Are you struggling to find the perfect Marketing Automation Software that aligns with your complex demands? Our curated list of top-tier solutions offers personalization to meet your unique needs. Additionally, we've created a comprehensive comparison of Marketo vs. Act-On Marketing all in one place to simplify your decision-making process. Marketo is rated 4.7 while Act-On Marketing is rated 4.8.

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List of All Marketing Automation Software

SoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements. Learn more about our ranking methodology.

Marketing Automation

4.7

(3 Reviews)
Free Demo
Free Demo

Marketing Automation

4.8

(4 Reviews)
Free Demo
Free Demo

Plans and Pricing

Compare pricing of Marketo vs Act-On Marketing with the following detailed pricing plan info. Marketo has not provided information about its pricing. On the other hand, Act-On Marketing comes in 2 packages: Professional, Enterprise.

Starting Price
Why is pricing available upon request only?
Some vendors offer only custom pricing based on specific customer needs. This is because every client's requirements vary greatly- influencing the final cost. For accurate pricing, reach out to the vendor directly for personalized quotes.
Pricing on Request
  • Free Plan
  • Free Trial
Get Best Price
Starting Price
The starting price may change depending on factors like subscription period, extra features, additional fees, and others. For accurate pricing, it's best to contact the vendor directly.
$ 600
User/Month/Billed Annually
  • Free Plan
  • Free Trial
Get Best Price

Features

Compare between Marketo and Act-On Marketing based on their key features and functionalities to pick the right one for your business.

  • Lead Scoring
  • A/b Testing
  • Revenue Attribution
  • Ad Bridge
  • Affiliate Management
  • Predictive Content
  • Marketing Analytics
  • Analytics / Roi Tracking
  • Mobile Marketing
  • Lead Management
  • Campaign Management
  • Forms
  • Customer Engagement Engine
  • Marketing Automation
  • Account Based Marketing
View All Marketo Features
  • Lead Scoring
  • A/b Testing
  • Revenue Attribution
  • Ad Bridge
  • Affiliate Management
  • Predictive Content
  • Marketing Analytics
  • Analytics / Roi Tracking
  • Mobile Marketing
  • Lead Management
  • Campaign Management
  • Forms
  • Customer Engagement Engine
  • Marketing Automation
  • Account Based Marketing
View All Act-On Marketing Features

Screenshots

Take a look at the below screenshots and seamlessly compare the user interface of Marketo and Act-On Marketing for better insights.

Marketo Screenshot
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1/3

Marketo Screenshot Marketo Screenshot
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Marketo Screenshot
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1/2

Marketo Screenshot
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Ratings

Compare how Marketo stacks up against Act-On Marketing in terms of ratings and user experience. Select the Marketing Automation software that perfectly aligns with your business requirements.

Overall Rating (out of 5)
Overall Rating 4.7
Feature
Feature 4.7
Ease of Use
Ease of Use 4.7
Value for Money
Value for Money 4.7
Customer Support
Customer Support 4.7
Likelihood to Recommend
After users review a product on our website, we simply ask if they'd suggest it to friends or colleagues. The "Likelihood to Recommend" rating combines all these opinions for an overall score.
0%
View All Marketo Reviews
Overall Rating (out of 5)
Overall Rating 4.8
Feature
Feature 4.5
Ease of Use
Ease of Use 4.8
Value for Money
Value for Money 4.5
Customer Support
Customer Support 4.8
Likelihood to Recommend
After users review a product on our website, we simply ask if they'd suggest it to friends or colleagues. The "Likelihood to Recommend" rating combines all these opinions for an overall score.
95%
View All Act-On Marketing Reviews

Awards

Marketo and Act-On Marketing have been awarded by SoftwareSuggest for the selected categories. These awards have been given on the basis of the overall performance of this software in the Marketing Automation Software category.

Marketo Award
Marketo Award

User Reviews

Based on all the user reviews and ratings received by Marketo and Act-On Marketing in Marketing Automation Software category, we've provided an average user rating for each software below. Marketo has 3 reviews while Act-On Marketing has 4 reviews

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Pros

Act-On software is very easy to follow and solves all the complexities of the business.

Posted by - Rakshit

Pros

Act-On software is value for money. It has all the unique features that provide marketing automation and boost the business.

Posted by - Gauhar

Cons

Couldnt find any. Its designed with perfection.

Posted by - Rakshit

Cons

Not faced any issues till now and have been using it for more than a year.

Posted by - Gauhar

View All Act-On Marketing Reviews

Specifications

Check out the specifications of Marketo and Act-On Marketing. Learn about their accessibility features, customer support channels, payment methods, and device compatibility.

Business
  • Freelancers
  • Startups
  • SMBs
  • Mid-Market
  • Enterprises
Accessibility
  • API
  • Free Trial
  • Mobile Support
  • Lifetime Free Plan
  • Customization
Available Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Payment Type
  • Yearly
  • Monthly
  • Onetime (Perpetual License)
  • Transaction
Desktop & Mobile Platforms
  • Web App
  • Windows
  • macOS
  • iOS
  • Android
Business
  • Freelancers
  • Startups
  • SMBs
  • Mid-Market
  • Enterprises
Accessibility
  • API
  • Free Trial
  • Mobile Support
  • Lifetime Free Plan
  • Customization
Available Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Payment Type
  • Yearly
  • Monthly
  • Onetime (Perpetual License)
  • Transaction
Desktop & Mobile Platforms
  • Web App
  • Windows
  • macOS
  • iOS
  • Android

Video

To gain a better understanding of how these Marketo and Act-On Marketing work, you can check out the videos below. Browse through the videos and make the right choice.

Company Details

Get insight into the company details Marketo and Act-On Marketing and learn how they operate. Explore the company name, its location, and more!

Company Name

Marketo

Company Name

Act-On Software

FAQs

Marketo and Act-On Marketing cater to which types of businesses?

Marketo is suitable for Startups, SMBs, Mid-Market & Enterprises, whereas Act-On Marketing is suitable for Startups, Enterprises & SMBs.

Do Marketo and Act-On Marketing offer a free trial?

Marketo provides a free trial, while Act-On Marketing doesn’t offer free trial.

What are the key features of Marketo and Act-On Marketing?

Key features of Marketo include lead management, email marketing, customer engagement engine, marketing analytics, account based marketing, sales insight, while Act-On Marketing offers features, such as email marketing, lead scoring, landing pages, web forms.

Which is the better option between Marketo and Act-On Marketing?

This depends on various factors, such as your requirements, costs, integrations, customer support, and more. However, based on customer ratings, Act-On Marketing has an advantage over Marketo.

Which mobile platforms do Marketo and Act-On Marketing support?

Marketo supports Android and IOS, while Act-On Marketing supports Android and IOS.

Marketo

Free Demo
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