11 Ways to Promote your WooCommerce Store

Internet business is gaining more and more importance in today’s world. The WooCommerce store plays one of the most important roles in this process.

If 15 years ago the company went online exclusively to maintain its prestige, today it is at least another major sales channel. During the crisis years, enterprises in the traditional trade sector were forced to reduce staff and sales, while the WooCommerce store, on the contrary, increased trade turnover during this period by 36%.

The Internet offers great opportunities not only for large enterprises. Many novice businessmen immediately open their business on WooCommerce, as this requires a smaller amount of initial investment than in the field of traditional trade.

Buyers are increasingly buying goods without leaving home, citing lack of time, a small range of goods in traditional stores and high prices.

Source: pexels.com

All stores set a goal of selling as many products as possible to get the best profit and WooCommerce stores are not an exception. Being the boss of the marketplace is not a simple task because of growing competition, complicated processes of web store management, different sales approaches, and various extra factors that influence your shop. 

Besides, one needs to make some fundamental decisions at the very start, like to stay with a monolithic platform or go for a headless development approach. Such high-level decisions will impact the whole experience of ecommerce management.

Every WooCommerce store owner has one goal in mind – to sell more products and increase the revenue of their ecommerce company. However, increasing sales is not always an easy task, especially with the increasing competition and every additional factor that affects your entire store and sales strategy, not to mention the mentality and patience of your team.

According to statistics over 28.91%, of all online stores are powered by WooCommerce and this number is constantly growing. Fortunately, you can promote your WooCommerce store products following some useful tips and boost the efficiency of your sales.

With the help of the latest technologies, advertising your WooCommerce store on the Internet has become easy and highly effective. Here are the 11 most practical ways to promote your WooCommerce Store.

Source: wedevs.com 

11 Effective Ways to Promote your WooCommerce Store

1. Personalize User Experience

Each customer is unique and must be treated in a special way. Personalizing your clients’ experience makes it comfortable for them to buy at your store and often this convenience is a reason for people to replace brick and mortar stores with online shopping. By caring about your clients’ attention and providing value to your customers, you customize their experience according to their needs and desires. This advances their point of view about your WooStore and makes it their first choice!

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Artificial Intelligence and machine learning have changed the flow of personalization mechanism implementation in online sales. The seller can implement new features to meet the ever-changing needs of prospective customers and give them adjusted results. Here are some of the ways in which technology can tailor the experience for your WooCommerce store:

• You can manage to provide better clients’ experience by making the checkout process easier, or enforcing improved customer service
• AI and Machine Learning will help you to evaluate customer behavior with the help of data analysis to create an exclusive suggestion for each buyer
• You have an opportunity to use the available data for altering the offers for each customer on the web page to work out an improved engagement.

2. Send Notifying Emails

Emails have always been the best way for promoting any kind of product and it will definitely work for your WooCommerce store as well. Your Call To Action plays a major role when the talk is about emails, but when you appeal to your customers at the right time with a passing offer matching the needs and wants of this client, then you can wait for sufficient revenue from these promotions. 

How do you know when is the right time to send emails to your customer? You have to analyze the data and know what products and when your buyer is looking for. You must always verify that you send the person solely the information about things that cater to their interests.

If you send too many offers to your customers proposing all kinds of things, that will annoy them and motivate them to unsubscribe from your Emails list. Here are some ideas on how can you ensure that your buyer has a great experience on every step of the customer journey, for example: 

• Greeting: At this step, you need to inform the customer of your brand.
• Educating about your brand: You need to nourish the knowledge of the buyer about the products you provide.
• Promotional: Now your customer knows a lot about your store and is ready to make a purchase.
• Transactional: Send your client a receipt for the purchase made.
• Behavioral: You have to keep track of customer’s behavior and send those emails if, for instance, a buyer added something to the card, but didn’t buy the item. You need to remind him/her to finish the operation.

Woorise software has a great option to automatically send email notifications that are personalized to each user and their status. By utilizing this tool, you can drastically increase user engagement and conversion.

3. Be Flexible

It is highly important for the customers to be in control of their purchasing process, so try to be as adaptable for users’ convenience as possible. For example, you can let the consumer choose the delivery dates depending on the approximate shipping duration to their place. Take into account and inform the buyers about the days when the delivery is not working.  

Also, you can let your customers choose the currency of prices. It will be handy to set the default currency according to the geographical location to make it possible for buyers to shop in their national currency. 

In addition to that, you can set the branded categories. It means that your customers will be able to click the brand icon, read the description of the products, see the pictures, and in a separate place read the comments of other customers with the reviews.

4. Arrange Campaigns and Contests

To raise brand awareness in a short time you can run different campaigns and contests on social media. When you have less popular or unfamiliar products for your users, it is a great reason to run a discount campaign to make them more informed about the features of a new product. This will increase their interest and motivate them to get this or that thing to learn about it more. 

Some intriguing contests about the recently released product will also provoke an enormous desire to know more about that product. 

Woorise is a great tool for creating viral giveaways and contests to get mode social engagement and promote your store. One of its great features is the ability to set up a “refer a friend” campaign that allows users to receive bonuses for referrals.

5. Work on the Relationship with the Users

When you want to run any successful business, you have to have an active and strong relationship with your customers. There are some tips on how you can raise personalization and enhance the relations with customers:

• Suggest complimentary offers.
• Check on your clients to find out if they need any help from you.
• Make sure that your messages are personalized.
• Try to keep the mood of the conversation personal.
• Give replies to messages immediately.
• Prepare special pricing packages for buyers.
• Offer your patrons loyalty benefits and discounts.
• Send handwritten thank you notes to make sure your messages are personalized.

6. Make the Best Use of Social Media

Nowadays people spend most of their time on social media, so promoting your products through this channel is winning more attention. For that reason, advertising your product on social networks like Instagram, Facebook, Twitter, will help you to reach out to your intended audience effectively.

In order to promote your products via social media, your WooCommerce store has to have an account on every popular social network. It is crucial that you post the content with the same information on all of your pages at the same time.  

You can utilize popular social media WooCommerce plugins in order to enhance user experience with additional features.

7. Offer Discounts

Everyone loves nice sales and a discount can be a great solution for you to turn a hesitant shopper into a happy customer. WooCommerce has a wonderful toolbox that helps to create discount codes, promotions, etc.

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Normally stores propose a discount coupon of about 10%-30% from one certain item or the whole purchase. You will not see many people who will be able to say no to such an awesome offer. 

Don’t forget about holiday vouchers and gift cards that can help you boost sales in your WooCommerce store. Always remember about such major holidays and festivals like Christmas, Thanksgiving, customer’s birthday and other ones. Give your clients a coupon or a voucher on such occasions and the buyers will notice how much you value these big days and will choose your brand among all others. 

WooCommerce Discount Rules, Coupon Creator, and YITH WooCommerce Gift Cards are some of the most popular coupon code plugins that you can consider using.

8. Use Urgency and Scarcity as a Trigger

Many shoppers are familiar with the fear of missing out (FOMO). Seeing a countdown timer or a popup makes them buy a product quickly, which boosts the sales for the store. It always looks like this:

“Hurry up! Only 3 items left!”

“Discount only today! Ends in 2 hours”

The aim of that is to set up the feeling of urgency and make people buy without giving them any time to think. Scarcity stimulates them to action and awakens their interest. A person would not give any attention to an item when he/she knows that it is possible to buy it anytime. When the same product costs are cheaper for a restricted time, a person needs to get them as quickly as possible. 

9. Incorporate Product Videos into Your Marketing Strategy

Watching videos is a popular free time occupation for people. Now we all become reliant on video content including the situations when the talk is about purchases.

According to the latest research, 85% of people would prefer to see more video content from brands. You can remember, whenever you turn on a video on YouTube, you get to see a short ad of some product before your chosen video starts playing. If you create an attractive video for your WooCommerce store product, it is going to help you a lot in your promotion process. 

A video is a modern way of inviting new clients. You can show them tutorials or product reviews, which will make them more interested in your brand and will appeal to new future clients, as well as will raise awareness about your WooCommerce store among your existing customers.  

10. Utilize Upselling and Cross-Selling Opportunities

Upselling and cross-selling are two similar strategies that help a business to sell more. Upselling is an approach of selling a better or bigger version of an item, which will be more expensive. For example, a customer wanted to buy medium French fries, but after seeing a special offer he got a big portion, even though the big size purchase is more costly. 

Cross-selling is a strategy of selling a customer a product related to the one that he has already bought, for instance, proposing to buy Coke to a hamburger, a tie to a shirt. A person sees these things in the offers which appear when purchasing the intended item and decides where to buy one more thing, or not.

How Can You Make Cross-Selling & Upselling Function for Your WooCommerce Store?

Upselling and cross-selling must be aiming to ease the choice of the customers. If they get too many options, they may start feeling overloaded and won’t buy anything at all. Every following action makes the selling process on your WooCommerce store more elaborate, that is why you have to decrease the number of stages when you apply cross-selling and upselling in your business.

Bundle sales is an awesome promotions offer that suggests the customer buy related products together at a discounted price. With the help of bundling your clients can buy several items at a lower price and the WooCommerce store manages to cut down the number of required stages to conduct the purchase. 

If you are looking for high-quality cross-selling and up-selling plugins for WooCommerce consider using YITH WooCommerce Frequently Bought Together, Smart Offers by Store Apps or Recommendation Engine by WooCommerce.

11. Use the Power of PPC Remarketing

Pay-per-click (PPC) is a common online model for advertising your products where the advertising company pays the publisher for every click on the advertisement. This model is usually proposed by search engines like Google and social networks such as Facebook or Instagram. 

PPC remarketing is a way to re-engage potential customers who have already shown interest in a company or product. This helps you remind these customers about the product and encourage them to make a purchase that they did not make when they first visited your site.

Remarketing is the way of connecting with the visitors of your site or mobile application. It lets a WooCommerce website show the ads to people who were interested in buying something from the website but for some reason didn’t proceed with the purchase. The target audience sees the ad while browsing Google or opening Facebook. It raises brand awareness, increases store visits, and boosts sales. 

Conclusion

The Internet helps people to buy conveniently, profitably, and fast. The customers are already professionals in purchasing items online and are wise in making advantageous decisions. When selling goods, you must give a final choice to your buyers and never be pushy if you respect your audience. 

Also, every online retailer has to deal with the ugly truth that despite great products and well-equipped online sites, and even after spending a significant amount of time and money in driving traffic, there are no guarantees or guarantees of satisfactory results and high sales.

The best option is to do your best in promoting your WooCommerce store and then let your customers determine if they need your products or not. Try to use modern ways of presenting and promoting your WooCommerce store by sending your customers emails and always informing them about the campaigns and contests your store runs. Make beautiful eye-catching videos to show wonderful features of your product and get people curious to try it out. 

The content on your WooCommerce website must be customized according to user’s preferences, and communication with your customers has to be personal without letting people wait for the reply of the store. Offer user-friendly discounts and make sure you advertise your products to the target audience at a good time and via numerous channels of communication including social networks. 

The competition in the online sales sphere is fierce. So, in spite of this fact, following the given tips will provide your WooCommerce store with the highest sales results. 

Nikunj Dudhat

A digital marketing and content curator at SoftwareSuggest, a software recommendation platform. I am passionate about Digital Marketing, and all things digital. Also interested in technology and innovation. In my spare time, enjoy playing cricket, and Badminton.