Organic search drives 53.3% of all website traffic.
And in 2023 alone, 70% of desktop search traffic came from Google.
Recently, there’s been a massive rise in e-commerce, and the competition on the internet is much more than in offline stores. So you need a skilled SEO virtual assistant to help your store stand out and be easily accessible to consumers.
Looking for SEO Software? Check out SoftwareSuggest’s list of the best SEO Software solutions.
This article will discuss the importance of SEO for your business and how a virtual assistant can help grow your business.
Search Engine Optimization – What is it?
Search Engine Optimization (SEO) makes your website more visible on search engines like Google, Yahoo!, and Bing. It can help your website get high search engine rankings by growing your internet presence organically, which is essential for brands that don’t have a large marketing budget.
By using keywords and phrases connected to your brand, product, or services, SEO can help your website stand out among your competitors. It is a strategy regarded as a vital tool for organically increasing your company’s visibility on the internet. Though this strategy is one of the most powerful today, it’s not easy.
Who is a Virtual Assistant?
A virtual assistant is an individual skilled in a specific field who works for your business from a remote location. They can either be independent contractors or outsourced from a VA agency. There are no fixed long-term contracts with virtual assistants, and you can hire them on an hourly/project basis. They are paid according to the number of hours they work.
The term virtual assistant may sound recent, but it has been a concept that’s been around since the time broadband internet became commonplace. It’s only in recent years, when remote work became the new normal that people saw the potential of virtual assistants. All you need to work with a virtual assistant is a stable internet connection and software for video conferencing.
Earlier virtual assistants were usually hired for administrative tasks, like inbox management or calendar organization. However, now you can hire a remote assistant from any field, coding, quality assurance, or even digital marketing. Technology has come a long way, and people no longer need to work together in the same space.
A remote assistant is a great asset to small businesses that do not have the resources to commit to a full-time team. Since they work on a short-term contract basis, you are free to end your contract as the project is over. With virtual assistants, it’s easy to scale up and scale down your team according to requirements.
Therefore, it’s no surprise that businesses’ need for virtual assistants is at an all-time high.
How an SEO Virtual Assistant Can Help Grow Your Business?
If you’re still on the fence about hiring an SEO virtual assistant and aren’t sure how they can help grow your business, we’re here to help! Here are some of the many ways an SEO virtual assistant may help your business be more visible on the internet.
1. A Virtual Assistant Can Help Your Brand Get Discovered Easily
You need to know how people look for you to be found online. It’s not just about your search engine rating; it’s also about the keywords you choose to use. A keyword is a word or phrase used to define your web page’s content. People use a specific set of terms and keywords to find you on the internet.
Only a professional SEO virtual assistant will be able to determine the most appropriate keywords to utilize to boost your website’s traffic. Social media assistants use consumer research to identify these popular keywords, then incorporate them into your website for optimization to make your brand appear on search engines.
Your customers will have no issue discovering you among all the other results with the help of the right keywords and phrases.
2. A Virtual Assistant Can Build Brand Credibility
Think about the way you search for things on the internet. When was the last time you searched beyond the first page of a search engine results page?
A company’s website is no longer deemed reputable if it cannot be seen on the first page of search engine results. On the other hand, businesses with a good SEO ranking are thought to be the most trustworthy in their professions and, therefore, have more traffic.
Brand recognition will be affected by the high ranking and improved internet visibility. This, in turn, affects conversions and sales, which is the ultimate goal of any business. People will not hesitate to buy your product or use your services if you have a higher ranking, and the consumers will consider you more credible than others.
An SEO virtual assistant can help you become an authority in your field by improving your search engine ranking.
3. A Virtual Assistant Can Help You Target The Right Audience
When it comes to marketing your product, you want to ensure that your content reaches precisely who you want it.
You can’t sell a car to someone looking for a house. That sounds ridiculous, right? However, this is where you need to understand how targeted marketing works and how to use SEO to ensure your content reaches the right audience for your brand.
When people type a search query into Google, they know exactly what they want and actively look for it. This enables Google to select the best leads for your company.
An SEO expert is skilled in digital marketing and understands how to find the ideal target demographic for your business. They will help your message reach the right audience, which will, in turn, lead to more sales and higher revenue.
4. A Virtual Assistant Can Help Build Consumer Engagement
Higher search engine ranking leads to increased website traffic. As more people visit your website, you’ll be able to boost your interaction, which will lead to better conversion rates and sales.
Encourage your customers to start a conversation by providing a space where they can quickly leave a message, such as a chatbox or a ‘Contact Us’ box. Add a button to your website page with your social network links so visitors may simply reach them if they have any more queries.
By initiating conversations and relationships with potential consumers, you will make the experience more personalized and convenient for them. With so many businesses offering similar services and products, the only way to stand out is by providing a better user experience. That will help your brand seem more trustworthy and approachable to potential customers.
5. They Help Build Your Local Presence
E-commerce is rising, but people are slowly beginning to search for local stores as we approach the post-pandemic era. For example, if someone is looking for a coffee shop in their locality, they turn to Google for suggestions – ‘coffee shops near me.’ Therefore, optimizing your keywords to be easily found by people in your locality is crucial.
Around 30% of users conduct location-based searches to find what they are looking for. So, to be relevant, businesses must appear in localized search results. People are always looking for convenience and are more likely to engage with companies in their close proximity.
An SEO virtual assistant will do everything necessary to improve your local presence, such as submitting your business to local directories and updating your Google My Business listings with precise location data. They can also help you create location-specific blogs and social media content to attract local customers to your business.
6. A Virtual Assistant Can Help You Cut Costs
A smart business owner will want to do as much as possible while spending as little of their resources as possible. This is where Search Engine Optimization comes into play.
With SEO, you’re saving costs on pointless marketing to everyone but also saving money on your efforts. SEO is much less expensive than other marketing methods, such as PPC, influencer marketing, or paid advertising.
Since SEO is organic marketing, you only have to spend your financial resources on a qualified virtual assistant. They can put you on the search engine map without spending extravagant amounts on marketing, which probably won’t get you the results you desire. So, instead of being an expense, a virtual assistant is helping you save money in the long run.
7. SEO Has No Expiry Date
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
Many companies give up on their SEO efforts because they expect immediate results. Many people give up and switch to different marketing tactics.
It’s important to remember that SEO takes time and isn’t a quick fix. Unlike other marketing tactics, SEO is a slow and steady process that yields consistent results. Once you’ve acquired traction, your internet presence lasts for years. Therefore, the more effort you put into it right now, the better the results will be in the long run. Being able to implement SEO strategies and let them grow your traffic with a stable curve is the key component of all affordable SEO services for small businesses.
The same can’t be said for other paid marketing strategies, which last for short periods. Sure, they can give you instant results, but SEO is the way to go if you want to see long-term progress. A virtual assistant can help you grow your business at a steady strategic pace.
8. An SEO Assistant Can Help You Generate Better Leads
Return on investment and conversions.
That is what every company strives to achieve. Organic search traffic is free; therefore, it provides more visitors a far lower investment than searches that come through paid advertising, where you must pay for each hit. While this clearly correlates to a higher return on investment, the advantages don’t end there.
As we mentioned earlier, organic searches have a higher conversion rate since they target relevant leads. This means that your services are more likely to be chosen by many genuinely interested people in buying your product.
Benefits of Hiring a SEO Virtual Assistant
Now that we’ve covered what an SEO virtual assistant can do for your business let’s look at why a virtual assistant is better for your company than a traditional full-time employee.
1. Virtual Assistants Are Cost-Effective
You can increase your performance while saving money by using a remote assistant. In addition, hiring a virtual assistant is a more cost-effective option than hiring in-office salaried employees that require additional benefits like bonuses, paid leaves, etc.
Furthermore, the business owner does not have to spend money on training a virtual assistant, finding extra space to set up a workstation, or obtaining specific equipment. Since virtual assistants work from a remote location and have their tech equipment and an internet connection, your expenses are reduced considerably.
Additionally, virtual assistants work on an hourly basis, so you only have to pay for the number of working hours. That also helps you cut down costs.
2. Virtual Assistants Can Improve Your Efficiency
Too many company leaders become involved in activities that, while important, do not contribute to their organizations’ growth. Even if there are only so many hours daily, delegation can help you make time for essential tasks. Entrepreneurs often assume they don’t have time management skills, but the truth is that they are simply overworked and could use an extra pair of hands to help them in their business.
By hiring a virtual assistant, you will have more free time to spend on tasks that will help grow your business and trust that your VA will take care of the secondary tasks well.
3. Virtual Assistants Are Low Maintenance
Virtual assistants operate from home and communicate with you mainly about business-related matters.
When You work with someone in an office setting, there are many additional expenses you’ll have to bear, such as team lunches, birthday events, festive celebrations, and much more. You can save money on all these things when you work with a remote team.
While you must maintain a positive working connection with your remote SEO assistant, you are not required to treat them to expensive lunches or office parties. However, that is not to say you should treat your VA as an external employee. You can still reward them for a well-done job and appreciate their efforts when it’s due.
4. Easy to Upscale and Downscale with Virtual Assistants
As a business owner, you only better understand that running a business is unpredictable and challenging. There are highs, and there are lows. It’s constantly fluctuating.
Virtual Assistants will enable you to upscale and downscale your business operations safely. Because expansion necessitates financial resources – and Virtual Assistants are a more cost-effective option than in-person staff – you may significantly cut costs and reinvest them into your company.
Therefore, when you’re having a good month or quarter, you can bring in more VAs, and vice versa when things are not going so smoothly. That can’t be done with an in-house full-time employee with a long-term contract with the company.
5. You Only Have To Pay For The Hours They Work
Employees labor an average of 8 hours every day. However, how can you track if they’ve worked for those eight hours? When you hire a virtual assistant, you know you will get the maximum productivity for the money you spend.
However, there’s no way to track the productive hours in their workday with full-time employees.
6. Virtual Assistants Are More Accountable
Our previous point spoke about how virtual assistants are more productive than in-house employees because you can’t account for their productivity. You’re probably wondering how you will be able to account for the work of someone you don’t physically meet and just interact with online.
With a virtual assistant, you can rest assured that every penny you spend is translated into work. That is because virtual assistants give detailed daily reports of how they spend their day. Since you pay them on an hourly basis, they need to account for every hour they work. So there’s no room to hide. That is why working with VAs is a very transparent process.
Additionally, people working from home are more productive than employees in a traditional 9-5 setup.
Ready To Grow Your Brand With a Virtual Assistant?
Search Engine Optimization should be an integral part of your marketing strategy if you want your business to thrive. A skilled virtual assistant can help you create a strong SEO strategy that will make a long-lasting positive impact on the online growth of your business. We hope you enjoyed this article and it helped you understand the value of hiring a virtual assistant for your business.
Bharat Baghel is an accomplished SEO Specialist and content writer with a keen focus on optimizing digital landscapes for businesses and expertise in the SaaS industry. With over 2 years of experience in the industry, he brings a deep understanding of SEO strategies, content marketing, email marketing, and the digital world’s ever-evolving dynamics.