Key Takeaways:
- India’s top advertising companies offer a comprehensive range of services, including campaign design, online marketing, branding, and media planning, catering to various industry needs.
- These agencies have spearheaded memorable campaigns for clients, demonstrating their strategic branding solutions.
- Many of these advertising companies have garnered awards and accolades, solidifying their position as leaders in the Indian advertising industry.
Are you trying to find the best advertising company in India? India is a great place to use advertising’s power to take your brand to new heights.
Advertising plays a great role in business growth. Several advertising companies in India exist to serve the various needs of different companies.
The advertising industry in India is expected to expand from Rs 93,166 crore in 2023 to Rs 1,12,453 crore by 2025, at a CAGR of 9.86%. Let’s take a look at the top advertising companies in India.
Before selecting an advertising agency in India, thoroughly research their past campaigns, client portfolio, and industry reputation. Look for agencies that align with your brand's values and have a proven track record of delivering successful and innovative marketing strategies to ensure maximum impact and return on investment.
List of Top Advertising Companies in India
Whether you’re a startup business model looking to gain exposure for your brand or an established company looking to refresh your marketing approach, India’s top advertising companies can help you! Let’s take a look.
1. DDB Mudra Group
DDB Mudra Group is one of the leading advertising companies in India, recognized for its innovative campaigns and strategic branding solutions. Established in 1980 by A.G. Krishnamurthy. The group operates under the global DDB Worldwide Communications Group, a part of Omnicom Group Inc.
It specializes in campaign design, online marketing strategy, content marketing, media planning and buying, brand strategy, search engine optimization, and much more. This advertising agency in India has a robust presence across the country, with offices in key cities like Mumbai, Bangalore, Gurugram, and Ahmedabad.
This leading digital marketing agency serves a wide range of industries, notably FMCG, technology, and finance. DDB Mudra Group’s renowned campaigns include “ I Love You Rasna”, “ Dhara Dhara Shudh Dhara,” “ Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi”, etc.
DDB Mudra Group India achieved an impressive ranking in The Work 2023, sharing the fourth spot in the Asian rankings with Ogilvy & Mather Taiwan and taking the #1 spot in India. This advertising company in India boasts esteemed clientele like Stayfree, Netflix, Royal Enfield, McDonald’s, Disney + Hostar, Indeed, and Mahindra.
2. Ogilvy & Mather India
Ogilvy & Mather is one of the top advertising agencies in India. Established in 1948, it quickly rose to prominence, becoming one of the most influential advertising agencies in the country. Headquartered in Mumbai, with additional offices in Gurgaon, Bengaluru, Chennai, Hyderabad, and Kolkata, it is one of the best advertising companies in India.
It boasts a diverse portfolio of clients spanning various industries, including consumer goods, technology, finance, and healthcare. Ogilvy & Mather India is well known for its creative and successful marketing initiatives.
It is among the best advertising agency in India, skilled at using both traditional and digital channels to build unique brand experiences. In 2002, Ogilvy & Mather coined the phrase “Incredible India” for the nation’s Ministry of Tourism.
Ogilvy has some of India’s largest clients like Vodafone, Unilever, The Tata Group, The ITC Group, Pidilite, Asian Paints, Bajaj Auto, Amazon, Dabur, Castrol, Wipro, Dove, IKEA, and more.
3. FCB-Ulka Advertising
FCB-Ulka is one of the best advertising companies in India. Founded in 1961, this top company is known for its innovative campaigns and strategic branding solutions. The agency operates under the global FCB network, established in 1873 in the United States.
Headquartered in Mumbai, this top advertising company in India offers a comprehensive range of services encompassing advertising, branding, digital marketing, and communication strategies. FCB Ulka won India’s only Lion on day five of the 2021 edition of the Cannes Lions International Festival of Creativity.
Some of its top clients are Coca-Cola, ITC Food, ITC Limited, Kansai Nerolac, Vodafone, Air Canada, Levi’s, Amul, Indian Oil, and many more.
4. GREY India
GREY India is the Indian branch of GREY Group, a global advertising and marketing agency headquartered in New York City. Established in 1917, GREY is one of the leading advertising companies in India, offering a wide range of services, including creative advertising, digital advertising solutions, brand consulting, public relations, and more.
With headquarters in Mumbai, it is among the top-listed advertising companies in India. The agency caters to both domestic and international clients across various industries, such as consumer goods, technology, finance, healthcare, and automotive. It is known for its innovative and impactful advertising campaigns that resonate with Indian consumers while aligning with global standards.
It is no wonder it has served some prestigious companies in India. Raymond partnered with GREY India to launch a new #TailorYourStyle campaign in 2019. Some other clients include AURELIA, Gillette, P&G, Pantene, Venus, ENO, Otrivin, Procter & Gamble, Volvo, Haleon, Kellogg’s, Applebee’s, Modelo, The Coca-Cola Company and more.
5. Mullen Lowe Lintas Group
Mullen Lowe Lintas Group is a prominent global advertising agency network that operates under the Interpublic Group (IPG) umbrella. With a rich history dating back to 1969, it has established itself among the leading advertising companies in India.
Headquartered in Mumbai, this top advertising company in India has offices in Bangalore and Gurugram. A powerhouse for comprehensive advertising solutions, Mullen Lowe Lintas Group offers traditional brand advertising, digital marketing, media planning and buying, public relations, and experiential activations.
One of the most memorable campaigns by Mullen Lowe Lintas Group has been Surf Excel’s ‘Daag Acche Hai.’
Mullen Lowe Lintas Group has won many awards, including the number one position in the World Advertising and Research Council’s report. Avtar and Seramount have also recognized the company as one of the 100 best companies for women in India.
Some of the top client names include Viacom18, Google, Arrow, Axis Bank, ABP News, Bajaj, Britannia, Hindustan Unilever, Havells, Idea, Johnson’s Baby, Maruti Suzuki, Micromax, Tata Tea Quikr, more.
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6. JWT India
JWT India, also known as J. Walter Thompson India, is a renowned advertising agency operating in the Indian market. Established in 1929, it offers a wide range of services, including advertising, brand strategy, digital marketing, and market research.
With its headquarters in Mumbai, JWT India has a strong presence across the country, including Delhi, Kolkata, Chennai, Bangalore, and Hyderabad. This advertisement company name list in India has worked with numerous leading brands crafting impactful campaigns that resonate with Indian consumers.
One of JWT India’s famous campaigns has been for Mountain Dew. Its tagline, “Darr Ke Aagey Jeet Hain,” has become a household phrase for every generation! WT India took home the first-ever Grand Prix at Cannes, along with Design Gold, Promo Gold, Film Gold, and Film Craft Gold.
Some of the top clients of JWT India include Airtel, Aditya Birla Financial Services Group, Bharti Retail, PepsiCo, Frito-Lay, ITC, Godrej, Hindustan Unilever, GSK Consumer Healthcare, Hero MotoCorp, Ford, Nike, Nestle, Nokia, Levi’s, Pizza Hut, UB Group, Kingfisher, Kellogg’s, Tisco and Exide among others.
7. McCann Worldgroup India
Founded in 1987, McCann Worldgroup India is a strong international network of advertising agencies that provides comprehensive services for media strategy, digital marketing services, and creative advertising. By utilizing their deep local understanding, they serve a variety of industries, such as FMCG, technology, and banking.
With its headquarters in New Delhi and multiple offices across Bangalore, Chennai, Mumbai, Kolkata, and Gurugram, McCann Worldgroup India has established itself as a leader in the Indian advertising industry.
This advertising agency in India offers digital marketing solutions to develop visually striking billboards worldwide and captivating television commercials.
McCann Worldgroup India conceptualized Bajaj’s campaign #RukeNahiToonteNahi to unveil its new range of Mixer Grinders. Some of its clients include Agoda, Apollo Hospitals, Coca-Cola, Mastercard, Bajaj L’Oreal Cognizant, Pfizer, SBI Life, Sun Pharma, Shree Cement, Lloyds, Cigna, and others.
8. Rediffusion Dentsu Young & Rubicam Private Ltd
Rediffusion Dentsu Young & Rubicam Private Ltd, commonly referred to as Rediffusion, is one of the renowned advertising companies in India. Established in 1973, Rediffusion Dentsu Young & Rubicam has a rich history of delivering innovative advertising solutions to a diverse range of clients across various industries.
With its headquarters in Mumbai, Rediffusion Dentsu Young & Rubicam has expanded its presence to other major cities in India, including Chennai and Kolkata.
This digital marketing company stands out in the realm of social media marketing, utilizing avant-garde tactics to elevate brands within the digital sphere and foster meaningful audience interactions.
Some of their famous campaigns include “Gimme Red” for Everready, “Express Yourself” for Airtel, and “Isko Laga Dala to Life Jhinga LaLa” for Tata Sky. The top clients’ list includes Amway, Arrow, Cadilla, Heinz, ITC, Lafarge, LG, MTS, SBI Mutual Fund, Taj Group of Hotels, Tata Motors, and TVS Tyres.
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9. Dentsu Aegis Network India Private Limited
Dentsu Aegis Network India Private Limited, commonly referred to as Dentsu India, is a prominent player in the Indian advertising and marketing industry. It is a subsidiary of Dentsu Group Inc., a multinational media and digital marketing communications company headquartered in Tokyo, Japan.
It is a top advertising company in India that offers a wide range of services, including advertising, media planning and buying, digital marketing, influencer marketing, branding, creative services, and market research. Dentsu Creative ranked #1 in India for the 2023 Campaign Brief Asia India Creative Rankings.
One of its leading ad campaigns was #AbDhoopKyaRokegi for VLCC. Another popular campaign was for Top Ramen, “Eat Saucy Style.” Some of Dentsu India’s clients include Airtel, YouTube, Under Armour, Spotify, Google, Uber, Tanishq, Tinder, Natural Diamond Council, ITC, IKEA, and more.
10. Group M Media India Pvt. Ltd.
Established in 2001, Group M Media India Pvt. Ltd. produces and sells advertisements for print, broadcast, and internet media, among other channels. As a division of the multinational media conglomerate WPP Group, it is the best advertising agency in India.
With its headquarters in Mumbai, Group M Media India has established a strong presence nationwide. The company provides clients in a variety of industries with a broad range of services, such as media planning, media buying, digital marketing, analytics, and consulting.
Group M Media’s leading campaign in collaboration with Mindshare and WCC that captured the audience’s heart was “Game Stamina Ka” for Boost. Some popular client names include Colgate-Palmolive, Ford, Google, Loreal, LVMH, Nestle, Unilever, Air BNB and others.
Conclusion
As we conclude our analysis of the top advertising agencies in India, it is clear that the vibrant advertising scene in the city is brimming with creativity, talent, and innovative ideas. Advertising in India’s tech cluster is shaped by the unique style and expertise of each agency, from established traditional firms to modern technologists.
Advertising companies in India offer a wide range of opportunities to elevate your brand and create genuine connections with your target audience, regardless of your level of experience or goal.
Mumbai and Delhi emerge as India's advertising hub, boasting a dynamic landscape where creativity thrives, and strategic prowess flourishes, attracting top agencies and fostering innovation in the industry.
Pursuing a career in advertising can be promising. It offers opportunities for creativity, innovation, and strategic thinking in a dynamic industry with potential for growth and success.
According to a report by Dentsu India, the Indian advertising industry is expected to increase at a CAGR of 9.86%, from Rs 93,166 crore in 2023 to Rs 1,12,453 crore by 2025. Digital media was predicted to grow at a CAGR of 23.49%, from Rs 40,685 crore in 2023 to Rs 62,045 crore by 2025.
DDB Mudra Group ranks at the top in India, offering comprehensive media services and innovative solutions to clients nationwide.
To enter the advertising industry in India, pursue relevant education or training, build a strong portfolio, network with industry professionals, gain experience through internships, and stay updated on industry trends.
Priya is a seasoned writer with expertise in the SaaS industry. With over five years of experience in the field, she deeply understands the requirement of this specific industry, its techniques, and tools. Her articles, whitepapers, and blog posts are known for their clarity, practicality, and actionable insights. Priya also possesses in-depth knowledge of SEO and content marketing, which enables her to develop effective strategies to increase website traffic and improve brand visibility.
