Best Channel Management Software

Best channel management software are STAAH channel manager, Sirvoy, Cloudbeds, and Guesty. Such channel management system efficiently optimizes distribution procedures, increases efficiency, and improves overall channel performance.

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List of 20 Best Channel Management Software

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India’s First Single Sign-on Revenue & Yield Autom

Our solution addresses these challenges through an AI/ML-based end-to-end single sign-on system that helps hoteliers increase their topline by 15-20% and optimize their bottom line by 12-18%. Read SYSOTEL.AI Reviews

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Software by Brightpearl

Brightpearl is a powerful channel manager software known for providing operational efficiency for inventory and order management, shipping and fulfillment, warehouse management, CRM, etc. The software frees you up from the complexity of operating multichannels by automating and streamlining workflows. Additionally, Brightpearl offers real-time insights to assist you in making wise decisions. Learn more about BrightPearl

Software by Folloze

Folloze is a leading channel management system for sales and marketing teams. The software assists in creating customized campaigns and content for your unique partners. Folloze aims to engage partners by improving channel marketing through its robust marketing and engagement tools. Learn more about Folloze

Software by NextPax, Inc

NextPax is the best channel manager software for distribution and accommodation managers. It serves as a full-service channel manager to streamline distribution, maximize bookings, and avoid the risk of double or overbookings. NextPax synchronizes and centralizes operations and saves time by updating rates, images, and availability from one mobile-first, user-friendly interface. Learn more about NextPax

Contenders | 2024

Update Inventory and Pricing from same place

Cloud-based best hotel management software has a totally automatic dashboard that allows a fast learning and a user friendly. With one login, you check the availability and information of all your hotel rooms with no secrets and complications. Read AxisRooms Channel Manager Reviews

Software by Allbound

Allbound is a popular channel partner sales management system that helps with all stages of partner selling. It offers cutting-edge channel management tools that facilitate communication, deal registration, and pipeline management for optimal profit margins. Allbound’s accurate analytics tracks the performance of partner programs to ensure that you are working in the right direction. Learn more about Allbound

PartnerStack is an innovative solution for scaling your SaaS with global channel distribution. This channel software assists in extending your reach by creating and managing partnerships with distributors. PartnerStack is an easy-to-use and flexible software that ultimately accelerates revenue in half the time and cost. Learn more about PartnerStack (formerly GrowSumo)

Software by Zift Solutions

Zift Solutions is one of the most powerful online channel management and marketing software. That providing adaptable, incorporated CMM solutions that drive accomplice engagement and enable really cooperative channel marketing and sales. Learn more about Zift

Effortless, powerful, and automated hotel manageme

Preno offers ultimate channel management solutions for hotels and other independent properties. Through a centralized dashboard, this channel manager software helps you manage multichannel inventory distribution, pricing, and availability in real time. Preno also ensures your property is priced competitively and is being promoted on popular distribution channels. Read Preno Reviews

Software by Linn Systems LTD.

Linnworks is the best channel management software for centralized inventory management and convenient order management. The software also helps retailers with multichannel listings, stress-free fulfillment, warehouse management, stock forecasting, and more. Linnworks also offers real-time statistics for better decision- making. Read Linnworks Reviews

Category Champions | 2024

A Complete Distribution Ecosystem for Hotels

eZee Centrix is an all-in-one channel management platform for managing OTA listing and hotel distribution processes. The software automates operations and sets hotel channel managers free from the hassles of inventory management. EZee Centrix is also feature-packed with detailed business insights, easy yield management, credit card verification, optimized inventory allocation, and OTA promotions management. Read eZee Centrix Reviews

Most Reviewed

Category Champions | 2024

Revolutionizing the basics of Hospitality

Stayflexi is the Modern Operating System for Hotels and Vacation Rentals, backed by Y Combinator. It helps properties automate operations, maximize revenues on unsold rooms, and offer flexible bookings for guests. Read StayFlexi Reviews

Performance Marketing Software

Affise is a leading channel management company that helps businesses reach new customers more efficiently than traditional channels. The software allows users to leap sales of higher value and volume by pairing brands with targeted content. Affise also helps discover affiliate channels, foster relationships, and automate payments. Learn more about Affise

The affordable Partner Platform for SMBs

Kiflo is one of the best channel sales management software that assists small businesses in driving sales growth with partnerships. The software can be easily integrated with your marketing and CRM tools to allow channel partners to share materials. Kiflo streamlines sales processes and helps in scaling up the business. Learn more about Kiflo

Contenders | 2024

Cloud-based channel management system

HotelRunner is the best channel manager software that helps hoteliers and property managers manage and distribute rooms easily. Its innovative technology maximizes revenue by enabling them to connect to the leading websites, boost online presence, enhance occupancy rates, and reach potential guests all over the world. Manage multiple online platforms while reducing time and cost with HotelRunner. Read HotelRunner Reviews

Contenders | 2024

Beds24 is a flexible and reliable channel management system for unflawed management of any accommodation, property, and OTAs. The channel manager is well-equipped with features for content management, occupancy pricing, pooled inventory, listing import, etc. Bed24 lets you manage, distribute, and update from any device with an internet connection. Read Beds24 Reviews

Software by BookingSync

BookingSync is the best channel manager for vacation rental managers and agencies. Its powerful two-way API synchronization features allow you to synchronize reservations, calendars, rates, and descriptions on all OTAs via one platform. Increase your revenue by popularizing your property and reaching more potential customers with BookingSync. Learn more about BookingSync

Software by Core Technologies

Channergy is a feature-packed channel software that helps process orders and manage inventory for all your channels and retail store. This omnichannel manager saves you a lot of time by eliminating micromanagement across multiple platforms and helps create new listings, update inventory counts, download orders, upload tracking numbers, etc. Learn more about Channergy

Software by ChannelAdvisor

Channeladvisor provides rock-solid channel management tools for creating, managing, and monitoring multiple online marketplaces. The software centralizes marketplace integrations, automates critical tasks, and optimizes marketplace performance from a single platform. Maximize your online presence, increase your profit margin, and raise your profitability with Channeladvisor. Learn more about ChannelAdvisor

Software by Hostaway

With the Hostaway channel management platform, you can easily distribute listings onto multiple online travel agency websites (OTAs) and generate more revenue. It improves your online presence and visibility to potential guests and provides you with increased selling opportunities. Hostaway eliminates the risk of double bookings and lets you connect with your guests from one platform. Learn more about Hostaway

channel-management-software-guide

What Is Channel Management Software?

Channel management software is a system designed to efficiently coordinate and optimize distribution channels in a business. It centralizes control over inventory, orders, pricing, and product information, streamlining operations and enhancing overall efficiency.

It has been created for hotels and other hospitality enterprises to manage numerous channels of booking in real time. With so many online booking sites accessible nowadays, hotels might profit from having a presence on all of them.

However, tracking each individual booking on each platform can become onerous, thus a hotel channel manager that connects all of these many sales channels can help a hotel keep organized without overbooking.

Channel managers can also aid in revenue management and rate parity across all channels. Because search engines are such an important component of hotel marketing nowadays, hotel channel managers make certain that a brand is consistent throughout internet booking engines.

This can save hotel marketing teams a lot of time by reducing the need to monitor many channels in different locations. All of this data will be housed in one location by a single channel management platform.

Channel management software is widely utilized in areas such as manufacturing, financial services, technology, education, and healthcare.

The prevalent deployment framework is cloud-based software-as-a-service (SaaS), which allows for simple access to data from anywhere. Furthermore, companies are also providing mobile access to channel management services, making it more easy for consumers on the road.

Users of Channel Management Software

Channel management software is particularly useful for the hospitality industry, including hotel marketers, online travel agents, and hoteliers. By using channel management software, businesses can reach more customers, manage bookings and payments, and plan efficient marketing campaigns.

who-uses-channel-management-software

Let’s discuss how channel management software helps the users:

  1. Hotel Marketers

    Marketers can use the information gathered by channel managers to plan efficient marketing campaigns and expand the hotel's brand reach. A hotel can reach more customers if it employs more booking channels. Marketers may also discover which channels are more successful than others, allowing them to focus their efforts and attention on the ones that are failing.

  2. Online Travel Agents

    Online travel operators can employ channel managers to swiftly and conveniently book hotel rooms for their clients. Many channel managers will link with the GDS (global distribution system), which collects and distributes hotel inventory and rates to travel agents and websites. This data makes it simple for travel agencies to identify the greatest bargains for their customers.

  3. Hoteliers

    Channel management software can help hoteliers, particularly small businesses, handle all of their bookings across many channels. Because certain channel managers contain payment gateways, receiving and tracking payments for correct accounting becomes simple. All of this information in one place might be essential for smaller hotels with only one or two administrators.

Features of Channel Management Software

Let's explore some of the essential features of Channel Management Software, including booking management, inventory management, integrations, and marketing tools.

features-of-channel-management-software

  1. Booking Manager

    A booking manager will accept reservations from numerous channels and send them to your property management system so that inventory may be appropriately updated. A competent booking management will also show you which bookings are made on which channels.

  2. Inventory Management

    Inventory management is critical in a channel manager to avoid overbooking rooms. A pooled inventory will allow you to display all of your available rooms across all channels, and it will be updated as rooms are booked through multiple booking engines. These real-time updates will prevent sites from presenting goods that is no longer available.

  3. Budget Planning

    Channel management software plays a critical role in budget planning as well. These tools constantly track historical data, past revenue, booking trends, and seasonal traffic across various channels and occupancy charts to assist with planning budgets and determining rates.

  4. Integrations

    When using a channel manager, integration with technologies already in use by your hotel can make life a lot easier. This makes it simple to send data directly to sales teams and provide booking information to the property management system, front desk staff, and your revenue management software. Channel managers may bridge the gap between your online presence and your team by integrating with your existing technologies.

  5. Marketing Tools

    Getting your hotel listed on various sites is the first stage; the next steps involve ensuring that those listings are noticed. You may use the data offered by these many channels to boost your presence and increase bookings using marketing tools incorporated in your channel manager.

Benefits of Channel Management Software

Channel Management Software provides various benefits to businesses by streamlining their operations and enhancing the customer experience. It enables businesses to efficiently manage their channel partners, optimize inventory levels, and improve account management.

benefits-of-channel-management-software

Let’s explore the various benefits of Channel Management Software in detail.

  1. Increased Customer Satisfaction

    Several sets of clients may be satisfied throughout the chain. The future consumer is ultimately important to the producer, yet the consumer is rarely the manufacturer's customer. Partner management software increases visibility into the entire channel at each step.

  2. Live Inventory Updates

    Channel management tools provide one-click access and update to inventory and rates across all of your managed channels and provide real-time insight into the availability of rooms. A channel management system automatically updates room reservations or cancellations on multiple sales channels and saves all details in the channel manager database.

  3. Recall Management

    If a product must be recalled, CM promptly notifies downstream partners. Rapid, prompt action can limit harm and minimize negative publicity.

  4. Better Inventory Analysis and Reporting

    Inventory levels can be kept at optimal levels with CM. Orders can be generated manually or automatically, but in either case, CM can track downstream partners' inventory trends and help the supplier predict needed inventory levels and manufacturing requirements more accurately.

  5. Enhanced Global Visibility

    More than half of travel reservations are made online, and the best channel management system enables you to link to as many booking channels as possible, thus, providing global visibility. With the help of a channel management tool, you can connect with travellers from across the globe, which is impossible with traditional booking methods. In addition, it helps you build a complete image for your brand and, thus, more trust and credibility.

  6. Improved Operational Productivity and Efficiency

    A channel management platform functions as a bridge between your PMS dashboard and online channels. It lets you focus on core administrative tasks without investing too much time and resources in your distribution channels and excel sheets. It provides an intuitive dashboard that helps you manage all sales channels in one go. This gives you and your staff more time to focus on crucial tasks, thus, improving operational efficiency.

  7. Better Account Management

    CM systems aggregate partner information, providing reps with insights to boost both sales and customer satisfaction. When a VAR phones in an order, for example, the rep can check to see whether the customer is close to price breaks or order levels that would exceed co-op advertising funds.

Challenges of Channel Management Software

Channel management software are the tools and systems that businesses employ to manage their sales and distribution networks. Retailers, wholesalers, and online marketplaces are all examples of channel distribution channels. While channel management software can provide many benefits to businesses, it also has certain drawbacks. Let's look at some of the major challenges with channel management software.

challenges-of-channel-management-software

  1. Integration

    One of the most difficult aspects of channel management software is integrating it with other systems currently in use by the company. Integrating with customer relationship management (CRM) software, inventory management software, and accounting software is part of this. Integration can be difficult and time-consuming, necessitating careful preparation and execution.

  2. Data Management

    Managing big amounts of data from numerous channels is another issue for channel management software. Data from numerous sources, like sales transactions, inventory levels, and customer comments, must be collected, stored, and analyzed by the program. This necessitates strong data management skills as well as the capacity to provide accurate and timely reports.

  3. Channel Conflict

    Channel management software can also cause channel conflict, which occurs when numerous channels compete for the same product sales. This can result in pricing wars, discounting, and other unfavourable outcomes. Channel management software that is effective must be able to balance the needs of various channels and ensure that each channel receives its fair share of sales and earnings.

  4. Training & Adoption

    Channel management software is only useful if the workers in charge of managing channels use it correctly. This necessitates training and adoption programs to ensure that personnel are familiar with and understand how to utilize the software properly. Channel management software might become a burden rather than a benefit if not properly trained and adopted.

  5. Security & Privacy

    Channel management software must be safe and protect important data such as client information, pricing, and sales data. This necessitates strong security measures and the ability to regulate access to sensitive data.

How To Choose Channel Management Software?

Choosing the right channel management software can make a big difference in managing and optimizing your hotel or vacation rental property's online distribution. It can help you automate tasks, increase efficiency, and expand your reach to multiple channels.

hoose-the-right-channel-management-software

To make an informed decision, it's important to evaluate your needs, research available options, and compare the features and pricing of vacation rental management software.

  1. Partner Readiness

    Is it possible for your downstream partners to easily exploit your solution? Each distribution channel will have variable levels of technological preparedness and willingness to accept new technologies. Some features, such as product demonstration, should be simple to deploy, while others, such as integrated marketing, may require the assistance of your more sophisticated partners.

  2. Marketing Channel Strategies

    Are you a B2B or B2C company, or both? These necessitate distinct marketing channel tactics. Examine the product characteristics to ensure that they easily answer the needs of your target market.

  3. Integrations

    Is it necessary to link this software with existing systems like PRM, CRM, or ERP? Check that the channel marketing management platform you buy can simply interface with the various systems of record you already have.

Top 5 Channel Management Software

Looking for the best channel management software? Look no further. In this list, we have curated the top 5 channel management software with their pricing, features, pros, and cons. Whether you are a small business owner or a large enterprise, you are sure to find the perfect fit for your needs.

1. STAAH

STAAH Channel Manager, a prominent channel management software, is a cloud-based program that includes all of the tools needed to handle business requirements. It is a real-time program that serves as a valuable resource for properties of all sizes.

The easy dashboard includes a 200+ hotel channel manager interface with OTAs, GDS, and others, as well as quick alerts on rate changes, availability, and tracking. It effectively handles the entire business channel and boosts workflow output.

Features
  • Channel analytics
  • Inventory control
  • Order management
  • Partner management
  • Product management
  • Reseller management
Pros
  • User-friendly interface
  • Easy to use & teach
  • Boosts business
  • Supportive staff
  • Great customer service
Cons
  • Time-consuming login process
  • Reluctant to work on suggestions for improvements
  • Cloud-based, could be difficult to use without internet access.

Pricing

  • Starting from: $80.00/month
  • Free Trial: Available

2. Hostaway

hostaway-channel-management-dashboard

Hostaway is a one-of-a-kind vacation rental software with excellent support and deep channel connections with major OTAs such as Airbnb, Vrbo, and Booking.com. Hostaway offers property managers the flexibility of the most modern systems while remaining user-friendly. Hostaway's marketplace includes over 100 integrated software partners in addition to the industry-leading PMS and Channel management. Many activities will be automated and streamlined by these companies, making daily living easier.

Features
Pros
  • Excellent experience & integrations
  • Intuitive & user-friendly software
  • Helps with various business aspects
  • Good customer support & constant updates
  • Easy to use with good design
Cons
  • Delayed response time
  • Double bookings and poor support
  • Limited functionality and restrictions

Pricing

  • Customized Pricing

3. Cloudbeds

cloudbeds-channel-management-dashboard

It is a cloud-based and channel management software that allows hotel businesses to run smoother operations with more capabilities at their disposal. Cloudbeds connect all properties to hundreds of channels available with automated and real-time results, providing users with two-way connection. It is a combination of hotel management, channel management, and booking software that makes the organization's work easier and more efficient, resulting in happier customers.

Features
  • Access controls/permissions
  • Activity dashboard
  • Activity tracking
  • Availability management
  • Billing & invoicing
  • Billing rate management
  • Booking management
  • Booking notes
Pros
  • Excellent results and support
  • Improved sales since switching
  • Useful reports and features
  • Integration with booking sites
  • Easy to use with great customer service
Cons
  • High bounce rate
  • No accounting reports
  • No warning for dirty rooms
  • Group reservation process
  • Unable to add total service and tax charges

Pricing

  • Customized Pricing

4. Mindmatrix

mindmatrix-channel-management-dashboard

Mindmatrix is a sales channel management software that offers both direct and indirect sales channels. It provides a unified platform that integrates PRM software, marketing automation software, and marketing asset management. An all-in-one solution for sales, marketing, and promotion that assists businesses in increasing their efficiency and revenue. The key features of this software include automation, CRM connection, tailored sales presentations, 360-degree prospect view, partner portal, and so on.

Features
  • Campaign management
  • Channel analytics
  • Incentive management
  • Lead management
  • Opportunity management
  • Partner management
  • Product management
  • Reseller management
Pros
  • Easy to use
  • Fabulous customer service
  • Robust functionality
  • Secure for channel marketing
  • Integration with CRM/PSA
Cons
  • Confusing navigation
  • Ticketing for user management
  • Poor email support
  • Sharing inconsistencies
  • High SPAM occurrence

Pricing

  • Sales Enablement for Channel/Reps: $15 user/month
  • Sales Enablement for Direct Sales: $30 user/month

5. DataFeedWatch

datafeedwatch-channel-management-dashboard

DataFeedWatch is a non-technical channel management platform that enables merchants and agencies to improve data feeds as well as puts the power of data feed optimization in the hands of marketers. It is a low-cost program that delivers precise cost and revenue statistics on the product level, finding and deleting costly products with a single click. It improves the productivity of commercial enterprises. It improves the company's overall marketing campaign.

Features
  • Campaign management
  • Alerts/notifications
  • Channel analytics
  • Channel management
  • Data import/export
  • Data synchronization
  • Inventory tracking
Pros
  • Intuitive and easy to use
  • Great support team
  • Flexible
  • Customizable
Cons
  • Limited attribute editing
  • Incorrect URL charges

Pricing

  • Shop: $59/month
  • Merchant: $79/month
  • Agency: $199/month

Trends of Channel Management Software

As the hospitality and travel industries continue to evolve, so too does the technology that supports them. Channel management software has become increasingly important for hotels, vacation rentals, and other businesses looking to efficiently manage their online distribution across multiple channels.

market-trends-of-channel-management-software

Let's take a closer look at these trends and their impact on the industry.

  1. Consolidation with CRM

    Most channel management functions are integrated into CRM and SFM systems or are featured in CRM solutions from enterprise suite suppliers. Stand-alone channel management systems are becoming increasingly rare, yet CRM and SFM systems could be used for stand-alone channel management if required.

  2. Software as a Service (SaaS)

    The software as a service (SaaS) paradigm is becoming increasingly popular in CRM. A cloud-based model allows all partners to access relevant information as long as they have a Web browser and Internet connectivity.

  3. Web Integration

    Even on-premises suppliers provide Web access to their partners. This allows downstream partners to check their accounts, view order status, place orders, and track monies in co-op accounts.

  4. Mobile Operations

    Most channel management systems may be accessed via mobile devices and offer email and text message notifications.

  5. Automatic Ordering

    One benefit of having systems from both partners connected is automatic order placement or vendor-managed inventories. For instance, a retail store's inventory system keeps track of how many television sets it has in stock when it sells a certain model. By communicating with the provider's channel management system, the inventory system will automatically place an order with the supplier when that number drops below a predetermined level.

Related Software Categories

Channel management software is a powerful tool that helps businesses manage their sales and distribution channels. It automates the process of inventory management, sales tracking, and order fulfilment, among other things.

In addition to channel management software, there are several related software categories that businesses can use to streamline their operations and boost their revenue. These include club management software, vacation rental software, eCommerce software, and church management software, each tailored to specific industries and business models.

  1. Club Management Software: Club membership software is as popular as club management software. In general, this form of software is beneficial to associations and clubs. If you are a member of any organization or club, this is a fantastic alternative for you to run your business and deliver great customer care.

  2. Vacation Rental Software: Vacation rental software is the best software for vacation homeowners. Essentially, it is a blend of hotel and property management software. It's quite cool and includes software to boost vacation rental revenue.

  3. eCommerce Software: If you want to expand your business through online portals, you should look for e-commerce software that provides you with round-the-clock services and assists you in maintaining a seamless e-commerce platform.

  4. Church Management Software: Church management software is a specific type of computer program created to assist churches and other religious organizations in managing, automating, and organizing all of their daily operations.

Cost of Channel Management Software

There are two main pricing models channel marketing management vendors use: perpetual license and subscription.

pricing-models-of-channel-management-software

  1. Perpetual License

    On-premises implementations typically use the older, more traditional perpetual license model. It entails paying a one-time charge for a license to use the software. For modest installations, one-time licensing fees can range from $2,000 to more than $24,000.

  2. Subscription

    For SaaS applications, the subscription price model is often utilized. Typically, vendors charge by the employee or per user each month. Subscription options might cost as little as $30 per month or as much as $295 per month or more.

So, these are some of the best channel management solutions to consider for marketers. However, before deciding on the finest platform, determine your business and marketing requirements. Ultimately, you will be able to make more educated decisions in this area.

FAQs

Channel management software primarily caters to the hospitality industry. All kinds of hotels, properties, vacation rentals, inns, and lodging homes can benefit by using an advanced channel management solution.

Here are some intricate functions that can be performed with the help of automated channel management software

  • Multi-location property management
  • Supply chain management
  • Inventory Control
  • Front-Office Management
  • Housekeeping
  • Reservations and Booking

Security is a prime concern in channel management solutions. There are many embedded security features in channel management software that prevents the misuse of sensitive and personal client data.

These are the core activities that form channel management:

  • Resource allocation
  • Recruitment and training
  • Onboarding
  • Partner management
  • Demand generation
  • Performance management

By Industries

Last Updated: January 15, 2024