10 Best Sales Tools For Startups : Review & Comparison

Paras Kela

Senior Writer

10 Best Sales Tools For Startups : Review & Comparison

Key Takeaways:

  1. Sales tools are crucial for startups. It enhances efficiency, automates processes, and optimizes customer interactions, among other benefits.
  2. The top 10 sales tools for startups in 2024 include Odoo CRM, Mailchimp, CallHippo, EngageBay, Insightly, ControlHippo, and Hootsuite.
  3. When choosing the best sales tools for startups, prioritize tools that offer scalability and integration capabilities to adapt to evolving business needs.

Building a successful startup is anything but an easy job. You need to take care of many things, ranging from financial matters to client relationships to sales and marketing and support.

Looking for Sales Management Software? Check out SoftwareSuggest’s list of the best Sales Management Software solutions.

One of the highly effective approaches to address these challenges is to invest in the right tools that help you better perform day-to-day operations and alleviate manual work.

In this blog, we will deep dive into the 10 best sales tools for startups in different categories, discussing their technical and non-technical aspects.

We are hopeful that this evaluation will assist you in finding the most suitable sales tools for your startup business, empowering you to make more deals and address the business complexities with greater efficiency and success.

What Are Sales Tools for Startups? Why Are They Essential?

For startups striving for optimal online sales performance and streamlined sales processes, embracing the best sales tools is more than essential. These tools not only help them organize operations but also boost competitiveness. Here are three top sales tools for startups:

  1. Customer Relationship Management (CRM) Software: Widely regarded as one of the best sales tools for startups, CRM solutions like Salesforce or HubSpot centralize customer data, streamline interactions, and strengthen communication channels. This will help foster enduring customer relationships.
  2. E-commerce Platforms (e.g., Shopify): As among the top sales tools for startups, e-commerce platforms such as Shopify offer customizable storefronts, secure payment processing, and efficient inventory management. This ensures startups can deliver a seamless online shopping experience, establishing trust and credibility.
  3. Marketing Automation Tools (e.g., Mailchimp): Recognized as a key component among sales tools for startups, marketing tools like Mailchimp automate campaigns, email marketing, and lead nurturing. This empowers startups to consistently and effectively engage their audience, maximizing the impact of their marketing efforts.

In summary, embracing these best sales tools for startups—CRM software, e-commerce platforms, and marketing automation tools— can be proved instrumental in driving sustained growth and success for your business.

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Pro-tip

Choose sales tools that seamlessly integrate into your existing workflow, offering scalability and customization. Besides, prioritize platforms with robust analytics. These tools will empower you to make data-driven decisions for sustainable growth in 2024 and beyond.

How We Select & List Softwares?

Our selection of these Sales Tools for Startups is based on thorough research and analysis. We have listed these softwares based on usability and satisfaction score that include features, ease of use, customer support, ratings, and number of reviews from SoftwareSuggest. Our goal is to help businesses select the right softwares that can help them optimize their business processes.

Best 10 Sales Tools for Startups

Out of the hundreds of sales and sales prospecting tools for startups available, we have picked the best 10 with the best features, competitive prices, and unmatched reliability. Let’s take a closer look at each one.

Tool NameFeatures
Live chat, Activities and call management
Content optimizer, Marketing reports
Call Queuing Automatic, Call Distribution
Targeted email broadcast, Automated email sequences
Automated workflows, Opportunity management
Easy integrations, Dynamic dashboards
Inbox for private and public messaging, Brand sentiment monitoring
Call queuing, Automatic call distribution
Mobile optimization, Inventory management
Assessments Engine, Surveys Engine

1. Odoo CRM – For Customer Relationship Management

Odoo CRM

Odoo CRM is extremely beneficial for startups, surpassing the capabilities of traditional CRM tools. This feature-rich, neatly designed platform not only makes customer interactions smoother but also excels in managing sales pipelines efficiently.

Besides, with features like lead management and opportunity tracking, Odoo CRM becomes a valuable tool for sales professionals, enabling startups to build strong and lasting customer relationships while achieving sales success.

Furthermore, its user-friendly interface and wide range of customization options make it a personalized solution, catering to the varied needs of businesses looking for comprehensive and flexible customer relationship management.

Odoo CRM Features

  • Predictive lead scoring
  • Leads mining & nurturing
  • Live chat
  • Activities and call management
  • Pipeline management
  • Email templates
  • CRM dashboards

2. Mailchimp – For Streamlined Email Campaigns

Mailchimp

Recognized as a leading sales tool for startups, Mailchimp goes beyond being just an email marketing platform; it offers a comprehensive solution for crafting, automating, and analyzing email campaigns.

It’s not only about the features; Mailchimp also offers easy-to-use design, segmentation abilities, and insightful analytics, making it the preferred option for startups looking to customize messages, engage audiences effectively, and fine-tune marketing strategies for maximum impact.

Additionally, with advanced features such as A/B testing and marketing automation, Mailchimp has become a preferred sales engagement platform for startups aiming for excellence in email marketing.

Mailchimp Features

  • Campaign manager
  • Customer journey builder
  • Content optimizer
  • Marketing reports
  • Third-party integrations
  • Subject line helper
  • Behavioral targeting

Looking for something other than MailChimp? Check out these top alternatives to Mailchimp solutions.

3. CallHippo – For Sales, Support and Marketing Teams

CallHippo

Designed to meet the communication needs of sales and marketing teams, CallHippo is a telephony solution tailored for startups. It offers a range of features, including virtual phone systems and 50+ collaborative tools, to facilitate effective communication with clients and prospects.

The platform also comes with a robust global infrastructure, allowing businesses to reach prospects worldwide using local virtual numbers. Besides, it seamlessly integrates with preferred platforms and tools, contributing to enhanced operations and overall business performance.

Additionally, CallHippo includes real-time analytics, reports, and global connectivity features. All these elements provide startups with valuable insights to refine communication strategies and improve customer interactions.

CallHippo Features:

  • Power Dialer
  • Smart Call Forwarding
  • Global Connect
  • Call Queuing Automatic
  • Call Distribution
  • Call Center Analytics
  • Multi-line Phone System
  • Gamification

4. EngageBay – For Cost-Effective Lead Generation

EngageBay

Known for its efficient lead generation at a reasonable cost, EngageBay is an essential tool for startups. In addition to generating qualified leads everywhere, it streamlines the processes of capturing, nurturing, and converting new leads into devoted customers.

By offering a comprehensive suite of Customer Relationship Management (CRM), marketing automation, and customer support features, EngageBay empowers startups with an all-in-one platform to better manage the various stages of the sales cycle and customer relationships.

Furthermore, EngageBay serves as a central hub for startups aiming to expand their customer base within budgetary constraints. Its capacity to automate marketing campaigns, monitor customer interactions, and customize communications makes it a comprehensive solution for startups seeking effective growth strategies.

EngageBay Features:

  • Workflow automations
  • Company profile management
  • Deal progression tools
  • Targeted email broadcast
  • Automated email sequences
  • Custom email templates
  • Dynamic form builder
  • Responsive help desk

5. Insightly – For Budget-Friendly Sales Analytics

Insightly

Designed specifically for startups and SMBs, Insightly distinguishes itself as a cost-effective sales analytics tool that delivers valuable insights. 

Covering a spectrum of functions from thorough pipeline management to tracking contacts and projects, Insightly provides sales reps with an all-encompassing perspective of their sales operations.

Also, its intricate analytics and reporting functionalities empower businesses to make well-informed decisions, streamline workflows, and enhance overall sales performance.

Moreover, its seamless integration with various business tools augments its functionality, positioning Insightly as an indispensable ally for startups in search of a comprehensive solution for organizing and optimizing their sales data and strategies.

Insightly Features

  • Centralized collaboration
  • Lead management
  • Automated workflows
  • Opportunity management
  • Data visualizations
  • 200+ app integrations
  • Two-factor authentication

6. ControlHippoWhatsApp Shared Inbox

ControlHippo

ControlHippo transforms team communication and customer interactions through its innovative WhatsApp Shared Inbox solution.

This modern business tool consolidates communication on WhatsApp, enabling sales teams to work together more effectively and deliver timely and unified responses.

Additionally, ControlHippo offers advanced features such as shared inbox analytics and automated workflows. These functionalities not only enhance communication efficiency but also offer valuable insights into team performance.

To sum up, ControlHippo’s comprehensive approach to collaboration on WhatsApp makes it a must-have asset for startups looking to improve customer success and optimize internal communication processes.

ControlHippo Features

  • Omnichannel solutions
  • Automated message sequence
  • Canned messages
  • Chrome extension
  • Live chat
  • Easy integrations
  • Dynamic dashboards
  • WhatsApp bulk messages

7. Hootsuite – For Affordable Social Media Management

Hootsuite

Recognized for its cost-effective social media management capabilities, Hootsuite enables startups to plan and publish content, monitor social interactions, and uphold a robust online presence across various platforms.

Going beyond fundamental scheduling, Hootsuite’s analytical tools provide valuable data on social media effectiveness, allowing sales managers to optimize their strategies for broader reach and greater influence. 

Additionally, by incorporating features such as social listening and content curation, Hootsuite transforms into a comprehensive solution for managing all aspects of social media for startups.

At last, its user-friendly interface and scalability make it an optimal choice for businesses seeking to efficiently handle their social media presence within budgetary constraints.

HootSuite Features

  • Social media scheduler
  • OwlyWriter AI
  • Monitoring and listening streams
  • Inbox for private and public messaging
  • Brand sentiment monitoring
  • Report scheduling and exporting
  • Customizable dashboard

8. DialerHQ – For Worldwide Virtual Calling

DialerHQ

A global virtual calling solution, DialerHQ is a must-have solution for startups looking for cost-effective, worldwide communication.

With advanced features like virtual phone numbers, smart call forwarding, detailed analytics, and several others, DialerHQ enables startups to connect with clients and prospects seamlessly.

All these features combinedly help fosters international collaborations and expands business reach by providing reliable and affordable virtual calling options. Whether making local or international calls, DialerHQ ensures clear communication and offers valuable insights into call performance.

At last but not least, its adaptability and ease of use make it an essential tool for startups seeking efficient and budget-friendly virtual communication solutions.

DialerHQ Features

  • Smart call forwarding
  • Power dialer
  • Interactive voice response
  • Call queuing
  • Automatic call distribution
  • Call center analytics
  • Call monitoring

9. WooCommerce – For Cost-Effective Online Sales

WooCommerce

Recognized as a critical tool for cost-effective online sales, WooCommerce seamlessly integrates with WordPress to provide startups with a user-friendly e-commerce platform.

From product listings to secure payment gateways, WooCommerce equips startups with the tools needed to establish and grow their online presence. With customizable storefronts, inventory management, and extensive plugin support, WooCommerce caters to the unique needs of startups.

To sum up, for startups aiming to establish and optimize their online sales presence without breaking the bank, WooCommerce stands as a reliable and comprehensive solution.

WooCommerce Features

  • Product management
  • Flexible shipping options
  • Secure payment gateways
  • Mobile optimization
  • Inventory management
  • Marketing and discount tools
  • Reporting and analytics
  • Customizable themes

10. TalentLMS – For Employee Training

TalentLMS

Focused on employee training, TalentLMS stands out as a budget-friendly solution for startups. This comprehensive learning management system streamlines onboarding and training processes, offering features such as course creation, assessments, and progress tracking.

Additionally, TalentLMS ensures that startups can nurture a skilled and informed workforce without exceeding their budgetary constraints.

Also, With customizable learning paths, collaboration features, and mobile accessibility, TalentLMS has become a versatile platform for startups aiming to provide effective training and development opportunities for their teams. 

Lastly, its intuitive interface, wide range of features, and cost-effective pricing make it an ideal choice for startups prioritizing employee growth and skill development.

TalentLMS Features

  • Course Management
  • SCORM, cmi5 & xAPI Support
  • Assessments Engine
  • Surveys Engine
  • Files Repository
  • Blended Learning
  • Gamification
  • Certifications
  • Communication Tools

Conclusion

To ensure the maximum success of your startup, it is critical that you invest in the best sales tools. These tools not only help you reduce manual work and streamline operations but also aid in better serving your customers while lowering overhead costs. If you are looking for more sales’ tools beyond the 10 listed above, visit the SoftwareSuggest website and explore thousands of options.

Frequently Asked Questions

There are various types of sales tools for startups available in the market, including CRM software, e-commerce platforms (e.g., Shopify), and marketing automation tools. In addition, you can also find various custom tools based on your requirements.

In order to choose the right sales tools, startups should consider factors like their specific needs, budget, and scalability. Also, evaluate features, user-friendliness, and customer reviews. Above all, choose the sales tools that perfectly align with your needs.

Sales tools play a crucial role in lead generation for startups by automating sales processes, managing customer data, and enabling targeted marketing. This results in more efficient and effective outreach to potential customers, driving increased lead conversion.

Yes, sales tools are adaptable for small teams within startups. Many tools offer scalability, allowing startups to customize their usage based on their sales team and size. This ensures that even smaller teams can benefit from enhanced efficiency.

Absolutely, startups can leverage sales tools for analytics and reporting. These tools provide valuable insights into customer behavior, sales performance, and overall business metrics. This will empower startups to make informed decisions and optimize strategies as needed.

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