9 Best Ad Tracking Software and Tools for Marketers

Only 17% of advertisers look at the performance of their digital channels holistically.

Are you looking for the right advertising tracking software?

Well, it can be a challenging task. But, once you get your hands on the right tool, you can uncover additional insights that will help you optimize your campaigns and convert more leads.

Interested to know more about digital marketing trends? Take a moment and read this compilation of top mobile marketing trends that are constantly flourishing throughout 2023 and will continue into 2024.

Sounds interesting. Right?

Well, this blog will talk about the importance of mobile attribution and the top tools that will help you track ads. Without further ado, let’s dive in!

What is Ad Tracking Software?

Companies use Ad tracking software to track ads and get insights on campaigns, channel delivery, and partners. This software even lets you track where users first learned about an app and connect them with multiple identifiers to measure the entire app installation journey.

But how is it different from traditional attribution software?

Well, attribution software uses pixels and cookies to determine how actions, events, or touchpoints contributed to the success of their sales and marketing teams. Whereas mobile attribution software focuses specifically on the techniques that drove each user to install a particular mobile application.

Moreover, these apps use identifiers like ads, device IDs, browsers, operating systems, and IP addresses to track usage. Besides, You can even integrate the software with marketing automation software, time tracker, and CRM(customer relationship management) software.

Now that you have an idea about advertising tracking software for ad attributions let us briefly learn about the 9 best mobile attribution tools.

9 Best Ad Tracking Software For Businesses

1. Trackier

Trackier is a tracking mobile marketing Platform that helps ad networks, publishers, and agencies manage, track, analyze, and improve campaigns. This Mobile Measurement Partner (MMP) software handles a myriad of marketing campaign analytical tasks such as tracking app installs, attributing credit value, tracking unique devices, and measuring app uninstall & retention rates, besides assisting them in fraud detection.

Moreover, the software provides a variety of reports to assist them in better evaluating and analyzing their strategy and its outcomes. Some key reports that Trackier offers are Partner Report, Event Report, and Activity Report. In addition, Trackier also provides an engaging and user-friendly dashboard that offers insights into multiple marketing matrices such as conversions, clicks, impressions, profit, revenue, and so on.

Another element that distinguishes Trackier from its competitors is its simple and effective integration feature. The platform allows you to integrate with over 100+ ad networks, ecommerce stores, mobile attribution tracking software, and analytics tools. Besides, unlike other systems that require a significant amount of time for integration, Trackier requires only 5-10 minutes to integrate SDKs.

Features

• Advanced performance report of UI
• Partner in daily, weekly, and monthly budget management
• Easy traffic targeting
• Hybrid reports with a custom dashboard
• Seamless 24*7 support
• Fraud detection
• Advanced reports and analytics 
• Campaign management
• 5 minute partner integration process

Pros 

• Easy to use
• Supports budget and goal-tracking
• Extremely secure 
• Optimizes customer conversions 
• Even in the 30-day free trial, it provides end to end technical support

Cons 

• We have found no cons as of now.

Pricing: Custom Pricing with a 30-day free trial

2. AppsFlyer

The global attribution leader, AppsFlyer, empowers marketers to leverage business innovations and stay ahead of competitors. It offers best-in-class privacy and is based on a customer-centric approach.

Having helped 12,000+ brands and 9,000+ technology partners, AppsFlyer has helped small-scale businesses and enterprises make the right business decisions.

Wait, there is more to it!

It offers integrations with nearly every marketing and social media management platform, including Google, Twitter, and Facebook. Thus, making it easy to attribute every app installation its source.

Features

• Granular dashboard reports 
• A/B testing
• Analytics/ROI tracking
• Cohort analysis
• Contextual targeting
• Cross-channel attribution
• Customer journey mapping
• Email marketing functionality 
• Attribution modeling
• Audience targeting
• Campaign tracking

Pros 

• Aggregates digital advertising campaign results in a single dashboard
• Easy to set up 
• Generates excellent reports using filtering and segmentation

Cons 

• Can’t download organic traffic reports
• Slightly more expensive compared to other tools

Pricing 

It offers a free plan named “Zero.” In addition, you can customize the “Growth” and “Enterprise” plans as per your needs. 

3. Branch

Branch provides solutions that unify customer measurement across platforms, devices, and channels to deliver a seamless customer experience.

While using mobiles has benefited businesses, it is the reason behind inaccurate attribution and links that don’t work. The result? Wasted marketing spending and broken customer journeys. However, with Branch, you can cast aside all your worries!

It provides a holistic view of various user touchpoints and ensures that links take the user to the right place on an app or website.

Branch is one of the best tools in the market to increase mobile conversion, engagement, user routing, and delivering personalized app experiences using deep linking.

Clients like Target, Starbucks, Slack, and Airbnb are testimonials of Branch’s professional expertise.

Features 

• AB testing
• Conversion tracking
• Social media monitoring
• Website analytics
• Keyword tracking

Pros 

• Cross-channel analytics
• Advanced reporting and analytics 
• Link click monitoring

Cons 

• Longer learning curve

Pricing 

Custom-pricing 

4. Singular

Marketing success depends on knowing where and how to invest your next ad dollar. Well, Singular lets you do that and much more!

It provides you with a complete view of your marketing ROI (return on investment) with full-funnel marketing, next-gen attribution, and best-in-class fraud prevention.

With Singular, you will be able to measure and generate reports on all channels you work with. Thanks to its open integration framework, you can easily analyze your ROI by combining attribution with leading cost aggregation.

It also helps you track and analyze your entire user lifecycle and capture your entire user journey. This is possible as you can engage across platforms with web-to-app, deep links, and cross-device attribution.

The icing on the cake? You can use it to block fraud platforms, focus solely on real users, and avoid misreporting with more detection methods. It is worthy noting that Singular has worked with some of the biggest mobile app publishers in the world, including Rovio, King, Lyft, Twitter, and LinkedIn.

Features

• Attribution modeling
• Customer journey mapping
• Data quality control
• Engagement tracking
• Funnel analysis
• Audience targeting
• Campaign tracking
• Cohort analysis
• Contextual targeting
• Conversion tracking
• Cross-channel attribution

Pros 

• Centralized data access
• Simplifies conversion tracking
• Provides access to predictive analytics

Cons 

• Inflexible UI (user interface)

Pricing 

It offers a standard plan for free. The “Premium” and “Enterprise” pricing can be customized as per your preferences.

5. Adjust

Born at the brink of the mobile app economy, Adjust is a world-class ad tracking and attribution solution. It lets you develop personalized campaigns, prevent fraud, achieve user acquisition, and increase platform engagement.

With an aim to simplify marketing and make it secure for brands, Adjust has worked with 40,000+ apps. Wait, this is not it!

Leading brands like Procter & Gamble, Tencent Games, and Rocket Internet are some of the key clients served by Adjust.

Features

• Funnel analysis
• In-App events tracking
• IP address monitoring
• IP blocking
• Multi-Touch attribution
• Predictive analytics
• Refund management
• Audience targeting

Pros 

• 24/7 customer support
• Maximizes mobile marketing initiatives

Cons

• UI can be difficult to use for some users
• Requires multi-currency support 
• It can be expensive for some organizations 

Pricing 

Custom pricing 

6. Kochava

A real-time data and attribution solution, Kochava is ideal for data-driven marketers. It has empowered 1000+ advertisers and publishers to seamlessly integrate and manage customer identity, data controls, and measurements.

But what makes it different from other platforms?

Unlike the complicated siloed tech stacks employed today, Kochava unifies all your data and omnichannel solutions into a single cohesive unit. Besides, you can even integrate it with third-party solutions to maximize your ROI.

Features 

• Funnel analysis
• In-App events tracking
• Revenue tracking
• Location-based marketing
• Push notifications
• Retention tracking
• Integrated messaging functionality

Pros 

• Helpful mobile app campaign data aggregator
• Organized data aggregator 
• Excellent fraud detection tools

Cons 

• Navigation capabilities could be better 
• Cannot export data directly from graphs and charts

Pricing

7. Upland Localytics

A leading mobile app analytics and marketing platform, Upland Localytics provides companies with the tools they need to improve their mobile app acquisition.

The secret behind the platform’s expertise is- data. But what does this mean?

Well, it uses all the data surrounding your app. This includes how users interact with your brand and app data. This, in turn, lets you deliver highly targeted and personalized campaigns.

Upland Localytics is used by 6000+ apps on more than 2 billion devices by companies such as Live Nation, Comcast HSN, and The New York Times.

Features

• A/B testing
• Keyword tracking
• Advanced reporting and analytics 
• Social media monitoring
• Analytics/ROI tracking
• Conversion tracking

Pros

• Data-driven platform
• It lets you deliver highly personalized campaigns

Cons

• Bit pricey

Pricing 

Custom-pricing

8. CAKE

CAKE is a leading advertising tracking software and lead generation tool. It helps advertisers, publishers, and networkers manage, measure, and optimize real-time marketing performance.

It lets you access traffic sources, lead buyers, and determine routing to bag the highest revenue. Wait, there is more to it!

CAKE is famous for measuring customer acquisition costs across channels, enhancing campaign performance, and multichannel strategies along the customer journey.

Features

• Attribution modeling
• Banner management
• Cross-channel attribution
• Campaign management
• Contact management
• Conversion tracking

Pros 

• Cost-effective
• Advanced reporting systems 
• 24/7 customer support

Cons 

• Report visualizing can be better

Pricing 

• Custom- pricing 

9. Oplytic

Oplytic is a cutting-edge advertising tracking softwares and engagement software designed to improve sales and marketing effectiveness. Besides, it helps you run smarter mobile marketing, sales programs, and communication initiatives.

Oplytic’s main aim is to help brands analyze their marketing and communication efforts, optimize media channels, and execute powerful campaign tactics.

Features 

• Affiliate management
• Multi-level marketing (MLM)
• Commission management

Pros 

• Offers multiple third-party integrations 
• It lets you make highly personalized campaigns

Cons 

• UI can be better

Pricing 

Oplytic pricing starts at $600.00/feature/ month. It does not have a free version but offers a free trial. 

Summing Up

This was all about why mobile attribution is essential and what are the best tools in the market. These tools will help you align your ad-tracking efforts and manage your campaigns better by giving you real-time insights. Have you tried out mobile attribution software yet? If yes, great! If not, it’s the perfect time to get one right away!

Bharat Baghel

Bharat Baghel is an accomplished SEO Specialist and content writer with a keen focus on optimizing digital landscapes for businesses and expertise in the SaaS industry. With over 2 years of experience in the industry, he brings a deep understanding of SEO strategies, content marketing, email marketing, and the digital world’s ever-evolving dynamics.