In search of the ideal Marketing Automation Software that caters to your unique needs? As a savvy buyer, you're likely interested in user ratings, pricing, customer support, languages supported, features, and more. We've created a comprehensive comparison of WebEngage versus Marketo. To get better insight, here’s how users have rated these products. WebEngage is rated 4.4 while Marketo is rated 4.7.
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List of All Marketing Automation SoftwareSoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements. Learn more about our ranking methodology.
Plans and Pricing
Compare pricing of WebEngage vs Marketo with the following detailed pricing plan info. WebEngage comes in 1 packages: Free. On the other hand, Marketo has not provided information about its pricing.
- Free Plan
- Free Trial
Some vendors offer only custom pricing based on specific customer needs. This is because every client's requirements vary greatly- influencing the final cost. For accurate pricing, reach out to the vendor directly for personalized quotes.
- Free Plan
- Free Trial
Features
Compare between WebEngage and Marketo based on their key features and functionalities to pick the right one for your business.
- Lifecycle Campaigns
- Customer Segmentation
- Contact Management
- User Profiles
- A/b Testing
- Campaign Management
- Web Push Notifications
- Lead Management
- Personalization
- Email Marketing
- Lead Scoring
- Web Forms
- Sms Marketing
- Event Tracking
- Campaign Segmentation
- Lifecycle Campaigns
- Customer Segmentation
- Contact Management
- User Profiles
- A/b Testing
- Campaign Management
- Web Push Notifications
- Lead Management
- Personalization
- Email Marketing
- Lead Scoring
- Web Forms
- Sms Marketing
- Event Tracking
- Campaign Segmentation
Screenshots
Take a look at the below screenshots and seamlessly compare the user interface of WebEngage and Marketo for better insights.
Awards
WebEngage and Marketo have been awarded by SoftwareSuggest for the selected categories. These awards have been given on the basis of the overall performance of this software in the Marketing Automation Software category.


User Reviews
Based on all the user reviews and ratings received by WebEngage and Marketo in Marketing Automation Software category, we've provided an average user rating for each software below. WebEngage has 8 reviews while Marketo has 3 reviews
Pros
It is easy to implement.
Posted by - Estelle
Pros
We had been looking for a marketing automation tool for a few months before discovering WebEngage. Integrating the tool with Segment.com was one of our primary requirements. We didnt want to do another tech integration because Segment.com already received all of our data. It wasnt hard to get started with WebEngage because it had this integration. WebEngage likewise offered an extremely valuable and one-of-a-kind component of client ventures. WebEngage also met our second criterion, which was this. We automate our marketing by establishing rules like sending an SMS to a user if a user has signed up but has not proceeded within 5 days, waiting for 2 days and then sending an email, sending a push notification, and so on. This is by a long shot our most utilized feature, which pleasantly integrates all remaining elements of WebEngage.
Posted by - saipureddy chandrasekhar
Cons
Nothing I can think of now.
Posted by - Estelle
Cons
The estimating model deters trial and error and makes detours regarding onboarding. For an instrument that doesnt really send messages (they have combinations with every single driving source), the estimating is excessively steep in view of the number of dynamic clients/occasions you can send.
Posted by - saipureddy chandrasekhar
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Write a ReviewSpecifications
Check out the specifications of WebEngage and Marketo. Learn about their accessibility features, customer support channels, payment methods, and device compatibility.
- Freelancers
- Startups
- SMBs
- Mid-Market
- Enterprises
- API
- Free Trial
- Mobile Support
- Lifetime Free Plan
- Customization
- Phone
- Live Support
- Training
- Tickets
- Yearly
- Monthly
- Onetime (Perpetual License)
- Transaction
- Web App
- Windows
- macOS
- iOS
- Android
- Freelancers
- Startups
- SMBs
- Mid-Market
- Enterprises
- API
- Free Trial
- Mobile Support
- Lifetime Free Plan
- Customization
- Phone
- Live Support
- Training
- Tickets
- Yearly
- Monthly
- Onetime (Perpetual License)
- Transaction
- Web App
- Windows
- macOS
- iOS
- Android
Video
To gain a better understanding of how these WebEngage and Marketo work, you can check out the videos below. Browse through the videos and make the right choice.
Company Details
Get insight into the company details WebEngage and Marketo and learn how they operate. Explore the company name, its location, and more!
WebEngage
Mumbai
Marketo
Alternatives
FAQs
Do WebEngage and Marketo offer a free trial?
Yes, WebEngage and Marketo provide a free trial to its users.
WebEngage and Marketo cater to which types of businesses?
WebEngage is suitable for Freelancer, Startups, SMBs & Enterprises, whereas Marketo is suitable for Startups, SMBs, Mid-Market & Enterprises.
What are the key features of WebEngage and Marketo?
Key features of WebEngage include customer segmentation, journey designer, personalization, email marketing, sms marketing, push notifications, while Marketo offers features, such as lead management, email marketing, customer engagement engine, marketing analytics.
For what other purposes can WebEngage and Marketo be used?
Apart from being a Marketing Automation software, WebEngage can be used as a help desk software, customer feedback software, email marketing software and any industry software, while Marketo can be utilized as a campaign management software, agriculture software and customer engagement software.
What level of customer support can I expect from WebEngage and Marketo?
WebEngage provides customer support over various channels including phone, email, live support and tickets, and Marketo provides customer support over email and more.
WebEngage