The idea of shopping at marketplaces is losing ground nowadays due to the availability of a multitude of online options.
With the number of eCommerce stores on the internet, shoppers are spoilt for choice. This has put both shoppers and businesses on the driving seat.
The everyday entry of new players in the business has stimulated the competition among them.
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Thus, it has become vital for them to come up with effective eCommerce marketing strategies to meet the new set of challenges.
Here in this post, we have shed some light on how you can go effortlessly to stay a step ahead in your e-commerce business.
Effective eCommerce Marketing Strategies
1. Focus on Merchant Promotions
Google provides a bunch of options to its shopping advertisers to add more meaning to their ads via the free feature of merchant promotions.
Once you get approval from Google Merchant Center for your product data feed, you can start building promotional plans on your own.
You can execute your promotional plan for each product individually and upload them together.
Whether you wish to upload a gift card or any other card with a promotional plan, you can use it at your will like one of your chief eCommerce marketing strategies.
2. Use Text Ad Customizers in Standard Search Campaigns
While you may want to go for advanced shopping campaigns, you may also want to focus on your standard search campaigns.
Both go hand in hand and lend a helping hand to your eCommerce marketing ideas.
Did you know you could inject more life to your standard search campaigns by applying text ad customizers to them?
Whether you consider day, time of the day, device, location, or any other element based on a query, you can apply it to all these aspects for automatic optimization.
3. Attach Less-Competitive Seasonal Keywords
SEO is one of the best ways to promote your business to your target audience. You generally use keywords to do it.
Sometimes, you may need to use a unique set of keywords based on a season rather than using your regular keywords. This is one of the imperatives of eCommerce marketing strategies.
By and large, such keywords are competitive by nature. That is why you need to be careful while choosing them. For best results, select the ones that are likely to face lesser competition.
4. Add Most Expensive Keywords in Google Ad
With display advertising, you may get into the temptation of using costly keywords. This move can prove to be counter-productive if you are focussing on eCommerce marketing strategies with a tight budget.
Instead of investing in pricey keywords, you would be better off focussing on Google Display Network and its prospects. You can connect with the latter effortlessly.
Also, Read: 8 Steps to Building a Winning SEO Strategy
5. Increase Your Facebook Ad Budget
Apart from Google, Facebook is another platform on which you may want to explore the growth possibilities of your business.
The best way to make use of a social media platform for eCommerce businesses is to invest in its paid ads. That said, the latter comes in distinct packages.
Your idea should be to put your money on it based on your affordability. You can always raise your game in this connection by meeting the revenue goals of your business.
6. Get More Clients Before The Season of Sale
Digital marketing is about two things: building your brand awareness, and encouraging more and more customers to invest in your product or service. The important thing to do is to focus on it months before the start of the season of sale.
If you attach importance to it among your essential eCommerce marketing strategies, you will have a pool of relevant clients ready for your business offerings.
7. Ensure The Ad Copy of Your Discount Offers
One of the best practices of eCommerce strategies of marketing is to give discounts to your customers in a way that they can redeem with ease.
Given the fact that you are likely to face competition from your competitors in this regard, focus on making the copy of your ad visually pleasing plus easy to comprehend.
8. Take A Step to Grab The Attention of Your Past Conversion
While your idea should be to entice and engage as many potential clients as you can, you must also remember your previous customers.
Take a look at the list of buyers who had bought products from your store last year. Send them targetted ads. Beyond any doubt, this is one of the best eCommerce marketing strategies.
9. Let The Visitors to Your Website Get a Sneak Preview of What They Can Expect
Think about adding to the excitement leading to the holiday ecommerce sale season. You can do this beforehand by letting your target audience what they can expect in the season of sale. This will give them a good reason to feel more interested in your product.
10. Create Gift Pages
Gift pages such as gifts for dad, gifts for mom, gifts for him, and “gifts for her” are gift pages that are aimed at addressing the needs of a group of specific targetted audience.
Use these gift pages to raise the bar of your offerings, depending on specific seasons.
11. Offer Rewards to Your Customers for Extra Purchase
Throughout the season of sale, your competitors will also offer discounts and lucrative deals. Hence, all your customers are likely to look for additional benefits.
Introduce combo offers or rewards on the purchase of goods worth a higher monetary value for increased engagement.
From the above detail and discussion, it is evident that there is no shortage of options for eCommerce businesses to boost marketing strategies. The ones listed above are very few of them.
If you have set up a goal to take your eCommerce business along the growth trajectory, think about implementing the aforementioned viable strategies into practice.
Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.