Benefits of Free Mass Text Messaging Service and How to Use It

Last Updated 01/10/2019

Choosing the most effective way of communication is vital to every business. It gets things done — whether you are trying to create an awareness or sell your product or service. 

Today we have so many different forms of communication, including messaging apps, email, telemarketing, social media, and more available to us. 

But amongst all, the direct, personal interaction form of marketing and communication channel remains the most preferred. Thus, text messaging is still the highlight for many businesses, mainly because it has a higher open rate as compared to other forms. 

Text messaging offers the most effective method for handling sales and generating leads, which is called mass texting. 

So What is Mass Texting?

Mass texting is also known as bulk SMS, bulk texting, or text blasting. It helps disseminate large volumes of information through text messages in a very general approach. 

Through mass texting, you can send bulk messages to a target audience all at once. That’s why several business sectors, like schools, banks, media and entertainment still use text messaging to acquire and retain customers. 

The benefits of mass text messaging service are hard to ignore. In this article, we are going to discuss five good reasons why you should consider mass texting service for your business. And not only that, but we would also tell you about the top four free mass text messaging service that you can use to your advantage. So let’s begin. 

Benefits of Using Mass Text Messaging Service

1. High Open Rates

As I have mentioned earlier, SMS marketing has the highest open rate of a whopping 98%. And that too, on average within five seconds of receiving it. That’s highly impressive when compared to emails, which has an open rate of 20% and takes about forty-eight hours on average to get opened. 

Besides, it is easy for emails to get lost in a spam folder. The customers are more likely to throw away the fliers they receive at malls or restaurants. But with the rise of popularity of smartphones, text messages hardly go ignored. 

So choose bulk messaging every time if you want your message to be seen by the highest percentage of your target audience. 

2. Cost-Effectiveness

Another core benefit of using bulk messaging service is that it is inexpensive. It has a low set up and running cost, which allows you to quickly launch and execute a campaign even with a tight budget. In fact, many vendors provide free mass text messaging service. Whereas when it comes to other forms of marketing, such as Facebook ad spot or outdoor advertising like newspaper ad and TV commercial, not every company can afford it.  

Thus, bulk messaging service makes for a great choice for any small- to- medium-sized enterprises. It is not only cost-effective but also guarantees a high return on investment. 

3. Speediness and Flexibility

It hardly takes seconds for text messages to get delivered. In fact, a study showed that an average person takes 90 minutes to respond to an email. Whereas, in case of a text message, 90 seconds is the average response time. 

So it’s a great medium if you want to communicate anything time-sensitive. You can use it to drive footfall on your shop on a clearance day ahead of new deliveries. 

Furthermore, it allows you to either send a handful of messages to a targeted group or send thousands of SMS to an entire list. Plus, an excellent SMS marketing service will make it easy for you to customize your text message as per the needs of your subscribers. 

4. Reach a Wide Demographic

Through SMS marketing, you can reach out to a wide demographic. Nowadays, you will find almost everyone with a mobile phone. So instead of just focusing on just one marketing strategy based on one section of your demographic, you can reach out to everyone at the same time. And the best part is that you can even personalize the SMS to each recipient and deliver it to them within seconds. 

You can personalize the SMS based on their buying behavior, location, and more. If you try to achieve the same personalization through other forms of marketing, it will cost you a fortune. However, in bulk messaging, it can be done with no extra cost. 

5. Highly Targeted

Sending text messages is an excellent way to engage with your customers. Since SMS marketing is permission-based, you already have a good relationship set with them. It means that they are either already your existing customer or are a potential lead. 

And it’s a well-known fact that it’s easier to resell to existing customers than to gain a new customer. That’s why you can use the mass text messaging service to target your existing customer.  

Now that you know the advantages of bulk messaging, let’s talk about how you can use it.

6 Free Mass Text Messaging Service

1. EZ Texting

EZ Texting is a free mass texting service that provides a great platform to corporations, businesses, and organizations of all sizes. However, its free version has limited functions — you can only send 100 SMS in its 14-day trial period. 

A unique feature about EZ Texting is that you can come up with a keyword and deliver it to your target audiences. And then, viewers can text the keyword to connect with the organization. 

Pros

• Easy to use
• Good customer support team

Cons

• Others can use the same keyword

2. Textedly

Textedly is a highly flexible, mass text messaging service. It had a beautiful interface, which makes it quite easy to use. The best part is that it doesn’t require any extra assistance to set up the service. Any user with a phone can sign up and start using Textedly features. Moreover, it allows subscribers to reply and text back.

Pros

• Responsive customer support
• A good match for smaller businesses

Cons

• Unable to export subscribers

3. Bitrix24 Bulk SMS

Bitrix24 is a two-in-one package — it offers bulk messaging with its free CRM (Customer Relation Management) tool. 

It allows you to send messages to your clients in over 100 countries. The advantage of using Bitrix 24 free mass text messaging service is that you can easily segment your client base based on their past buying behavior. And then, send custom targeted messages to each client. 

Pros

• Allows easy communication with your co-workers
• Works best for large-scale enterprises

Cons

• A bit complicated to use

4. Atomic SMS — Free Mass Text Messaging

Atomic SMS Sender is a reliable, free mass text messaging service, designed to provide mobile marketing by sending bulk text messages from your PC. It comes with a robust set of tools required to carry out SMS campaigns in one program effectively. In short, the software maximizes your campaign results with minimal efforts. 

Furthermore, it has an intuitive interface, which can be easily used by both professional and novice. 

Pros

• Quite easy-to-use
• High-speed delivery rates

Cons

• Requires internet to send SMS

5. XtraBulk SMS

XtraBulk SMS is another free popular SMS servicing application that enables you to send bulk messages with ease. Unlike other services, it doesn’t restrict you to only one provider. 

This web-based application is super fast and lightweight. You can choose to host it on your own server without any modification and easily connect with any HTTP API or SMPP Server. Furthermore, it has a very simple and intuitive interface to use. 

Pros

• Can create unlimited contacts
• Can send long SMS (more than 160 characters)

Cons

• Need to pay for support after three months

6. EverGenius

EverGenius is a software organization that offers a mass text messaging service. Based out of the USA, it was founded in 2016. Their service works as a two-way messaging system. That means when you send out the text messages, the recipient can respond back directly if they have any queries or need to confirm an appointment. 

It accurately tracks all your leads, thereby increasing your sales. Besides, you can build a website using the same platform. 

Pros

• Easy to use, with an intuitive interface
• Automated appointments follow-up

Cons

• Gets slow at times

Final Words

You know now how useful mass texting can be for your business. Bulk messaging has so many benefits and costs only a little. It is great to use this to your mobile marketing strategy. It can give your business the extra edge required to stand out from its competitors.

To conclude, you will find hundreds of bulk SMS service providers out there in the market. Be careful while you make your pick.

Nikunj Dudhat

A digital marketing and content curator at SoftwareSuggest, a software recommendation platform. I am passionate about Digital Marketing, and all things digital. Also interested in technology and innovation. In my spare time, enjoy playing cricket, and Badminton.