Best Bulk Email Software

Best bulk email software are Moosend, MailChimp, GetResponse, MailerLite, Active Campaign, and ConvertKit. Manage all the emails used for marketing from different channels using these software platforms.

Paras Kela
Researched and Written by Paras Kela
|
Supriya Bajaj
Reviewed and Edited by Supriya Bajaj
Live Agent - Tejasvita Domadiya
Live Agent - Divyang Kansara
Live Agent - Manali Shah
Get Free Demo

No Cost Personal Advisor

Most Popular Bulk Email Software

This listing showcases software based on user recommendations and popularity. It also highlights products from our valued client partnerships.

SoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements. Learn more about our ranking methodology.

List of 20 Best Bulk Email Software

Showing 1 - 20 of 71 products
Customize your search: dropdown
Reset Filter
Sort by:

Category Champions | 2025

Product Description

This information is provided by vendor.

Brevo (formerly SendinBlue), a cloud-based marketing communication software, offers excellent mass emailing services for small to medium businesses. It is the cheapest email software with various plans, including free plans that suit start-ups well. This affordable software, which helps businesses in all verticals grow faster,... Read More About Brevo

Brevo Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Dynamic Content
  • Email Templates
  • Sms Marketing
  • Customizable Branding
  • A/b Testing
  • Api Access
  • Segmentation
  • Contact Management
  • View all Features

FREE

$ 0

Per Month

Lite

$ 21

Per Month

Premium

$ 54

Per Month

4.6
out of 5 (17 Reviews)
Features
4.6
Ease of Use
4.5
Value for Money
4.6
Customer Support
4.3
Swati Kandpal
Manager

We've been using Brevo for the past 1.5-2 years, and it has been a great platform to integrate email via SMTP or to send marketing emails. It is an easy-to-use platform that requires no use of a developer, even if you want to integrate it with your CRM system. DNS records are easily mapped, and marketing campaigns can be sent with detailed reports and a good open rate.

Read all 17 Reviews

Brevo Features and Usability-Based User Satisfaction Score

Rating Score 9.2

Rating Score

Out of 10

Review Score 4.0

Review Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.3

Social Score

Out of 10

Visitor Score 8.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

The bulk email marketing software, CakeMail, allows its users to create and design appealing newsletters for potential audiences or clients. Any non-techie person can use this simple and intuitive software. This CakeMail email marketing software is the perfect solution for small businesses to send bulk... Read More About CakeMail

CakeMail Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Drag And Drop Editor
  • Bounce Management
  • Social Media Integration
  • Gdpr Compliance
  • Multi User Accounts
  • Customizable Signup Forms
  • Personalization
  • Template Library
  • View all Features

Free

$ 0

Per Month

Growth

$ 12

Per Month

Premium

$ 19

Per Month

5.0
out of 5 (2 Reviews)
Features
4.5
Ease of Use
5.0
Value for Money
4.5
Customer Support
5.0
Aneeb Shah
Manager

Cakemail has a wide range of impressive features, including the following: Autoresponders, CAN-SPAM Compliance, Dynamic Content & Personalization, Drip Campaigns, Event-Triggered Actions, Image Library, Subscriber Management, Advanced Segmentation, Consent Management, Automated List Hygiene, Web Forms, Mobile Optimized Emails, Reporting/Analytics, Managed Deliverability, and 600+ professional, responsive templates. There are also additional features, such as Template Management, Allowlisting/Blocklisting, and a WYSIWYG Editor. Here, we take a closer look at some of the platform’s core features to give you a better idea of what you can achieve with Cakemail.1. Simple and Intuitive InterfaceCakemail’s latest release of its interface combines a master user interface and customer management, all in one. You’ll find all the tools for getting to know your audience, engaging them, and growing your list. Once you log in, you’ll see that the platform is easy to navigate, and you can start sending marketing and transactional emails easily, thanks to the many available templates. The flexible design tools allow you to customize templates to match your brand and preferences. There’s no learning curve; everything is simple, which means even people with zero technical skills can build stunning emails with just a few clicks. The bottom line is that managing your contacts and campaigns through Cakemail’s interface is easy and will give you fantastic results.2. Email MarketingIf you need to create, send, or track email marketing campaigns, this platform will provide you with all the tools for effective campaigns regardless of the size of your business.

Read all 2 Reviews

CakeMail Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

MailChimp is bulk mailer software that offers a comprehensive email marketing platform for English-speaking users. The ease of handling and range of features provided by MailChimp software attract many companies to use it. The platform offered by MailChimp gives you complete transparency on your email... Read More About MailChimp

MailChimp Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Email Designer
  • Customer Journey Builder
  • Signup Forms
  • Content Studio
  • Mobile App
  • Landing Pages
  • Personalization
  • Multivariate Testing
  • View all Features
4.5
out of 5 (28 Reviews)
Features
4.4
Ease of Use
4.4
Value for Money
4.4
Customer Support
4.4
Mounika Polabathina
Digital Marketing Executive

MailChimp is the first tool that I started using for my email marketing needs, and it has never made me regret my choice.

Read all 28 Reviews

MailChimp Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

Review Score 6.0

Review Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 8.7

Social Score

Out of 10

Visitor Score 4.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

Constant Contact software provides simple bulk email marketing services that allow you to manage email campaigns and customer satisfaction surveys from one central location. It helps to create professional, personalized emails to attract new customers and drive more sales. The intuitive dashboard of Constant Contact... Read More About Constant Contact

Constant Contact Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Social Media Integration
  • Mobile App
  • Drag And Drop Editor
  • E Commerce Integration
  • Image Library
  • Autoresponders
  • Event Management
  • Email Templates
  • View all Features

Core

$ 10

Per Month

Get Pricing

Plus

$ 45

Per Month

Get Pricing
4.5
out of 5 (2 Reviews)
Features
4.0
Ease of Use
4.5
Value for Money
4.0
Customer Support
4.0
islam
Manager

The program is easy to customize. There are plug-and-play templates, as I like to call them. They look beautiful from the consumer side and are easy to understand from the creative side too.

Read all 2 Reviews

Constant Contact Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 5.5

Freshness Score

Out of 10

Social Score 8.5

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

GetResponse is one of the most popular bulk email sending software and is very effective in running successful email marketing campaigns. It is a comprehensive and powerful tool that assists small businesses and solopreneurs in engaging with their subscribers or audience. The advanced marketing features... Read More About GetResponse

GetResponse Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Webinars
  • Mobile App
  • Landing Pages
  • Rss To Email
  • Social Sharing
  • Responsive Email Design
  • Integrations
  • Email Analytics
  • View all Features

Email

$ 15

User/Per Month

Get Pricing

Pro

$ 49

User/Per Month

Get Pricing

Max

$ 165

User/Per Month

Get Pricing

Enterprise

$ 799

User/Per Month

Get Pricing
4.6
out of 5 (5 Reviews)
Features
4.4
Ease of Use
4.6
Value for Money
4.2
Customer Support
4.6
Bhekithemba Simelane
Owner

This software is ideal for businesses of any size. It is the quickest way to get your company online and start measuring traffic, as it integrates easily with most Google Measurement products. I suggest you visit their platform and start exploring the free trial today.

Read all 5 Reviews

GetResponse Features and Usability-Based User Satisfaction Score

Rating Score 9.2

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

SendGrid is a well-designed bulk email sender that is powerful and easy-to-use software for managing email campaigns. The software has analytics, an excellent email editor, and personalization features, making the SendGrid tool unique. The presence of flexible web and SMTP APIs allows users to integrate... Read More About SendGrid

SendGrid Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Email Tracking
  • Subscription Management
  • Email Scheduling
  • Personalization
  • Automation
  • Custom Dkim
  • Email Templates
  • Event Webhooks
  • View all Features
4.3
out of 5 (3 Reviews)
Features
4.3
Ease of Use
4.3
Value for Money
5.0
Customer Support
4.3
Ashita Kulshreshtha
Senior Manager-Communication

SendGrid is highly useful software for bulk emailing. Not only is it user-friendly, but it also offers true value for money. It provides analytics such as open rate and click-through rate for emails sent to contacts. Additionally, it has a feature for sending out test emails.

Read all 3 Reviews

SendGrid Features and Usability-Based User Satisfaction Score

Rating Score 8.6

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Visitor Score 4.0

Visitor Score

Out of 10

All-in-One Marketing Solution

Product Description

This information is provided by vendor.

AWeber helps entrepreneurs, businesses, and nonprofits increase sales and profits through its suite of web-based email marketing software. To keep our page inviting to all, we have some simple, straightforward house rules we ask you to follow. Read More About AWeber

AWeber Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • List Management
  • Mobile App
  • Rss To Email
  • Autoresponders
  • Email Split Testing
  • Integrations
  • Customer Support
  • Sign Up Forms
  • View all Features

AWeber Free

$ 0

Per Month

Get Offer
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Abhijit Rawal

AWeber offers some marketing automation solutions. It has an easy workflow tool that lets you define customer journeys and actions that will take place during every interaction with a visitor who subscribes to the mailing list. It also offers visitor tracking through the website and a capture widget to pinpoint and trace the exact site. AWeber has provided a comprehensive package of marketing automation tools that have tremendously changed my firm's inbound marketing strategy. The software is truly a breeze to work with. The video tutorials and layout tools have made it easy for my team to plan the journeys. The customer support has been fantastic. My team has always found working with them an easy task.

Read Review

Category Champions | 2025

Product Description

"HubSpot CRM is a powerful, free platform offering special bulk mailer and ad management services. The bulk mailer software is key for growth-minded businesses to strengthen customer relationships and create more leads. HubSpot CRM offers the most comprehensive free plan compared to other free software... Read More About Hubspot CRM

Hubspot CRM Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Meeting Scheduling
  • Task Management
  • Social Media Integration
  • Email Integration
  • Lead Management
  • Integration With Third Party Apps
  • Reporting And Analytics
  • Workflow Automation
  • View all Features

Starter

$ 45

Per Month

Get Pricing

Professional

$ 800

Per Month

Get Pricing

Enterprise

$ 3200

Per Month

Get Pricing
4.6
out of 5 (48 Reviews)
Features
4.6
Ease of Use
4.5
Value for Money
4.5
Customer Support
4.5
Eric Seward
Sr. Marketing Manager

HubSpot CRM is a breath of fresh air compared to some other CRMs out there. It has been built with the end user in mind, making management of the platform extremely easy. Help is always a click away and extremely knowledgeable and friendly. This is a CRM you can start with, grow with, and utilize to help grow and manage your business.

Read all 48 Reviews

Hubspot CRM Features and Usability-Based User Satisfaction Score

Rating Score 9.2

Rating Score

Out of 10

Review Score 10.0

Review Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 8.9

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Software by Mailjet

Product Description

Mailjet is the most affordable bulk email software for running smooth and successful email marketing campaigns. The solid functionality of Mailjet software, like an email editor, reporting, transactional emails, in-app commenting, sending faster responsive emails with real-time collaboration, and automated personalized emails, makes it one... Read More About Mailjet

Mailjet Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Contact Management
  • Personalization
  • Drag And Drop Editor
  • Email Editor
  • Segmentation
  • Automation
  • Gdpr Compliance
  • Analytics And Reporting
  • View all Features

Category Champions | 2025

Product Description

This information is provided by vendor.

Build newsletters, websites, landing pages, pop-ups, and advanced automations with easy-to-use drag & drop tools. You can also monetize your audience by selling digital products and subscriptions. Read More About MailerLite

MailerLite Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Dynamic Content
  • E Commerce Integration
  • Drag & Drop Editor
  • Subscriber Management
  • Deliverability Optimization
  • Template Gallery
  • Rss Campaigns
  • Custom Html Editor
  • View all Features

Free

$ 0

Per Month

Get Offer

Growing

$ 10

Per Month

Get Offer

Advanced

$ 21

Per Month

Get Offer

Enterprise

$ 0

Custom pricing per month

Get Offer
4.9
out of 5 (123 Reviews)
Features
4.7
Ease of Use
4.8
Value for Money
4.9
Customer Support
4.9
Taher Abdel-Hameed
Marketing Consultant

MailerLite Classic was an awesome, simple, and strong email marketing solution, but I don’t like their new platform. The migration process was painful and the worst SaaS migration I’ve seen, especially considering it’s under the same company management!

Read all 123 Reviews

MailerLite Features and Usability-Based User Satisfaction Score

Rating Score 9.8

Rating Score

Out of 10

Review Score 10.0

Review Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 7.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Most Reviewed

Contenders | 2025

Product Description

Mailmodo is an innovative email marketing tool that enables interactive, app-like experiences within emails. It boosts engagement with features like AMP emails, personalized templates, and detailed analytics, making it easier for businesses to connect with their audience effectively. Read More About Mailmodo

Mailmodo Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Webhooks
  • Contact Management
  • Personalization
  • Drag And Drop Editor
  • Api Integration
  • Email Scheduling
  • Multi User Access
  • Pre Built Templates
  • View all Features

Free

$ 0

Per Month

Get Pricing

Silver

$ 49

Per Month

Get Pricing

Gold

$ 199

Per Month

Get Pricing
4.5
out of 5 (4 Reviews)
Features
4.3
Ease of Use
4.8
Value for Money
4.0
Customer Support
4.0
islam
Manager

I bought a license from PitchGround because, from the commercial, it seemed very appropriate for my marketing purposes. Mailmodo is an exceptional addition to our suite of productivity tools.

Read all 4 Reviews

Mailmodo Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 7.5

Freshness Score

Out of 10

Social Score 8.3

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

Active Campaign combines all aspects of email marketing into a single & easy-to-use platform. Seamlessly create beautiful & engaging emails, send them to your segmented subscribers, and see what interactions & reactions occur in real time! Email marketing remains one of the best marketing options... Read More About Active Campaign

Active Campaign Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Split Automations
  • Segmentation
  • Customizable Templates
  • Analytics And Reporting
  • A/b Testing
  • Email Marketing
  • Lead Scoring
  • Event Tracking
  • View all Features

Starter

$ 15

Per Month

Get Pricing

Plus

$ 49

Per Month

Get Pricing

Professional

$ 79

Per Month

Get Pricing

Enterprise

$ 145

Per Month

Get Pricing
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Elias Muiruri
Web Content Writer

I like the impressive features of ActiveCampaign. ActiveCampaign has an intuitive interface that makes work easier for our team. It is affordable and good for automating email marketing.

Read Review

Active Campaign Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 5.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Software by Mailgun

Product Description

Mailgun is among the few mass emailing service providers offering powerful APIs. The software enables users to send, receive, and track emails effortlessly. It doesnt matter whether your application is developed using Ruby, PHP, Java, or Node.js; the presence of powerful API features makes it... Read More About Mailgun

Mailgun Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Typo Correction
  • Gdpr Compliance
  • Real Time Verification
  • Mx Record Check
  • Integration With Other Tools
  • Secure Data Handling
  • Role Based Address Detection
  • Smtp Verification
  • View all Features

Contenders | 2025

Product Description

This information is provided by vendor.

Omnisend is an up-to-date bulk email sender with cutting-edge technology. Compared with most email-sending software, Omnisend is much easier to handle and learn. This all-in-one software, Omnisend, automates your marketing campaign with its email marketing and SMS tools. Omnisend boosts the sites conversion rate through... Read More About Omnisend

Omnisend Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Popups & Forms
  • Audience Sync For Ads
  • Order Confirmation Emails
  • Advanced Reporting
  • Integrations
  • A/b Testing
  • Dynamic Content
  • Abandoned Cart Recovery
  • View all Features

Free

$ 0

Per Month

Get Offer

Standard

$ 16

Per Month

Get Offer

Pro

$ 59

Per Month

Get Offer
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
4.0
Customer Support
5.0
Ravi
Organiser

Deserves a better position because we have been using this software for two years, and the experience has been awesome. Its mind-blowing features impress us.

Read Review

Omnisend Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 5.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 8.0

Visitor Score

Out of 10

Software by Drip

Product Description

This information is provided by vendor.

Drip is your go-to email marketing platform, designed to elevate your e-commerce game. With intuitive automation, stellar customer support, and powerful integrations, Drip helps you connect with customers and drive impressive results effortlessly. Read More About Drip

Drip Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Lead Scoring
  • Triggered Emails
  • Drip Campaigns
  • Multi Channel Marketing
  • Customer Support
  • Customizable Templates
  • Email Campaign Management
  • A/b Testing
  • View all Features

Free

$ 0

Per Month

Get Offer

Basic

$ 49

Per Month

Get Offer

Pro

$ 99

Per Month

Get Offer

Emergents | 2025

Product Description

Each ConvertKit form is built to fit wherever you place it. It looks great placed in your site sidebar or at the end of a blog post. The form automatically adjusts the width to match wherever you place it. Read More About ConvertKit

ConvertKit Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Analytics And Reporting
  • Tagging And Segmentation
  • Custom Fields
  • Rss To Email
  • E Commerce Integrations
  • Automation Workflows
  • Email Marketing
  • Broadcast Emails
  • View all Features
4.3
out of 5 (3 Reviews)
Features
4.3
Ease of Use
4.3
Value for Money
4.3
Customer Support
4.3
Yusuf Pathan

ConvertKit automates campaigns to help new clients learn about the company or firm. The campaigns are easily manageable, and all the leads can be set up with just an email. It's a good marketing automation tool to keep in touch with leads. Its integration with other platforms is great. I was impressed with its customization ability. While working, my team can easily import and export customer lists based on the provided functionality. It makes keeping contracts with customers, managing bills, and processing payments much easier compared to other marketing automation tools. It is one of the best tools my team has used in a long time. It has a very robust interface that enables users to access everything they need with utmost ease.

Read all 3 Reviews

ConvertKit Features and Usability-Based User Satisfaction Score

Rating Score 8.6

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 6.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

Moosend is a complete bulk email software program that is very effective for marketing campaigns. The Windows-based email marketing software, Moosend, has extensive email automation capabilities and provides end-to-end solutions. It is fully packed with advanced features, supports cloud technology, and suits freelancers and businesses... Read More About Moosend

Moosend Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Mobile Optimization
  • Landing Pages
  • Drag And Drop Editor
  • Personalization
  • Templates Library
  • Integrations
  • Spam Testing
  • Customer Support
  • View all Features

Free Trial

$ 0

Per Month

Get Pricing

Pro

$ 9

Per Month

Get Pricing
4.4
out of 5 (5 Reviews)
Features
4.4
Ease of Use
5.0
Value for Money
4.6
Customer Support
4.0
Suresh Nayak
Digital Marketing Manager

Automation features are the most beneficial feature of Moosend. It is affordable and easy to use.

Read all 5 Reviews

Moosend Features and Usability-Based User Satisfaction Score

Rating Score 8.8

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 8.8

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Software by SendPulse

Product Description

The cloud-based bulk email sender software, SendPulse, enables users to send emails, push notifications, and text messages from a central location. The software brings automation to run marketing campaigns across multiple channels effortlessly. Moreover, the SendPulse platform allows you to track all active marketing campaigns... Read More About SendPulse

SendPulse Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • International Sms
  • Scheduled Sms
  • Opt Out Management
  • Contact Management
  • Sms For Marketing
  • Sms Templates
  • Personalization
  • Sms For Notifications
  • View all Features

Software by Elastic Email

Product Description

Elastic Email is the best option if you are looking for a bulk mailer service provider. Elastic Email is simple and effective email marketing software that solves all issues related to email marketing. The platform offers an email API, enabling users to create and manage... Read More About Elastic Email

Elastic Email Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Analytics And Reporting
  • Deliverability Tools
  • Segmentation
  • Email Templates
  • Web Forms
  • A/b Testing
  • Autoresponders
  • Email Api
  • View all Features

Software by Sender

Product Description

This information is provided by vendor.

SENDER is a powerful email and SMS marketing platform designed to help businesses effortlessly grow sales and maximize revenue. Trusted by over 180,000 businesses worldwide, it offers seamless integration and round-the-clock support. Read More About SENDER

SENDER Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Template Library
  • Personalization
  • Integrations
  • Deliverability Tools
  • Email Previews
  • Multi User Accounts
  • Unsubscribe Handling
  • Drag And Drop Editor
  • View all Features

bulk email software guide

What is Bulk Email Software?

Bulk email software enables users to send numerous recipients a lot of emails all at once. For a variety of uses, including marketing campaigns, newsletters, or event invitations, these emails can be customized for each recipient. Other functions of certain bulk email service include email list management, analytics, and campaign success tracking.

The software also provides email templates and the ability to personalize emails with the recipient's name, location, or other data.

What Are the Advantages of Bulk Email Software

The following are some advantages of implementing bulk email software:

advantages of bulk email software

  1. Cost-effective

    Comparing bulk emailing to more conventional advertising methods like direct mail or print ads, bulk emailing is far less expensive.

  2. Targeted marketing

    Marketing that is specifically targeted has a higher probability of being seen and acted upon since it is possible to segment email lists and deliver tailored campaigns.

  3. Automation

    Automating repetitive tasks such as sending emails saves time and increases efficiency.

  4. Measurable results

    Detailed reporting and analytics allow users to measure the success of their email campaigns and make data-driven decisions

  5. Scalability

    Bulk email software can handle large numbers of recipients, making it easy to scale up or down as needed.

  6. Personalization

    The ability to personalize emails with the recipient's name and other data increases the chances of the email being read and acted upon which can be helpful in your lead generation process

  7. Branding

    Consistently sending out emails with a specific look and feel can help to build brand awareness and recognition.

  8. Time-saving

    The ability to schedule emails in advance, or trigger them based on specific events, saves time and allows for better planning.

  9. Integration

    Many software solutions integrate with other tools, like CRM Software, to help you send more targeted and personalized emails

  10. Compliance

    Many software solutions are designed to ensure that the emails sent comply with anti-spam laws and regulations, which can save you from legal troubles.

What Are the Disadvantages of Bulk Email Software

The following are some disadvantages of adopting mass email software.

disadvantages of bulk email software

  1. Spam filters

    A lot of emails sent using bulk email software could be marked as spam and not get to their intended recipient.

  2. Low open rates

     Because so many emails were sent, it's possible that few recipients actually saw or read the email.

  3. Unsubscribes

    Some recipients may unsubscribe from future emails, which can decrease the effectiveness of future campaigns.

  4. Limited design alternatives

    It may be challenging to create aesthetically appealing emails using some bulk email software due to the limited design options or templates provided.

  5. Deliverability

    The software may have a low deliverability rate, meaning that many emails may not reach the recipient's inbox.

  6. Security risks

    Email addresses and other personal data are stored on the software, which can pose a security risk if the software is not properly secured.

  7. Data privacy

    Some bulk email services may not comply with data privacy regulations, which can lead to legal issues.

  8. Technical issues

    Some software may have technical issues that can disrupt or delay bulk email campaign

  9. Limited personalization

    Some software may not allow for advanced personalization options, such as dynamic content based on the recipient's behavior or segmentation

  10. Dependence

    Email service provider may discontinue their services, change the terms of service, or raise their prices, which may have a significant impact on your business

How Can I Send Bulk Emails?

how can send bulk emails

There are several ways bulk email senders can connect with their prospects, including -

Using an email marketing service such as MailChimp, Constant Contact, or AWeber. These services provide tools for creating and sending mass emails, as well as for managing and segmenting email lists.

Using a CRM (customer relationship management) system that includes email marketing functionality, such as Salesforce or Hubspot.

Sending emails via an email client or webmail service using the BCC (blind carbon copy) field to send the same message to multiple contact list at once.

Using a script or program that automates the sending of bulk emails, such as Python script, Php script, or any other programming language script.

How To Send Bulk Emails Without Spamming?

To ensure that your bulk emails get delivered to the inbox and aren't marked as spam, you must adhere to best practices and guidelines. The following actions can be taken to prevent spam:

  1. Get approval

    Only those who have opted-in or given you permission to email them will receive emails from you.

  2. Use a service for email verification

    Check to see if the email addresses on your list are active and valid.

  3. Personalize the subject line

    Make the email more relevant and less likely to be marked as spam by including the recipient's name and other details

  4. Include an unsubscribe link

    To enable recipients to opt out of receiving future emails, all bulk emails must have an unsubscribe link.

  5. Reduce frequency

    Send emails less frequently because sending too many can cause recipients to classify your messages as spam.

  6. Double-opt-in is a good idea

    Use double-opt-in to ensure that the person signing up for your emails really wants to receive them.

  7. Authenticate your emails

    To show that the emails are coming from you, use email authentication protocols like SPF, DKIM, and DMARC.

  8. Keep an eye on your sending standing

    Keep tabs on your sending reputation, which might be impacted by the number of messages that bounce, are unsubscribed from, or are flagged as spam.

  9. Test your emails

    Send test emails to a small sample of recipients before distributing a huge campaign to make sure they are not marked as spam.

  10. Follow laws and regulations

    Be sure to abide by any applicable anti-spam rules and regulations, such as the CAN-SPAM Act in the US and the GDPR in the EU.

Also Read: How to Send Mass Email in Gmail?

Features of Bulk Email Software

features of bulk email software

Bulk email software typically includes a range of features to help users create and send mass emails effectively, such as -

  1. Email list management

    Importing, managing, and segmenting huge email lists is known as email list management.

  2. Email design and templates

    Email design and layout tools, as well as the ability to create and change email templates, are available.

  3. Email personalization

    The capacity to include recipient-specific information to emails, including their name or previous purchasing history.

  4. Campaign management:

    Features for creating, scheduling, and managing email campaigns, including the ability to track open rates, click-through rates, and other metrics.

  5. Automation

    The ability to set up automated email campaigns, such as triggered emails based on specific actions or events.

  6. A/B testing

    The ability to test different versions of emails to see which performs best.

  7. Integration

    The ability to integrate with other software and systems, such as CRM, e-commerce platforms, and web analytics tools.

  8. Reporting and analytics

    Detailed reports and analytics to track the performance of email campaigns, such as open rates, click-through rates, conversion rates, and more.

  9. Spam compliance

    Features that help ensure compliance with laws and best practices for sending bulk marketing emails, such as the ability to easily include opt-out links and unsubscribe options.

  10. Sending limit

    Some email service providers have a limit on the number of emails that can be sent per day/month.

These are some of the common features of bulk email software, but specific software may have additional or unique features as well.

Top 4 Bulk Email Software

Once you decide to adopt bulk email software, you need to consider and analyze different options as well. Comparing the features, pricing, etc. can help you make informed decisions.

1. Elastic Email 

A variety of services are offered by Elastic Email, a cloud-based email marketing automation solution, for composing and sending bulk emails. It is a feature-rich solution that can be utilized to produce and deliver bulk emails efficiently.

elastic email

Features

  • Email list management
  • Email design and templates
  • Email personalization
  • Campaign management
  • Automation
  • A/B testing
  • Integration
  • Reporting and analytics
  • Spam compliance

Pros

  • Simple to use
  • Customizable Templates
  • Provides detailed reports and analytics 
  • Affordable pricing

Cons

  • Limited features in the free plan
  • Limited support
  • Less sending limit
  • Very few personalization options

Pricing

  • Free plan: Allows you to send up to 50,000 emails per month.
  • Basic plan: Starts at $9.95 per month
  • Pro plan: Starts at $19.95 per month.
  • Enterprise plan: Custom pricing.

2. Sendinblue

Sendinblue is a cloud-based, all-in-one marketing and sales platform that provides a range of tools for creating and sending mass emails, as well as for managing and segmenting email lists, SMS campaigns, chat, and more.

sendinblue

Features

  • Email marketing
  • SMS marketing
  • Chat and Facebook Messenger
  • Landing pages
  • Marketing automation
  • Advanced targeting and segmentation

Pros

  • User-friendly interface
  • Comprehensive features
  • Affordability

Cons

  • Limited possibilities for email template customization
  • Fewer design alternatives for landing pages
  • Restricted advanced analytics options

Pricing

  • Free basic plan: 300 emails/month
  • Premium plan: $25/month for 40,000 emails

3. GetResponse

GetResponse is an exclusive marketing platform that offers a wide range of features, including email marketing, landing pages, webinars, and marketing automation. The platform is designed for businesses of all sizes, from small startups to large enterprises.

getresponse

Features

  • Email marketing
  • Marketing Automation
  • Landing page builder
  • Webinar tool
  • Survey and polls
  • Reporting and analytics

Pros

  • Easy to navigate
  • Detailed analytics and reporting 

Cons

  • Limited ability to fully edit email templates
  • More expensive plans for advanced features

Pricing

  • Basic plan: $15/month
  • Plus plan: $49/month
  • Professional plan: $99/month

These plans include progressively higher levels of features and functionalities, including the capacity to send more emails as well as access to sophisticated automation and sales funnels. 

For companies with more specialized needs, GetResponse also provides a unique enterprise package.

4. Campaigner 

Campaigner is an email marketing software that allows businesses to create and send email campaigns, track their performance, and manage their email lists. It offers a variety of features including templates and drag-and-drop builders for creating emails, automation tools for triggering campaigns based on subscriber actions, and detailed reporting and analytics for measuring the success of campaigns.

campaigner

Features

  • Email Templates
  • Drag-and-drop email builders
  • Automation
  • List Management
  • Reporting and Analytics
  • A/B testing
  • Integrations

Pros

  • User-friendly interface
  • Helps create custom fields
  • Allows A/B testing
  • Deliverability

Cons

  • Limited design customization options
  • Limited free trial

Pricing

  • Basic plan of $19.95 per month which include up to 5,000 contacts and 15,000 monthly email sends. The plan provides email design and automation features are included in this package.
  • The Professional plan of $49.95 a month includes up to 10,000 contacts and 50,000 email sends and advanced automation and reporting features are part of this concept.
  • Enterprise Plans are only available upon request and are designed to meet the unique requirements of larger enterprises.
Compare 3 Products:
Compare Now
Remove All

Simplify your search for Bulk Email Software by Country

Last Updated: November 18, 2024