HubSpot vs Salesforce vs Zoho: An In-Depth Comparison of Top CRMs

Jainy patel

Senior Writer

HubSpot Vs. Salesforce Vs. Zoho

In the realm of digital marketing, CRM software reigns supreme as the fastest-growing technology. The CRM market value is projected to reach $146 billion by 2028. With many options available, choosing the most suitable CRM for your business can be challenging. You have likely encountered HubSpot, Salesforce, and Zoho, among the prominent names in the industry.

Looking for CRM Software? Check out SoftwareSuggest’s list of the best CRM Software solutions.

These three CRMs offer highly-valuable features for all sizes of businesses. However, each customer relationship management has its own set of specialties and drawbacks.

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Expert Advice

When evaluating CRMs, consider your needs and budget. HubSpot offers robust free tools for small businesses, with paid tiers adding advanced features. Salesforce is an enterprise leader with highly customizable and scalable solutions, though at a higher cost. Zoho provides an affordable, integrated suite for mid-size companies. If start-up friendly and budget are priorities, HubSpot and Zoho are good options. For large, complex needs, Salesforce is ideal if cost isn't a concern. Conducting a free trial of platforms that meet your must-haves will determine the best fit for your business goals and growth plans within your budget.


This article will extensively compare the features, pricing, user experience, and customer support of HubSpot, Salesforce, and Zoho, aiming to assist you in determining the most suitable solution for your business.

However, the question remains: which solution best fits your specific needs? Or is there an even better choice in the market?

Let’s dive into the details and explore the options to discover the optimal communication solution for your business.

HubSpot Vs. Salesforce Vs. Zoho: A Quick Overview

When choosing the right CRM (Customer Relationship Management) solution for your business, the names HubSpot, Salesforce, and Zoho often top the list. In this quick overview, we will compare these three leading CRM platforms, shedding light on what they are, etc.

Comparison Type
Features 1. Deal pipeline
2. Automated sales campaigns
3. Custom reporting
4. Team management
1. Lead and sales management
2. Lead assignment and routing
3. Duplicate blocking
4. Campaign management
1. Sales forecasting
2. Email insights
3. Advanced filters
4. Scoring rules
Pricing 1. Basic: FREE
2. Starter: $50/month
3. Professional: $400/month
4. Enterprise: $1200/month
1. Essentials: $25/month/user
2. Professional: $75/month/user
3. Enterprise: $150/month/user
4. Unlimited: $300/month/user
1. Basic: FREE
2. Standard: $14/month/user
3. Professional: $23/month/user
4. Ultimate: $52/month/user
Third-Party Integrations 1. MailChimp
2. Salesforce Sales Cloud
3. WordPress
4. Zapier
5. Zendesk
1. Heroku
2. ExactTarget Fuel
3. Marketing Cloud
5. Freshdesk
1. Dropbox
2. Facebook
3. G Suite
4. Slack
5. Google Analytics
Automation 1. Email sequences
2. Task automation
3. Predictive lead scoring
4. Contact management
1. Workflow automation
2. Sales and marketing campaigns
3. Manage prospect interactions
4. Lead management
1. Synchronize Google Calendar
2. Lead nurturing
3. Event management
4. Survey campaigns
Customer Support 1. Ebooks and guides
2. 24X7 online support
3. Phone support during business hours
4. Email support
5. Knowledgebase
1. One-on-one coaches
2. Admin assistance
3. Webinars to get help from experts
4. Q&A sessions during office hours
5. Knowledgebase
1. 24X7 online support
2. Phone support during business hours
3. Detailed step-by-step guide available
4. Getting started guides
5. User community to discuss topics
6. Comprehensive FAQ section

Whether you’re a small business owner or an enterprise-level organization, understanding the nuances of HubSpot, Salesforce, and Zoho will help you decide on your CRM needs-

1. HubSpot CRM

Hubspot CRM logo

Hubspot CRM

4.6 out of 5 stars

37 Reviews


HubSpot CRM is a fully-featured, complimentary customer relationship management platform designed to strengthen customer connections, enhance communication, and increase revenue through various interaction channels. As an integral component of the HubSpot ecosystem, it seamlessly integrates sales, marketing, and service capabilities.

Focusing on customer-centricity, HubSpot CRM empowers businesses to foster meaningful, long-lasting relationships with their clients and facilitate productive conversations. This approach enables companies to boost their revenue by leveraging vital customer data from phone calls, website visits, social media interactions, and seamlessly integrating it with the Salesforce data model. This integration enhances overall efficiency and provides a comprehensive view of customer interactions across platforms.

By providing businesses with the tools to process and analyze customer information, HubSpot CRM helps uncover relationships between disparate data points, revealing valuable insights and identifying opportunities. Additionally, the platform supports the creation of sales funnels and the implementation of loyalty campaigns.

Pros and Cons

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  • HubSpot CRM offers a free version with numerous features, making it an excellent starting point for those new to the platform
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  • HubSpot CRM offers communication tracking, allowing you to document prospective customer information and create a pipeline for sending emails directly from the platform
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  • HubSpot marketing integration facilitates real-time communication between marketing and sales teams, streamlining their tasks
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  • The availability of templates for automation initiation is restricted in number
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  • The configurability of the CRM falls short compared to alternative solutions
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  • Certain features are exclusive to paid plans, limiting accessibility, and the free plan offers online support only, lacking a phone assistance option

2. Salesforce

Salesforce logo


4.9 out of 5 stars

14 Reviews


Salesforce CRM holds a leading position in the industry with a market share of approximately 23.8% and is among the first native cloud-based software solutions available. This comprehensive platform unites marketing, service, sales, commerce, and IT teams from around the globe.

With seamless third-party integrations, Salesforce CRM connects your entire suite of applications on a single platform, enabling employees to concentrate on business stability, lead generation, and enhancing customer experiences.

Its personalized marketing approach allows businesses to attract more leads by utilizing customer data and delivering tailored messages. Users can also design compelling marketing campaigns and monitor their effectiveness through robust analytics and dashboards.

Salesforce provides a 360-degree view of your customer interaction. With Salesforce, you can manage customer accounts, track sales leads, monitor marketing campaigns, and provide service post-sale. It helps predict which sales leads are more likely to convert, find the best channel to engage with customers, and personalize the interaction based on their behaviors.

Pros and Cons

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  • Utilizing Opportunity Management software offers the advantage of obtaining a comprehensive overview of client data (e.g., interaction history or social insights) and managing contacts
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  • Users can reduce the sales cycle duration by monitoring and analyzing customer activity on the website
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  • Develop adaptable weekly forecasts with real-time conversion tracking and gather data for in-depth reporting and analysis
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  • The pricing of this CRM is considerably higher than others, the learning curve is steep, and the system's complexity can be overwhelming
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  • Implementation and customization demand significant time and resource investment
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  • The reporting capabilities are not as flexible as they should be and require major improvement

3. Zoho CRM

Zoho CRM logo

Zoho CRM

4.6 out of 5 stars

39 Reviews


Zoho CRM is a widespread customer relationship management platform renowned for its focus on enhancing lead generation, expediting sales, and evaluating performance. The platform harnesses the power of artificial intelligence (AI) and offers business intelligence features that enable remote teams to collaborate effectively.

With advanced tools like Zia, the AI-driven assistant, Zoho CRM delivers exceptional lead and deal predictions, pinpointing potential customers with a high likelihood of conversion. This allows sales teams to optimize their efforts for maximum efficiency.

The intuitive platform is compatible with hundreds of widely-used apps and software, simplifying the process of creating a tailored CRM solution for any business, including those in the healthcare sector that require HIPAA compliance.

Pros and Cons

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  • Zoho's core advantage lies in its ability to streamline everyday sales tasks, convert website visitors into potential customers, etc
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  • Utilizing Zoho CRM, you can also generate revenue forecasts and create custom reports and dashboards
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  • Zoho provides a user-friendly tool to view your customer's position in the sales pipeline, deal size, communication history, and competitor data
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  • The process of integration can be intricate and lacks full consistency
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  • The AI assistant appears to have limited impact or value addition
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  • Users with lower-tier access to Zoho CRM face restrictions on the number of users and certain features

HubSpot Vs. Salesforce Vs. Zoho: Key Features

Customer relationship management systems allow businesses to organize and manage customer data, interactions, and relationships. Three popular CRM options—HubSpot, Salesforce, and Zoho—each offer compelling features to help companies achieve this. However, the solutions differ substantially in their focus, functions, and capabilities.

Choosing between these leading CRMs depends on company size, data integration needs, marketing strategy, sales processes, and budget. By evaluating their key features and strengths, companies can determine which solution best fits their unique needs. The optimal CRM enables businesses to forge meaningful customer relationships at every touchpoint.

HubSpot Vs. Salesforce Vs. Zoho: Key Features

Let’s begin with analyzing the features of HubSpot: 

1. HubSpot Key Features

HubSpot CRM stands out as a feature-rich tool encompassing a wide range of sought-after functionalities. Its top features include pipeline management, automated activity logs, and live chat options. HubSpot CRM’s extensive capabilities set it apart from competitors, as detailed below:

  • Deal pipeline
  • Automated sales campaigns
  • Custom reporting
  • Team management
  • Calling, meeting scheduling, and live chat with customers
  • Personalize email sequences
  • Email templates
  • T1:1 video creation
  • Smart send times
  • Track goals
  • eSignature
  • Recurring revenue tracking
  • Call transcription
  • Predictive lead scoring

2. Salesforce Key Features

As one of the foremost cloud-based CRM software providers globally, Salesforce caters to service, marketing, and sales sectors. This all-encompassing solution equips your business with an automation platform featuring embedded intelligence. Salesforce’s comprehensive CRM features are outlined below:

  • Lead and sales management
  • Lead assignment and routing
  • Duplicate blocking
  • Web-to-lead capture
  • Mass email
  • Campaign management
  • Email templates
  • Rule-based lead scoring
  • Lead registration
  • Opportunity management
  • Task management
  • Forecasting
  • Customizable reports and dashboards
  • Topics and recommendations
  • Cross-sell and upsell
  • Customer 360 platform

3. Zoho Key Features

Zoho CRM is renowned on-demand software that effectively manages vital customer relationships. It simplifies and automates processes by consolidating sales, marketing, and support functions within a single platform. Zoho CRM’s features are highlighted below:

  • Lead management
  • Contact management
  • Deals management
  • Tasks, events, call log, and notes
  • Sales forecasting
  • Email insights
  • Advanced filters
  • Scoring rules
  • Reminders
  • Page customization
  • Custom modules
  • Sandbox
  • Lead conversion prediction
  • Deal closure prediction
  • Data Enrichment
  • Best time to contact</span
  • Assignment suggestion
  • Workflow suggestion
  • AI for emails
  • Standard and custom reports
  • Charts and KPIs
  • Custom dashboards
  • Automated lead generation from social media
  • Social interaction with leads
  • Email authentication
  • Team collaboration

HubSpot Vs. Zoho CRM Vs. Salesforce: User Experience

User experience is a critical factor in determining the success of any software. A complex interface can render even the most feature-rich software ineffective for customers. While a balance of useful functionality and simplicity is ideal, the user experience should be the top priority.

The most advanced features are useless if the software is too cumbersome or confusing for teams to adopt. For small businesses with limited IT resources, an intuitive interface and ease of use are essential to enabling rather than obstructing productivity and customer relationship management success.

1. HubSpot User Experience

Zoho CRM has evolved, continuously updating its interface to enhance user satisfaction. Its intuitive navigation bar offers more categorization than most competitors, simplifying the process of locating desired tabs.

Zoho CRM’s Canvas feature allows for customized views tailored to individual businesses. While the interface is smooth and user-friendly, some users may find the abundance of features and buttons overwhelming.

2. Salesforce User Experience

In contrast, Salesforce’s interface is more complex, often requiring companies to hire experts for CRM implementation or outsource platform management to third-party professionals.

3. Zoho User Experience

On the other hand, Hubspot CRM delivers a seamless and straightforward user experience. The sales dashboard serves as the central hub for this CRM, featuring a prominent navigation bar that guides users effortlessly. Accessing reports and documents is clear and easily understandable, even for novices.

HubSpot Vs. Salesforce Vs. Zoho: Plans & Pricing

The steep price tag of CRM systems is a significant pain point for customers. Companies operating on limited budgets cannot spend excessive amounts on CRM alone, especially small ones. They aim for cost-effective choices that deliver the most value and critical features to manage customer data, automate processes, and enable sales teams.

They seek affordable options that still provide useful functionality. Companies want competitively priced CRM yet robust enough to positively impact their business and customer experience. Inexpensive but barebones options will not suffice.

Below are the pricing structures of HubSpot, Salesforce, and Zoho –

1. HubSpot Plans & Pricing

  • Basic: FREE
  • Starter: $50/month
  • Professional: $400/month
  • Enterprise: $1200/month

2. Salesforce Plans & Pricing

  • Essentials: $25/month/user
  • Professional: $75/month/user
  • Enterprise: $150/month/user
  • Unlimited: $300/month/user

3. Zoho Plans & Pricing

  • Basic: FREE
  • Standard: $14/month/user
  • Professional: $23/month/user
  • Enterprise: $40/month/user
  • Ultimate: $52/month/user

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HubSpot Vs. Salesforce Vs. Zoho: Key Advantages

In today’s competitive business landscape, choosing the right CRM platform is crucial for success. HubSpot, Salesforce, and Zoho are three leading CRM solutions offering unique advantages to cater to different business needs. In the following sections, we will explore the key advantages of each platform to see what sets these 3 apart –

1. HubSpot Key Advantages

  • Free Version

HubSpot CRM offers a free version with numerous features, making it an excellent starting point for those new to the platform. Unlike many free online tools with limited value, HubSpot CRM provides a wide range of integrated functionalities from the start.

  • Robust Social Media Management

HubSpot CRM is an invaluable tool for businesses that rely on social media for promotion and sales. It connects to your official social media accounts, such as Twitter, Facebook, and LinkedIn, allowing you to extract useful customer data and personalize emails. HubSpot CRM tracks interactions with your social outreach, providing insights into email opens and clicks.

  • Premium Website Integration

While not available in the free version, subscribing to HubSpot’s premium version unlocks the website integration feature. This add-on notifies you when a lead visits your website, allowing you to see which pages or information they viewed and make informed marketing decisions.

  • Comprehensive Communication Tracking

HubSpot CRM offers communication tracking, allowing you to document prospective customer information and create a pipeline for sending emails directly from the platform. It even includes a feature for recording phone calls with customers, providing valuable insights for future decision-making.

  • Seamless HubSpot Marketing Integration

Integrating it with your chosen CRM is a breeze for those already using HubSpot’s marketing system. This integration facilitates real-time communication between marketing and sales teams, streamlining their tasks.

HubSpot’s CRM-powered marketing platform includes features like marketing automation and behavioral targeting to attract new customers, while campaign reporting and website traffic analytics help assess the effectiveness of your marketing efforts.

2. Salesforce Key Advantages

  • Enhancing Deal Closure

Utilizing Opportunity Management software offers the advantage of obtaining a comprehensive overview of client data (e.g., interaction history or social insights) and managing contacts. Employing the sales module simplifies tracking processes, uncovers competitive information, identifies key sales metrics, and sets targets for sales growth based on this data.

  • Expanding Potential Customer Base

Users can automate processes, generate new clients, and reduce the sales cycle duration by monitoring and analyzing customer activity on the website.

  • Boosting Efficiency

Leveraging a mobile application enables users to manage their company and assign business tasks from any location. Users can constantly communicate with clients and team members, oversee offers/discounts/expenses, and synchronize files to track real-time changes.

  • Gaining Additional Insights

Develop adaptable weekly forecasts with real-time conversion tracking and gather data for in-depth reporting and analysis.

3. Zoho Key Advantages

  • Sales Automation

The core advantage of this platform lies in its capacity to streamline everyday sales tasks, convert website visitors into potential customers, identify prospects from external sources, and integrate them into the system (e.g., attendees of trade shows or workshops).

Subsequently, sales representatives engage with these prospects, enabling businesses to acquire customers with minimal effort.

  • Client Account Management

Utilizing Zoho CRM, you can monitor all client accounts, filter data based on location, status, and more, and track their interaction history with your company. You can also generate revenue forecasts and create custom reports and dashboards.

  • Access to Crucial Data in Real-Time

This platform provides a user-friendly tool to view essential information such as your customer’s position in the sales pipeline, deal size, communication history, and competitor data. Moreover, you can access all this information through dynamic reports and dashboards.

  • Leveraging Social Media

In today’s world, many customers use social media platforms like Twitter, LinkedIn, and Facebook. Therefore, it is vital to integrate CRM services or products with these platforms. Zoho CRM identifies social media users, classifies them as potential clients, and adds them to the system as contacts.

  • Enhancing User Mobility

Zoho CRM offers a mobile version for Android and iOS users, allowing them to monitor client activities, access sales information in real time, and send invitations from any location.

HubSpot Vs. Salesforce Vs. Zoho: Customer Support

Effective customer support plays a crucial role in maintaining positive customer relationships. Exceptional customer support enhances a business’s reputation, but subpar support results in losing customers.

Importance of Customer Support

CRM systems like Zoho, HubSpot, and Salesforce provide customer service tools and product support to help companies serve customers. Of these, Zoho and HubSpot are known for especially strong customer support.

1. HubSpot Customer Support

HubSpot customer relationship management software free plan includes community support and forums. Users must subscribe to the Starter plan to receive email support, while phone support is available for Professional and Enterprise plan subscribers.

  • 24X7 online support
  • Phone support during business hours
  • Email support
  • Detailed step-by-step guide available
  • Training and consulting services
  • Ebooks and guides
  • Community forum to discuss topics
  • Developer documentation
  • Examples of how real customers use HubSpot
  • Knowledgebase

2. Salesforce Customer Support

The chosen plan determines the customer support level in Salesforce CRM. Although the pricing structure may be unclear, 24-hour support and configuration assistance are exclusively available with the Salesforce Ultimate Plan ($300/month). Standard support, with a response time of 2 days, is accessible for other plans.

  • Business hours (call)
  • Customer support via community, webinars, events, and guided journeys
  • Strategic and technical guidance
  • One-on-one coaches
  • Admin assistance
  • Webinars to get help from experts
  • Q&A sessions during office hours
  • Knowledgebase

3. Zoho Customer Support

Zoho CRM offers a dependable and varied support system divided into four tiers. For budget-conscious users, Zoho provides email, call, and chat support with an approximate response time of 8 hours. Investing in higher-tier plans can reduce response times to as little as 1 hour.

  • 24X7 online support
  • Phone support during business hours
  • Detailed step-by-step guide available
  • Getting started guides
  • User community to discuss topics
  • Comprehensive FAQ section
  • Webinars to get assistance from experts
  • Pre-recorded videos
  • Solution guides
  • Self-service portals

HubSpot Vs. Salesforce Vs. Zoho: Automation Capabilities

Automation streamlines sales processes, conserves the time and energy of the sales team, and can lead to increased lead generation and overall business profitability. However, the extent of automation capabilities varies among CRM platforms.

1. HubSpot Automation

While Hubspot’s automation is user-friendly and robust, most features necessitate upgrading to a higher-tier plan. Hubspot offers dependable automation capabilities, such as:

  • Email sequences
  • Task automation
  • Predictive lead scoring
  • Contact management
  • Customer insights

2. Salesforce Automation

Salesforce’s versatility allows for customization through the AppExchange, but it’s important to note that premium plans or additional fees may apply for these features. Salesforce CRM delivers a wide range of automation features, including:

  • Workflow automation
  • Sales and marketing campaigns
  • Manage prospect interactions
  • Lead management

3. Zoho Automation

Upgrading to standard or professional plans is necessary to access sales forecasting and signal features. Zoho CRM also provides email and marketing automation, with available tasks depending on the selected plan. Zoho CRM offers automation capabilities, including:

  • Email campaigns
  • Synchronize Google Calendar
  • Lead nurturing
  • Event management
  • Survey campaigns
  • Marketing analysis
  • Webforms

HubSpot Vs. Zoho CRM Vs. Salesforce: Client Handling

At its core, customer relationship management (CRM) software is about managing your clients and customer base. The primary goal for any organization implementing a CRM is to streamline and optimize how you acquire and retain customers.

Why client management is important

An effective CRM provides a centralized platform to capture all data and interactions across your customer lifecycle. It gives your whole team a shared, 360-degree view of clients and accounts, ensuring no information falls through the cracks. With strong profiles of your clients and prospects, you can better predict their requirements and deliver personalized experiences.

Strong client relationships built on trust and reliability drive long-term loyalty. A CRM gives you the tools to strengthen these relationships through improved organization, coordination, and analytics around the customer experience you provide.

Let’s explore which CRM amongst Zoho, HubSpot, and Salesforce can help in smooth client handling –

1. HubSpot Client Handling

Hubspot CRM offers effective client management capabilities, from importing leads to managing them automatically without complex procedures or manual configurations. Hubspot sustains sales management by closing more deals and observing their advancement through each sales pipeline stage.

With the ability to store 1,000,000 free contacts and unlimited storage, Hubspot CRM attracts many users.

2. Salesforce Client Handling

In contrast, Salesforce CRM houses all the customer data, related communications, and completed activities within its system. Customers can use the progressive predictive lead scoring feature and acquire helpful insights through Salesforce’s Einstein AI.

The platform monitors the real-time activities of imported leads and facilitates their progression through the sales funnel.

3. Zoho User Client Handling

Zoho CRM maintains customer information such as names, phone numbers, emails, and purchase history. Users can create to-do lists, record meeting notes, and document contacts within the interface.

Additionally, data can be imported from third-party applications seamlessly. Zoho CRM’s distinctive social media feature aids in tracking leads from various social platforms.

HubSpot Vs. Zoho CRM Vs. Salesforce: Integrations

The ability to integrate with third-party apps is key to maximizing the potential of any CRM platform. Seamless integrations with the external tools you use daily can greatly enhance your CRM software’s usability and usefulness. They allow you to scale your systems, streamline collaboration across teams, and extend the native features and functionality of the CRM.

For example, integrating live chat software lets your sales reps start real-time conversations from the CRM. Email marketing integration lets them launch and track campaigns without switching apps.

Below is an overview of the integrations provided by HubSpot, Salesforce, and Zoho –

1. HubSpot Integrations

HubSpot recognizes the value of collaborating with other platforms to deliver an exceptional customer experience. Using HubSpot Chrome extensions, users can efficiently integrate various solutions without complications. Committed to simplifying the lives of sales and marketing professionals, HubSpot enables customers to integrate their software with a vast array of solutions.

  • MailChimp
  • Salesforce Sales Cloud
  • WordPress
  • Zapier
  • Zendesk

2. Salesforce Integrations

Salesforce’s native email integration with Gmail and Office 365 ensures emails are synced effortlessly, even before they appear in your inbox. For those who value automation across apps, Salesforce easily connects with Zapier, PieSync, and Integromat. Continuously enhancing its automation capabilities, Salesforce remains committed to maintaining user-friendly functionality.

  • Heroku
  • ExactTarget Fuel
  • Third-party apps at Salesforce AppExchange
  • Service Cloud
  • Marketing Cloud
  • Pardot
  • Analytics Cloud
  • Data Cloud
  • JIRA
  • Freshdesk
  • FinancialForce
  • LeadExec
  • Samanage
  • Zuora
  • Zendesk

3. Zoho Integrations

Zoho boasts an impressive array of integrated applications that can prove invaluable as your business grows. With numerous key integrations with third-party apps and a dedicated app marketplace, Zoho offers many options, particularly for specialized businesses.

  • Constant Contact
  • Dropbox
  • Facebook
  • G Suite
  • Gmail
  • Google Analytics
  • MailChimp
  • Microsoft Outlook
  • QuickBooks Online
  • Slack
  • Twitter
  • WordPress
  • Zapier
  • Zendesk

HubSpot Vs. Zoho Vs. Salesforce: Mobile App

With the rise of remote work, mobile accessibility has become essential when choosing CRM software. Companies increasingly opt for CRM solutions offering seamless mobile integration and access.

1. HubSpot Mobile App

The HubSpot mobile app allows users to perform fundamental activities, including managing contacts, tasks, and deals. A desktop, computer, or laptop must access advanced features like reporting, email sequences, task tracking, and progress monitoring.

2. Salesforce Mobile App

Salesforce CRM’s mobile accessibility enables users to create, delete, and edit tasks and manage contacts, opportunities, leads, and accounts. A laptop or desktop is required for advanced actions such as reporting, email campaigns, or settings adjustments.

3. Zoho Mobile App

Mobile CRM access allows sales representatives to manage customer relationships on the go. Zoho CRM provides mobile functionality beyond contact records to maximize productivity for field teams. RouteIQ offers optimized route planning so reps can schedule and navigate between multiple meetings efficiently.

An offline mode allows data access without Internet connectivity; updates sync once reconnected. Users can record voice notes that are automatically translated into text. A business card scanning feature inputs prospect details into the CRM platform instantaneously.

Summing It Up

HubSpot, Zoho, and Salesforce are all robust CRM platforms, but they differ in their offerings, integration, and pricing. HubSpot should be your choice if you’re looking for a comprehensive inbound marketing and sales platform at an affordable rate.

Its CRM is focused on small to mid-sized businesses. Zoho has many applications beyond marketing and sales, so it may be better suited if you want an end-to-end business software suite. However, its CRM can be more complex to set up and customize.

Salesforce is the leader in enterprise CRM and is suited for large organizations with complex needs. It is highly scalable and integrates with almost any external system. However, Salesforce can be the most expensive option, especially if you require multiple licenses and applications.

Before choosing a platform, evaluate your key priorities and requirements. Determine how much you can budget for subscription fees, implementation, and customization services. Think about the level of software integration you need across your customer-facing teams.

Focus on solutions that will scale your business and support your growth over the long run.

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