What is Virtual Communication – 8 Best Practices

Tirtharaj Raman

Senior Writer

Virtual Communication

For a long while, the best way to communicate with individuals was to have a face-to-face conversation. But today, virtual reality has taken the world by storm, and its own set of benefits to entice a different path of communication.

A lot of businesses that are full-fledged working remotely today can attest that VR communication has somewhat been better or better than face-to-face communication. This is because, virtually, people are not just able to gauge the same human cues as face-to-face communication, but they can also easily suspend being physically available. This means you can be wherever you are and do whatever you want, and it still won’t hamper your communication.

Looking for Video Conferencing Software? Check out SoftwareSuggest’s list of Best Video Conferencing Software solutions.

Businesses have openly accepted such new and unorthodox ways of operations because they have become beneficial for them. Virtual communication has gained momentum in the pandemic, and it is all set to swiftly replace real-world communication.

Why do businesses choose virtual communication?

We have enlisted a few reasons why businesses have adopted the virtual communication mode using online meeting platforms.

1. Cost-effective

Online meeting platforms can reduce your operational costs to a large extent because they are pretty cost-effective. With these tools, you can easily skip long-distance travel expenses. You can also save money on owning or leasing out huge office spaces.

 2. Convenience

As already mentioned, present-day virtual communication tools can allow people to plan out meetings anytime, anywhere. You can easily customize all your online meetings as per your agenda.

3. Time saving

With the long-distance or daily commute out of the picture, modern virtual communication tools can save businesses a lot of time and money. Additionally, video calls are usually to the point, information-oriented, and crisp, which ultimately helps employees save their precious time. They can use this time elsewhere to deliver more important tasks.

4. Increasing Employee Productivity

Virtual communication ensures that everyone in the company is on the same page. Technologies such as internal chat software, screen sharing, and emails keep everyone updated regardless of whether they are physically or remotely at work.

A recent research on remote working asserted that 71% of employees were happy working from home. 55% of employees were also recorded stating they would start looking for another job if they were not allowed to work remotely.

Another study conducted by Stanford Graduate Business School found that remote working can help employees outperform others by 13%. Additionally, remote work also turned out to be one of the reasons why employees were 50% less likely to switch companies.

Some of the most popular virtual communication tools you can put to use right now include Google Meet, Skype, Zoom, or even Google Chat.

5. Enhances Customer Experience

With the smallest businesses going online, customers are expecting to be greeted as warmly as they would be in physical stores. Regardless of the field you are in or the size of your company, customer service software plays a crucial role in keeping your customers from going to your competitors.

With the advent of technology and virtual communication tools, businesses are now easily able to offer quality customer services matching in-store customer experience. Several businesses worldwide are employing technologies, including live chats, tele/video calling, and co-browsing. AI-based chatbots have proven their efficiency in working to effectively enhance the customer experience.

6. Quicker Interactions

Virtual tools, especially chatbots, can deliver services much quicker than an actual human representative. Bots are quick at gathering information and imparting knowledge about it to the audience. In fact, AI-based chatbots are one of the major reasons why top companies can offer customer service around the clock.

Chatbots can patiently and tirelessly answer frequently asked questions 24/7. Plus it is fairly easy to integrate your company’s knowledge base with chatbots.

 A few popular tools for providing enhanced online customer experience include Acquire and Zendesk.

7. Ensures Job Satisfaction

Virtual communication platforms allow employees flexibility. And with flexibility comes improved job satisfaction. Companies that support remote work through virtual communication platforms bestow a positive work environment and ensure better employee engagement.

8. Improves Accessibility

Virtual communication platforms are effective because they allow employees to connect with their colleagues from anywhere. It increases employee participation as the meetings are easily accessible with a stable internet connection. Employees don’t have to fret about any expenses or any specific location.

What are the top tools for successful virtual team communication?

Here are some of the most popular virtual communication tools for business to enhance their communication:

Microsoft Team: This tool allows employees to chat internally, share screens, and make video calls seamlessly within the organization.          

Skype: This is one of the oldest and most popular online meeting platforms. Skype allows you to text, make free offline calls, make paid international calls, and share screens with each other.

Viewup: Viewup is an excellent online communication tool to conduct video conferences safely and securely. Apart from offering a top-quality video conferencing facility, the tool also allows options for screen sharing and internal chats.


The advancements in technology have improved human life in more than one way. Virtual communication is at its peak in the COVID-19 pandemic, and it has fully proven its positive aspects in such trying times.

The benefits of working remotely and using virtual tools for effective communication are many. They save time, and money, keep the employees happy and productive, allow for a flexible work culture, and deliver quick solutions to problems, among other things.

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