Best Bulk Email Software

Best bulk email software are Moosend, CakeMail, SendBlaster, SendinBlue, Active Campaign, and ConvertKit. Manage all the emails used for marketing from different channels using these software platforms.

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List of 20 Best Bulk Email Software

Showing 1 - 20 of 62 products

Category Champions | 2024

#1 CRM & support solution for growing businesses

Salesforce makes it easy for small businesses and startups build stronger client relationships with an all-in-one sales and support solution that is easy to use, setup, and maintain - Best client management software with standard cost. Read Salesforce Reviews

Most Reviewed

Contenders | 2024

Omnichannel marketing automation platform

Omnisend is an up-to-date bulk email sender with cutting-edge technology. Compared with most email-sending software, Omnisend is much easier to handle and learn. This all-in-one software, Omnisend, automates your marketing campaign with its email marketing and SMS tools. Omnisend boosts the site's conversion rate through automation. Read Omnisend Reviews

Contenders | 2024

Moosend is a complete bulk email software program that is very effective for marketing campaigns. The Windows-based email marketing software, Moosend, has extensive email automation capabilities and provides end-to-end solutions. It is fully packed with advanced features, supports cloud technology, and suits well for freelancers and businesses of all sizes. Read Moosend Reviews

Contenders | 2024

The right push to your emails

MailerCloud is an excellent email marketing tool with the option of bulk mailing. The user-friendly marketing platform MailerCloud is designed to assist businesses in retaining their customers. Fully packed features like a drag-and-drop editor, personalization, automation, segmentation, and so on help marketers improve their work efficiency in many ways. Read Mailercloud Reviews

Emergents | 2024

Each ConvertKit form is built to fit wherever you place it. It looks great placed in your site sidebar or at the end of a blog post. The form automatically adjusts the width to match wherever you place it. Read ConvertKit Reviews

Category Champions | 2024

Brevo ( formerly SendinBlue), a cloud-based marketing communication software, offers excellent mass emailing services for small to medium businesses. It is the cheapest email software with various plans, including free plans that suit start-ups well. This affordable software, which helps businesses in all verticals grow faster, is trusted by more than 50 businesses worldwide. Read Brevo Reviews

Emergents | 2024

SendBlaster is the leading software that allows users to set up efficient email marketing campaigns through bulk email marketing services. Organizations without a proper CRM can leverage more from this SendBlaster software. It helps all sizes of businesses manage their email lists and start email campaigns in just a few steps. Read SendBlaster Reviews

Emergents | 2024

Elastic Email is the best option if you are looking for a bulk mailer service provider. Elastic Email is simple and effective email marketing software that solves all the issues related to email marketing. The platform offers an email API, enabling users to create and manage email campaigns. Learn more about Elastic Email

Contenders | 2024

SMTP2GO is a magnificent bulk email sender software that suits small companies that need a dedicated mail server for email campaigns. The software has a robust infrastructure and excellent IP reputation that solve all the problems a company may face in running a successful email campaign. Read SMTP2GO Reviews

Contenders | 2024

GetResponse is one of the most popular bulk email sending software and is very effective in running successful email marketing campaigns. It is a comprehensive and powerful tool that assists small businesses and solopreneurs in engaging with their subscribers or audience. The advanced marketing features and reliable support of GetResponse software make it the best. Read GetResponse Reviews

Extremely Powerful Email and SMS Marketing Softwar

Campaigner is fully featured, and mass mailing software offers marketers a comprehensive automation option. This email marketing software, Campaigner, suits well for midsize and large businesses to scale quickly through effective email strategies. It helps marketers create campaigns in the most manageable way according to their business workflows. Read Campaigner Reviews

Emergents | 2024

Software by Synamatic Systems Pvt. Ltd

Mail Marketer is simple and easy-to-setup mass email software that allows users to create, send, and track professional email campaigns in a few minutes. The software brings automation to email marketing campaigns. Mail Marketer is the most reliable do-it-yourself email marketing service businesses can have for running successful email marketing. Read Mail Marketer Reviews

Contenders | 2024

The bulk email marketing software, CakeMail, allows its users to create and design appealing newsletters for potential audiences or clients. Any non-techie person can use this simple and intuitive software. This CakeMail email marketing software is the perfect solution for small businesses to send bulk emails. It will delight your audience. Read CakeMail Reviews

Emergents | 2024

Smarter transactional email tools to work faster

MailerSend is an excellent bulk email marketing software. Companies from any vertical can email their clients or customers with this software. The software is specifically designed to help developers work faster and wiser. MailerSend software is fully packed with unique features like dynamic templates, a drag-and-drop builder, SMS templates, and so on. Learn more about MailerSend

Emergents | 2024

Mailjet is the most affordable bulk email software for running smooth and successive email marketing campaigns. The solid functionality of Mailjet software, like an email editor, reporting, transactional emails, in-app commenting, sending faster responsive emails with real-time collaboration, and automated personalized emails, makes it one of the best on the market. Learn more about Mailjet

Contenders | 2024

SendGrid is a well-designed bulk email sender that is a powerful and easy-to-use software for managing email campaigns. The software has analytics, an excellent email editor, and personalization features, making the SendGrid tool unique. The presence of flexible web and SMTP APIs allows users to integrate easily with cloud-based email infrastructure. Read SendGrid Reviews

Contenders | 2024

MailChimp is bulk mailer software that offers a comprehensive email marketing platform for English-speaking users. The ease of handling and range of features provided by MailChimp software attracts many companies to use it. The platform offered by MailChimp gives you complete transparency on your email marketing campaigns. Read MailChimp Reviews

Emergents | 2024

Mailgun is among the few mass emailing service providers offering powerful APIs. The software enables users to send, receive, and track emails effortlessly. It doesn't matter whether your application is developed using Ruby, PHP, Java, or Node.js; the presence of powerful API features makes it easy to integrate. Learn more about Mailgun

Contenders | 2024

Constant Contact software provides simple bulk email marketing services that allow you to manage email campaigns and customer satisfaction surveys from one central location. It helps to create professional, personalized emails to attract new customers and drive more sales. The intuitive dashboard of Constant Contact allows you to connect with social media platforms. Read Constant Contact Reviews

Category Champions | 2024

Hubspot CRM is a powerful free platform offering special bulk mailer and ad management services. The bulk mailer software is the key for growth-minded businesses to strengthen customer relationships and create more leads. Hubspot CRM offers the most comprehensive free plan compared to other free software on the market. Read Hubspot CRM Reviews

bulk email software guide

What is Bulk Email Software?

Bulk email software enables users to send numerous recipients a lot of emails all at once. For a variety of uses, including marketing campaigns, newsletters, or event invitations, these emails can be customized for each recipient. Other functions of certain bulk email service include email list management, analytics, and campaign success tracking.

The software also provides email templates and the ability to personalize emails with the recipient's name, location, or other data.

What Are the Advantages of Bulk Email Software

The following are some advantages of implementing bulk email software:

advantages of bulk email software

  1. Cost-effective

    Comparing bulk emailing to more conventional advertising methods like direct mail or print ads, bulk emailing is far less expensive.

  2. Targeted marketing

    Marketing that is specifically targeted has a higher probability of being seen and acted upon since it is possible to segment email lists and deliver tailored campaigns.

  3. Automation

    Automating repetitive tasks such as sending emails saves time and increases efficiency.

  4. Measurable results

    Detailed reporting and analytics allow users to measure the success of their email campaigns and make data-driven decisions

  5. Scalability

    Bulk email software can handle large numbers of recipients, making it easy to scale up or down as needed.

  6. Personalization

    The ability to personalize emails with the recipient's name and other data increases the chances of the email being read and acted upon which can be helpful in your lead generation process

  7. Branding

    Consistently sending out emails with a specific look and feel can help to build brand awareness and recognition.

  8. Time-saving

    The ability to schedule emails in advance, or trigger them based on specific events, saves time and allows for better planning.

  9. Integration

    Many software solutions integrate with other tools, like CRM Software, to help you send more targeted and personalized emails

  10. Compliance

    Many software solutions are designed to ensure that the emails sent comply with anti-spam laws and regulations, which can save you from legal troubles.

What Are the Disadvantages of Bulk Email Software

The following are some disadvantages of adopting mass email software.

disadvantages of bulk email software

  1. Spam filters

    A lot of emails sent using bulk email software could be marked as spam and not get to their intended recipient.

  2. Low open rates

     Because so many emails were sent, it's possible that few recipients actually saw or read the email.

  3. Unsubscribes

    Some recipients may unsubscribe from future emails, which can decrease the effectiveness of future campaigns.

  4. Limited design alternatives

    It may be challenging to create aesthetically appealing emails using some bulk email software due to the limited design options or templates provided.

  5. Deliverability

    The software may have a low deliverability rate, meaning that many emails may not reach the recipient's inbox.

  6. Security risks

    Email addresses and other personal data are stored on the software, which can pose a security risk if the software is not properly secured.

  7. Data privacy

    Some bulk email services may not comply with data privacy regulations, which can lead to legal issues.

  8. Technical issues

    Some software may have technical issues that can disrupt or delay bulk email campaign

  9. Limited personalization

    Some software may not allow for advanced personalization options, such as dynamic content based on the recipient's behavior or segmentation

  10. Dependence

    Email service provider may discontinue their services, change the terms of service, or raise their prices, which may have a significant impact on your business

How Can I Send Bulk Emails?

how can send bulk emails

There are several ways bulk email senders can connect with their prospects, including -

Using an email marketing service such as MailChimp, Constant Contact, or AWeber. These services provide tools for creating and sending mass emails, as well as for managing and segmenting email lists.

Using a CRM (customer relationship management) system that includes email marketing functionality, such as Salesforce or Hubspot.

Sending emails via an email client or webmail service using the BCC (blind carbon copy) field to send the same message to multiple contact list at once.

Using a script or program that automates the sending of bulk emails, such as Python script, Php script, or any other programming language script.

How To Send Bulk Emails Without Spamming?

To ensure that your bulk emails get delivered to the inbox and aren't marked as spam, you must adhere to best practices and guidelines. The following actions can be taken to prevent spam:

  1. Get approval

    Only those who have opted-in or given you permission to email them will receive emails from you.

  2. Use a service for email verification

    Check to see if the email addresses on your list are active and valid.

  3. Personalize the subject line

    Make the email more relevant and less likely to be marked as spam by including the recipient's name and other details

  4. Include an unsubscribe link

    To enable recipients to opt out of receiving future emails, all bulk emails must have an unsubscribe link.

  5. Reduce frequency

    Send emails less frequently because sending too many can cause recipients to classify your messages as spam.

  6. Double-opt-in is a good idea

    Use double-opt-in to ensure that the person signing up for your emails really wants to receive them.

  7. Authenticate your emails

    To show that the emails are coming from you, use email authentication protocols like SPF, DKIM, and DMARC.

  8. Keep an eye on your sending standing

    Keep tabs on your sending reputation, which might be impacted by the number of messages that bounce, are unsubscribed from, or are flagged as spam.

  9. Test your emails

    Send test emails to a small sample of recipients before distributing a huge campaign to make sure they are not marked as spam.

  10. Follow laws and regulations

    Be sure to abide by any applicable anti-spam rules and regulations, such as the CAN-SPAM Act in the US and the GDPR in the EU.

Features of Bulk Email Software

features of bulk email software

Bulk email software typically includes a range of features to help users create and send mass emails effectively, such as -

  1. Email list management

    Importing, managing, and segmenting huge email lists is known as email list management.

  2. Email design and templates

    Email design and layout tools, as well as the ability to create and change email templates, are available.

  3. Email personalization

    The capacity to include recipient-specific information to emails, including their name or previous purchasing history.

  4. Campaign management:

    Features for creating, scheduling, and managing email campaigns, including the ability to track open rates, click-through rates, and other metrics.

  5. Automation

    The ability to set up automated email campaigns, such as triggered emails based on specific actions or events.

  6. A/B testing

    The ability to test different versions of emails to see which performs best.

  7. Integration

    The ability to integrate with other software and systems, such as CRM, e-commerce platforms, and web analytics tools.

  8. Reporting and analytics

    Detailed reports and analytics to track the performance of email campaigns, such as open rates, click-through rates, conversion rates, and more.

  9. Spam compliance

    Features that help ensure compliance with laws and best practices for sending bulk marketing emails, such as the ability to easily include opt-out links and unsubscribe options.

  10. Sending limit

    Some email service providers have a limit on the number of emails that can be sent per day/month.

These are some of the common features of bulk email software, but specific software may have additional or unique features as well.

Top 4 Bulk Email Software

Once you decide to adopt bulk email software, you need to consider and analyze different options as well. Comparing the features, pricing, etc. can help you make informed decisions.

1. Elastic Email 

A variety of services are offered by Elastic Email, a cloud-based email marketing automation solution, for composing and sending bulk emails. It is a feature-rich solution that can be utilized to produce and deliver bulk emails efficiently.

elastic email


  • Email list management
  • Email design and templates
  • Email personalization
  • Campaign management
  • Automation
  • A/B testing
  • Integration
  • Reporting and analytics
  • Spam compliance


  • Simple to use
  • Customizable Templates
  • Provides detailed reports and analytics 
  • Affordable pricing


  • Limited features in the free plan
  • Limited support
  • Less sending limit
  • Very few personalization options


  • Free plan: Allows you to send up to 50,000 emails per month.
  • Basic plan: Starts at $9.95 per month
  • Pro plan: Starts at $19.95 per month.
  • Enterprise plan: Custom pricing.

2. Sendinblue

Sendinblue is a cloud-based, all-in-one marketing and sales platform that provides a range of tools for creating and sending mass emails, as well as for managing and segmenting email lists, SMS campaigns, chat, and more.



  • Email marketing
  • SMS marketing
  • Chat and Facebook Messenger
  • Landing pages
  • Marketing automation
  • Advanced targeting and segmentation


  • User-friendly interface
  • Comprehensive features
  • Affordability


  • Limited possibilities for email template customization
  • Fewer design alternatives for landing pages
  • Restricted advanced analytics options


  • Free basic plan: 300 emails/month
  • Premium plan: $25/month for 40,000 emails

3. GetResponse

GetResponse is an exclusive marketing platform that offers a wide range of features, including email marketing, landing pages, webinars, and marketing automation. The platform is designed for businesses of all sizes, from small startups to large enterprises.



  • Email marketing
  • Marketing Automation
  • Landing page builder
  • Webinar tool
  • Survey and polls
  • Reporting and analytics


  • Easy to navigate
  • Detailed analytics and reporting 


  • Limited ability to fully edit email templates
  • More expensive plans for advanced features


  • Basic plan: $15/month
  • Plus plan: $49/month
  • Professional plan: $99/month

These plans include progressively higher levels of features and functionalities, including the capacity to send more emails as well as access to sophisticated automation and sales funnels. 

For companies with more specialized needs, GetResponse also provides a unique enterprise package.

4. Campaigner 

Campaigner is an email marketing software that allows businesses to create and send email campaigns, track their performance, and manage their email lists. It offers a variety of features including templates and drag-and-drop builders for creating emails, automation tools for triggering campaigns based on subscriber actions, and detailed reporting and analytics for measuring the success of campaigns.



  • Email Templates
  • Drag-and-drop email builders
  • Automation
  • List Management
  • Reporting and Analytics
  • A/B testing
  • Integrations


  • User-friendly interface
  • Helps create custom fields
  • Allows A/B testing
  • Deliverability


  • Limited design customization options
  • Limited free trial


  • Basic plan of $19.95 per month which include up to 5,000 contacts and 15,000 monthly email sends. The plan provides email design and automation features are included in this package.
  • The Professional plan of $49.95 a month includes up to 10,000 contacts and 50,000 email sends and advanced automation and reporting features are part of this concept.
  • Enterprise Plans are only available upon request and are designed to meet the unique requirements of larger enterprises.

Last Updated: January 02, 2024