Are you struggling to find the perfect Marketing Automation Software that aligns with your complex demands? Our curated list of top-tier solutions offers personalization to meet your unique needs. Additionally, we've created a comprehensive comparison of Marketo vs. Act-On Marketing all in one place to simplify your decision-making process. Marketo is rated 4.7 while Act-On Marketing is rated 4.8.

Plans and Pricing

Compare pricing of Marketo vs Act-On Marketing with the following detailed pricing plan info. Marketo has not provided information about its pricing. On the other hand, Act-On Marketing comes in 2 packages: Professional, Enterprise.

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Professional
$ 600

User/Month/Billed Annually

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Enterprise
$ 2000

User/Month/Billed Annually

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Free Trial
$ 0

Per Month

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Pro
$ 9

Per Month

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Screenshot

Take a look at the below screenshots and seamlessly compare the user interface of Marketo and Act-On Marketing for better insights.

Marketo Screenshot
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Marketo Screenshot
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Awards

Marketo and Act-On Marketing have been awarded by SoftwareSuggest for the selected categories. These awards have been given on the basis of the overall performance of this software in the Marketing Automation Software category.

Marketo Award
Marketo Award

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Payment Type

Below is the comparison of the starting price and payment method of Marketo and Act-On Marketing. Information related to the payment plans of Marketo is unavailable. Whereas, Act-On Marketing provides User/Month/Billed Annually payment plans. Marketo provides a free trial whereas, Act-On Marketing does not provide a free trial.

Free Trial

SAAS

Monthly

Yearly

Free Trial

Monthly

Yearly

Features

Compare between Marketo and Act-On Marketing based on their key features and functionalities to pick the right one for your business.

Email Integration

Marketing Automation

Referral Management

Lead Management

Contact Management

Social Marketing

Channel Management

Lead Scoring

Affiliate Management

Lead Nurturing

Web Forms

Landing Pages

Analytics / ROI Tracking

Campaign Segmentation

Content / Blogging Platform

Multivariate Testing

Website Visitor Tracking

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Email Integration

Marketing Automation

Contact Management

Social Marketing

Web Forms

Campaign Segmentation

Content / Blogging Platform

Multivariate Testing

Website Visitor Tracking

Marketing Automation

Lead Management

Workflow Management

A/B Testing

Lead Scoring

Subscriber Management

Rules-Based Workflow

Image Library

Mailing list management

Website Visitor Tracking

Event Triggered Email

Template Management

Auto-Responders

CAN SPAM Compliance

Dynamic content

Email Marketing

A/B Testing

Drag & Drop

Reporting/Analytics

Campaign Tracking

Segmentation

Integrations

Personalization

Analytics/ROI Tracking

Drip Campaigns

WYSIWYG Email Editor

Customizable CTAs

Lead Notifications

Landing Pages/Web Forms

Segmentation and targeting

Email Template Library

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Overall Ratings

Compare how Marketo stacks up against Act-On Marketing in terms of ratings and user experience. Select the Marketing Automation software that perfectly aligns with your business requirements.

Feature Feature 4.7

Feature

Out of 5

Ease of use Ease of use 4.7

Ease of use

Out of 5

Value for money Value for money 4.7

Value for money

Out of 5

Customer support Customer support 4.7

Customer support

Out of 5

Feature Feature 4.5

Feature

Out of 5

Ease of use Ease of use 4.8

Ease of use

Out of 5

Value for money Value for money 4.5

Value for money

Out of 5

Customer support Customer support 4.8

Customer support

Out of 5

Feature Feature 4.3

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 4.8

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

User Reviews

Based on all the user reviews and ratings received by Marketo and Act-On Marketing in Marketing Automation Software category, we've provided an average user rating for each software below. Marketo has 3 reviews while Act-On Marketing has 4 reviews

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Gauhar

Hassle-free software to manage an enterprise system efficiently.

Pros

Act-On software is value for money. It has all the unique features which provide marketing automation and boosts the business.

Cons

Not faced any issues till now and have been using it for more than a year.

Read all 4 reviews
Godknows

2 weeks

Pros

The capacity it has to handy pressure and they are no network problems. It can store data

Cons

Umm according to me for now there are no parts of the product I would change as it runs perfectly

Read all 4 reviews

Desktop & Mobile Platforms

Deployment is a crucial factor to consider while buying Marketing Automation Software. Marketo is available on Web App desktop platforms and IOS, Android mobile platforms. Act-On Marketing is available on Windows, MacOs desktop platforms and Android, IOS mobile platforms.

Web App

IOS

Android

Windows

MacOs

IOS

Android

Windows

MacOs

Customer Support

The quality and timeliness of support are important parameters when comparing Marketo with Act-On Marketing. Marketo offers Email to its customers, while Act-On Marketing provides Email, Phone, Live Support, Training and Tickets.

email

phone

email

live support

tickets

training

phone

email

live support

tickets

training

Languages Supported

Marketo and Act-On Marketing are supported in the following languages.

English

English

English

French

Italian

Spanish

Typical Customer

The target customer base of Marketo vs Act-On Marketing is mentioned below. Check which software fits your business requirements perfectly.

Startups

SMEs

Agencies

Enterprises

Startups

Enterprises

SMEs

Freelancer

Startups

SMEs

Enterprises

Integrations

Find out which tools Marketo and Act-On Marketing integrate with and make the right choice. Get the Marketing Automation software that connects with your preferred apps for best results!

(Not Provided by Vendor)

(Not Provided by Vendor)

EmailHeatmaps

Zapier

APIXDrive

WordPress Subscription Form

MailChimp

WooCommerce

Active Campaign

Magento

HubSpot

ConstantContact

Elementor

Personizely

Google Contacts

GetResponse

Zendesk

Sendgrid

Sendinblue

MailerLite

BigMarker

Video

To gain a better understanding of how these Marketo and Act-On Marketing work, you can check out the videos below. Browse through the videos and make the right choice.

Company Details

Get insight into the company details Marketo and Act-On Marketing and learn how they operate. Explore the company name, its location, and more!

Company Name :

Marketo

Website :

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Company Name :

Act-On Software

Website :

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Company Name :

Moosend

Headquarter :

London

Website :

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