What Is a Proforma Invoice: How to Create One (With Example)

Pratiiek Mavani

Senior Writer

what is a proforma invoice

In business transactions, clarity and transparency are essential when dealing with payments and deliveries. A proforma invoice gives buyers a clear understanding of costs before a deal is finalized. It helps streamline negotiations, secure approvals, and ensure smooth transactions, particularly in international trade.

Key sources, such as the U.S. Customs and Border Protection Proforma Invoice Guidelines and the International Chamber of Commerce (ICC) Invoicing Standards, offer valuable insights into creating accurate proforma invoices.

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This guide will provide a thorough overview of proforma invoices, including common mistakes to avoid and top software options for managing proforma billing. 

What Is A Proforma Invoice?

what is a proforma invoice

A proforma invoice is a non-binding document provided by a seller to a buyer that outlines estimated costs, terms, and transaction details prior to the final sale. It is frequently used in international trade, financial approvals, and advance payments.

 It outlines transaction details, such as a description of goods and services, their quantities, and the expected price. The pro forma invoice’s meaning relies on the understanding that it gives the buyer the details of the cost and terms and conditions of a deal prior to the deal’s closure.

 The proforma invoice is an acknowledgment by both buyer and seller regarding the agreed-upon terms of a proposed deal. However, the format of a proforma invoice lacks the legal validation of a commercial invoice. 

For instance, when a company intends to ship goods to a buyer, it issues a proforma invoice that includes an estimated charge for shipping, customs duties, and the price of the goods. This allows the buyer to analyze the terms of the transaction and prepare for payment.

Example Of A Proforma Invoice

example of a proforma invoice

A well-structured proforma invoice should include the following key components, as recommended by financial experts. This is a standard proforma invoice example format :

  • Seller Details: Name of business, address, contact number.
  • Buyer Details: Name of business, address, contact number.
  • Goods Subject to transaction: Detailed list of the items or services
  • Sum into account: Quantity of items and respective prices
  • Other costs: Shipping and delivery, taxes, customs duties
  • Total sum: The net consideration as payable against the transaction.
  • Conditions of payments: When and how money will be collected
  • Delivery arrangements: Information on shipping or the delivery date of service

The proforma invoice template is typically designed in a way that each section is clearly labeled, making it easy for both parties to understand.

Types Of Proforma Invoices   

Depending on the nature of the transaction, there are different types of proforma invoices. These include:

types of proforma invoices

1. Goods Proforma Invoice

A goods pro forma invoice is an invoice for physical products. A goods pro forma invoice provides a thorough explanatory record of the items being sold that might include description, specification, quantity sold, and unit price, as well as total cost for the customer, shipping costs, and any other tax to be paid. 

It provides a complete account of the sale items, enabling a commerce understanding between the buyer and seller on the terms before the real transaction. Thus, it is an extremely useful tool for merchants to set concise expectations about merchandise put for sale.

2. Service Proforma Invoice

A service proforma invoice is normally issued for consulting, maintenance, or other professional services. Unlike a goods invoice, this type of pro forma invoice outlines the specifications of the work, the timeline involved, and details about the prices. 

The products of the service pro-forma invoice contain a detailed description of the services performed, the expected duration for each service, and the paid fee. It helps facilitate clarity and define the understanding between parties as to the service provided and the cost structure of that service prior to the final commitment from the buyer.

3. International Trade Proforma Invoice

An international trade pro forma invoice is intended for transactions involving cross-border trade. This type of invoice includes additional details regarding customs procedures, import-export regulations, taxes, and shipping fees. 

Since international business deals generally involve complex legalities and logistics, the contract guarantees that the seller and buyer understand every other expense involved. It also mentions delivery methods, shipping times, and other possible tariffs applicable internationally. Thus, it is a significant document that clarifies all parties involved and helps avert delays or misunderstandings during the customs process. 

4. Recurring Proforma Invoice

A recurring proforma invoice outlines goods or services billed on a regular basis, such as subscription services or maintenance contracts. This type of invoice states the nature of the charges that occur regularly and indicates how often the buyer is expected to make payments-whether weekly, monthly, or yearly-the amount expected for each period. 

This is especially helpful for businesses offering services by subscription or continuous maintenance. A recurring proforma invoice provides beneficial information to deepen ongoing relationships between customers and sellers by clearly stating what the customer can expect in future charges and the associated payment schedules.

When To Use A Proforma Billing?   

A proforma invoice is used when there may be any doubt whether the two parties understand exactly what is being purchased:

when to use a proforma billing

1. International Trade

 International trade includes the preparation of the proforma invoice to state all expected costs for importation by the importing party, including shipping and freight and any applicable taxes and duties before shipping goods internationally.

 Once this invoice is prepared, both parties agree on their total possible financial allocation before the goods are shipped.

2. Financial Approvals

 The proforma invoice generally needs to be presented before payments when buyers who need funding, present the evidence of the cost to them for financing approval.

3. Advance Payment

A proforma invoice may be issued in an instance where the business requires advance payment for goods or services, allowing the buyer to obtain an estimate of what the total costs would be for their approval of the advance.

4. Pre-Shipment Confirmation

 A proforma invoice can confirm the particulars of a transaction for both the buyer and seller before the shipment of goods, reducing the likelihood of inaccuracy.

Top Benefits Of Using A Proforma Invoice

The proforma invoice offers many benefits, allowing buyers and sellers to comprehend the whole transaction and clearly identify their orientation in the buying-sell process. Here are some of the benefits of using a proforma invoice: 

1. Clear Communication

The foremost advantage of a proforma invoice is that it assures both the seller and the buyer that they are aware of the costs and conditions attached to a transaction. It promotes transparency and avoids misunderstandings between them.

2. Makes International Deals Easier

In the case of an international transaction, a proforma invoice makes the task easier because it highlights all other relevant details, such as customs, taxes, shipping charges, etc. This is crucial for allowing transparent cross-border trade.

3. Helps In Securing Financial Approvals

Usually, a proforma invoice is required for submission by the buyer to secure financial backing. A bank or a financial institution may ask for this in order to make an assessment regarding transaction currency arrangement and grant an application for loans or lines of credit.

4. Prevents Disputes

It outlines the prices, delivery terms, or any other essential details from the start of a transaction, which helps to reduce the number of disagreements that might arise after the closure of the deal.

5. Allows For Advance Payments

Advance payments can be made through an invoice to meet the requirements of certain businesses. So, this pre-invoice gives a fair record of the terms and conditions along with details of payment terms, indicating what needs to be done on the buyer’s part.

6. Professional And Transparent

Having a proforma invoice creates professionalism in doing business. It also denotes that a person is transparent and organized, therefore building the trust of clients.

How To Create A Proforma Invoice? 

When you make a proforma invoice, be careful to follow these key steps to make it appear clear-cut and professional.

how to create a proforma invoice

  • Title It Clearly: The document can be titled “Proforma Invoice” to show that it is not a formal invoice but only a quote.
  • Add Seller And Buyer Information: This part entails entering the name or names of the seller and buyer, including the respective addresses or contacts, if possible, to eliminate any ambiguity in the entities involved. 
  • List The Goods Or Services: Describe in detail what they are going to sell. This section should be clear and concise.
  • Include Additional Costs: Add additional charges such as shipping, handling, taxes, or customs duties.
  • Mention Payment And Delivery Terms: Specify when payment will be made and how it will be made, along with when delivery or completion is expected for goods or services.
  • Calculate The Total Amount: Provide a section where the overall summary of costs incurred for the transaction will be reported, including all of the items, services, and additional fees.
  • Add Terms And Conditions: Specify any relevant terms and conditions such as warranties, return policies, or payment deadlines.
  • Send The Invoice And Negotiate The Details: Once the proforma invoice format is complete, submit it to the buyer. Be open to negotiations regarding the price or other terms if necessary.
Common Mistakes in Proforma Invoicing & How to Avoid Them:
  1. Mistake: Not including HS codes in international trade proforma invoices, leading to customs delays. The U.S. Customs and Border Protection Proforma Invoice Guidelines emphasize the importance of this detail in international transactions.
    Solution: Always specify HS codes for accurate tariff classification.

  2. Mistake: Missing payment terms, confusing transactions.
    Solution: Clearly define payment conditions, including due dates and accepted methods.

  3. Mistake: Providing vague product descriptions, leading to disputes.
    Solution: Use detailed descriptions with quantities, specifications, and pricing.

Proforma Invoice vs. Commercial Invoice 

Both the proforma invoices and the commercial invoices are important billing documents but differ in their purpose and timeframe. Here’s a table summarizing the differences between proforma invoices and commercial invoices:

Aspect Proforma Invoice Commercial Invoice
PurposeProvides a cost estimate for approval, advance payments, and international customs.Represents a final demand for payment, detailing all charges after the transaction is completed.
TimingIssued before goods/services are delivered.Issued after the transaction is completed and goods/services are delivered.
Legally BindingNot legally binding; it serves as a formal quotation.Legally binding; used for obtaining payment and customs clearance.
Payment DemandDoes not demand payment.Demands payment, outlining the total amount due and payment terms.
Used ForEstimates, approvals, advance payments, and customs information in international trade.Final payment collection, customs clearance, and transaction documentation.
Transaction StatusPrior to the completion of the sale.After the completion of the sale, detailing the final transaction details.

Proforma Invoice

A proforma invoice is issued prior to the delivery of goods or services. It provides a cost estimate and gives the buyer an idea of the price. This invoice is mainly used to obtain approval, issue advance payments, or provide information about other customs in international shipments. 

 However, this invoice does not serve as a demand for payment; it is merely a formal quotation for the mutual agreement between the seller and customer.

Commercial Invoice

A commercial invoice is issued after the transaction is completed. It is a final demand for payment that details all service or good charges.

 It provides important information such as the total amount payable, payment terms, transaction details, and so forth.  Unlike a proforma invoice, a commercial invoice is legally binding. Thus, it is the official document for obtaining payment and is also used for customs clearance in international trade.

Top Software For Creating A Proforma Invoice  

To streamline the process of creating a proforma invoice, businesses often turn to invoicing software. Here are some popular options:

1. Zoho Invoice

Zoho Invoice logo

Zoho Invoice

4.7 out of 5 stars

27 Reviews

Zoho Invoice is a smart invoicing tool for creating proforma and custom invoices for clients. It easily integrates with other tools to automate invoice creation and execute these tasks more efficiently. The interface is easy to understand, making it simple to use in the invoicing process and keeping financial records systematically.

zoho invoice

Features

  • Accounts receivable
  • Automatic time capture
  • Invoice management
  • Invoice processing
  • Sales tax management

Pricing

  • Free
Pros
  • Zoho Invoice has a clean and user-friendly interface, making invoicing simple and efficient.
  • It offers automation features like recurring invoices and payment tracking.
  • The software has comprehensive invoicing features with additional tools like time tracking and expense management.
Cons
  • Limited third-party integrations, making it challenging for businesses using non-Zoho applications.
  • Customization options could be improved, especially for language support and email formatting.

2. QuickBooks

Seal Report logo

4.4 out of 5 stars

63 Reviews

QuickBooks is legitimate accounting software with basic invoicing functions. Customizable proforma invoice templates help businesses create estimates. Quite simply, it integrates invoicing with other accounting functions such as expense tracking, tax preparation, and payroll processing, making it a must-have for small—to medium-sized businesses.

quickbooks

Features

  • Accounting integration 
  • BIM modeling
  • Bid management
  • Compliance tracking
  • Business process automation

Pricing

  • Simple start: US$570/month
  • Essentials: US$840/month
  • Plus: US$12/month
  • Advanced: US$2280/month
  • 30-day free trial
Pros
  • QuickBooks Online integrates seamlessly with various plugins, enhancing workflow efficiency.
  • Features like bank reconciliation and payroll automation save considerable time.
  • The ability to access QuickBooks Online remotely and store data in the cloud is highly beneficial.
Cons
  • QuickBooks Online can experience slowdowns, especially during high-use periods, which affects usability.
  • The dashboard can be overwhelming for users, especially when first learning the software.

3. Vyapar

Vyapar logo

Vyapar

4.7 out of 5 stars

122 Reviews

Vyapar is a handy mobile application that simplifies proforma invoice and transaction management. It offers invoice creation, expense tracking, and inventory in one app. The app’s interface is easy to use, and it includes features designed for small businesses to streamline operations and financial management.

vyapar

Features

  • Barcode/ticket scanning
  • Financial reporting
  • Inventory management
  • Invoice history
  • Purchasing and receiving

Pricing

  • Silver Plan: ₹ 3599/year
  • Gold Plan: ₹ 3999/year
  • 15-day free trial
Pros
  • The ability to automatically calculate taxes saves time and reduces errors for businesses.
  • Many users appreciate the intuitive design that allows easy navigation, even for beginners.
  • The software is affordable and includes essential features for small businesses to seamlessly manage billing, inventory, and accounting.
Cons
  • The lack of an option to export multiple PDFs at once can slow down business processes.
  • Some users feel that syncing between mobile and desktop apps should be available under a single pricing plan.

4. Billdu

Billdu logo

Billdu

5 out of 5 stars

3 Reviews

Billdu is a mobile invoicing app for small businesses. It allows users to create, customize, and send proforma invoices from anywhere. With a simplified interface and easy-to-use conveniences, Billdu makes it simple to track invoices and cash flow when running a business or working freelance.

billdu

Features

  • Payment processing
  • Customizable branding
  • Data invoice
  • Purchase order management
  • Expense tracking

Pricing

  • Lite: $4.99/month
  • Standard: $9.99/month
  • Premium: $19.99/month
  • 30-day free trial
Pros
  • Billdu provides an easy-to-use invoicing system, making it simple to create and send professional invoices quickly.
  • The customizable templates allow users to create invoices that align with their brand and meet specific business needs.
  • Billdu integrates both mobile and computer platforms, offering flexibility for users to manage invoices anywhere.
Cons
  • Some features, such as customizable templates and tracking, require initial setup and ongoing maintenance.
  • The website app’s user interface could be improved to match the intuitive mobile app experience.

Note: The pricing mentioned here is subject to change. Please visit the official website of each vendor for the latest pricing and feature updates.

Best Practices For Using Proforma Invoices Correctly  

To use proforma invoices effectively and professionally, consider the following best practices:

1. Clear and Professional Format

It is necessary to have a uniform, pristine, legible format for the proforma invoice. Enter all descriptions, such as names and addresses of the buyer and seller, the itemized list of goods or services rendered, and terms of payment. An easily read, neat, and professional format will help to avoid miscommunication and also give the business an aura of professionalism.

2. Label The Document Clearly

The document needs to have a clear label and the word “Proforma Invoice” clearly printed on it. It should also be easily distinguishable from a commercial invoice or an official billing document. 

Proper labeling will allow the buyer to know that it is just an estimate or a proforma bill and not a notice of collection.

3.  Outline Estimated Costs

A proforma invoice indicates estimated costs and is not to be used as a request for payment. The buyer should understand that a proforma invoice is just a step toward providing a real final price, thereby managing expectations and avoiding confusion when the final invoice is issued.

4. Keep Accurate Records

Keep detailed, accurate records of all proforma invoices issued. This is important for accounting, future reference, and auditing purposes. Such records enable prompt payment checks and follow-ups on unpaid amounts. They also serve to promote honesty and order in billing.

Disclaimer:

A proforma invoice is not a final invoice and does not serve as a legally enforceable demand for payment. Businesses should consult with their financial or legal advisors for compliance.

Conclusion

A proforma invoice is an essential tool in business transactions. It is a method of establishing proper communication between a buyer and a seller; it also maintains transparency and assists in obtaining financial approvals or advance payments. 

Be it international trade, service contracts, or regular invoicing, one must know how to create and use a proforma invoice for seamless business. By employing the proper tools and adhering to best practices, businesses can maximize their billing process and create trust with their customers.

Frequently Asked Questions

Yes, you can cancel a proforma invoice if it's not yet converted into a final commercial invoice.

A proforma invoice outlines estimated costs, while a bill of lading serves as a shipping receipt for goods.

No, a proforma invoice is not a legal contract. It’s a preliminary document for estimating costs before the final invoice.

No, a proforma invoice is not used for tax filing. Only actual invoices with payment details are tax-relevant.

Pratiiek Mavani
About the author

Pratiiek Mavani is a seasoned professional in accountancy, taxation, audit, and finance, boasting over 16 years of industry expertise. He specializes in conducting audits for diverse entities including banks, optimizing their core processes through cost management and budgeting. With a focus on income tax and GST, he has represented various clients in cases and appeals concerning direct and indirect taxes across different levels.

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