Which Social Media Platform Is The Best For Your Business?

Anchal Ahuja

Senior Writer

Socail Media Platform

Social media has gone beyond the limitations of interacting with each other and is yet to set another milestone in the coming years. More than 4.41 billion people across the globe are expected to be on any social media platform by 2025. The challenging times of covid-19 have changed the way people interacting with society. This social media is bringing in the winds of change in traditional business marketing. As high as 83% of the businesses are using social media platforms for marketing in their organization. 

Looking for Social Media Marketing Companies? Check out SoftwareSuggest’s list of the best social media marketing companies.

Choosing the right social media platform

The platforms that were supposed to bring together are now working hard to do some serious marketing for different businesses. Businesses are trying to tap the potential of the social media platforms like Facebook, YouTube, WhatsApp, etc., that enjoy remarkable users globally. More than 81% of the companies use different analytics tools from the social media platform for marketing activities.

Why social media platforms for marketing your business?

First of all, social media, with the help of global internet connectivity, has created worldwide platforms. These platforms can be used for sharing your experiences, lifestyles, and marketing activities. Your business should reach the customers at a place where they’re already present. Hence, a social media marketing platform eliminates the requirements of searching for customers for your business.

Secondly, any social media management platform for marketing ensures the best content marketing for your business. Content marketing has grown ahead of the texts and blogs and is moving towards visual marketing. The visual marketing trends are in for the videos, infographics, and audio content. Many businesses are unlocking the potential of animation in connecting customers through social media. Thus, all social media channels offer a variety of content forms.

Benefits of social media

Thirdly, customers are attracted to transparency as compared to the traditional quality services. The social media marketing platforms allow the right amount of transparency to your business activities as you can keep your customers updated on all ongoing activities in your business. It generates authenticity and credibility in the market.

Thus, a social media platform for marketing brings in the right flare of usability, credibility, and authenticity for any business. These platforms are highly affordable and support the marketing strategies of any business irrespective of its size or domain. 

The modern digitization requirements need something fresh and crisp that goes beyond the traditional marketing tools. Social media marketing platforms are widely popular among the masses. Thus, businesses can nail their marketing strategy using this modern technology for marketing.

Things to keep in mind while selecting a social media platform for marketing

  • Customer base

Many businesses serve the young generation while others serve people above 35-40 years of age. Henceforth, having details about your customer base allows businesses to select the right social media marketing platform.

  • Features

Businesses shouldn’t try to go for a one-for-all strategy while selecting the best social media platform for marketing. You can select your choice based on customer insights or analytics, types of content allowed, and other features.

what is social media

  • Return on investments

Many social media marketing platforms offer paid ads and other services to channel their traffic to your website. You must select these services based on the return on investments for your business. There is no point in investing in strategies that have poor returns and require significant time to yield results.

Top 6 social media marketing platform for your business:

  • Facebook

Facebook is the number one social media platform for marketing. It is the first preference of many businesses that are looking for B2C customers. The additional features from Facebook, like paid ads, bring the best out of the marketing budgets of any organization.


The active search engine optimization of Facebook makes your business come at the top of the local searches. You can start your business on Facebook and using any tools like videos, images, stories, and text-ins.

The start-ups, small, medium, and big businesses can connect directly to the customers on Facebook. The community members, colleagues, and friends can share your relevant business content.

Moreover, thanks to the potential of Facebook Lead Ads, these types of companies will be able to directly reach their audience with high-level ads and at a very advantageous price.

Facebook is one of the unbeatable social networks, with over 2.7 billion monthly active users in the third quarter of 2020.

  • Twitter

Twitter is one of the official intellectual hubs for the latest news and trends. With limited characters as tweets, it allows the users to share the best of the relevant information. Thus, it improves the quality of content on Twitter.


It is a perfect social media marketing platform for start-ups, small, medium, and large businesses. Companies can keep their customers updated on all the upcoming features and products. The customers can also complain to the authorities directly using the Twitter handles of the businesses.

Twitter allows businesses to enjoy the power of two-way communication. Many companies use Twitter analytics to get the best out of their customer data. The link between the company and customer is most substantial on Twitter.

Twitter has a consistent number of all-industry median benchmarks from engagement rate per Tweet as 0.045%.

  • Instagram

Instagram is another excellent social media platform for marketing. It is a light social media app that allows users to share photos, videos, and messages. More than 1 billion active users on Instagram make it an ideal platform for budding businesses.


The power of hashtags is maximum on Instagram, where any business can pitch their products and share the brand story to all users. Many businesses require Instagram stardom by connecting users based on appealing visuals.

Any business can tap genuine clients on Instagram. All you need to do is to post the relevant content on this social media platform regularly. Many businesses are using Instagram to stay connected and earn fandom Instagram.

More than 90% of the US businesses rate Instagram as one of the most crucial social media platforms for their business.

  • LinkedIn

LinkedIn is one of the most distinguished social networking platforms that were launched for professionals. Companies use LinkedIn to inform the entire professional world about the latest products, services, and developments in their organization.


Many professionals use LinkedIn as a job portal, but it is an excellent platform to market your business ideas. This social media marketing platform allows the positive spread of marketing about your organization in the entire corporate world.

Any business can get the best out of LinkedIn using blogs, customer testimonials, articles, and videos. There are many ways to route the traffic to your LinkedIn page. It is one of the best ways to increase your business’s digital presence.

More than 96% of the business-to-business marketers use LinkedIn for content distribution, and many use it for paid social marketing.

  • Pinterest

Pinterest uses pins and boards to make the most out of the content. Businesses are using images and infographics to create brand awareness. Pinterest is an underrated social media platform for marketing.


Businesses are thinking out of the box for generating relevant pins and boards on Pinterest. It is a visual search engine that has the power to complete all visual marketing needs of any business. 

Its latest features include video sharing and Pinterest analytics. These analytics generate comprehensive statistics on a particular website’s traffic. More than 85% of businesses choose Pinterest as the first place to start posting.

  • TikTok

If your business has amazing products and services for customers under 30 years, there is no way that you can ignore TikTok. It is a social media marketing platform that was launched few years before only but had a great influence on youngsters. It is one of the widely used apps globally.


TikTok allows content sharing in the form of short video clips. Thus, it is widely preferred over image sharing or voice sharing platforms. Businesses can get the best out of TikTok by connecting with a wider audience through their official accounts. All followers get updates from your company’s account.

TikTok was the second most downloaded app in the world in January 2021.

Wrapping Up

Internet users spend more than 144 minutes on social media platforms daily. This is enough for any business to understand the feasibility of social media platforms for marketing. There are remarkable advantages of reaching customers through social media platforms. 

You can select any of the top-rated social media marketing platforms. All these applications are powered by the sole motto of reaching the masses with the best content. If you have the right content for marketing but are searching for precise platforms, social media is best for your business.

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