As the horizon of technologies and digital space is expanding dramatically, we are being introduced to new ways of interaction with customers every day. We now have a plethora of social media platforms, advanced features, and unified communication tools such as CRM system and VoIP software to keep in touch with our customers 24X7 and provide them with quality and personalized support on time.
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Live-Streaming Video is a new addition to this list of social media features that help make business-customer interactions more lively and humanized. Almost all social media platforms, including Facebook, Instagram, YouTube, Periscope, SnapChat, and Twitter, now offer this feature.
One of the many advantages of Live-Streaming Video is that it increases brand awareness and recognition. However, in order to understand how live streaming can help improve brand awareness, we must first understand what Live streaming video is.
What Is A Live-Streaming Video?
A live-streaming video is a type of social media interaction in which video is sent over the internet in real time rather than being recorded and stored first.
You can live stream videos through a variety of websites, social media platforms, and applications. However, in order to ensure that your streaming is of high quality and that it is broadcast without interruption or outage, you will certainly require high-speed internet.
Now let’s look at how live-streaming video can help you increase brand awareness.
8 Reasons How Live Video Streaming Will Build Brand Awareness
The following are the 8 most important aspects of live streaming that can help your business build brand awareness. Let’s take a closer look at each of these factors.
1. Two-Way Communication
Live-streaming video will facilitate you in establishing a two-way communication channel with your fan base or customers. Unlike post sharing or story options, which are monologue forms of interaction, live streaming is a dialogue form of communication.
This will make viewers or customers feel like they are a part of the process and have direct & easy access to you. They can inquire about their concerns about your newly launched products, upcoming IPO, customer service flaws, or anything else related to your business.
Furthermore, with the help of live streaming, your company will be able to answer all of your customers’ questions and provide them with timely solutions. At the same time, this will make your customer feel appreciated. Eventually, this will improve your company’s brand recognition and awareness.
2. Requires Less Preparation Time
Another significant advantage of Live Video Streaming is that it requires less preparation time than other marketing tactics such as feature video or professional product launching advertisement.
However, since all communication and activities are instantaneous and unplanned in the case of live streaming, you will not need to spend much time on preparation. All you have to do is note down the key points you want to convey to your customer and then let the streaming take its course.
Every interaction will lead you to the next topic. For example, if a customer is unsure how to use your product, you can clear up his confusion and later share all of the product’s benefits. In this way, live-streaming video also allows you to share as much information about your products or services as possible.
3. Offer More Humanized Experience
Another major benefit of live-streaming video is that it allows you to create authentic connections and a sense of intimacy between you and your customers. Fostering a connection with your customers has become an important part of a successful business strategy in recent years.
Live streaming makes it simple to achieve this goal by allowing you to promote and market your products and services in a more interactive manner. Customers will also have a more engaging and satisfying experience because they will be able to see the products on video and in real time.
All of these benefits are not possible with a monologue or one-sided communication, such as pre-shot advertisements or social media posts. In a nutshell, live streaming gives you an edge when it comes to providing a more humanized experience to your customers.
4. Help Your Deliver More Information In Less Time
How long does it take you to read this blog? It could be 3-4 minutes. However, if the same information is conveyed through video, it will take nearly 2 minutes. The same logic applies to live-streaming video as well.
Nobody wants to read a newspaper advertisement, a product booklet, or a set of service guidelines in depth. However, if you serve the same content in a more visual format like live video streaming– they will gladly consume it. Why? Because it is more interactive and requires less time.
This means that you can deliver a lot more content and information about your business, products, or services in a better and faster manner by using live streaming. Eventually, this will also help you inflate brand awareness.
5. Excellent Way To Expand Your Business Reach
Live-streaming video is also an excellent way to reach a difficult-to-reach customer base. You can accomplish this by hosting a Q&A, planning content or giveaway, live streaming a business event, or sharing behind the scenes of an event, product manufacturing, or life at your workplace with your viewers.
All of these live streaming strategies will help you increase your presence and business reach. People who are completely unaware of your products, services, or even existence will become aware of them.
Overall, live-streaming video is an excellent way to expand your local as well as global business presence.
6. Higher Audience Participation & Engagement Rate
A successful business strategy requires a high level of audience participation and engagement. Fortunately, you can achieve both of these at a significant level with the help of live-streaming video.
Using this communication format, you can personally reach out to or greet viewers, making them feel valued and giving them the opportunity to interact with you directly. All of these elements will eventually help you increase your popularity and increase your engagement rate.
Furthermore, live streaming allows users to comment, ask questions, and share suggestions without hesitation. It also gives participants the opportunity to win a giveaway challenge or another type of contest. All of these moves will help you improve your company’s brand awareness and presence.
7. Cost-Effective Marketing Technique
Live-streaming video is a low-cost marketing strategy. You don’t need a fancy setup, a large crew, or a big budget to record and broadcast these videos. All you need is a mobile device, a good internet connection, and a decent ring light setup.
Besides, live streaming does not necessitate the help of a support crew; you can shoot and broadcast the show entirely on your own. In addition, since most popular live-streaming platforms such as Facebook, YouTube, Instagram, and Periscope provide free services, you will not have to invest anything for technical support.
In a nutshell, when you opt for live-streaming video, you don’t have to worry about operational costs or a budget, which allows you to design a strategy without fear of financial outlay.
8. Generate Valuable Insights
Live-streaming video also generates valuable insights. For example, it would not be possible for you to count how many people were present at a live event and how many left by the end of the event. You also cannot get an idea of whether people loved your products/services or not.
But in the case of live video streaming, you can get all these insights. For example, you can see how many viewers have participated in the stream, how many left before the stream, did they like the show or not, how many of them re-watched the stream and so on.
All of this information can be very useful in developing or modifying the existing marketing strategy, which can ultimately be a useful step towards improving business awareness.
So these are the 8 reasons how live-streaming video will help your company’s brand awareness.
Summing Up: If used correctly, live-streaming video can be an excellent source for increasing and improving a company’s brand awareness. It reaches a large number of people at a low cost, provides a more humanized experience, requires less preparation time, generates valuable insights, and its two-way communication approach allows you to create an authentic connection with users.
Paras Kela is a highly skilled SaaS content writer with over 7 years of experience in the IT field. His expertise lies in simplifying complex technical concepts for easy comprehension. With a portfolio of over 100 high-quality blogs covering various SaaS topics, Paras’s writing style is engaging, informative, and SEO-friendly, ensuring maximum effectiveness. He continuously updates his skills and knowledge to stay current with industry trends, making his writing relevant and reliable.
