Want to start a newsletter email marketing campaign but not sure about the process of creating and sending a professional Gmail newsletter? Fret not; leave it to us to explain how to send newsletters in Gmail while driving high ROI and leads.
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87% of businesses believe that email marketing is crucial for business success. You cannot afford to miss out on this aspect of marketing.
Hence, our take on Gmail newsletters with its limitations and a solution. Let’s get started.
To run a successful newsletter marketing campaign, capitalize on templates, analytics, and list segmentation. Leverage robust email marketing software with relevant features and affordable plans for higher engagement and deliverability.
31% of B2B marketers believe that email newsletters are an excellent way to nurture leads.
Let’s navigate how to send newsletters in Gmail while utilizing its functionalities at its best –
1. Create a group in Gmail
Log into your Google account and directly head to the Google Groups section. Once there, tap on the Create Group option in the top left corner. This will open a window to name your new group, design an email campaign, and fill in the description box.
Source: gmail
After you’re done setting up, configure your group’s privacy settings by selecting the administrator roles and general preferences. Now, tap next and start building an email list by selecting individual IDs or pasting a Google Sheet contact list and writing an invitation message. Finally, hit the Create Group button, and you’re done!
2. Choose Gmail newsletter templates from Google Docs
Google Docs is the newsletter creator for Gmail. Send a newsletter by selecting a Gmail newsletter template from Google Docs. For that, simply head to the Template Gallery in the top right corner of the Docs window. You can now start scrolling through the hundreds of template options and select one that aligns with your newsletter needs.
Source: gmail
However, if you don’t find a suitable template, you may surf through free templates floating online and use them directly in Google Docs. That’s your answer on how to create a newsletter in Gmail.
3. Personalize your newsletter template
A personalized email body leads to a rise in click-throughs by 28.57%. That’s why it’s non-negotiable to customize email layouts based on your preferences for newsletters for Gmail.
Once you have your favorite newsletter template, quickly access it via Google Docs to edit and personalize it to your liking. At this stage, you can go ahead with adding your company’s logo, contact details or id, and pictures. Although you’re using a template to build and send email newsletters, you must not hesitate to apply your own design ideas.
For example, you must align its colors and font styles to your branding. This way, your newsletter will portray your brand elements. Remember to not over-clutter the template by leaving some white space.
4. Create your newsletter content
This is the most crucial step in the process of how to make a newsletter in Gmail. Yes, designing your newsletter is important, but your content holds equal or more weight to hook your readers. Here are some tips for curating the best content for your newsletter –
Source: sheetsformarketers
- Develop your content around your readers’ preferences and pain points. Avoid hard selling or stuffing promotional taglines. Otherwise, you may land in your recipient’s spam folder.
- Align your content with the purpose of your email. It can be anything like improving brand recognition, increasing sales, or becoming an industry leader.
For instance, if your brand voice is inclined toward a personal voice tone, try to make your content more conversational. You may also try adding the recipient’s first name or personal information to better personalize the email.
5. Copy your email newsletter over to Gmail
Once your newsletter template looks customized with relevant content and brand elements, move it to Gmail to successfully send a newsletter through your Gmail account. How? By selecting all your pictures and content with Ctrl+A and copying it all with Ctrl+C. Now, open your Gmail window and tap on the Compose button.
Source: gmail
This will open a new email. Next, paste your email newsletter with Ctrl+V. This way, your email newsletter will be copied over to your new Gmail body.
6. Compose the subject line
69% of users segregate email as spam based on its subject line. So, you must cautiously compose it while ensuring it doesn’t look spammy.
An engaging subject line enhances the email’s appeal. It is critical to your email marketing campaign’s success so it’s best to keep it short, informative, and highly intriguing for maximum open rates.
Remember to brainstorm some subject lines that you can potentially use in advance to avoid last-minute finalizing delays.
You May Also Read: 15 Tips to Write Catchy Email Subject Lines [+ Examples]
7. Select your recipients
Now that your email subject and content are ready, it’s time to select the recipients you want to share your newsletter with. For that, open the new email draft from your email marketing software and then select recipients.
Source: lifewire
You can copy-paste your recipients, import a CSV file, or extract a contact list from your Google Sheets spreadsheet using your email marketing software.
8. Review your newsletter
Finally, your email draft is complete with the content, subject, and recipients, so you must check it before starting the campaign. Here are some Gmail newsletter tips –
Source: mailmeteor
- Make sure that the sender’s address is accurate. At this stage, you can change the address if you want.
- Don’t forget to look at the email in preview mode to gauge how it’ll look in the recipient’s inbox. Turn to your email marketing software to access preview mode.
- Assess your email’s links to ensure they’re not broken.
- Check the content for grammar and spelling.
- Open the email on different devices to see whether or not it is readable and in the right format.
- Try sending the email to yourself first to ensure that the newsletter looks fine.
9. Send your email newsletter via Gmail
Voila, your email newsletter is all set to hit your contacts’ inboxes. We understand that you might be nervous to launch your first-ever campaign. But relax, trust us, and hit the send button. If you follow all the steps we’ve listed under how to create an email newsletter in the Gmail section accurately, no one can stop your campaign from reaching heights.
That’s all on how to send a newsletter in Gmail (free).
You May Also Read: 15 Successful Email Marketing Strategies To Follow
Multi send mode is a Gmail feature that enables you to send email newsletter campaigns to multiple contacts at once. With this feature, you don’t have to laboriously add contacts in BCC.
Source: gmail
Let’s quickly look at the steps to send a newsletter with Gmail using the multi send mode feature –
Step 1: Tap on the multi send mode option beside the send option in the button bar of the email.
Step 2: The content will change to purple, and the send option will turn into a continue button.
Step 3: Now, you’ll see a pop-up alerting you to avoid spamming your contacts. Just click got it and check the don’t show again box.
Step 4: Finally, you can check the email by sending a test email to your own ID. However, if you’re sure it looks perfect, straightaway hit send all.
Gmail is not designed to run mass marketing campaigns, so there are multiple limitations that you may face when sending a newsletter in Gmail. Here are the four major limitations of sending a newsletter on Gmail –
- Gmail doesn’t allow you to monitor your newsletters for marketing KPIs like bounce rate and open rate. This is important to enhance your newsletter.
- You cannot run an A/B test for your marketing campaign. So, you’ll never be able to gauge your most successful and not-so-great strategies.
- Docs newsletter templates are very limited and somewhat outdated. That’ll make your newsletter boring and will ultimately lower your engagement.
- If you’re planning to BCC your contacts, you need to reconsider because that doesn’t look professional unless you personalize the email with the mail merge feature.
Wrapping Up
Now, you finally understand how to send an email newsletter in Gmail successfully. However, Gmail doesn’t have enough features to run a highly successful campaign like hyper-relevant templates and KPI monitoring.
Contrarily, email marketing software from reputed email service providers can offer you all these functionalities while letting you optimize your campaigns for better results.
All you need is to carefully choose your email marketing software with the right features, integrations, and pricing. Ready to run your first newsletter email marketing campaign? Invest in the best email marketing software today!
The biggest problem in pharmacy often revolves around ensuring patient safety, medication adherence, and managing drug shortages effectively.
The best and most used Google app to make and send a newsletter through Gmail is Google Docs with some basic newsletter templates.
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