Commercial Real Estate CRM, or Customer Relationship Management, is a specialized software designed to revolutionize how professionals in the commercial real estate sector manage their client relationships and property portfolios. Moreover, Real Estate CRM software is used by 80% of sales teams in real estate. With its comprehensive suite of tools, Commercial Real Estate CRM empowers users to streamline operations, track leads, and enhance communication with clients and tenants.
What Is Commercial Real Estate CRM?
Commercial Real Estate CRM (Customer Relationship Management) is a specialized software designed to help professionals and companies in the commercial real estate industry manage their interactions with clients, leads, and other stakeholders. It typically includes features such as contact management, deal tracking, property database, lease management, reporting, and analytics.
Prioritize industry-specific features like property management, lease tracking, and deal management. Opt for a CRM with an intuitive interface and customizable dashboards to enhance user adoption and efficiency.
Commercial Real Estate CRM systems are tailored to the unique needs of the industry, offering functionalities specific to managing commercial properties, leases, and transactions.
What to Consider When Choosing CRM for Commercial Real Estate?
Choosing the right Customer Relationship Management (CRM) system is crucial for commercial real estate professionals to effectively manage client relationships, track deals, and streamline workflows. Here are key factors to consider when selecting a CRM for commercial real estate:
1. Industry Focus
Look for a CRM specifically designed for commercial real estate, as it will have features tailored to your needs, such as property management, lease tracking, and deal management. Choosing a CRM with industry-specific features ensures that you have access to tools that are relevant and useful for your business.
2. Ease of Use
Choose a CRM that is intuitive and easy to use, as this will encourage adoption among your team. Look for features like customizable dashboards and easy data entry. A user-friendly CRM will help your team quickly learn how to use the system and increase their productivity.
3. Integration
Ensure that the CRM can integrate with your existing systems, such as email, calendar, and accounting software, to streamline workflows and avoid duplicate data entry. Integration with other systems allows you to centralize your data and improve efficiency in managing your business processes.
4. Mobile Access
Consider a CRM that offers mobile access, so you can access information on the go and stay productive while away from the office. Mobile access is especially important for commercial real estate professionals who are often on the move and need to access their CRM from anywhere.
5. Scalability
Choose a CRM that can grow with your business, with the ability to add new users and features as needed. Scalability ensures that your CRM can accommodate your growing business needs and allows you to expand its functionality as your business evolves.
6. Customization
Look for a CRM that allows you to customize fields, workflows, and reports to match your specific business processes and requirements. Customization ensures that the CRM can adapt to your unique business needs and helps you capture the information that is most important to your business.
7. Data Security
Ensure that the CRM offers robust data security features, such as encryption and access controls, to protect sensitive information. Data security is important for protecting your business data from unauthorized access and ensuring compliance with data protection regulations.
8. Support and Training
Consider the level of support and training offered by the CRM provider. Look for a provider that offers comprehensive training and support resources to help you make the most of the CRM and address any issues that arise. Good support and training can help you maximize the benefits of your CRM investment.
9. Cost
Finally, consider the cost of the CRM, including any upfront fees, ongoing subscription costs, and additional charges for add-on features. Choose a CRM that fits your budget while still meeting your needs. Consider the return on investment (ROI) that the CRM can provide for your business and choose a CRM that offers good value for your money.
Our selection of these Commercial Real Estate CRM Software is based on thorough research and analysis. We have listed these softwares based on usability and satisfaction score that include features, ease of use, customer support, ratings, and number of reviews from SoftwareSuggest. Our goal is to help businesses select the right softwares that can help them optimize their business processes.
10 Best Commercial Real Estate CRM
Commercial real estate professionals rely heavily on Customer Relationship Management (CRM) software to manage client relationships, track deals, and streamline operations. Choosing the right CRM can make a significant difference in productivity and efficiency. Here are 10 of the top commercial real estate CRM software options available:
| Software Name | Free Trial Period | Pricing |
|---|---|---|
| 14 days | xRE Foundations (Core CRM Functionality): $79/month | |
| N/A | On Request | |
| 14 days | Annual plan: $1068 | |
| 30 days | Growth: ₹999 /user/month | |
| Free Forever | starts at $1600 per month | |
| 14 days | On Request | |
| 14 days | On Request | |
| N/A | Monthly plan: $99 | |
| 30 days | Starter Suite: $25 user/month | |
| 15 days | Standard: ₹800/user/month |
1. AscendixRE CRM
AscendixRE CRM is designed specifically for commercial real estate professionals. It offers a wide range of features tailored to the needs of the industry, including property tracking, deal management, lease administration, and contact management. With its intuitive interface and customizable dashboards, AscendixRE CRM makes it easy for users to stay organized and efficient in managing their real estate portfolios.
The software also includes powerful reporting tools that provide valuable insights into sales performance, property trends, and client preferences. Additionally, AscendixRE CRM integrates seamlessly with other popular real estate software, such as Salesforce and Microsoft Dynamics, ensuring smooth data flow and collaboration across platforms.
Features
- Deal pipeline & analytics
- Commission tracking
- Mass emailing
- CRE brochure builder
- Stacking plan module
- Listing management
Pricing
- xRE Foundations (Core CRM Functionality): $79/month
- xRE Enterprise (Optimal plan): $99/month
- xRE Unlimited (For advanced users): $129/month
- AscendixRE is a great tool for tracking all data for listings in the commercial real estate industry.
- The tool has a lot of customization options.
- The software has an excellent support team.
- AscendixRE is a difficult tool to use and takes time to learn.
- There is limited functionality.
2. REThink CRM
REthink CRM is one of the best commercial real estate crm software developed specifically for commercial real estate professionals. It offers a range of features to help users manage their properties, deals, and contacts more effectively. REthink CRM is known for its user-friendly interface and robust customization options, making it a popular choice among commercial real estate professionals.
The platform’s integration capabilities enable seamless data sharing with other essential tools, enhancing overall productivity. With its emphasis on streamlining processes and providing valuable insights, REThink CRM is a valuable asset for commercial real estate brokers and firms looking to drive growth and efficiency in their operations.
Features
- Property management
- Deal tracking
- Contact management
- Document management
- Integration options
- Reporting and analysis
Pricing
On Request
- REthink CRM software provides quality communication capabilities.
- The customer service team works very well with immediate problem-solving.
- It's easy to use, provides good reporting information, and provides a comprehensive suite of platforms that support the business.
- The tracking feature needs to be improved.
- Some users find the pricing to be on the higher side.
- It has steeper learning curve for advanced customization options.
3. ClientLook
ClientLook CRM is a specialized software crafted exclusively for professionals in commercial real estate. It boasts a suite of features tailored to meet the distinct needs of this industry, including efficient contact management, comprehensive deal tracking, and seamless property management.
One of its standout features is its intuitive interface, which enables users to swiftly navigate and access critical information. The software also excels in reporting capabilities, empowering users to extract valuable insights into their business performance. Furthermore, ClientLook CRM seamlessly integrates with popular email platforms and other essential business tools, facilitating smooth data flow and collaboration.
Features
- Relationship management
- Sales tracking
- Manage and monitor pipeline
- Contact management
- Mobile app
- Leverage and outsource CRM support
- Success audit
Pricing
- Annual plan: $1068
- Monthly Plan: $129
- 4 Months free plan
- ClientLook is a comprehensive and organized solution for property management, with features that help keep track of tenants, investors, and properties.
- The software provides smooth interactions with clients.
- ClientLook is convenient access across devices.
- The interface of ClientLook is challenging to navigate and work with.
- There is a lack of a trial period which has been a point of frustration for some users.
- There were difficulties with integrating ClientLook with their company's email platform, specifically Office365 Outlook.
4. Freshworks CRM
Freshworks CRM is a versatile customer relationship management platform suitable for businesses of all sizes and industries. It offers a wide range of features, including contact management, sales automation, and reporting, to streamline sales processes and improve productivity.
One of the key strengths of Freshworks CRM is its user-friendly interface, which makes it easy for users to navigate and use the software effectively. The platform also offers robust customization options, allowing businesses to tailor the CRM to their specific needs. Also, Freshworks CRM integrates seamlessly with other popular business tools, such as email platforms and marketing automation software, to ensure smooth data flow and collaboration.
Features
- Contact management
- Lead management
- Sales automation
- Pipeline management
- Email integration
- Reporting and analytics
- Workflow automation
Pricing
- Free: ₹0 for upto 3 users
- Growth: ₹999 /user/month, billed annually
- Pro: ₹2,799 /user/month, billed annually
- Enterprise: ₹4,999 user/month, billed annually
- Users can easily import leads and data and work on multiple pipelines.
- The customer support team provides great assistance.
- Freshworks easily integrates well with other cloud applications.
- The reporting feature has some limitations, which can be improved.
- The tool can be confusing for beginners, and it takes time to learn.
- Freshworks CRM needs more robust prospecting features via email.
5. HubSpot
HubSpot offers a wide range of features designed to help businesses attract, engage, and delight customers. One of the key strengths of HubSpot is its all-in-one approach, which combines CRM, marketing, sales, and customer service tools into a single platform. This integration allows businesses to streamline their operations and improve efficiency.
HubSpot’s CRM features include contact management, deal tracking, and email tracking, providing users with valuable insights into their customers’ interactions with their business. The platform also offers marketing automation tools, such as email marketing and social media management, to help businesses attract and convert leads.
Features
- Contact management
- Deal tracking
- Email tracking
- Task automation
- Marketing automation
- Meeting schedular
Pricing
The HubSpot pricing starts at $1600 per month.
- HubSpot allows businesses to manage all aspects of their customer relationships from one platform.
- It’s interface is intuitive and easy to use, making it accessible for users.
- HubSpot offers excellent customer support, including a knowledge base.
- HubSpot can be expensive, especially for small businesses or startups with limited budgets.
- While HubSpot's interface is user-friendly, mastering all of its features and capabilities can take time and effort
6. SharpLaunch
SharpLaunch is a commercial real estate marketing and leasing platform designed to streamline property marketing, tenant engagement, and deal management processes. It offers a range of features tailored to the needs of commercial real estate professionals, including brokers, landlords, and property managers.
One of SharpLaunch’s key features is its ability to create stunning property websites quickly and easily. These websites are fully customizable and mobile-responsive, ensuring that properties are presented in the best possible light to potential tenants and investors. The platform also offers powerful listing management tools, allowing users to easily update property details, availability, and pricing.
Features
- Property website creation
- Listing management
- Tenant engagement tools
- Deal management
- Document management
- Analytics and reporting
Pricing
- On Request
- It's a highly accessible software for users' marketing needs.
- The customer support team is very active.
- The software provides many customization options.
- It's costlier in comparison with other similar tools.
- The user interface can be better.
7. Apto
Apto is the best best crm for commercial real estate brokers and deal management platform crafted to enhance efficiency in managing properties, listings, and relationships for brokers, owners, and managers. Tailored to the specific needs of commercial real estate professionals, Apto offers a suite of features that include robust CRM capabilities, deal tracking, and property management tools.
A standout feature of Apto is its user-friendly CRM interface, which simplifies contact management, interaction tracking, and overall organization. Additionally, Apto provides powerful deal management tools such as pipeline tracking, collaboration features, and reporting, empowering users to effectively oversee their leasing and sales activities.
Features
- Contact management
- Deal management
- Property management
- Listing management
- Marketing tools
- Reporting and analytics
- Mobile accessibility
Pricing
- On Request
- Apto is fast and easy to input information into the database and it's also customizable.
- The software's UI and UX are good.
- It does allow storing and retrieving a tremendous amount of data.
- The software should have a chat feature to communicate with clients.
- The Apto maps feature is outdated.
- It does not have enough flexibility in terms of naming objects/fields.
8. RealNex
RealNex is a comprehensive commercial real estate broker CRM designed to streamline and optimize operations for brokers, owners, and managers. This platform offers a wide range of features tailored to the specific needs of commercial real estate professionals, including powerful CRM capabilities, deal management tools, and marketing solutions.
RealNex stands out for its ability to integrate data from various sources, providing users with a unified view of their properties, listings, and contacts. The platform also offers advanced deal management tools, including pipeline tracking, deal collaboration, and reporting, helping users stay organized and efficient throughout the deal lifecycle.
Features
- Marketing tools
- Data integration
- Contact management
- Deal management
- Listing management
- Analytics and reporting
- Mobile accessibility
Pricing
- Monthly plan: $99
- The software provides centralized data, which helps in easy tracking.
- The program is constantly making updates and adding new features to stay up to date with things.
- It is so easy to import and export contacts and to keep track of all communication with contacts.
- The live sync feature isn't live because there are so many bugs out all the time.
- The software needs to be more user-friendly.
- Search functionality can be a little challenging.
9. Salesforce
Salesforce is widely recognized for its flexibility and scalability. It offers a range of features and tools designed to help businesses of all sizes manage their customer relationships effectively. Salesforce has key strengths in providing a 360-degree view of customers, allowing businesses to better understand their needs and preferences.
Salesforce offers a wide range of applications and modules that can be customized to suit the specific needs of different industries and businesses. Some of its core features include sales automation, customer service management, marketing automation, and analytics. The platform also offers a robust app marketplace, where users can find and integrate third-party apps to further enhance their CRM capabilities.
Features
- Lead management
- Account and contact management
- Opportunity management
- Sales performance management
- File syncing and sharing
- Sales forecasting
- Email integration
Pricing
- Starter Suite: $25 user/month
- Professional: $80 user/month
- Enterprise: $165 user/month
- The communications system inside Salesforce is helpful and users can tag and notify their teammates.
- The software helps in creating workflows to update fields, and statuses, and create records.
- It updates customer information (address, contact info) easily.
- The software should make it easier to share report folders with a specific person.
- The software is costlier in comparison with other similar tools.
- The reporting feature is a bit challenging.
10. Zoho CRM
Zoho CRM is a cloud-based commercial real estate contact management software designed to help businesses of all sizes manage their sales, marketing, and customer support activities. It offers a wide range of features and tools to streamline business processes and improve customer relationships. One of the key features of Zoho CRM is its user-friendly interface, which makes it easy for users to navigate and access important information. The software also offers customization options, allowing businesses to tailor the CRM to their specific needs.
Features
- Sales Force Automation
- Canvas design studio
- Process management
- Sales enablement
- Performance management
- Customization
- Marketing automation
Pricing
- Standard: ₹800/user/month billed annually
- Professional: ₹1400/user/month billed annually
- Enterprise: ₹2400/user/month billed annually
- Ultimate: ₹2600/user/month billed annually
- The software imports bulk contacts easily.
- Zoho CRM handles leads and then passes on those leads to the appropriate team.
- It provides great email templates.
- The reporting feature needs to be improved.
- The Zoho support team is not so active.
- Self-training video library can be made for easier onboarding.
What are the Key Features of Commercial Real Estate CRM?
Commercial Real Estate CRM (Customer Relationship Management) software is designed to meet the unique needs of professionals in the commercial real estate industry. These tools offer a range of features that help manage properties, listings, and client relationships more efficiently. Some key features of Commercial Real Estate CRM include:
1. Property Management
This feature allows users to maintain detailed records of their properties, including information such as property type, size, location, and amenities. Users can also track property availability, pricing, and features, ensuring that all information is up-to-date and easily accessible. By centralizing property details in one location, users can streamline their operations and make informed decisions about their properties.
2. Listing Management
With this feature, users can create, update, and manage property listings with ease. They can include detailed descriptions, photos, and videos to attract potential tenants and investors. Users can also track the performance of their listings and make adjustments as needed to maximize their visibility and appeal.
3. Deal Management
Deal management tools help users track the progress of deals through every stage of the pipeline. Users can set up reminders for key dates, collaborate with team members, and generate reports to track the status of deals. By managing deals more effectively, users can improve their sales processes and close deals more efficiently.
4. Lease Management
This feature allows users to keep track of lease agreements, key dates, and tenant information. Users can set up reminders for lease renewals, track rent payments, and manage tenant communications. By centralizing lease information, users can ensure compliance with lease terms and streamline lease administration processes.
5. Marketing Tools
Marketing tools help users create and manage marketing campaigns to promote their properties. Users can create email campaigns, design property websites, and create marketing materials such as brochures and flyers. By effectively marketing their properties, users can attract more potential tenants and investors and maximize their property’s visibility and appeal.
6. Reporting and Analytics
Reporting and analytics tools allow users to generate reports and analyze data to gain insights into market trends, property performance, and overall business metrics. Users can track key performance indicators (KPIs), such as occupancy rates, leasing activity, and financial performance, to make informed decisions and drive business growth.
Conclusion
A Commercial Real Estate CRM is a valuable tool for professionals in the industry, offering a wide range of features designed to streamline operations, improve efficiency, and enhance client relationships. From managing properties and listings to tracking deals and analyzing market trends, a CRM can help commercial real estate professionals stay organized and make informed decisions. By leveraging the power of a CRM, professionals can effectively manage their properties, attract and retain tenants and investors, and drive business growth.
It’s crucial to view CRM adoption as a long-term investment, where the right choice empowers professionals to efficiently manage client relationships, streamline operations, and stay ahead in a competitive market.
The benefits of a commercial real estate CRM are manifold. Firstly, it streamlines property and contact management, ensuring that all critical information is organized and accessible. This leads to improved efficiency and productivity. Secondly, a CRM enhances client relationships through better communication and personalized interactions, ultimately increasing customer satisfaction and loyalty.
Generic CRMs are designed to cater to a wide range of industries and business types, offering a broad set of features that can be customized to some extent. However, industry-specific CRMs, such as those tailored for commercial real estate, are built with the unique needs and workflows of that industry in mind.
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