To remain relevant and profitable in the ever-changing retail industry, businesses should continuously upgrade themselves and embrace modern tech solutions to meet their needs. Also, with the rise of e-commerce and the increasing importance of digital channels, companies need access to accurate digital data to make informed business decisions.

In fact, a recent study shows that 81% of consumers research products online before making a purchase. With so much competition, companies must evaluate their strategies regularly to understand how they are performing compared to their competitors.

This is where competitive intelligence platforms like RetailScape and BrandScape come in. These platforms offer a comprehensive picture of online and offline category data, giving retail and CPG companies the ability to monitor pricing, promotion, assortment, digital shelf, and availability data across key competitors. 

In this software review, we will delve into the following topics:

• Introduction to RetailScape & BrandScape
• Key Features of RetailScape & BrandScape
• How Does RetailScape & BrandScape Help You?
• Our Final Verdict

But before diving into the products, let’s take a brief look at Bungee Tech– the company behind these innovative solutions.

About Bungee Tech

Bungee Tech is a leading provider of competitive intelligence for retail and brand businesses. Their platforms empower decisions at the speed of commerce. Armed with a team of experts boasting over 50 years of combined experience in the retail and consumer goods industries, the company offers two powerful solutions– RetailScape and BrandScape.

Both these solutions are designed to deliver unparalleled value to retailers and consumer goods companies– providing the tools and insights they need to thrive in today’s dynamic marketplace.

Introduction to RetailScape

RetailScape is a comprehensive data and analytics platform specifically designed for the retail industry. It offers a one-stop solution for retail businesses to remain ahead in the race, monitor their key performance indicators (KPIs), and make data-driven decisions for growth and profitability.

RetailScape delivers accurate and up-to-date data on pricing, promotion, assortment, and availability from a wide range of competitors. Additionally, this platform offers an AI-powered, human-verified match coverage of over 99% accuracy for millions of products– making it the industry’s leading market intelligence and analytics solution.

Key Features of RetailScape

RetailScape offers a multitude of key features and benefits that drive success for retailers. As per our analysis, some of the standout benefits/features that contribute to the product’s popularity include:

1. Accurate match coverage: RetailScape offers accurate and comprehensive matching coverage across competitors, including hard-to-access sites and hard-to-match categories like fresh and private labels.
2. Elimination of manual mapping and cleansing: RetailScape eliminates the need for manual mapping and cleansing, freeing up time for retailers to focus on analysis and growth.
3. Store-level pricing data: This solution offers store-level pricing data across categories and competitor sets, including specialties like fresh, private label, and other hard-to-match categories.
4. Automated Retail Intelligence: RetailScape’s ML-powered and human-verified exact and similar matches offer an unlimited scale of product pricing data, frequency, and competitors, delivering always-on and always-accurate data.
5. Ready-to-use insights: RetailScape provides ready-to-use pricing and assortment insights visualized in syndicated data charts, product and store-level competitive data dashboards, and customizable alerts based on pricing and assortment variances or competitor movement.

How Retailscape Helps Retailers?

RetailScape is indeed a game-changer for retailers looking to keep a step ahead of the competition. With its cutting-edge data collection process and competitive intelligence insights, RetailScape provides retailers with the analytics they need to make informed decisions in real time. Also, the platform eliminates the need for manual data cleansing and reconciliation, so you can focus on what really matters- growing your business.

In addition, with access to intraday market data from major retailers like Amazon, Walmart, and Kroger, as well as delivery services like Instacart and Shipt, RetailScape gives retailers the power they need to make quick & informed decisions. Retailers can customize their alerts based on pricing variance or competitor movement, so they are always one step ahead of the competition.

To summarize, RetailScape helps retailers maintain a competitive advantage, find new opportunities for growth, and make informed decisions in real time.

Introduction to BrandScape

BrandScape is a state-of-the-art platform that empowers consumer goods companies with the latest data and insights to stay at the forefront in a constantly evolving market. With an extensive database covering both online and offline channels, BrandScape provides a 360-degree view of the competition in terms of pricing, promotions, product assortment, digital shelf presence, and availability.

What sets BrandScape apart from the rest is its ability to deliver real-time insights. With data updated as frequently as intraday, you can easily access the most up-to-date information. Besides that, its powerful features and unparalleled data access provide a comprehensive picture of the market and allow you to make informed decisions based on the latest insights.

Key Features of Brandscape

Here are some of the key features and benefits of BrandScape data and competitive intelligence platform for consumer goods brands:

1. Product Matching: With 99+% accuracy in product matching for over a million products, BrandScape provides businesses with the most accurate and up-to-date product information available. This data-driven approach helps companies make informed decisions and stay ahead of the competition.
2. MAP and Competitive Pricing: With real-time market data and competitive benchmarking, companies can stay ahead of the game and make data-driven pricing decisions. Besides, BrandScape also helps companies monitor their competitors’ pricing strategies and make adjustments accordingly to maintain a competitive edge.
3. Assortment Analysis: Identifying opportunities for improvement in product assortment is key to remaining relevant in the market. With BrandScape’s assortment analysis, companies can gain data-driven insights into competitor assortments and identify any gaps or innovation opportunities.
4. Out Of Stock Monitoring: No one likes running out of stock. With BrandScape’s out-of-stock monitoring, businesses can maintain product availability and make sure their products are always in stock for their customers.
5. Integration with Syndicated Data: To provide the most comprehensive view of the market, BrandScape integrates with existing data sources for actionable recommendations. This allows consumer goods companies to use the latest and most relevant data to make informed decisions.

How BrandScape helps consumer goods brands?

Based on the advantages listed above, it is clear that BrandScape is the ideal solution for consumer goods companies looking to lead the industry. With its high-quality data and real-time insights, BrandScape enables companies to monitor and analyze a wide range of key metrics and indicators– KPIs, from pricing and promotions to product availability and digital shelf performance.

In addition to market data, BrandScape provides a variety of features, such as a promotional comparison feature and a digital shelf monitoring tool, to assist businesses in improving their promotional strategies and online presence. Moreover, with customizable dashboards and alerts, businesses can stay on top of real-time market trends and competitor activity.

BrandScape’s integration with existing data sources also enables businesses to use the platform’s insights to drive actionable recommendations. Overall, BrandScape is the ideal solution for consumer goods brands looking to maintain and improve their business strategies.

Our Final Verdict

In conclusion, RetailScape and BrandScape are two robust data and analytics platforms that provide retailers and consumer goods companies with the necessary tools and insights that help them thrive in today’s dynamic marketplace.

RetailScape offers accurate, up-to-date data and competitive intelligence, freeing up time for retailers to focus on growth and analysis. Moreover, with AI-powered and human-verified match coverage, and customizable alerts, the platform provides a complete picture of the retail landscape. 

On the other hand, BrandScape provides a 360-degree view of the market, with real-time data and unparalleled access to competitor insights. Moreover, its 99+% accuracy in product matching and real-time insights make it the ideal choice for consumer goods companies looking to stay ahead of the curve.

Schedule a free demo with BungeeTech experts to learn more about these products or to explore how they can benefit your business.