Compare Oracle CRM vs CREST CRM

Pros

It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements. The solution is smooth, easy to use, easy to customize, and it has many features.

Posted by - islam. Pakistan

Pros

1. Better client careCurrent CRM programming has many capabilities; however, the product was made to further develop business-client connections, and that is as yet its principal benefit. A CRM deals with your contacts in general and accumulates significant client information - like socioeconomics, buy records, and past messages across all channels - and makes it effectively accessible to anybody in your organization who needs it. This guarantees that your workers have all they need to be familiar with the client readily available and can give a superior client experience, which will, in turn, boost consumer loyalty.2. Expanded salesA CRM tool can assist you with smoothing out your sales cycle, build a sales pipeline, automate key tasks, and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM assists you with laying out a step-by-step sales process that your employees can rely on every time and that you can easily change as issues arise.3. Further improved client retentionWhenever youve obtained and converted leads, you should invest the effort to retain them as clients and promote client loyalty. High client turnover can have many adverse consequences for your business, such as reduced revenue or disrupted income, so utilize your CRM and the information it provides about your clients to support repeat business. The CRM will provide opinion analysis, automated ticketing, customer support automation, and client behavior tracking to help you identify issues and quickly address them with your clients.4. Detailed analysisIts one thing to have a lot of data about your clients, but you need to understand what it means and how to use it. CRM software typically has built-in analytical capabilities to contextualize data, breaking it down into actionable items and easily understood metrics. Metrics such as click-through rates, bounce rates, and demographic information allow you to judge the success of a marketing campaign and optimize accordingly.5. Higher productivity and efficiencyCRM software uses marketing automation technology, which speeds up mundane tasks like drip campaigns and frees up your employees time to focus on work only humans can handle, such as creating content. It can also ensure that no tasks fall through the cracks (e.g., important emails are always sent to the right people). Furthermore, a CRM can show you a dashboard of how your business processes are working and where your workflows could improve.6. Unified database of informationAnother thing CRM software does best is providing a centralized database with all information on your clients, making it easily accessible to anyone in your organization who needs it. This makes it easy for a salesperson to see what products a particular client is interested in, for example. If the client has previously interacted with the company, the CRM will include records of that interaction, which can inform future marketing efforts and sales pitches. This saves your employees the time of digging through old files and records, and it makes for a better and more productive experience for the client.7. Managed communications with prospective leadsLead nurturing can be a strenuous and complicated process, with many steps and opportunities to communicate. A CRM automatically manages the process, sending your employees alerts when they should reach out to the prospect and tracking every interaction, from emails to calls. One great benefit of [CRM] is that you can see your clients journey holistically, said Michael Miller, CEO of VPN Online. With each stage in the design and each email you sent evaluated, you can quickly figure out the next move to make. Its like seeing it from the top view, and you can easily make a decision on what to do next.8. Further improved client segmentationA list of many contacts can be clumsy and overwhelming. For example, how do you know which clients need to see your email about your new in-store product? A CRM will automatically segment your contact lists based on your criteria, making it easy to find the ones you want to contact at any given time. You can sort contacts by location, gender, age, buyer stage, and more. Automation really allows the marketer to have a more significant understanding of the client and have more meaningful interactions when they do communicate because of it, Philips said. The important part to understand about automation is that we dont want to write a general email to our clients. Instead, we want to send messages reflecting clients preferences, interests, and values by dividing them into groups using the data collected within the CRM.9. Automated sales reportsYour team can easily collect and organize data about prospective and current clients using the CRM softwares dashboard and reporting features, which allow employees to automate and manage their pipelines and processes. The CRM can also help your team members evaluate their performance, track their quotas and goals, and check their progress on each of their projects at a glance.10. More accurate sales forecastingWith any business operation, you must be able to review your past performance and strategically plan for the future. Using the automated sales reports in CRM software, you can identify key trends and get an idea of what to expect from your future sales cycle performance while adjusting your goals and metrics to suit those projections.11. Streamlined internal communicationsAside from facilitating communication between your business and your clients, a CRM can make it easier for your employees to communicate with each other. A CRM makes it easy to see how other employees are talking with a potential client, which helps your team maintain a unified brand voice. It also allows team members to send each other notes or alerts, tag each other on projects, and send messages and emails, all within one system.

Posted by - Kashif Mehmood

Cons

Oracle is a bit difficult language. Java features and SQL should be improved more.

Posted by - Archana Aravind

Cons

Customization is not easy. Its time-consuming. Customization is expensive for small organizations as it requires skilled resources to work with this tool.

Posted by - Silky