15+ Best Shopify Plugins For Your Ecommerce

With over 2.5 million ecommerce stores built on Shopify and a commanding 30% market share, this platform needs no introduction. However, even Shopify’s robust core capabilities benefit from enhancements and customization.

Here’s where tapping into Shopify’s vast app ecosystem comes in. Shopify boasts thousands of plugins to optimize everything from design to marketing, shipping, accounting, and beyond. While choice is great, an overwhelming deluge of plugins makes identifying the true must-haves challenging.

This guide will uncover the 15 best Shopify apps to maximize store performance and revenue in 2023. Whether looking to find customers, convert sales, or streamline operations, these top Shopify plugins will take your ecommerce capabilities to the next level.

Let’s first start with understanding what Shopify plugins are –

What Are Shopify Plugins, And Why Are They Important?

Shopify plugins are third-party software extensions that integrate with the core Shopify platform to add extra features and functionality. Common plugins include apps for marketing tools, payments, shipping, conversions, and more. They are important because they allow Shopify stores to be customized without code.

Plugins activate valuable built-in and premium capabilities unavailable out of the box. This flexibility futureproofs stores, empowering merchants to select specialized tools matched to their exact needs. Plugins automate processes for increased productivity, too.

While not strictly necessary, their use keeps stores and revenue optimized through evolving best practices. Overall, plugins multiply native Shopify powers by delivering unprecedented utility for growth-focused entrepreneurs.

Pro-tip

Opt for plugins that streamline order processing, inventory management, and customer engagement. Automation is key—choose plugins that seamlessly sync your product listings and track shipments. Additionally, prioritize plugins that enhance SEO, driving more organic traffic to your store. Above all, focus on delivering exceptional customer service; consider plugins that facilitate personalized communication and swift issue resolution. A satisfied customer is likely to return and recommend your store, contributing to long-term success.

Are Shopify Plugins & Add-Ons The Same Thing?

Shopify plugins and add-ons refer to the same type of third-party software, though some subtle differences exist. Plugins are typically developed by third parties, distributed through the Shopify App Store, and integrated seamlessly into the admin interface.

They activate new database-driven features. Meanwhile, add-ons generally only modify storefront presentations through the theme layer without a database component. Few add-ons get listed on the App Store. However, many products market themselves interchangeably as both “plugins” and “add-ons.” At their core, both extend Shopify functionality without needing to alter core code.

So, while the terms suggest minor distinctions in integration methodology, most practical purposes consider Shopify plugins and Shopify addons as interchangeable extensions of the same compatibility type. Merchants can browse the App Store, read reviews, and install compatible “plugins/add-ons” freely.

How Do I Install A Shopify Plugin?

Installing a Shopify plugin, also known as an app, is a straightforward process that allows you to enhance & extend the functionality of your Shopify store. Here’s a step-by-step guide to installing a Shopify plugin:

Step – 1: Access the Shopify App Store

Open your Shopify admin dashboard & navigate to the “Apps” section. Click on “Visit Shopify App Store.”

Step – 2: Browse or Search for the Desired Plugin

Browse through the available plugins or use the search bar to find a specific plugin based on its name, functionality, or category.

Step – 3: Choose the Plugin

Select the plugin you want to install by clicking on it. Review the plugin’s details, features, & pricing information.

Step – 4: Install the Plugin

If the plugin meets your requirements, click the “Add app” button. Shopify will prompt you to confirm the installation.

Step – 5: Approve Permissions

Review the permissions the plugin requests and approve them to allow the plugin to integrate with your store.

Step – 6: Configure the Plugin

After installation, the plugin will usually guide you through the initial setup steps. Follow the on-screen instructions to configure the plugin according to your preferences and you’re good to go.

How Do I Uninstall A Shopify Plugin?

Uninstalling a Shopify plugin is a straightforward process that can be completed within your Shopify admin. Here’s a step-by-step guide to help you through the process:

Step – 1: Access the Shopify Admin

Log in to your Shopify account & access your Shopify admin dashboard.

Step – 2: Navigate to Apps and Sales Channels

In the left-hand sidebar, locate & click on the “Settings” tab. Within the dropdown menu, select “Apps & sales channels” to proceed.

Step – 3: Choose the App for Uninstallation

You’ll now see a list of all installed apps & sales channels. Find the specific app you wish to uninstall from the list.

15+ Best Shopify Plugins For Businesses

Shopify provides a robust ecommerce platform for online sellers, but its capabilities can be expanded significantly with the use of high-quality third-party plugins. Whether you need additional functionality for payments, marketing, shipping, or customizations, there are numerous Shopify app options available. Selecting the right plugins can save store owners time, increase productivity, and boost sales. The 15 top Shopify plugins list that every business should consider are below:

1. Mailchimp for Shopify

Mailchimp for Shopify, one of the best Shopify plugins, provides you with a one-stop solution to ensure that your store is completely integrated with your Mailchimp account, allowing you to automatically add your buyers to your list. It also enables you to customize your email marketing campaigns depending on different buying behaviors. Mailchimp for Shopify is the only email advertising software you need for your business.

Key Features

• Advanced segmentation
• Multivariate testing
• Customer journey builder
• Send time optimization
• Behavioral targeting
• Unlimited seats & role-based access
• A/B testing

Pricing

• FREE
• ESSENTIALS – $13/month
• STANDARD – $20/month
• PREMIUM – $350/month

2. Shopify Order Printer

In just a few clicks, this Shopify plugin prints all your shipping and packing slips as well as invoices, labels, and receipts. This Shopify extension is quite handy as it allows you to create your own printing templates with included information. If you want to save time and improve service to your buyers, this is the plug-in for you.

Key Features

• Bulk preview and print
• Packing slips and Shopify shipping labels at once.
• Brand promotion
• Customizable templates
• Customizations

Pricing

• Free

3. Facebook Store

With this Shopify app store extension, you can sell your products on your Facebook page. It makes your listings and product info shareable, increases your reach, and saves time as buyers can buy directly. This can also lead to an overall increase in sales since you can drive traffic to your store and sell other products as well.

Key Features

• Shop insights
• Ad performance boost
• Shops setup
• Unified inventory management
• Meta support: email & chat

Pricing

• Free

4. Bulk Discounts

Bulk Discounts Shopify plugin allows you to create large amounts of discount codes that you can give to customers. This is great for email list building or incentivizing people to visit your store. You can even use these codes as a lead magnet to introduce new people to your sales funnel. It’s also a great way to get reviews and social proof when you are starting.

Key Features

• Unlimited volume discounts
• Drag & drop theme extension
• Automatic discount calculator
• Fully customizable drag-and-drop extension
• Available on all devices

Pricing

• Free
• MONTHLY PLAN – $8/month
• ANNUAL PLAN – $6.67/month

5. Plug in SEO

Plug In SEO helps you to show up in search engines, boosting your traffic and sales. SEO for online stores is now easier than ever with this app. It is the optimization app of choice for more than 90,000 Shopify store owners. This app constantly audits your store and alerts you whenever there is an issue with your store’s optimization. It picks up issues that relate to organic and on-site optimization as well, for example, content relevancy.

Key Features

• Unlimited managed pages
• Detailed speed reports
• Detailed SEO reports
• SEO & blog check
• Titles & descriptions management tools
• Jason ld structured data tools
• Broken links tool

Pricing

• SMALL STORE – $29.99/month
• MEDIUM STORE – $49.99/month
• LARGE STORE – $79.99/month

6. PH MultiCarrier Shipping Label App

The PH MultiCarrier Shipping Label app revolutionizes the way you handle shipping for your Shopify Store. It offers a robust and streamlined solution that simplifies the entire process. With support from renowned carriers such as UPS, USPS, FedEx, DHL, Stamps, Aramex, Blue Dart, Australia Post, Canada Post, Purolator, and many more, this app enables effortless global shipping for your products.

This app allows you to fully automate your shipping process. With this app, you can conveniently print shipping labels in bulk, schedule pickups, and track orders in real time. This automation significantly saves you time and effort, enhancing the efficiency of your shipping operations.

Key Features

• Live Shipping Rates at the Shopify checkout 
• Bulk Shipping Label Printing 
• Live Order Tracking
• Customizable Shipping Options
• Multiple choice of packaging options
• 24*7 customer support via Call, Chat, and Zoom call

Pricing

14 day Free Trial

• Starter Plan: $9 / Month
• Popular Plan: $29 /Month
• Premium Plan: $49 / Month
• Unlimited Plan: $99 / Month

7. CartHook

CartHook Shopify plugin helps you boost your sales by extracting a shopper’s email address and sending them an automated email, reminding them that they still have to check out. It is estimated that up to 20% of these shoppers come back to complete their purchase. These emails adhere to Shopify’s terms of service and best practices.

Key Features

• Unlimited post-purchase funnels
• Analytics and insights
• Responsive, top-notch live chat
• A/B testing
• Advanced funnel criteria (customer’s shipping location and customer tags)
• Customize post-purchase offers
• Built-in analytics

Pricing

• GROWTH PLAN – $50/month
• SCALE PLAN – $250/month

8. Kit

Kit is a Facebook and Instagram ad manager that enables you to launch multiple ad campaigns that can boost your traffic and sales. You can start the process by sending Kit a simple message. They will then provide you with a retargeting ad campaign service that you can use to market a wide variety of your services.

Key Features

• Retarget visitors with ads
• Create and run Instagram Ads
• Create targeted Facebook ad campaigns
• Send multiple thank-you emails to customers
• Gift with purchase discounts
• Storefront widgets

Pricing

• Free

9. Wishlist Plus

Wishlist Plus is a Shopify extension that is easy to install and use. It provides you with a lot of information on buying behavior and wishlist activities without you having to log in. Every eCommerce store should have a Wishlist option. If you don’t have one, chances are that you are leaving a lot of money on the table.

Key Features

• Detailed reports
• Multiple lists
• Non-English support
• Multiple lists
• Up to 50k WL items/month
• Custom email template

Pricing

• Free
• STARTER – $14.99/month
• PRO – $49.99/month
• PREMIUM – $99.99/month

10. Pinterest Buyable Pins

Pinterest is a goldmine Shopify addons for an online store owner. Pinterest buyable pins allow you to tap into Pinterest’s platform, which is primarily used for planning purchases. This means that your products are in front of the eyes of people who are in the buying mode. This extension is a must-have, especially if you consider that 87% of active Pinterest users say that they have purchased something because of their activity on Pinterest.

Key Features

• Real-time product catalog update
• Organically surface your entire product catalog to Pinners
• Track conversions
• Shoppable ads promotion
• $100 USD ad credit

Pricing

• Free

11. Expertrec

Expertrec is a Shopify smart search that allows customers to find products on your online Shopify store quickly. Our smart search algorithm learns from user behavior and re-ranks the results to improve the site search experience for customers.

Expert’s Variant search includes:

• Support for searching product variants.
• Images in search.
• Smart variant recommendations.
• Personalized recommendations.
• Product variant filters.

Expertrec’s custom search engine has assisted clients in increasing conversion rates. Autosuggest or Autocomplete, Search Dropdown, Spell Correct or autocorrect, Popular queries and smart recommendations, and Merchandising options are Expertrec search features that aid in conversion.

Key Features

• Unlimited search queries
• Unlimited search filters
• Ranking control
• Merchandizing
• Priority support

Pricing

• Free
• Basic – $9/month
• Standard – $25/month
• Premium – $49/month

12. Google Shopping & Ads

Clever Ads offers the best plugins for Shopify website, facilitating seamless access to Google Shopping and Ads capabilities. Upon downloading, users gain access to conventional Google Ads campaigns encompassing both Search and Display functionalities. 

The plugin empowers users to effortlessly manage their Google Shopping feed, initiate Shopping campaigns, and even create Performance Max campaigns. A user-friendly dashboard provides comprehensive metrics, enabling campaign evaluation and streamlined campaign creation.

Key Features

• Manage up to 1000 products
• Unlimited variants
• Google merchant feed creation
• Manual feed update (Anytime)
• Google shopping campaigns creation

Pricing

• $7.99 per month – 500 SKUs
• $15.99 per month – 10,000 SKUs
• $29.99 per month – 60,000 SKUs

13. Tidio

Tidio’s Shopify plugin revolutionizes customer engagement by rescuing abandoned carts, boosting sales, and enhancing communication. The plugin integrates live chat software with AI chatbots, facilitating faster and more efficient customer service.

With features like AI chatbots with 16 triggers, a live visitors’ list, an iOS/Android mobile app, and multichannel communication options, including live chat, Messenger, and Instagram, this addons empowers businesses to optimize interactions. Additionally, the plugin offers insights into visitors’ typing and allows a compelling call-to-action approach through a buy button within the chat interface.

Key Features

• Live Chat – unlimited
• Custom no. of operators
• Chatbots – custom no. of engagements
• Chatbot templates
• Visual chatbot editor
• AI Bots

Pricing

• Free plan – $0
• Communicator – $25 per month per user
• Chatbots – $29 per month
• Tidio+ – $394 per month

14. GroWave

The Growave Shopify plugin is a comprehensive customer engagement platform, integrating a myriad of features into one seamless solution. Offering a diverse array of notifications, emails, and widgets it enriches the customer journey.

This Shopify addons seamlessly combines loyalty programs and referral initiatives, strengthening brand presence, customer loyalty, and acquisition. By incorporating a Wishlist feature, it empowers website visitors to save desired products, reducing cart abandonment rates and elevating sales. Moreover, users can incentivize potential customers to share wishlists on social media, expanding reach and engagement.

Key Features

• Advanced rewards
• Referral program
• Nudges (popups)
• Points redemption at checkout
• Unlimited integrations
• Customizable emails

Pricing

• $0 per month – 100 orders
• $59 per month – 500 orders
• $119 per month – 1500 orders
• $299 per month – 4500 orders

15. Bold Memberships

The Bold Memberships is one of the best plugins for Shopify offers tailored content display based on visitor membership status, enabling selective visibility of products, prices, and more. Utilizing liquid templates it allows the creation of distinct member and non-member pages. The plugin facilitates seamless payment integration for recurring memberships and offline services.

Users can implement membership tiers, modify access for specific customers without charges, and showcase exclusive offers. By utilizing its user-friendly backend admin interface, businesses can enhance their average order value and elevate their operations. Notable features include membership management, tiered membership structures, recurring payment capabilities, and liquid templates for versatile customization.

Key Features

• Liquid templates
• Online and offline services
• Live typing preview
• Live visitor data
• Create different member tiers
• Charger for recurring memberships

Pricing

• Basic – $9.99-$299.99 based on the number of users

16. Klaviyo

The Klaviyo Shopify ecommerce plugin is a comprehensive customer platform enabling precise segmentation for targeted SMS and email marketing initiatives. Empowering businesses with complete control over consumer data and interactions enhances personalized customer communication.

Additionally, the plugin offers automated features such as cart reminders, price drop alerts, and welcome messages. By providing real-time industry benchmarks, it facilitates performance evaluation and offers insights for enhancement. Users can seamlessly synchronize historical and current data to monitor and optimize interactions with website visitors.

Key Features

• 2-way conversations
• Sync Shopify data–tags, catalog, coupons
• Templates for Email/SMS
• Forms & push notifications
• Segmentation & personalization
• A/B testing
• Customizable reports and attribution
• SMS opt-in forms

Pricing

• Free plan
• SMS – $15/month
• EMAIL – $30/month

Wrapping Up

With these highly recommended Shopify plugins now on your radar, you have an expert-curated shortlist of apps to explore to boost sales and turbocharge your eCommerce store’s success in 2023. Based on your specific needs and pain points, select a few top plugins to trial first for your online store.

Monitoring the measurable ROI of each allows you to optimize your app stack. Be wary of plugin overload that can cause conflicts. As your business evolves, re-evaluate if existing apps still warrant their monthly fees, too. Implementing the right purpose-driven plugins creates synergy with Shopify’s already robust core.

Now, you are equipped to start enhancing everything from sales funnels to email marketing, operations, and beyond with strategic apps.

Feel free to share your favorite Shopify eCommerce plugin we may have missed in the comments!

Paras Kela

Paras Kela is a highly skilled SaaS content writer with over 7 years of experience in the IT field. His expertise lies in simplifying complex technical concepts for easy comprehension. With a portfolio of over 100 high-quality blogs covering various SaaS topics, Paras’s writing style is engaging, informative, and SEO-friendly, ensuring maximum effectiveness. He continuously updates his skills and knowledge to stay current with industry trends, making his writing relevant and reliable.