In search of the ideal Business Management Software that caters to your unique needs? As a savvy buyer, you're likely interested in user ratings, pricing, customer support, languages supported, features, and more. We've created a comprehensive comparison of Google Ads versus Semrush. To get better insight, here’s how users have rated these products. Google Ads is rated 5.0 while Semrush is rated 4.8.
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List of All Business Management SoftwareSoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements. Learn more about our ranking methodology.
Plans and Pricing
Compare pricing of Google Ads vs Semrush with the following detailed pricing plan info. Google Ads has not provided information about its pricing. On the other hand, Semrush comes in 3 packages: Pro, Guru, Business.
Some vendors offer only custom pricing based on specific customer needs. This is because every client's requirements vary greatly- influencing the final cost. For accurate pricing, reach out to the vendor directly for personalized quotes.
- Free Plan
- Free Trial
- Free Plan
- Free Trial
Features
Compare between Google Ads and Semrush based on their key features and functionalities to pick the right one for your business.
- Ad Creation
- Remarketing
- Analytics Integration
- Video Ad Management
- Campaign Management
- A/b Testing
- Budget Management
- Audience Targeting
- Mobile Ad Management
- Performance Tracking
- Dynamic Search Ads
- Ad Scheduling
- Keyword Planner
- Geotargeting
- Ad Extensions
- Ad Creation
- Remarketing
- Analytics Integration
- Video Ad Management
- Campaign Management
- A/b Testing
- Budget Management
- Audience Targeting
- Mobile Ad Management
- Performance Tracking
- Dynamic Search Ads
- Ad Scheduling
- Keyword Planner
- Geotargeting
- Ad Extensions
Screenshots
Take a look at the below screenshots and seamlessly compare the user interface of Google Ads and Semrush for better insights.
Awards
Google Ads and Semrush have been awarded by SoftwareSuggest for the selected categories. These awards have been given on the basis of the overall performance of this software in the Business Management Software category.


User Reviews
Based on all the user reviews and ratings received by Google Ads and Semrush in Business Management Software category, we've provided an average user rating for each software below. Google Ads has 4 reviews while Semrush has 124 reviews
Pros
Easy to use with a great user-friendly interface. Easily create, update, and manage campaigns. A wide range of documentation is available.
Posted by - Harshit Arya
Pros
Google Ads search ad campaigns are the most promising. Also, the lead form introduced by Google is good to have.
Posted by - Harshit
Cons
Nothing, just implementation of AI via prompt will be best, and it will be easy for a normal person to know what to do when implementing the ads.
Posted by - Rajiv
Cons
"Difficult for beginners to navigate, high competition raises ad costs, and campaign optimization takes time."
Posted by - Vaishali Kumari
Pros
All the features are up to the mark. The one I like most is page optimization.
Posted by - Baiju Jani
Pros
Daily keyword ranking updates and how intuitive the platform is to use. Plus, the ability to connect GA for seamless analytics.
Posted by - Amanda
Cons
Nothing major, but recently they disconnected the post-tracking tool. It was one of the most helpful tools for me.
Posted by - Sam Kirubakar
Cons
The software is a bit pricey, but you get what you pay for.
Posted by - Josh Crouch
Specifications
Check out the specifications of Google Ads and Semrush. Learn about their accessibility features, customer support channels, payment methods, and device compatibility.
- Freelancers
- Startups
- SMBs
- Mid-Market
- Enterprises
- API
- Free Trial
- Mobile Support
- Lifetime Free Plan
- Customization
- Phone
- Live Support
- Training
- Tickets
- Yearly
- Monthly
- Onetime (Perpetual License)
- Transaction
- Web App
- Windows
- macOS
- iOS
- Android
- Freelancers
- Startups
- SMBs
- Mid-Market
- Enterprises
- API
- Free Trial
- Mobile Support
- Lifetime Free Plan
- Customization
- Phone
- Live Support
- Training
- Tickets
- Yearly
- Monthly
- Onetime (Perpetual License)
- Transaction
- Web App
- Windows
- macOS
- iOS
- Android
Integration
Check out the specifications of Google Ads and Semrush. Learn about their accessibility features, customer support channels, payment methods, and device compatibility.
(Not Provided by Vendor)
Video
To gain a better understanding of how these Google Ads and Semrush work, you can check out the videos below. Browse through the videos and make the right choice.
Company Details
Get insight into the company details Google Ads and Semrush and learn how they operate. Explore the company name, its location, and more!
Google LLC
Semrush
Boston
Alternatives
FAQs
Do Google Ads and Semrush offer a free trial?
Yes, Google Ads and Semrush provide a free trial to its users.
What are the key features of Google Ads and Semrush?
Key features of Google Ads include campaign management, ad creation, keyword planner, budget management, performance tracking, conversion tracking, while Semrush offers features, such as keyword research, site audit, position tracking, backlink analytics.
Which is the better option between Google Ads and Semrush?
This depends on various factors, such as your requirements, costs, integrations, customer support, and more. However, based on customer ratings, Semrush has an advantage over Google Ads.
For what other purposes can Google Ads and Semrush be used?
Apart from being a Business Management software, Google Ads can be used as a campaign management software, digital marketing tools, mobile advertising software and sem software, while Semrush can be utilized as a seo software, online reputation management software and digital marketing tools.
What level of customer support can I expect from Google Ads and Semrush?
Google Ads provides customer support over various channels including phone, email, live support and tickets, and Semrush provides customer support over phone, email, training and more.
Google Ads