Data Intelligence for B2B Sales and Marketing
SoftwareSuggest in Collaboration with XTRACT.IO
Data is becoming more and more crucial in sales and marketing in today’s time. Harnessing its power, firms can understand changing consumer preferences, market trends and demand. However, the data needs to be validated and checked for its quality and accuracy before utilizing it for business purposes. To ensure accurate insights one must consider the following:
- Quality of Data
- Source of the data
- Breadth of Data
- How data is cleansed
- How data is managed