While it’s relatively easy to find ad networks online, it takes a lot of trial and error to find out what works best. It is imperative to understand what ad networks are in detail to get the best results for your organization.
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Publishers continually aim to boost their earnings through flexible options and optimal ad placements when revenues are on a downward trend. One solution they can employ is revenue-sharing models.
Ad networks for publishers can help advertisers in better end results through multiple revenue-sharing options. It is important to scan the best ad networks for advertisers to choose the best option for your organization and eliminate manual and time-consuming advertising methods. Make sure to collaborate with one of the top ad networks to gain a headstart over rivals and enhance operational efficiency.
This model involves publishers partnering with an ad network offering a competitive revenue-sharing scheme, enabling them to earn more while providing targeted ads to their audience.
This blog post explores the best ad networks for publishers offering superior revenue-sharing models. By analyzing and contrasting each platform, publishers can make informed decisions for their websites by choosing the best mobile ad networks.
Why Do Online Publishers Use Ad Networks?
Ad networks were initially developed to streamline the selling of remnant inventory and reduce the time on face-to-face negotiations. Online publishers use the best ad networks for advertisers because of several reasons:
- Ad networks offer different pricing strategies according to the needs of businesses.
- Ad networks manage all the work from customer interaction to ad placement, targeting, adding them to the site, and revenue generation.
- Ad networks provide publishers with complete control over their ads. Customizing the ad type, placement, appearance, and other features depends on the site’s expectations.
According to a recent report, the Retail Media Networks RMNs (a new generation of ad networks) are opening up enormous opportunities for publishers. The report states that 55% of businesses believe RMNs will deliver higher conversion rates because adverts appear when consumers are willing to spend.
The ad networks are also gaining momentum because of no third-party cookies and mobile advertising IDs.
Top reasons why publishers are making ad networks a significant part of their monetization strategy:
- Revenue Uplift
- Targeted Advertising
- Simplified Ad Management
- Higher Revenue Sharing between Advertisers and Publishers
However, despite all of the perks, it is still challenging to select an ad network. With numerous options available, publishers often need help to choose the most suitable one.
What Should You Look For While Evaluating An Ad Network?
What factors should you consider when selecting the ideal ad network? Below are the evaluation criteria that you should take into account:
1. Value for Money
Value for money is one of the most important criteria while evaluating an ad network. You need to choose the best service provider to gain the best results at a cost-effective price. It is important to prioritize networks that offer satisfactory CPMs (Cost Per Thousand Impressions), regardless of the bidding system employed.
2. User Interface (UI)
There is no point investing in a platform that has a steep learning curve and will not be adopted by employees easily. Having a navigable and user-friendly interface is a top criterion when choosing an ad network. Prefer a self-service model that enables publishers to configure and manage their ad campaigns independently.
3. Integrations
It is essential to invest in an ad network that can easily integrate with other important software and tools. This will help to streamline workflows and aid in the quick and seamless transfer of information. Hence, make sure to seek networks compatible with tracking tools and other media management software to simplify your workflows process, reduce manual work, and save a considerable amount of time.
How to Evaluate and Compare Ad Networks Effectively?
To determine which ad networks are the best for your campaign, you need to know the budget, performance, and optimization strategies. By comparing these factors across different ad networks, you can choose the best one for your campaign goals. A noteworthy advertising network should provide the following:
- Regular Payments/Revenue Share: A regular payment schedule that ensures prompt payment to advertisers is one of the critical metrics to consider.
- Multiple Payment Options: A choice of payment methods, including fintech services like PayPal.
- Diverse Ad Formats: Publishers should have the option to choose from several ad formats in various sizes.
- Reliability: A sturdy platform that doesn’t hinder site performance and offers high uptime percentages.
- Advanced Reporting: Analysis tools that allow a deeper dive into data to identify what’s working and what’s not.
Best Ad Networks For Publishers with Superior Revenue Sharing Model
The best ad networks have their own advantages and disadvantages. Whether you’re seeking to switch advertising platforms or just starting with website monetization, you must be tactful when choosing an ideal option.
Here’s a list of ad networks with the best revenue-sharing models:
Software Name | Pricing Model | Demo |
|---|---|---|
| Adpushup | Revenue share model | Yes |
| Google Adsense | CPC model | Yes |
| Media.net | CPC model | Yes |
| Mediavine | RPM model | Yes |
| Adsterra | CPC and CPM models | Yes |
| BuySellAds | Flat-rate model | Yes |
| AdThrive | RPM model | Yes |
1. AdPushup
AdPushup is one of the best ad networks in the industry because of its optimization features that aim to increase revenue for publishers.
AdPushup offers an automated A/B testing tool that helps to create high-converting ad layouts, along with other features such as innovative ad formats, header bidding, ad mediation, AMP converter, AdBlock recovery, and Active View refresh ads.
AdPushup uses a simple JS Integration that requires only a single line of code added to the website’s header, making it easy and quick to set up on any website.
To top it all, Adpushup operates on a cost-per-click (CPC) basis and provides supplementary solutions to boost revenue by enhancing viewership and engagement.
AdPushup’s ad insertion platform enables publishers to avoid ad blockers and regain their lost revenue. While most comparable platforms do not offer this option. Furthermore, AdPushup consistently makes payments for revenue share.
Features
- Automated A/B testing for ad layouts
- Advanced ad blocker recovery solution
- AMP ads for better monetization opportunities
- Innovative ad formats
- Header bidding to boost ad revenue
- Ad mediation solution for publishers
- Visual ad manager to design and edit ad layouts
Pricing
- AdPushup offers flexible revenue-sharing plans for the customized needs of publishers.
Pros and Cons
- Quick and easy setup with 2-step onboarding
- New and effective ad formats
- 24/7 dedicated support
- Automated A/B testing
- Better ad layouts and user experience
- Improved ad visibility
- A minimum of $5000 per month of ad revenue is needed to start
2. Google AdSense
Google AdSense is a go-to platform for publishers. Joining AdSense is free, the setup process is straightforward, and running ads is uncomplicated. That’s why it’s an ideal alternative for website owners who want to monetize their websites.
However, AdSense doesn’t support header bidding, a significant missed opportunity. Additionally, several publishers have reported AdSense bans without any warning or explanation.
AdSense earnings are based on a NET30 payment cycle and shared through a check, Rapida, electronic funds transfer, or wire transfer.
Features
- Automated ads
- Responsive ads
- Detailed performance reports
- Testing for ad placement
- Bidding on the highest-paying ads
Pricing
- AdSense provides custom pricing for publishers.
Pros and Cons
- AdSense allows managing and placing ads on multiple sites from one account
- Ease of use
- Detailed analytics and reporting
- Unexplained account bans that can occur without warning
- Difficulty obtaining account assistance
- No mobile app
- Need UI changes frequently
3. Media.Net
Media.Net is a worldwide network operated, managed, and owned by Yahoo! and Bing. As a result, it is the primary ad provider for these two search engines.
This makes Media.Net a trusted platform for publishers and advertisers, with a reputation for offering reliable placements, excellent customer service, and effective advertising options.
Media.Net provides a wide range of advertising options, including contextual advertising, native shopping ads, and display ads, to suit the needs of small and large publishers alike.
Additionally, their layout customization feature provides website owners with an effortless way to edit color schemes and designs.
Speaking of monetization, publishers earn through a pay-per-click and receive payment via PayPal or wire transfer.
Features
- Display to search ad format
- Mobile responsive ads
- Marketplace
- Revenue and ROI optimization capabilities
- Native ads
Pricing
- The company provides custom pricing.
Pros and Cons
- High RPM rates
- In-depth reporting dashboard to track and analyze KPIs
- Multiple options for Ad Design
- Excellent customer support
- Allows ads on sticky sidebars
- There is no specific option for ad optimization
- Account may be suspended for traffic from fake sources
- Revenue isn’t updated in real-time
- Requires most of your traffic from the USA, Canada, or the UK
- Some ads require double clicks from visitors
4. Mediavine
The Mediavine platform is appreciated because it effectively connects site visitors with ads highly pertinent to their respective industries.
With Mediavine, publishers can expect competitive EPMV rates based on all site visitors throughout a given period, which leads to excellent earning potential.
Additionally, Mediavine’s support services free up publishers to focus on content creation while the network takes on the role of ad manager.
Mediavine requires a minimum of 25,000 website sessions which can be too high for newer businesses. Nonetheless, the ad revenue split is higher for publishers, with payments via Paypal, wire transfer, and ACH.
Features
- Supports display ads, native ads and video ads
- Optimized for core web vitals
- Automated ad placements
- Ad controls, RPM, and earnings data
- Mobile responsive ads
Pricing
- The company provides custom pricing.
Pros and Cons
- High-quality ads optimized for all devices
- Excellent customer service
- Flexible dashboard settings
- Mobile monetization
- Limited reporting options
- Prohibits other ads on your site
- High minimum traffic level to join
- Meeting the monthly traffic requirements might be difficult for new publishers
- No transparent pricing
5. Adsterra
Adsterra is a user-friendly platform with a vast pool of advertisers. The ad network utilizes a reliable ad fraud detection solution that ensures the safest experience possible.
Adsterra also offers effective solutions for video ads, anti-ad blockers, self-serve platforms, custom native banners, web push ads, and popunder ads that attract prompt clicks and conversions. They also ensure a 100% fill rate for publishers.
However, to enable AdSterra pop-under ads, publishers must have a minimum of 5,000 monthly visitors, while banner ads require a minimum of 50,000 impressions per month.
After joining Adsterra, you can work on pricing models such as CPA, CPM, or CPC. The platform also supports multiple payment options, including Paypal, Bitcoin, Webmoney, Paxum, and wire transfers.
Features
- In-house and third-party fraud detection systems
- AB testing
- Ad optimization and banner management
- Ad inventory management
- Campaign analytics
Pricing
- Adsterra pricing models are based on the CPM, CPC and CPA models. The company provides custom pricing.
Pros and Cons
- Highest CPM rates
- No restrictions for website traffic volume
- Flexible platform settings for ad volumes, verticals, and formats
- Third-party ad-checking tool
- The premium payment platforms are unavailable
- Some payment methods need confirmation
- Doesn’t support API’s functions
- No cutting-edge ad layout optimization technology to increase revenue
- No transparent pricing
6. BuySellAds
BuySellAds ensures direct connections between publishers and advertisers and maintains high transparency.
Publishers can establish their ad pricing as high or low as they’d like and auction off their ad spaces without intermediaries. BuySellAds also provides automatic and manual tools to help publishers approve ads.
With various ad types available, including RSS feed ads, it’s a good option for business sites, provided publishers meet the monthly traffic requirement of 50k visitors.
The Payment is handled on a NET30 basis and processed via Paypal, direct deposit, and wire transfer.
Features
- Access to premium ad inventory
- Detailed campaign reportsF
- Customizable ad formats
- Native and podcast advertising
- Sponsored content management
- Custom ad placement
Pricing
- The company provides custom pricing.
Pros and Cons
- Customizable ads formats
- No beginning fee
- Focused on tech and web design
- Publishers appreciate the ease of setup and openness of the bidding process
- The network requires a minimum of 50,000 monthly impressions to join
- High 25% commission is charged
7. AdThrive
AdThrive offers tailor-made ad management solutions for brands that want to take their business to the next level.
AdThrive also specializes in customized ad strategies to help publishers earn more on each ad impression with a higher RPM. The best thing is, AdThrive allows publishers to sell ad inventory to advertisers that match their genre and content.
But, it is worth noting that to join AdThrive, the minimum traffic requirement is 100,000 visitors.
Also, the AdThrive operates on a CPM model, and payout occurs via Paypal, direct deposit, wire transfer, or check, with NET45 payout terms.
Features
- Mobile responsive ads
- Custom video player for video hosting
- Complete ad management suite
- Video formats with higher CPMs
- Exclusive private marketplaces (PMPs)
- Mobile ad optimization for all ad units
Pricing
- The company provides custom pricing.
Pros and Cons
- Guaranteed payments
- A network that connects publishers with the best advertisers in the lifestyle niche
- Quick approval and onboarding
- Excellent customer service
- Custom ad placement for maximum revenue potential
- Video ad hosting
- It may only be a feasible option for publishers in the lifestyle niche
- High minimum traffic requirements
- Difficult to get approved
Why Should You Collaborate With A Leading Advertising Network?
The advertising sector has undergone a remarkable transformation with the advent of ad networks. Ad Exchanges, in particular, play a crucial role in boosting revenue for publishers. With significant ad tech players like ad exchange, DSPs, and SSPs, advertisers, and publishers can now effectively target the appropriate audience and enhance their ROI. Ad Exchanges offer valuable insights into audience preferences and behaviors, equipping publishers to fine-tune their content and enhance revenue generation.
Ad networks streamline the process of traversing the expansive advertising terrain, providing cost-effective methods to purchase advertising space. Ad Networks also surpass conventional advertising practices of manual contact with advertisers, facilitating automation and technological advantages with their capabilities.
Wrapping Up
Ad networks facilitate automation and technological advantages in the advertising industry. Publishers can programmatically use ad networks to purchase ad inventory, eliminating the need for manual negotiations and streamlining the process. Ad networks also offer advanced targeting capabilities, allowing publishers to target their ads based on demographics, interests, and behavior.
All in all, ad networks have transformed the advertising industry by providing a more efficient and cost-effective method of purchasing advertising space, advanced targeting capabilities, and automation and technological advantages.
Frequently Asked Questions
Ad networks are online platforms that connect advertisers with publishers who want to display ads on their websites or apps.
Ad networks serve as intermediaries between advertisers and publishers. They provide technology and tools to enable publishers to display ads on their websites or apps while helping advertisers reach their target audience
Revenue sharing is a model in which the revenue generated from ad impressions or clicks is split between the ad network and the publisher. The exact revenue split may vary depending on the ad network and the specific agreement between the network and the publisher.
The amount of revenue you can earn from ad networks will depend on various factors, such as the amount of traffic to your website or app, the type of ads you display, the ad format, and the specific revenue-sharing model offered by the ad network. However, you can earn anywhere from a few cents to several dollars per click or impression.
Rohit Rajpal is an accomplished writer and data enthusiast passionate about unraveling the intricacies of information and data. With a deep understanding of the subject matter, Rohit strives to simplify complex concepts and make them accessible to readers. Rohit’s expertise in the field and his knack for clear and concise communication make his blog an invaluable resource for those seeking clarity in the data-driven world.
