In real estate, leveraging a customer relationship management (CRM) system is crucial to enhance retention and increase bottom-line results. According to recent market research, the global market for real estate CRM software was estimated to be worth USD 2988.26 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.2%.
A CRM tailored for real estate wholesaling can streamline business operations, efficiently manage new leads, and significantly enhance your bottom line. In this article, we’ll explore the top 8 CRM solutions for real estate wholesalers in 2024. So, let’s dive in!
Looking for Real Estate CRM Software? Check out SoftwareSuggest’s list of the best Real Estate CRM Software solutions.
What Is a Wholesale Real Estate CRM?
A Wholesale Real Estate CRM, or Customer Relationship Management system, is a software tool created especially to support wholesalers of real estate in managing and moving seller leads while streamlining their operations. It serves as a centralized hub for tracking leads, automating tasks, nurturing client relationships, and providing valuable insights to drive informed decision-making.

CRM software for real estate wholesalers can streamline tasks, automate workflows, and save time. Make sure to invest in the best CRM for real estate wholesalers to gain a competitive advantage and increase key performance metrics.
Additionally, a Wholesale Real Estate CRM streamlines communication between wholesalers and buyers, facilitating efficient deal management and negotiation processes with cash buyers. With features tailored to the unique needs of wholesale real estate, such as lead assignment and pipeline tracking, it empowers wholesalers to maximize efficiency and profitability in their transactions.

Our selection of these CRM For Real Estate Wholesalers is based on thorough research and analysis. We have listed these softwares based on usability and satisfaction score that include features, ease of use, customer support, ratings, and number of reviews from SoftwareSuggest. Our goal is to help businesses select the right softwares that can help them optimize their business processes.
8 Best CRM For Real Estate Wholesalers
Choosing the best CRM (Customer Relationship Management) system for real estate wholesalers depends on various factors such as features, pricing, ease of use, and integration capabilities. Here are 8 popular CRMs that are often favored by real estate wholesalers:
| Software Name | Free Trial Period | Pricing |
|---|---|---|
| 30 Days | Starts at $149/month | |
| 14 days | Starting: $97/month | |
| 14 days | custom pricing | |
| 14 days | starting: $25/user/month | |
| 14 days | Essential: $12.50/user/month | |
| 14 days | custom pricing | |
| 14 days | Starter: $49/month | |
| 14 days | Basic: $9/user/month |
1. REsimpli
REsimpli, a leading real estate investor CRM. This real estate wholesaling software boasts a user-friendly interface, automation capabilities, and lead management tools. With built-in marketing features such as a List builder, list stacker, free skip tracing, 9 AI Agents, drip campaigns, and more, it simplifies the process of reaching out to potentially motivated sellers and buyers.
Features
- Lead management
- List Builder
- 9 AI Agents
- CRM & contact management
- Disposition management
- Transaction management
- Reporting & analytics
- Marketing automation tools
- Built-in marketing
Pricing
REsimpli has three pricing plans starting with Basic at $149/month, Pro at $299/month, and Enterprise at $599/month
- User-friendly interface for easy navigation.
- Automation capabilities for streamlining tasks.
- Built-in marketing features to simplify client outreach.
- So many features could overwhelm some users.
2. PropStream
PropStream is a powerhouse in the world of real estate CRM. This real estate wholesaling software offers a comprehensive suite of features, including lead generation systems, market analysis, and data. Its user-friendly interface and robust analytics make it a top choice for wholesalers looking to take their business to the next level.
Features
- Property search
- Comprehensive nationwide data
- Targeted marketing
- Lead generation tools
- Market analysis
- Property data integration
- Robust analytics
Pricing
PropStream offers a range of pricing plans, with options starting at $97 per month for essential features and scaling up to $197 per month for advanced features and data access.
- Comprehensive suite of features, including lead generation and market analysis.
- User-friendly interface that's easy to navigate.
- Robust analytics for data-driven decision-making.
- Property data integration for informed investment choices.
- PropStream's search & reporting options might not be fully customizable to meet specific investor needs.
- Because of the wide range of features, some users could find the learning curve to be severe.
3. REIPro
REIPro is a one-stop CRM for real estate wholesalers. It not only offers CRM functionality but also includes deal analysis, marketing tools, and property management features. The comprehensive approach of this real estate wholesaling and marketing software also makes it an excellent choice for those seeking an all-in-one platform.
Features
- Property analysis
- Lead management
- Deal management & automation
- Marketing tools
- Reporting & analytics
Pricing
Pricing details for REIPro are not publicly disclosed on the website, so interested users should contact their sales team for pricing information.
- Offers a one-stop solution with CRM functionality.
- Includes deal analysis, marketing tools, and property management features.
- Streamlines various aspects of real estate wholesaling.
- Some users report limited customer support options.
- Limited visibility on integration options with other tools or platforms.
4. Pipeline CRM

Pipeline CRM excels for real estate wholesalers with its customizable lead capture and management, deal tracking, and workflow automation. It supports prioritizing leads, seamless deal progression, and collaboration. Extensive customization options cater to specific processes, while integration capabilities streamline workflows. With comprehensive analytics, mobile access, and an intuitive interface, Pipeline CRM empowers wholesalers for success.
Features
- Sales pipeline management
- Lead tracking
- Communication & collaboration
- Email integration
- Reporting
- Customizable workflows
Pricing
Different pricing plans are available for Pipeline CRM; the Essential plan starts at $25 per user per month and the Advanced plan costs $99 per user per month.
- Known for its customization options to fit unique business needs.
- Provides tools for email automation, lead tracking, and reporting.
- Versatile choice for wholesalers of all sizes.
- Customizable workflows for tailored processes.
- Difficulty organizing and managing contact information for multiple individuals.
- The degree of customization may have an impact on price.
5. Pipedrive

Pipedrive is an intuitive CRM with a focus on sales management. While it’s not real estate-specific, its robust sales pipeline management and automation capabilities make it a valuable tool for wholesalers aiming to close more deals more efficiently.
Features
- Sales pipeline management
- Conversation history tracking
- Built-in marketing tools
- Reporting & data analysis
Pricing
Pipedrive provides multiple pricing plans, with the Essential plan starting at $12.50 per user per month and the Advanced plan costing $99 per user per month.
- Intuitive CRM with a focus on sales management.
- Robust sales pipeline management for efficient deal tracking.
- Automation capabilities to streamline sales processes.
- User-friendly interface for ease of use.
- Not real estate-specific, which may require some customization.
- Integration with third-party tools can be complex and may require technical expertise.
6. InvestorFuse

InvestorFuse is one of the best CRM software designed for real estate investors and wholesalers. The platform aims to streamline and automate various processes involved in real estate investing, such as lead management, deal analysis, task management, and communication with clients and team members.
Features
- Lead management
- Task automation
- Lead intake forms
- Team collaboration
- Customizable workflows
- Integration
Pricing
Pricing information for InvestorFuse is not publicly disclosed on the website, so interested users should contact their sales team for pricing details.
- Designed specifically for real estate investors and wholesalers.
- Emphasis on investor-specific needs.
- Streamlines various aspects of real estate wholesaling.
- For new users, getting acquainted with all the functions could take some time.
- The pricing structure may be relatively expensive for some investors.
7. Deal Machine
Deal Machine is a mobile-focused CRM that stands out for its unique features. It allows wholesalers to snap pictures of properties, collect owner information, and automate marketing campaigns, making it an excellent choice for those looking to expand their network.
Features
- Property identification
- Lead generation
- Direct mail campaign automation
- Property analysis
Pricing
Deal Machine offers pricing plans, with rates starting at $49 per month for the Core plan and going up to $99 per month for the Pro plan.
- Mobile-focused CRM with unique features.
- Allows snapping pictures of properties and collecting owner information.
- Automates marketing campaigns for expanding networks.
- Innovative approach for real estate wholesalers.
- May have limited functionalities compared to full-scale CRMs.
- Property data accuracy issues may arise, leading to potential inefficiencies.
8. Podio

Podio is a highly customizable CRM that can be tailored to real estate wholesaling. In addition to job management and process automation, it also provides tool integration. It’s a great option for wholesalers seeking a CRM that adapts to their specific processes.
Features
- Customizable workspaces
- File sharing and collaboration
- Task management
- Communication tools
- Calendar integration
- Reporting and analytics
Pricing
Podio offers various pricing plans, with rates starting at $9 per user per month for the Basic plan and going up to $24 per user per month for the Plus plan. Additional costs may apply for advanced features and customization.
- Highly customizable CRM adaptable to real estate wholesaling.
- Offers workflow automation and task management.
- Integration with other tools for enhanced functionality.
- Good option for wholesalers with specific processes.
- Extensive customization may require technical expertise.
- The mobile app version of Podio may lack some functionalities compared to the desktop version.
Considerations for Choosing the Finest CRM for Real Estate Wholesalers
When selecting the best software and the right CRM for your real estate wholesaling business, several factors come into play:

- Business Needs: Consider your specific real estate business requirements. Are you focused on lead generation, deal management, or marketing? Select a CRM based on how it fits in with your main objectives.
- User Interface: A simple and easy-to-use interface can help you save both time and avoid unnecessary frustration. Ensure the CRM’s layout and navigation suit your preferences.
- Automation: Automation can streamline your workflow. For tasks like email marketing and lead follow-up, look for a CRM that offers automation.
- Integration: Examine the CRM’s compatibility with other tools you use, like property databases or email marketing platforms. A seamless integration process can boost efficiency.
- Cost: Analyze the CRM’s scalability and price structure. Make sure it aligns with your budget and has the capability to scale alongside your business’s growth.
- Customer Support: Reliable customer support is essential. Consider the availability and responsiveness of the CRM provider’s support team.
Conclusion
Selecting the correct CRM might be crucial in the highly competitive field of wholesaling real estate. The 8 CRM options covered in this article provide a variety of features and functionalities to meet different business requirements. When choosing the best CRM for your real estate wholesaling venture, carefully assess your requirements and budget to make an informed decision. With the right CRM in place, you can streamline operations, close deals faster, and propel your business to new heights.
Using CRM software for real estate wholesalers can bring numerous benefits, including
- Improved lead management and tracking.
- Enhanced communication and follow-up with clients.
- Automation of repetitive tasks, saving time.
- Better organization of property data and information.
- In-depth analytics for data-driven decision-making.
Trends significantly impact supply chain management by introducing new technologies, strategies, and approaches. For instance, the adoption of Artificial Intelligence and Automation can enhance operational efficiency but also poses risks such as job displacement and cybersecurity concerns. Trends like Supply Chain Resilience and Circular Supply Chains reshape strategies to mitigate disruptions and promote sustainability. Innovations like Digital Supply Chain Twins provide real-time insights for better decision-making.

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