While an SEO campaign can be launched with a very small budget, the costs can start adding up as you start ramping up. One thing that can eat into your budget is the cost of all the SEO software tools you’ll need to purchase to help you succeed. You’ll find that the advanced SEO software tools will help you get an advantage over the competition and give you the in-depth research to maximize the results of your campaign. However, you can still go a long way with the free tools that are available.
Here is a collection of some of the free SEO tools to build on your campaign.
If you haven’t set up a Google Adwords account yet, you want to do it as soon as possible to get access to the Google Keyword Planner. But you’ll want to use a different keyword tool to really dig deep and find more valuable keywords. KeywordTool.io is a keyword research tool that specializes in finding long tail keywords which are targeted to your query and have less competition than broader keywords.
2. Open Site Explorer
Part of reverse engineering your competitors’ rankings is analyzing their backlink profiles. Moz’s Open Site Explorer will give you a long list of pages that are linking to a domain. You can use this information to discover potential partners and guest blogging opportunities. This tool will also give you an idea of where you need to be with your backlink quality and count to compete.
QuickSprout is a helpful tool that helps identify opportunities for your campaign as your site grows. It uses your Google Analytics to help you understand your traffic sources. You get ongoing alerts if the tool finds an opportunity to improve your site. This is a handy competitive analysis tool to compare different aspects of SEO from the traffic, SEO optimization, site speed, to social media shares.
Whether you intend on outsourcing your content creation or have inhouse writers, you need to make sure that your content is original. Having duplicate content can possibly rank your pages lower than the original source. Copyscape is a reliable duplicate search engine that will cross check the content on your page against other pages on the web to see if there are any snippets that are marked as duplicate.
WooRank is a free site SEO auditing tool that will quickly help you identify what to improve on your site. It looks at all the on-page ranking factors, previews your search listing, finds broken links, gauges your mobile friendliness, measures your site loading time, and more. You’ll have a hard time finding another tool that’s as comprehensive as this one.
6. SEO Book Rank Checker
The author of SEO Book has created a handy plugin for Firefox to check your rankings. Simply enter your domain and the keywords you want to check into the browser tool. You’ll get an overview of all your page rankings for the top 200 results. Some companies charge a monthly subscription for this kind of service, so be sure to pick this one up.
7. Backlink Checker
Partnering up with other sites for link opportunities or submitting your guest blog post can result in quality links. However, you need to make sure that you get the credit you deserve and retain these links. Authority Labs has a handy tool to track changes in your backlink profile so that you can take proper action. Be sure to check out their website crawler to find errors on your site as well.
If you’re having challenges with your SEO campaign, let us help you. Our SEO agency, Sydney has helped big brands like Colgate and Netgear as well as small local businesses create successful search campaigns.