The retail industry is changing at a rapid pace!
The modern shopper is well-informed, impatient, and has multiple choices in a hyper-connected digital world. Not meeting their expectations means bad online reviews, negative word-of-mouth publicity, and revenue losses through dipping sales.
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The solution? Retailers have to remain on the top of their game to provide better service and a personalized customer experience. Here is where technology has proved to be a game-changer as tons of worldwide retailers have adopted automated tools to streamline business processes and drive efficiency.
Today, we bring the spotlight to BetterCommerce – a one-stop app designed to support eCommerce operations, multi-channel shipping, stock, and order management. Read on to know more about this versatile platform and understand how it can engage customers, ship, track, and automate your fulfillment requirements.
About BetterCommerce
In 2016, BetterCommerce leveraged its technical expertise to build an omnichannel commerce platform to streamline retail processes for medium to enterprise-sized businesses. When the pilot customer grew its eCommerce business by 70% in a year, BetterCommerce knew it was on the right track!
Since then, BetterCommerce has taken rapid strides year after year to evolve as a market leader. The company has a growing base of reputed global clients and has achieved transformational results in a short span of time. With an industry-leading customer satisfaction rate of 100%, we expect BetterCommerce to scale greater heights in the future and innovate to deliver the best solutions in the market!
Main Features Of BetterCommerce
With data stuck in silos due to disjointed systems and a lack of resources, most retailers struggle to provide their customers with a smooth shopping experience. The need of the hour is an integrated eCommerce order management system that can bring together all aspects of inventory, shipping, orders, warehousing, product management, and merchandising.
BetterCommerce is currently the best one-stop solution in the market as it is a cloud-based suite of packaged business capabilities. It has a range of invaluable apps or modules such as eCommerce, PIM, Analytics, OMS, and Engage that merge together to provide an unforgettable end-to-end journey for customers.
Want to know more about this potent business asset? Read on to gain insights into its key features and understand their functioning.
i. eCommerce
BetterCommerce can help your business take its eCommerce activities to the next level! It is an all-in-one suite of headless APIs and storefronts to help you launch your Commerce operations across B2C, B2B, and D2C marketplaces. You can create customized look-books or complimentary product bundles to make it easy for shoppers to buy a whole look in a single click!
With limitless customization options, BetterCommerce allows users to pixel perfect their designs without any constraints. It enables you to optimize all page elements such as image, content, HTML, CSS, and scripts to ensure faster delivery.
The integrated elastic search empowers customers to find any product quickly with advanced search capabilities such as keyword redirections, synonyms, and faceted search.
With BetterCommerce, you allow your customers to shop any way they like – buy online, pick up in-store, and return in-store. It is simple for customers to maintain their baskets and place orders online.
They get an assisted check-out with an assortment of payment gateways that are supported to ensure a seamless experience. There is a variety of flexible shipping options to ensure on-time delivery and boost customer satisfaction levels instantly!
ii. PIM
BetterCommerce has headless product information management that is user-friendly and empowers customers to launch catalogs over multiple sales channels worldwide. It enables end-users to view all the products in one window, and you get to see all new products, in-stock items, published products, and out-of-stock products.
The PIM module enables you to organize product data effortlessly. As a user, you can easily build a centralized product repository or a digital asset library by importing data from excel sheets, CSV, or connecting to your ERP. You can enrich the quality of your product database by adding rich content, relevant images, and video links.
Users can add unlimited product attributes to provide as much information as possible. BetterCommerce also enables you to create bundles of frequently bought items – a smart technique to increase average order value.
The unified product repository serves as the single point of truth for all teams and types of data. It enables users to sell products anywhere anytime as it becomes easy to share the product catalog with downstream and upstream channel partners.
Users can generate and distribute product data through dynamic feeds on-demand. It also allows them to manage price lists in a structured manner by setting up the region and currency-based pricelists that give clear visibility of margins.
BetterCommerce has an integrated visual merchandising tool that enables retailers to manage their inventory without any hassles. They can create various merchandising product collections with a simple drag and drop interface. The platform is highly visual; hence users can customize the aesthetics and product display to align with the brand strategy.
iii. Experience
The main objective of BetterCommerce is to delight customers with a personalized shopping experience! As a marketer, you can use this composable headless CMS to connect to any eCommerce platform. The Digital Experience Manager is an intelligent tool that allows you to build rich experiences with any IT support or help.
BetterCommerce empowers developers to create different versions of pages for different countries. You can also localize content and choose what version of the page to display.
There is a rich collection of pre-built widgets in the library to build better experiences. Users can easily connect custom widgets with the data exposed through the headless APIs – product, category, brands, and product collections.
The content management system provides limitless options such as a flexible page builder, image resizing, and a responsive preview. With BetterCommerce, you can deliver a truly omnichannel experience by ensuring each user receives the consistent quality of content on your store, mobile site, or any other device.
iv. OMS
One of the key features of BetterCommerce is its OMS app that is designed to facilitate multi-channel shipping, stock, and order fulfillment. It is a holistic tool that enables you to unify the entire order life cycle and capture all possible revenue opportunities.
BetterCommerce streamlines order, inventory, and warehouse processes to deliver products on time and increase repeat purchases.
With BetterCommerce you get real-time inventory visibility across all major sales channels such as Shopify, Magneto, Amazon, and WooCommerce. It enhances operational efficiency by automatically syncing orders and products through various eCommerce platforms and marketplaces.
The Android-based mobile application can be used to automate all warehouse processes and help your organization go paperless in no time!
BetterCommerce ensures smooth workflows with tons of useful features such as order routing, POS inventory sync, returns & refunds management, automated order updates, and logistics and CRM integration.
It handles end-to-end sales order management by defining order rules, managing picking and packing, and integrating with 20+ carriers.
v. Analytics
Data is power! With BetterCommerce, you can make smarter decisions with real-time data at your fingertips. Users can easily view key performance indicators and business metrics to boost eCommerce growth across multiple sales channels.
BetterCommerce empowers users to capture customer behavior and transaction details across the Web, mobile app, and store. Visual dashboards make it easy to drill down deep and gather actionable insights to make the right data-driven decisions.
- eCommerce Business Metrics: Monitor performance parameters such as conversion rate, lifetime value, and average order value.
- User Analysis and Segmentation: Dig deeper into user segmentation to understand your customer profiles and develop smart marketing strategies.
- Real-Time Business Intelligence: Gain access to real-time information through unified dashboards across departments to view performance.
- Search Analytics: Understand search performance to optimize your catalog and improve results by setting automated searchandising rules.
- Customer Analytics: Get in-depth insights into customer lifetime value by bringing together data from all touchpoints to provide a holistic view.
Engage
BetterCommerce has a versatile Engage module that enables you to collect clickstream data and matching pixels for past orders in real-time. It is an advanced analytical tool that helps in understanding customer interest and purchase patterns on the fly.
You can also implement intelligent algorithms to segment customer behavior to get a 360-degree perspective. It will allow you to recommend dynamic products in real-time at scale and increase business revenues exponentially!
The Final Verdict
Undoubtedly, BetterCommerce is the best composable commerce solution to help you deliver a truly omnichannel experience for your customers. They are best suited for retailers that have brick-and-mortar and online presence making it easy for them to connect the dots.
It is user-friendly and has an intuitive interface that ensures quick adoption. You can choose the platform as an all-inclusive package or purchase separate modules as per your business requirements, making it highly flexible.
BetterCommerce definitely gets a perfect ten score and a big thumbs up from us! So, go right ahead and try this all-in-one headless and composable commerce platform for retailers to increase all key bottom-line results!
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