With users watching over a billion hours of content on YouTube alone every day, online video marketing has become the new norm. Moreover, 500 hours of content is being uploaded on YouTube every minute.
Increasing competition, rising customer demands, and the necessity of keeping up with trends are leading more businesses to develop solid video marketing strategies. But, the question still remains, which tactics work the best?
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Fret not. We have you covered! Before we move onto the best video marketing strategies for your business, let us know a bit more about online video marketing.
Importance of Video Marketing for Your Business
Brands can no longer depend on written content and images. While this is one method, it can be uninteresting and unengaging for consumers who have access to interactive 360 videos, augmented reality, and live streaming.
Did you know, digital video marketing is a $135 billion industry in the United States? That means brands worldwide are realizing the value and investing in its creation and distribution.
Unfortunately, you are lagging if you are not releasing brand videos regularly. But, if you’ve not created a video for your brand as yet, getting started can be challenging.
10 Online Video Marketing Strategies that Work For Your Business
While you will get plenty of advice from random people, there are chances 95% of tips will not work for you. However, here are some of the proven video marketing strategies that will work well for your business.
1. Audience Comes First
85% of marketers say that video is an effective way to get attention online.
Before creating a video, you need to be absolutely clear about your audience and what they want. You must remember that it is your love for your potential customers that will bring traffic. Make an effort to know the essential details about your audience, allowing you to create various tactics for your video.
Knowing about your audiences’ age group, interests, and gender can help you decide the type of video, design style, and tone. Thus, helping you plan effective video marketing strategies.
For instance, millennials give priority to a 10-second video, whereas Generation X will want more of a traditional 30-seconds ad.
2. Decide the Length of Your Video
Did you know that videos of length below 2 minutes account for only 10% of total engagement?
Whereas videos over 5 minutes range up to 69% of watch time. The duration of the video is an essential factor that will decide the fate of your video.
Well, that being said, you don’t need to always create long videos. For instance, a simple short video works well for an explainer brand awareness video, and Videvo has free looping footage to help you create one.
It will depend on your objective, audience, and the nature of your product. For example, some products will need a long explanation, while others may need a short and simple video. No matter what you decide, you must use a good editing tool as a part of your video marketing strategies.
Social videos have 1200% higher shares as compared to text/image posts.
Well, there is no point in creating exciting videos if only you and your family members are watching them. But, jokes apart, online video marketing is one of the great ways to reach a mass audience.
One way to achieve this is to have an active presence on social media. Viral videos are not the only way to get revenue, but they are a great way to gain momentum and engage with your audience.
When people engage with your videos and leave comments, you can reach out to them and develop a relationship with them via social media platforms.
4. Survey Your Audience
Researching your audience is necessary, but it is not always possible that you find everything on your own. An alternative is to use a survey and understand what your audience wants. You can even ask them tips to improve videos and even the topics they would like to see videos on.
5. Focus on Platforms that Work Best For You
Being omnipresent is a great idea and makes your target audience believe that you have an excellent reputation. But, focussing on every online platform will make you a jack of all trades and master of none. Therefore, this is not a very wise digital marketing strategy.
The idea is to analyze your business and past results and select the best video marketing platform to invest your time in. For instance, LinkedIn is an excellent platform for B2B companies, and Instagram is great for fashion brands.
6. Leverage the Power of Influencers
You might have heard of a video marketing strategy of using paid traffic to boost results. However, it requires a big chunk of money and is not viable in the long term.
Harnessing the power of influencers will help you reach out to your target audience without spending a lot of money. Well, we are not saying that you get in touch with celebrities.
Getting in touch with micro-influencers and giving them a product or a reasonable amount of money can help you generate leads and sales from videos.
7. Add Videos in Your Emails and Landing Page
Landing pages and email marketing are two powerful tools for generating traffic and leads. One way to make it even better is by integrating video in your email and landing pages. You can embed a video in your email and boost your click-through rate by 300%.
8. Use Live Videos
Live videos are an excellent way to connect with your audience and get real-time insights. Moreover, it will help you build a regular audience for your business that actively follows your brand.
One of the best things about live videos is that you can answer questions on the spot and take action accordingly. When you hit the iron when it is hot, there are chances that your potential customers will want to do business with you after watching a live video.
9. Use Instagram Stories
Did you know, Instagram surpassed 1 billion active users recently and is still growing at a rapid pace?
Publishing a standard post can get you engagement, but it does not create urgency among your audience. On the other hand, if you post a video on Instagram stories, it only stays for 24 hours and develops urgency among people.
Moreover, if your video is exciting, people are 3x more likely to take action. One of the biggest challenges for digital marketers is to convert leads, and using stories wisely can be a great solution!
10. Use Custom Music and Sound
With millions of videos online, it can be difficult for your video to stand amid the crowd. Many publishers make the best use of free themes and audio to make it familiar to audiences.
Custom music and sound can make online video marketing smooth for you and give you an edge over other publishers. Besides, it will help you make a decent digital marketing funnel and devise better customer interaction strategies.
Following the right video and video marketing strategies can do wonders for your business. A mix of the tips mentioned above can help you nail online video marketing and stay miles ahead of competitors.
Still, looking for the right video marketing software? Let us help you find the right one!
Anu Singh has worked for known SaaS firms and holds extensive expertise in breaking down technical topics into digestible copies. Her content speaks volume about her creativity and knack for exploring new avenues. When not writing she likes to read novels, hone her editing skills and stay abreast with the latest industry trends.
Hey, nice article about “Video Marketing Strategies ”. I will definitely follow these for my company to give the best possible services to my customers. Keep on adding this type of valuable content again and again. Hope to read more from you. Thank you!