Summary: When it comes to social media platforms, including TikTok, timing is just as important as content quality because it directly impacts engagement, views, and following. In this blog-cum-guide, we will discuss the best time to post on TikTok, how to use TikTok analytics to your advantage, and steps to determine the best time slots to post TikTok videos. Finally, we will conclude this comprehensive guide with FAQs about the subject– the best time to post on TikTok.
If you are a teenager just starting out or an ace Tiktoker looking to expand your audience base on the widely popular short video sharing platform Tiktok, one question must have crossed your mind more than once– when is the best time to post on TikTok?
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Finding an answer to this question is necessary since several studies on “when to post on TikTok” found that the tiktok post times matter and it indeed play a crucial role in expanding your content reach and user base.
To help you find an answer to this question, we performed thorough research on this topic and unearthed some intriguing insights on when to post on TikTok in 2023.
Let’s get started without further ado.
What Is The Best Time To Post On TikTok?
- Monday: 10:00 AM and 10:00 PM
- Tuesday: 9:00 AM and 7:00 PM
- Wednesday: 9:00 AM and 11:00 PM
- Thursday: 9:00 AM and 12:00 PM
- Friday: 1:00 PM and 3:00 PM
- Saturday: 7:00 PM and 9:00 PM
- Sunday: 7:00 AM and 4:00 PM
The best time to post on TikTok is a time period during which a post can attract comparatively more views, followers, and engagement than other time slots. For example, suppose you record an amazing video at midnight. But, should you post that reel right away? Or should you wait until the right time?
Source: i.insider.com
This is where the “best time to post on TikTok” comes into play. Several studies conducted by various websites and agencies found that there are some optimal time slots during which uploading any content on TikTok can yield significantly better results than posting at other times.
Again, these time slots are not consistent throughout the week. Each day has a different best time to post on TikTok. Our analysis of thousands of TikTok posts and research papers shows that the best time to post on TikTok for maximum views and engagement is 9:00 AM on Tuesday, 12:00 PM on Thursday, and between 7:00 PM to 9:00 PM on Saturday.
In addition to these 3-time slots, there are several other best time slots to post on TikTok. We can further categorize those time slots by day for a better understanding, as shown below.
A. Best Time to Post on TikTok on Monday
According to our analysis of thousands of TikTok posts, the best times to post on Tik Tok on Monday are 10:00 AM and 10:00 PM. This means that if you upload a video during these times, there is a good chance that it will receive a lot of views and engagement.
B. Best Time to Post on TikTok on Tuesday
Based on our analysis of multiple studies and thousands of TikTok posts, the best time to post on Tik Tok on Tuesday is 9:00 AM. or 7:00 PM Posts made during these time slots typically attract more viewers, have higher engagement, and have a higher probability of trending.
C. Best Time to Post on TikTok on Wednesday
The best times to post on TikTok on Wednesday are nearly identical to Monday, i.e., 9:00 AM and 11:00 PM. Posting content (TikTok video/reels) during these time slots typically receives more views and better engagement than posts made during other time slots.
D. Best Time to Post on TikTok on Thursday
Our research also found that the best times to post on TikTok on Thursday are 9:00 AM., 12:00 PM, and 7:00 PM. You will certainly receive more traffic, i.e., views and engagement, for posts made during these optimal time slots compared to other time slots on that day.
E. Best Time to Post on TikTok on Friday
As per our analysis of multiple surveys and thousands of TikTok posts, the best time to post on TikTok on Friday is between 1:00 PM and 3:00 PM. All posts made during this time slot will certainly receive more views, and engagement, and have a better chance of going viral.
F. Best Time to Post on TikTok on Saturday
The best time to post on TikTok On Saturday is either 11:00 AM. or between 7:00 PM and 9:00 PM. Since this time slot marks the beginning of the weekend for the majority of the working class and students, they tend to spend more time scrolling through TikTok and other social media sites during this period, resulting in higher engagement.
G. Best Time to Post on TikTok on Sunday
As per our analysis of several surveys and multiple TikTok posts, the best time to post on TikTok on Sunday is either 7:00 AM to 8:00 AM or 4:00 PM to 5:00 PM. Content shared during these two-time slots often attracts more viewers and has a higher probability of going viral.
So, these are the good times to post on TikTok each day.
For more clarity, see the table below, which contains the same data that we discussed above.
However, note that you are not required to post at the exact time, such as 10:00 AM. or 7:00 PM, as stated in the table above. Rather, you can post around that time. So, for example, if we said 7:00 PM, it means you can post between 6:45 PM and 7:15 PM These data, once again, are based on our research.
It’s possible that your content receives more engagement during times other than these time slots. For this reason, we recommend that you find your own good time to post on TikTok.
Scroll down a bit to learn how to find the best time to post on TikTok.
How To Find The Best Time To Post On TikTok: Step-by-Step Guide
Here are some techniques for identifying the best time to post your TikTok content. Make sure you complete each of the exercises listed below to get accurate data.
1. Switch To Pro Account To Access TikTok Analytics
You’ll be surprised to learn that TikTok provides all of its users with a free Pro account– a kind of TikTok business account. By upgrading to a Pro TikTok account, you will be able to view TikTok analytics that will eventually help you determine the best time to post on TikTok. In addition, the TikTok analytics will also help you learn more about your TikTok users and how your videos perform.
Switching to a TikTok Pro account is simple and requires you to follow only six steps outlined below:
Step 1: Open the TikTok app, navigate to the Profile menu, and then select “Settings & Privacy.”
Step 2: Next, click the ‘Manage Account’ button. This will display another list of options.
Step 3: At the bottom of the list, click on “Switch to Pro Account.”
Step 4: Choose your account type and follow the on-screen instructions to finish the process.
Step 5: After a while, you will receive a notification confirming that your account has been upgraded.
Step 6: You will now see the “Analytics” option under the “Settings and Privacy” menu.
This section will contain detailed analytics on the performance of your TikTok videos as well as information on your target audience.
2. Find Out Where Your Global Audience Is Based
Once you upgrade to a Pro TikTok account and gain access to analytics, your next step toward identifying the best time to post on TikTok should be to find out where your audience lives. But how will you find this? Well, Tiktok’s analytics section will have three tabs:
- Overview
- Content, and
- Followers
The Overview tab displays summary information about your profile views, video views, and TikTok followers. The Content section will provide you with information on various metrics such as views, likes, comments, and average watch time.
On the other hand, the Followers tab provides information about your growth, the content your followers are most interested in, and the audience’s location.
In a nutshell, each of these three tabs contains insights and information about your TikTok audience that will help you determine the best time to post on TikTok. In addition, for further analysis and more accurate results, you should find out where your followers are located by following the steps listed below:
Step 1: Go to the “Followers” tab and scroll down to “Top Territories.”
Step 2: You will see a pie chart of the top regions where your followers come from.
Once you know where the majority of your followers are based, you can use these insights to determine the best time to post on TikTok, which will certainly help you get more views, engagements, and clicks. However, don’t forget to convert the global best times to your Top Territory’s time zone.
3. Know When Your Target Audience Is Active
To narrow it down even further, find out when your followers are active on TikTok. To find this data, follow the steps outlined below:
Step 1: Navigate to the Analytics section and select the “Followers” tab.
Step 2: Scroll down to “Followers activity.”
Here you will find information about how your followers interacted with your content on a specific day and hour.
By selecting “Days,” you will see day-by-day insights about your followers’ engagement with your content, whereas selecting “Hours” will provide hour-by-hour insights about your followers’ engagement with your content during different hours.
This data could be a goldmine for deciding the best time to post on TikTok in 2023. You can certainly adjust your posting schedule based on these valuable insights and align it with the active hours and multiple time zones of your followers.
4. Track the Performance of Every TikTok Video
The next step in your process of finding the best time to post on TikTok is to track your performance on a regular basis. Every decision or small change in your strategy will undoubtedly impact your content (video) performance, either positively or negatively. Besides, it is very much possible that the time slot that worked well for your friend or competitor will not work well for you.
For this reason, you should not blindly follow the “best time to post on TikTok.” Rather, keep track of performance for each post you’ve made during different time slots. Then, find which posts received the most engagement or which time slots work best for your content. Also, find out which time slots aren’t working for your content.
In addition to tracking these data through TikTok analytics, you can manually track each ‘test’ post. Besides that, since TikTok only provides insights for the past 7 days, gathering data through the Tiktok analytics section will not be possible. This is why you should think about manual tracking as well.
For manual tracking, you can use Google Sheets or Microsoft Excel. First, enter all of the primary information about each of your posts, such as the timing, content type, content length, day TikTok videos were posted, etc. After a week, review the analytics and enter data such as views, likes, comments, shares, average watch time, top audience territories, and so on.
Based on this information, you can identify the best time to post on TikTok. Along with time, this data will help you determine which types of content your followers find engaging and which do not. You can eventually modify your TikTok strategy accordingly.
5. Look At Your Competitors
Competitor analysis is one of the most effective marketing strategies, regardless of the type of business or platform. Analyzing your competitors and their strategies will certainly reveal flaws in your own and ultimately help you improve your approach besides determining the best time to post on TikTok.
For a thorough analysis of your competitors, evaluate the following four factors:
- Posting time
- Content Type
- Posting frequency
- Hashtags used
An in-depth analysis of these four elements will help you identify flaws in your approach as well as the strengths of your competitors’ strategies. You can either perform this analysis manually or use these advanced social media monitoring software. Eventually, you will be able to take the necessary steps and attain an edge over competitors.
For example, suppose you learn that one of your key competitor’s posts’ content is mostly around 10:00 AM. and that the majority of those posts receive high engagement. This means that, for your competitor, the best time to post on TikTok is 10:00 AM.
Ultimately, you can post content on TikTok during this time slot to find out whether or not you also enjoy those types of engagement and results.
However, keep in mind that, as previously stated, while this time slot may have worked for your competitors, it may not work for you because both of you may have different types of followers from different regions with different likings.
6. Experiment, Learn & Adapt
Above all, keep in mind that there are no hard and fast rules or TikTok strategies that work for everyone. In addition to the best time to post on TikTok, there are several other factors that influence performance, such as follower type, TikTok algorithm, audience location, content format, and so on.
This means that you should not stick to the same strategy or time slots for a long period. Instead, if those time slots do not work for you, you should try one of the other best time slots to post on TikTok listed above.
Source: media.wired.com
However, this does not imply that you change the time slots every week. Instead, we recommend that you wait at least a month before switching to another time slot.
Monitor the performance of each time slot for at least a month. If those time slots generate positive outcomes, or even better than before, you should stick with them for a longer period while trying out new ones alongside.
The Bottom Line
Along with the other factors and tips mentioned above, keep in mind the best time to post on TikTok to get more views, maximum engagement, and more followers. Experiment with all of the best TikTok time slots listed above. However, don’t commit to a single time for a long period.
If you don’t see the desired results after a month, try a different time slot. Besides, make the most of analytics to find out the best TikTok posting times for your content.
Paras Kela is a highly skilled SaaS content writer with over 7 years of experience in the IT field. His expertise lies in simplifying complex technical concepts for easy comprehension. With a portfolio of over 100 high-quality blogs covering various SaaS topics, Paras’s writing style is engaging, informative, and SEO-friendly, ensuring maximum effectiveness. He continuously updates his skills and knowledge to stay current with industry trends, making his writing relevant and reliable.
