With running a startup being no piece of cake, the constant hammering of uncertainty and shortage of funds can make life difficult for startups. As your startup grows, so do the challenges surrounding it each week.
Looking for Brand Management Software? Check out SoftwareSuggest’s list of the Best brand management solutions.
One such challenge is managing the perception of your brand or focusing on brand management. It is the process of improving, maintaining, and upholding your brand’s image to ensure your startup remains a customer favorite.
But how do you manage your brand management?
That’s where brand management software comes into the picture. Such software gives startups the required tools to design, measure, and deliver the perception of your brand.
Interestingly, you can control your startup locally and globally with the right brand management tools, giving your brand the attention it needs.
To make your life easier, we list eleven must-have software for startups.
Our selection of these Software for Startup is based on thorough research and analysis. We have listed these softwares based on usability and satisfaction score that include features, ease of use, customer support, ratings, and number of reviews from SoftwareSuggest. Our goal is to help businesses select the right softwares that can help them optimize their business processes.
12 Best Software for Startup
If your startup is making its first journey into the world to become the next big brand, it is essential to understand how others see and feel about your brand. Here are some top tools for startups that will help you understand customer perception:
1. Attest – Ideal for brand tracking
Attest is a one-of-a-kind brand management software that governs and grows your brand by helping companies better understand its performance.
Tracking your brand’s performance can provide evidence to understand the impact of your brand building. From giving details about how many potential customers know your brand to how customers perceive your brand and how you rank among competitors, Attest gives you every minute detail about your brand’s performance.
Interestingly, Attest offers brand survey templates that help you to plan and perform demand analysis for products you want to produce. This survey enables you to gather high-quality insights within no time.
Using the data tracked by the survey, you can effectively measure the impact of a marketing campaign, identify potential shifts in brand sentiments and understand your brand position concerning your competitors.
Attest is a complete brand tracking package because it helps track and measure customers’ feelings about your brand. When you know customers’ perceptions, building a strong online presence becomes easy.
With customer perception data in your arsenal, it becomes a cakewalk to validate your ideal customers, align your messages with your brand, and track your brand’s health.
So, use Attest to identify areas of opportunities and build a brand that others are jealous of.
Pricing: Offers a free plan, and you need to contact Attest’s team to avail of their professional and enterprise plan.
2. TestGorilla – Perfect for employer branding
Testgorilla is quite unique in this space. How? Let me explain.
Employee brand management is about how customers and employees perceive your brand. With 50% of employees not ready to work with companies with a bad reputation, managing your employer’s branding is as important as managing your brand’s perception.
One way of improving employer branding is hiring qualified and capable candidates. Such candidates will eventually know your brand and impact every aspect of your business from top to bottom.
To hire such qualified and skilled candidates, you can get help from companies like TestGorilla, which provides customized tests like problem-solving assessment, customer service tests, culture add tests, and English proficiency tests.
Using these tests, you hire the best and eliminate the biases from your hiring process, thereby improving your employer branding. In addition, these tests screen all potential candidates and make hiring decisions faster and easier.
These tests will help you understand every applicant who can fit culturally in your organization and help improve your branding. Instead of focusing on your gut feeling, you can hire candidates based on data.
TestGorilla is your one-stop destination to improve employer branding by helping you build a strong online and offline brand.
Pricing: Offers a free plan, and their paid plan starts at ₹1,600 per month.
One effective way of managing your brand is removing the negative online feedback from social media and other review websites. Tracking, responding, or eliminating negative comments is an excellent way to build an online reputation.
One such effective tool for tracking your brand mentions on social media platforms, blogs and publishers in Brand24.
From Facebook posts to reviews on online publishing sites, you immediately know who is talking about your brand. Using Brand24, you can protect your online reputation.
Apart from following up on positive comments and responding to dissatisfied customers, Brand24 ensures you get an instant notification before negative comments blow up your startup before it become fully functional.
When used effectively, it helps you engage with comments and mentions of your company in real time. Interestingly, this tool tracks keywords used across different social media platforms. It also calculates your social media reach, monitors hashtags relevant to your brand, and measures the share of your voice.
Interestingly, AI-driven sentiment analysis helps you protect brand reputation, improve customer service, and find marketing insights relevant to managing your brand.
Use Brand24 to improve customer satisfaction by engaging customers online.
Pricing: Offers a free trial, and their paid plan starts at $49 for tracking a single brand with five keywords.
4. Kontentino – Brand asset management tool
Today, with over one billion active social media users, platforms like Instagram, Twitter,
Pinterest and Facebook are decisive in deciding your brand’s social media reputation.
The communication you have on these channels forms the basis of how customers perceive your brand. It can either drive customers to your website or drive them away to competitors.
That’s why companies turn to brand asset management tools like Kontentino. It helps you seamlessly collaborate with clients to create social media content that resonates with the target audience and helps you build communities where you can discuss your brand.
From coordinating your team’s workflow to scheduling its release, Kontentino is your one-stop destination for brand asset management on social media.
With Kontentino, you can ensure faster content approval, save time, and ensure your posts are received well by your audience. Brands that receive more interactions from the target audience are the ones that have a positive brand perception. It also builds brand awareness.
Pricing: Offers a free 14-day trial, and their paid plan starts at €44 per month for three users.
5. Cision – Ideal for earned media management
Cision offers a complete tool for media management, covering both online and offline media.
This intuitive platform provides a range of services, like finding influencers, crafting and distributing meaningful stories, and measuring the impact of your marketing strategy.
Besides providing a platform for managing earned media, Cision delivers a base of social media influencers with thousands of contacts. Plus, Cision gives you the ability to monitor social mentions in real time.
As a result, it functions as a perfect reputation management tool that helps you keep track of what customers say about your brand on different social media platforms.
Interestingly, using their media monitoring feature, you can understand your company’s brand reputation with a complete collection of blogs, social media, print, online forums, global news, and review sites.
Also, you can gain insights from hundreds of print newspapers, magazines, and other offline publications. You can get access to local, national, and international coverage without missing out on your brand’s mention.
The tool also comes with intelligent reporting and data collection features.
Pricing: Offers customized packages; you need to contact their sales team to avail services.
6. MomentFeed – Best for mobile customer experience management
Unlike others on this list that primarily focus on managing your web presence, MomentFeed attracts more customers by influencing customer decisions on mobile. It’s a platform that optimizes the controllable signals that a search engine uses to rank local businesses, including consistency, data accuracy, social media presence, and engagement.
With MomentFeed, you can focus on your brand at a local level. Using an intuitive interface, you can understand how your brand shows up in near-me searches and give you insights into how to enhance your revenue and visibility.
If you’re a multi-location brand, using MomentFeed can influence your Proximity Search Optimization (PSO) to ensure your brand is visible across local discovery channels. When you ace your PSO, it results in more customers and traffic to your store.
If you’re a restaurant, mobile shop, or hospitality business, MomentFeed can help you find customers on the go.
Pricing: Contact their consultant to know more about their plans
7. Extensis Portfolio – Perfect for digital asset management
If there is one tool on which you can rely for digital asset management, it’s Extensis Portfolio. For organizations and small businesses wrestling to accommodate and manage their digital content, having a digital asset management tool in your kitty is necessary.
This software assists a business in sharing assets, uploading files, and managing catalogs in a single repository. Extensis Portfolio makes it easier to share digital assets with remote team members, customers, and partners, irrespective of their location.
The software allows you to send the right file to the right person at the right time – making asset management so much simpler.
What’s more intriguing is that Portfolio offers both on-premise and web-based deployment. You can seamlessly organize a website’s data into catalogs, galleries, and folders. Interestingly, whenever any user adds or deletes the catalog, it gets updated automatically.
You can search for assets stored in the central repository using their finder feature.
Another noteworthy feature of the tool is that it allows you to organize your assets and add keywords to it to make a comprehensive workflow easily accessible by everyone.
It’s a digital asset management software that seamlessly blends in your workflow and ensures you or your employees don’t have to hunt down important files.
If you want to increase business productivity, Extensis Portfolio should be a part of your tool kit.
Pricing: You can talk to an expert for a demo and quotation
8. Reputology – Ideal for review and feedback monitoring
Their name is an indication of what the company does and how it helps a business. For a brand looking to keep an eye-hawk eye on online users’ reviews, Reputology can be their go-to tool.
This review management and feedback monitoring tool helps multi-location businesses monitor and manage online reviews.
Apart from telling you what customers say about your brand on social media, Reputology gives information about reviews on industry-specific review sites. So it can help businesses manage a negative review before it explodes or becomes viral on social media platforms.
Responding to reviews in real time makes it easier to calm down a customer who probably had a bad experience with your brand.
More importantly, Reputology integrates with social listening, customer engagement functionalities, and media monitoring, making it your one-stop destination to determine the root cause of negative and positive feedback from customers.
If you’re in the restaurant, hotel, retail, health, or medical sector, Reputology can be the difference between a positive and negative online reputation.
Also, using their intuitive semantic analysis technology, you can convert all the unstructured content from feedback and reviews into actionable data.
Pricing: Offers a 14-day free trial, and their paid plan starts at $110 per seat per month when billed annually.
9. Prisync – Tool for competitor’s price tracking and monitoring
Are you looking to increase the sales of your ecommerce store? Do you want to improve your brand positioning?
The dynamic pricing engine of Prisync ensures that your ecommerce brands can update their prices to adapt to the changing market conditions.
When competitors make a price change, it can drastically affect your sales because customers tend to gravitate towards ecommerce stores offering the lowest price of a product. Using
Prisync, ecommerce brands can follow every market price and stock level move using a single dashboard.
In the Prisync dashboard, you can add competitor products and URLs to track their prices. This helps a business set pricing strategies, which can increase profit.
Their robust tracking and monitoring software gives you a competitive edge and helps grow your market share while always staying ahead of the competition.
What’s more interesting is that Prisync offers a minimum advertised price (MAP) monitoring software that controls the seller’s prices so that you don’t sell below the price you determine.
Interestingly, Prisync manages your brand image by detecting potential MAP violations. Monitoring MAP violations ensures sellers cannot damage your brand image.
With Prisync, you ensure you no longer lose customers for lower prices.
Pricing: Offers a 14-day free trial, and their paid plan starts at $59 monthly.
10. ReviewPush – Online review management tool
Are you tired of responding late to customer reviews, especially the negative ones? Meet ReviewPush an online review monitoring and management tool. From monitoring reviews from the top review sites to ensuring multiple location monitoring, ReviewPush is a must-have tool in your tech stack.
With 93% of customers reading online reviews before purchasing a product, an investment in ReviewPush would ensure you don’t lose customers because of a lack of positive reviews.
Apart from showing all your reviews in a single location, this tool allows you to set email alerts. Interestingly, you can respond to all reviews directly from your inbox. This saves the hassle of logging into an individual social media account to reply to a customer’s feedback.
For ecommerce or online stores, ReviewPush ranks your store’s performance to help you understand which store requires improvement in service or product delivery.
Pricing: Offers a 21-day free trial, and their paid plan starts at $89 per location per month
11. Frontify – Best SaaS brand management platform
Are you tired of a time-consuming DAM setup for your business? If so, you’re not the only one.
With most DAM tools available on-premises, Frontify brings a sea change in this domain.
It’s a cloud-based brand management platform that makes it easier to manage, upload, organize, find and share digital assets.
Interestingly, this platform combines branding guidelines, digital asset management, and creative collaboration, ensuring 360-degree management of your branding requirements.
It’s a one-stop-destination tool for uniting your branding, especially when you have a long list of brand principles and individual creativity opinions. You no longer have to micromanage your employees for brand management because Frontify ensures creative control at its finest.
Using Frontify, you can create online style guides, brand portals, UI pattern libraries and work collaboratively on various creative projects.
Pricing: Offers a free plan, and their paid plan starts at $79 per month when billed annually
12. Pics.io – Ideal for Managing Brand Consistency & Assets
Where there’s a brand, there are assets like logos, banners, and promo materials. Where there are brand assets, there is a need to maintain and update them to keep things fresh and exciting. Where there are updates, there are inconsistencies.
It is a tale as old as time: you decide to upgrade your brand identity but slip up somewhere: your website is all fresh and shiny, while your Facebook page uses the old assets. These inconsistencies can be both confusing and damaging to your brand.
Under the umbrella of digital assets management (DAM), Pics.io allows you to forget about these inconsistencies while ensuring that your team doesn’t use assets that haven’t been greenlit yet.
In particular, version control and watermarking offer a glance value that lets you know instantly if all assets are using up-to-date versions and which ones your team should not touch.
This comes in addition to all other useful DAM features such as metadata searching, collecting organization, and integration with your Google Drive.
Pricing: Visit pricing page to learn about available plans.
Why do startups require brand management software?
With lots of brand management tools available in the market, searching for one that helps you build a solid online brand becomes an uphill battle. The right tool depends upon your marketing strategy, budget, and the goals you want to achieve.
As your brand is about customers, this software can help you increase your brand management and ensure customers perceive your brand well.
Brand management software is your one-stop destination for achieving success and building a solid online brand presence.
We would love to know which brand management software you use to build your brand and support your business. Share your experience in the comments section.
A Digital marketing expert with a passion for all things digital. With a wealth of experience in the field, can excel at crafting and executing data-driven marketing strategies that drive results. Also, loves to travel and explore new things.
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