker
- Ad tracking
- Hide-referrer & hide funnel
- Fraud-guard
Pricing
- Trial: Free
- Starter: $29/month
- Freelancer: $89/month
- Advanced: $199/month
- Business: $379/month
- Agency: $499/month
- Enterprise: $799/month
Why choose AdsBridge?
AdsBridge’s comprehensive suite of tools, including its traffic distribution algorithms, can help media buyers rapidly test and scale winning campaigns across multiple traffic sources.
- Provides a built-in landing page builder with numerous templates for quick deployment
- Offers advanced traffic distribution rules for optimizing campaign performance
- Includes a powerful API for seamless integration with other marketing tools
- Supports multi-user access with customizable roles for team collaboration
- The interface can be overwhelming due to the number of features
- The learning curve for utilizing all advanced features effectively can be significant
- Customer support response times of AdsBridge can be slow during non-business hours
6. RedTrack
RedTrack is one of the leading ad tracking platforms that cater to various digital marketing channels. It offers cross-device tracking and supports multiple attribution models. RedTrack’s smart traffic distribution feature uses AI to optimize campaign performance automatically. The platform also provides detailed audience segmentation for targeted remarketing efforts.
Best for: Digital agencies and e-commerce marketers
Features
- Unlimited campaigns, offers, rules
- CAPI support for Facebook, Tiktok, and Google Ads
- API access to reports
- Traffic distribution AI
- Partnership and reporting portal
- Data breakdowns
Pricing
- Solo: $1490/year
- Team: $3990/year
Why choose RedTrack?
RedTrack’s advanced attribution modeling and AI-driven optimization can help marketers gain deeper insights into their customer journey and improve ROAS across multiple channels.
- Supports various attribution models for accurate conversion tracking
- Offers AI-powered traffic distribution for automated campaign optimization
- Provides detailed audience segmentation for precise remarketing
- Includes a robust API for custom integrations and data exports
- Limited customization options for dashboard layouts
- Lack of built-in A/B testing tools for landing pages
- Users report difficulties with cross-domain tracking setup
7. BeMob
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BeMob is one of the best ad tracking software tailored for affiliate marketers and media buyers. It offers real-time tracking with a focus on mobile and app campaigns. BeMob’s SmartLink feature automatically redirects traffic to the most profitable offers based on user characteristics. The platform also provides advanced bot detection and fingerprinting technology to ensure accurate data collection.
Best for: Mobile affiliate marketers and performance marketing agencies
Features
- Multi-cost and payout tracking
- Banners tracking
- Custom domains with SSL
- Custom conversions
- Cookieless tracking
- Advanced rules and targeting
- Anti-fraud system
Pricing
- Free: $0
- Professional: $49/month
- Business: $249/month
- Enterprise: $499/month
Why choose BeMob?
BeMob’s specialized features for mobile tracking and its SmartLink technology can significantly improve campaign performance for marketers focused on mobile traffic.
- Delivers fast data processing with real-time reporting capabilities
- Offers a user-friendly interface with customizable dashboards
- Provides built-in GEO and carrier databases for precise targeting
- Includes a powerful API for seamless integration with other tools
- The pricing structure can be expensive for high-volume campaigns
- Some users report limitations in customizing certain tracking parameters
- Customer support can be slow during non-peak hours
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8. Binom
Binom is a self-hosted ad tracking tool known for its speed and reliability. It processes data in milliseconds, allowing for real-time campaign optimization. Binom’s unique architecture enables it to handle massive volumes of clicks without performance degradation. The platform also offers advanced fraud detection and bot filtering to ensure data accuracy.
Best for: High-volume affiliate marketers and ad networks
Features
- Traffic distribution
- Custom rules
- Smart rotation
- Detailed reporting
- Unlimited clicks
- Unlimited domains
Pricing
- Binom License: $69/month
Why choose Binom?
Binom’s lightning-fast data processing and ability to handle enormous click volumes make it ideal for high-traffic campaigns where speed and scalability are crucial.
- Provides ultra-fast data processing for real-time campaign management
- Offers complete data ownership with on-premise hosting
- Includes advanced fraud detection and bot filtering capabilities
- Supports unlimited users, offers, and domains without additional costs
- Requires technical knowledge for initial setup and server management
- The self-hosted nature means users are responsible for updates and maintenance
- Limited integrations compared to some cloud-based tracking platforms
9. ThriveTracker
ThriveTracker is the best advertising tracking software designed for affiliate marketers and media buyers. It offers granular data analysis and real-time reporting without sampling. ThriveTracker’s server-side tracking ensures accurate data collection even with ad blockers. The platform’s rule-based automation allows for dynamic optimization of campaigns based on performance metrics.
Best for: Affiliate marketers and media buying teams
Features
- Bot filter
- AI optimization
- Auto Scaling
- LP pixel
- Funnel support
- Multi-user access
Pricing
- Cloud Lite: $59/month
- Cloud Lite+: $72/month
- Cloud Classic: $119/month
Why choose ThriveTracker?
ThriveTracker’s self-hosted model gives marketers full control over their data and tracking infrastructure, which is ideal for those prioritizing data privacy and customization.
- Provides complete data ownership with self-hosted infrastructure
- Offers advanced bot filtering and fraud detection to ensure data accuracy
- Includes a powerful rule engine for automated campaign optimization
- Supports unlimited domains and offers scalable tracking
- Requires technical knowledge for initial setup and server management
- Updates and new features may require manual implementation
- The interface may feel dated compared to cloud-based alternatives
10. FunnelFlux
FunnelFlux is advertising tracking software that provides a unique, flowchart-style interface for campaign management. It excels in multi-step funnel tracking, allowing marketers to visualize and optimize complex customer journeys. FunnelFlux’s node-based system enables intricate split testing scenarios across multiple touchpoints.
Best for: Digital marketers and conversion rate optimization specialists
Features
- Visual builder
- Limitless reporting
- Javascript tracking
- Javascript API
- S2S integrations
- Lifetime value tracking
Pricing
- Core: $99/month
Why choose FunnelFlux?
FunnelFlux’s visual approach to funnel tracking can help marketers quickly identify bottlenecks and optimize complex multi-step conversion processes.
- Offers a visual, flowchart-style interface for intuitive funnel management
- Provides advanced multi-variate testing capabilities for complex funnels
- Includes robust API and webhooks for seamless integration with other tools
- Supports real-time advertising data tracking for immediate insights
- It has a steep learning curve, especially for new marketers
- Pricing is higher compared to other digital marketing campaigns tracker
- It has limited integrations with some popular marketing tools and platforms
Key Features to Look for in Ad Tracking Software
The key features to look for in ad tracking tools include ease of use, integration with third-party tools, tracking accuracy, and reporting. Let’s understand this in detail.
1. Easy of Use
An intuitive interface streamlines campaign management and data analysis. Look for drag-and-drop editors, customizable dashboards, and clear data visualization. The best tools balance powerful features with user-friendly design, reducing the learning curve and improving productivity.
2. Integration With Other Marketing Tools
Seamless integration capabilities expand functionality and centralize data. Prioritize software that connects with your existing tech stack, including CRM systems, email marketing platforms, and data analytics tools. For more advanced setups, look for platforms offering robust API access that enable custom integrations to further tailor the tool to your specific workflow and data needs.
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3. Accuracy And Reliability Of Tracking
Precise data collection is crucial for informed decision-making. Evaluate platforms with advanced bot filtering, cross-device tracking, and multi-touch attribution models. Look for tools that offer server-side tracking to combat ad blockers and ensure data integrity.
4. Reporting And Analytics of Ad Tracking
Comprehensive reporting features give you actionable insights into your ad campaigns. Seek platforms offering real-time data updates, customizable reports, and automated alert systems. Advanced analytics like cohort analysis and predictive modeling can provide deeper campaign understanding.
5. Customer Support And Resources
Robust support accelerates troubleshooting and platform mastery. Assess the availability of live chat, phone support, and response times. Extensive documentation, video tutorials, and regular webinars indicate a commitment to user success and ongoing education.
6. Pricing And Scalability
Flexible pricing models accommodate growth without breaking the budget. Compare platforms based on features offered at each tier and potential volume-based discounts. Ensure the ad-tracking software can handle increased loads as your campaigns expand to avoid future migration headaches.
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How to Choose the Right Ad Tracking Software for Your Business?
With numerous ad tracking tools available, each offering unique features and pricing models, the choice can seem overwhelming. However, by following a systematic approach and focusing on your specific needs, you can find the perfect tool to elevate your advertising campaigns.
1. Assessing Your Specific PPC Goals
Start by clearly defining your advertising objectives. Are you focused on lead generation, e-commerce sales, or brand awareness? Identifying key performance indicators that align with these goals is essential. This clarity will guide you towards tools that offer the most relevant features and metrics for your campaigns.
You May Also Check: 20 Best PPC Software
2. Comparing Features, Benefits, and Pricing
Create a comparison matrix of potential software options. List essential features like real-time tracking, attribution modeling, and fraud detection. Evaluate how each tool’s benefits address your specific needs. Consider both immediate requirements and potential future needs as your campaigns grow. Analyze pricing structures, looking beyond just the monthly fee to factor in potential costs for additional users, data volume, or advanced features.
3. Consider User Reviews
Read user reviews of ad tracking software. Check what people say about how easy it is to use, how good the support is, and if the data is accurate. Additionally, look for specific examples and experiences shared by users in your industry or with similar needs. These firsthand reviews can reveal valuable insights about the software’s strengths and limitations in real-world use.
4. Free Trials and Demos
Most ad tracking software offers free trials or demos. Use these to test the tool yourself. Play with the interface, run marketing campaigns, and see how it handles your data. This hands-on experience is invaluable – it shows you exactly how the software fits your needs and workflow.
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Conclusion
Choosing the best ad tracking software is essential for modern marketers to optimize their campaigns and maximize ROI. The top ad-tracking tools offer features like real-time analytics, fraud detection, and AI-powered optimization. However, make sure to compare the top ad tracking software discussed above to choose the best one for your business.
Ad tracking solutions offer numerous benefits, including improved campaign performance through data-driven optimization, better budget allocation, enhanced targeting accuracy, fraud detection, streamlined reporting, and comprehensive attribution modeling. These advantages help marketers make informed decisions, protect their ad spend, and gain a clearer understanding of the customer journey.
Key metrics to monitor in an ad tracking solution include click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), impressions, reach, engagement rates for social media, customer lifetime value (CLV), and attribution data across touchpoints.
Rohit Rajpal is an accomplished writer with a deep understanding of technology, digital marketing, and customer service. He brings extensive expertise in ERP and CRM systems, blending technical insight with clear, engaging content. Rohit’s work bridges the gap between complex concepts and accessible communication for diverse audiences.
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