According to rough estimations, more than 20 million e-commerce websites are currently active on the Internet.
Breaking down the above stats means that you need more than just an excellent website, and that could be your presence on social media, outdoor campaigns, or even email campaigns. Although many brands focus on social media as the primary means of business communication, drip email campaigns are still the most powerful and economical marketing concept in 2023.
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Email marketing is one of the most efficient weapons in the e-commerce landscape as it enables companies to approach highly targeted and verified leads. It’s a value-rich channel of business communication, and brands need to leverage it to upscale their online retail store.
In this blog, we have listed the benefits of email marketing in e-commerce, key stats, and tips to get a successful email marketing campaign rolling. We hope that it helps get an eCommerce email marketing campaign in place and skyrocket sales sooner than you think!
Are you still confused about considering eCommerce email marketing? Here are four reasons why you should give it a sure shot to it.
4 Reasons Why Email Marketing
Before we dive into the stats that demonstrate the significance of email marketing, we want to discuss why this marketing strategy means a lot to e-commerce development companies.
1. Highly Focused Audience:
Email subscribers to your newsletters intentionally, which means they want to engage with your content. This type of audience is highly targeted and consists of verified leads only.
2. Personalized Communication:
Tailor a message that suits a specific customer. Every business strategy today is consumer-centric. While communication is at the heart of any strategy, a personalized, customer-centric message takes your brand a long way.
3. Simplicity:
Less is more. Email marketing is effortless, globally accessible, and easy to execute. It is impossible to find a more direct and effective business communication channel.
4. Data analytics:
Modern email marketing platforms provide comprehensive analytics and enable administrators to identify the pros and cons of their campaigns in real-time.
5. Email stats in Ecommerce Industry
Average Open Rate – 15.68%
Average Click Rate – 2.01%
Hard Bounce – 0.19%
Soft Bounce – 0.26%
Unsubscribe Rate – 0.27%
Ready to beat the average email stats? Here are seven tips to go beyond the average.
How to Increase eCommerce Email Marketing Conversion Rates?
1. Scrub Your List
2. Segment Your Audience
3. Automate Emails
4. Optimize Your Content
1. Scrub Your List
The first step is to get your list right. Collect effective leads – the right person at the right time makes all the difference. Finding qualified leads through Sales Navigator is a great option for B2B companies looking to increase email marketing conversion rates through eCommerce solutions. Running a contest, and getting your audience to subscribe to your newsletter are a few ideas to start with as lead magnets. This is a cost-effective way to begin with.
The real work comes after you are done collecting the leads. The numbers do not matter. Scrub your list. During all the lead generation activities, you also run the risk of generating irrelevant leads – When you send out a promotional email, these individuals may not ever engage with your offers.
There is a possibility of collecting invalid, disposable, and fake leads too. So it’s important to run your list through an email validation tool to filter out these invalid/spam contacts.
The lesser the engagement in your emails, the more you generate the leads with email marketing chances of not landing in the inbox— A focused audience is always better than a larger audience.
2. Segment Your Audience
Email segmentation can increase your email open rates by 203%. According to HubSpot – segmented campaigns note approximately a 760% increase in revenue.
All your customers are different individuals. While some of them will respond to your promotional email marketing software to invest and follow your lead magnets, most would respond to education and value.
Here are a few segmentation strategies to try
- Demographics
- Website behavior
- Position in the sale funnel
- Purchase based
- Email Engagement
3. Automate Emails
Trigger-based email is an automatic reaction to a subscriber’s particular action or behavioral pattern. Set up a trigger-based campaign to keep the conversation going with your visitors. Optimize your campaigns as per the analytics in real-time to get the best out of them.
Reasons to Consider Trigger-based Emails
- Delight your Customers
- Nurture your Leads
- Increase Customer Retention system
- Reduce time on Operational and Repetitive Emails
- Build Trust with your Customers
Here are a few Examples of Successful Trigger-based Campaigns
- Welcome emails
- Abandoned Cart Emails
- Re-engagement emails
- Up-Sell and Cross-Sell emails
- Customer Loyalty email
- Promotional offer emails
The critical element in any campaign is to get the timing right. Give your audience the space to think, build trust, and do not be too pushy. Above all, adding user-generated content is like a cherry on the cake. It helps you build more confidence and humanize your brand.
4. Optimize Your Content
Product information, promotion, and more should be the secondary motive. The primary motive of your content should always be to add value.
We’ve all been at the other end of a batch-and-blast email campaign, where we simply ignore/ unsubscribe from the communication. Here are a few ways how to avoid landing in the dust.
Here are a few tips to provide value-added content
5. Go for Short-form content:
Shorter text-based emails are always a good idea. As per the algorithms, hefty emails with more images have a higher stake of landing in the promotions tab.
6. A/B test your content:
Subject lines play a crucial role in the open rate. Split test your headlines and campaigns – learn what works with your audience more and optimize accordingly.
69% of email recipients report emails as spam based on subject lines alone, whereas emails with personalized subject lines are 22% more likely to be opened.
Content marketing is a successful, cost-effective way to attract and retain customers. Let the data lead the way and help you build fruitful engagements.
Finally, don’t miss out on leveraging the right email marketing tools to get the best results.
Did you know that email marketing accounts for approximately 23% of sales, making it one of the most effective marketing channels at your disposal? Like personalized ads, landing pages, and other digital marketing practices, customized emails can significantly impact your bottom line.
What do you think about these eCommerce email marketing tips? Do let us know which ones worked the best for you in the comments below.
A digital marketing and content curator at SoftwareSuggest, a software recommendation platform. I am passionate about Digital Marketing, and all things digital. Also interested in technology and innovation. In my spare time, enjoy playing cricket, and Badminton.
