Best CPQ Software
Best CPQ software companies are Salesforce CPQ, Oracle CPQ, SAP CPQ, PROS Smart CPQ, and Apttus CPQ. These CPQ tools help sales representatives and self-service customers quickly develop accurate quotes for configurable products and services.



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List of 20 Best CPQ Software
Salesforce a CRM that offers CPQ (Configure, Price, Quote) tools for ensuring accurate pricing of any given product configuration scenario. It is an easy-to-use software that helps sales reps quote the right prices quickly by considering discounts, quantities, customizations, and more. Make impactful pricing decisions with Salesforce CPQ. Read Salesforce Reviews
Starting Price: $25 User/Month
Recent Review
"really good" - Sor Jesusnicolle Caraballo
Pros | Cons |
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interconeted with other app solutions, yo got everything in one place. |
quiete dificult to set up, i fell a bit lost at first because there is so much you can do |
The Salesforce CRM solution is available only for software-as-a-service (SaaS) deployment. In addition, this Salesforce app provides a technology stack that covers database and security as well as workflow and user interfaces. |
Nothing as such. It is just a very helpful and productive tool for us |
Hubspot CRM's CPQ features not only help companies with product pricing and streamline the selling process. Hubspot CPQ software assists in tracking deals, attaching line items, and building quotes, and pulls data seamlessly with connected quoting tools and CRM. It enables complete customizations that help you close more deals while struggling less. Read Hubspot CRM Reviews
Starting Price: $45 Per Month
Recent Review
"Review of Hubspot CRM" - Hassan Mohiyudin
Pros | Cons |
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1. Broad data set for contactsThe magnificence of HubSpot CRM is that you can store far beyond contact names and contact data alone. You can likewise add work titles and company subtleties, keep notes, and make divided records and email layouts. You can likewise call your contacts directly from the information base and save your discussions.2. Custom dashboardsWith Hubspot CRM, you can make shocking, visual dashboards that permit you to plan a deals pipe the very way you need it. This permits you to see initially which leads you have a meeting with, the financial worth that leads are supposed to produce, and what phase of the purchaser's excursion your leads are at.3. Programmed refreshing of client communicationsHubSpot CRM naturally refreshes all client connections. For instance, HubSpot CRM consequently moves prompts promoting or deals qualified, contingent upon their situation in the deals channel. Likewise, HubSpot CRM monitors each email discussion so you can see who in the promoting group has communicated with a contact and what has been examined.4. Support for Gmail and ViewpointYou can connect HubSpot CRM to your Gmail or Viewpoint account, for instance. Any approaching messages from your contacts are consequently put away in the data set under the right contact individual. This permits you to survey communications with a client that occur across various stages from a solitary focal spot.5. It is free!Indeed, you read that right: HubSpot CRM is allowed to utilize. Shockingly better: HubSpot ensures that the CRM will likewise stay free, until the end of time. The free rendition of HubSpot CRM doesn't give you quick admittance to every one of the accessible apparatuses. Nonetheless, the functionalities that accompany the free rendition are all that anyone could need to set up an incredible client relationship the executives framework |
Limited Customization: Some users have reported that Hubspot CRM has limited customization options for certain features, such as the pipeline stages and deal stages.Complexity: Some users have found Hubspot CRM to be too complex and difficult to navigate, particularly for those who are not familiar with CRM software.Reporting: Some users have reported that the reporting functionality in Hubspot CRM is not as robust as they would like, particularly in terms of generating custom reports and visualizations.Integration: Some users have reported that Hubspot CRM has limited integration options with other software and tools, particularly in terms of marketing automation and sales enablement tools.Cost: Some users have reported that the pricing of Hubspot CRM is too expensive, particularly for small businesses or startups with limited budgets.Mobile App: Some users have reported that the mobile app for Hubspot CRM is not as user-friendly or functional as they would like, particularly in terms of accessing and updating contact information. |
Easy navigation, Transparency, No hassels in data addition. Remarks added by anyone can be viewed by anybody in a sales heirarchy |
Faced only once con - lead source details had to be entered twice to register, despite adding the same at initial level |
Emergents | 2023
PandaDoc offers CPQ tools that help businesses boost productivity, enhance customer experience, and save time. The software helps create a fast and easy workflow to speed up the sales cycle. Control and manage what your team will sell, simplify negotiations, and make accurate and impressive quotes in minutes with PandaDoc. Learn more about PandaDoc
Starting Price: $19 User/Month
Paperless Parts is an estimating and quoting (CPQ) software for manufacturing businesses. The CPQ software helps quote faster and smarter and increases profitability with its six times faster responses and consistent quoting. It also simplifies workflows by reducing manual steps, saving the valuable time of estimators. Paperless Parts centralizes information in one searchable platform for easy access. Learn more about Paperless Parts
Starting Price: Available on Request
Proposify is a quoting software that helps businesses streamline document workflows. It provides smart CPQ solutions for creating, sending, and e-signing quotes. It has features for interactive quoting, advanced insights, and pricing management. Proposify is a powerful and versatile software that can be integrated with CRM, accounting software, and other business tools. Learn more about Proposify
Starting Price: $19 User/Month
Zoho is one of the top CPQ software to help businesses achieve faster sales cycles. The software provides accurate and customized bespoke quotes quickly, enabling salespeople to work efficiently and create a seamless sales process. Say goodbye to manual efforts and outdated legacy quoting systems and minimize the risk of errors in quoting with Zoho. Read Zoho CRM Reviews
Starting Price: $10 User/Month
Recent Review
"ZOHO Services For my Business" - Adam John
Pros | Cons |
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It provide Remote Access Plus 7 it's a Low-code platform to build custom solutions, it helps to increase the business sales, growth & productivity. |
Limited custom fields in free plans. But I am still happy, because paid plans has number of features. |
The workflow of the Zoho forms is impressive. |
Zoho needs to give support to add google captcha v3 invisible captcha on the Zoho form. |
QuoteWerks is the best CPQ software to help companies and sales teams overcome quoting challenges. It provides an advanced quoting system allowing them to efficiently sell your products or services to prospects and customers. Make your quoting process faster, simpler, and easier, and ultimately level up your customer experience with QuoteWerks. Read QuoteWerks Reviews
Starting Price: Available on Request
Recent Review
"QuoteWerks. AbAn incredible application for quote and proposal management. " - Dan William
Pros | Cons |
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QuoteWerks is a brilliant and incredible platform for quote and proposal management. We have been using it for almost 3 years now and it works pretty well. I like how it is very easy to create invoices and quickly send them. |
At the moment, i have nothing to mention that requires improvement. It meets all our expectations. |
SAP provides the best CPQ tools to help sales teams deliver the perfect solution with fast and accurate quotes. The software quotes complex business offerings in minutes and helps enhance a richer customer experience. SAP CPQ can be connected to CRM, e-commerce, or ERP platform for better workflow integrity. Read SAP Reviews
Starting Price: Available on Request
Recent Review
"SAP for all types of data management" - Dnyanoba Madrewar
Pros | Cons |
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SAP integration tool is used to manage all types of data along with that to automate the process of data management. It also help us to find the data quickly. We can check the data whenever we want. SaP integration tools are of many types and we can use it for variety of purposes. |
Search tools for older data and mail functionality from SAP can be improved |
Very good integration |
Customet support |
Emergents | 2023
Apttus is the perfect CPQ software for bringing meaningful change into business workflows and sales processes with complex products, complicated pricing, and manual processing. It helps businesses sell more cleverly by automating and optimizing the revenue cycle and allows the sales reps to generate complex pricing faster with improved accuracy. Learn more about Apttus
Starting Price: Available on Request
Contenders | 2023
Oracle CPQ is a cloud-based application that helps sellers configure and create accurate, professional pricing. It provides the best CPQ tools, like automated configurations and guided pathways, to ensure your sales teams meet customers' needs. Oracle also streamlines pricing variability with automatic, real-time pricing and aligns sales activities to corporate goals with in-depth analysis. Read Oracle CPQ Reviews
Starting Price: $240 Per Month
Recent Review
"Oracle CPQ" - Silky Singla
Pros | Cons |
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Its drag and drop User interface which is very easy to use. It allows users to configure the products. |
Version Control is challenge. It needs improvement in terms of data management while dealing with large amount of data. |
Category Champions | 2023
Salesforce CPQ is one of the best CPQ providers for sales teams that want positive results without wasting time. The software helps sales teams simplify sales processes and make impactive decisions confidently by providing accurate pricing speedily. Salesforce is easy to use and can be accessed on any device as it is a cloud-based platform. Read Salesforce CPQ Reviews
Starting Price: $75 Per Month
Recent Review
"Salesforce for the rescue" - Sandesh Pasari
Pros | Cons |
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It helps us keep all quotations at one place. We can track it on the go. |
Salesforce can improve the speed of their platform and make the website a bit light |
Custom pricing option |
Slow loading speed |
Qwilr is a powerful configure, price, quote (CPQ) software that helps sales teams quote accurate prices to customers by considering multiple selling factors at the time of sale. The software furnishes up-to-date insights on how buyers engage at the crucial buying stage and helps close deals faster. Learn more about Qwilr
Starting Price: $49.00 User/Month
Emergents | 2023
Experlogix CPQ software provides excellent tools that help sales teams simplify and speed up the quote and order process. The software ensures accurate pricing by controlling product and service options, available feature combinations, pricing and discounting, and automated quote processes. Experlogics also offers dynamic product visualizations and guided selling. Learn more about Experlogix
Starting Price: Available on Request
Emergents | 2023
CloudSense, configure price quote software, automates all the functions related to CPQ. It helps in providing an accurate quote, any slash in price in the market of the similar quotes, prices quoted by competitors, and so on. Learn more about CloudSense
Starting Price: Available on Request
ConnectWise desk management software leverages a proprietary, market-leading ticketing system that empowers you to provide the best support to your customers. Everything inside it helpful desk is built on industry-recognized best practices to drive efficiencies within your organization. Learn more about ConnectWise
Starting Price: Available on Request
Infor CPQ is a cloud-based CPQ software platform that offers comprehensive and flexible CPQ solutions. It eliminates costly errors, duplication, and manual efforts, ultimately helping close more deals in less time. Infor makes the purchase procedure intuitive and error-free by capturing the knowledge of your highly variable products at once. Learn more about Infor CPQ
Starting Price: Available on Request
Emergents | 2023
PROS offers brilliant CPQ software solutions to transform businesses with a spike in sales. Powered by AI and machine learning algorithms, the software provides an omnichannel selling experience backed by insightful data for improved sales execution. PROS improves the efficiency of sales reps with its user interface that provides accurate and relevant data quickly. Learn more about PROS
Starting Price: Available on Request
Oracle Sales Cloud is a fully-featured CRM offering excellent CPQ software solutions. It provides accurate and functional product configurations and easy-to-use screens to improve direct sales, partner sales, and customer self-service channels. Oracle Sales Cloud also reduces the back-and-forth iterations by providing anytime, anywhere support. Read Oracle Sales Cloud Reviews
Starting Price: $65 Per Month
Recent Review
"Oracle Sales Cloud" - Aditya Sethi
Pros | Cons |
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It offers an extended version for CRM which helps organizations to expand customer database. |
Product is pricey. |
Emergents | 2023
PIC ERP software provides smart CPQ solutions. The software helps close deals faster by generating accurate quotes within minutes and streamlining your sales process. PIC CPQ is easy to use and can be implemented quickly into your business system, data, and rules to start quoting swiftly. Learn more about PIC ERP
Starting Price: Available on Request
Emergents | 2023
Model N price intelligence is one of the best CPQ providers for companies that consistently face challenges with pricing management. The software offers effective pricing strategies, real-time pricing insights, and price guidance while negotiating. Evaluate more quotes faster and make data-informed decisions with Model N. Learn more about Model N
Starting Price: Available on Request
Until 30th Jun 2023

What Is CPQ Software?
CPQ stands for configure, price, and quote. This software helps businesses (especially sales teams) deliver accurate product alternatives and costs. Typically, salespeople generate quotes for products and services with many feature options. It is a customizable rule-based software to address multiple variables in the sales process.
To understand the CPQ meaning, consider it a sales quoting software helping companies accurately define product prices. It aggregates multiple variables affecting the sales process to help sales personnel configure products or services optimally.
This includes bundling products/services, upselling them according to costs, factoring in the competition, and local pricing. Based on all these, customers are provided with the best price possible.
The sales team can leverage CPQ to centralize, automate, and provide the correct information in real-time. CPQ solutions simplify the complex sales pipeline by meeting the configuring, pricing, and quoting needs to help generate a purchase order.
How Does CPQ Software Work?
CPQ software considers customer requirements and provides a product or service configuration matching their needs. It follows a unique pricing algorithm to generate accurate prices for the configuration while considering relevant product discounts.
CPQ is a solution designed for a comprehensive quoting process. It works as a proposed solution for customers. It includes product descriptions, pricing information, and delivery timelines for customers to make a purchase decision.
Moreover, its analytics and reporting capabilities help sales teams track product and pricing trends, enabling them to make data-driven decisions.
A successful CPQ deployment focuses on simplifying the sales process in the following manner.
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Guided Selling
Sales teams can use CPQ solutions for the guided selling processes to better sell consumption-configured products and design new product bundles based on the customer’s purchasing history.
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Smarter Approval Management
A smart CPQ adheres to business rules, frameworks, and workflows to cut approval times and simplify the approval process.
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Dynamic Pricing
94% of B2B buyers research online before purchasing, making the sales cycle longer. Therefore, the right quotation by sales representatives can move things quickly. CPQ software helps tailor your company's pricing strategy to its ideal clientele. Personalized prices can turn difficult markets into profitable ones like the business hospitality sector (like airlines and hotels) leverage such dynamic pricing rules to generate more sales over time.
Key Benefits of Using CPQ Software
CPQ software offers a range of benefits to businesses looking to streamline the sales process by making it faster, more efficient, and offering accurate pricing.
Sales professionals can leverage CPQ tools to ensure that quotes are consistent, error-free, and address the client's pain points.
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Sales Alignment
A sales team can pivot to personalized prices using CPQ that align better with the business goals and objectives. They can generate accurate quotes and proposals to streamline the sales pipeline, ensuring each customer receives the best possible deal.
Market regulations can hugely impact the configuration process. But, the sales team can use CPQ to ensure that their product, price, discount, and offer information is correct.
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Better customer experience
CPQ software uses customer data (requirements, budget, timeline, past adoption issues, etc.) to improve customer satisfaction through automated processes and improved communication. It helps customers access product configuration, price quotes, and availability.
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Knowledge retention & productivity
The sales team leverages CPQ, providing access to customer information, pricing structures, and product details. This enables every team member to stay updated on customer information, reducing the time wasted during research.
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Efficient sales cycles
The business needs to know ways to maximize each sales cycle stage and push for sales. For example, if the team identifies lead qualification as its primary difficulty, it will allocate additional resources to the lead qualification phase in the sales pipeline.
Here, choosing a sales quotation that is both precise and error-free is important.
CPQ tool thrives in automating the most intricate aspects of proposal management, approval procedures, and discount criteria. This can bring down the manual work since the request for approval is triggered if an open quotation reaches a certain threshold.
It is easy to generate estimates in a short amount of time. And this can unlock business growth since a 15% reduction in the sales cycle time may enhance revenue by 30%.
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Speed up onboarding
A CPQ system helps onboard new sales reps by providing the right training platform. It enables them to quickly generate quotes and proposals and drive productivity quickly. Usually, it takes 3 to 15 months to onboard an average sales representative.
Training costs range between $2,500 to $25,000 per day, depending on your company's size and the trainer's expertise. Instead, dynamic quoting and pricing tools help your sales managers onboard new sales reps 30% faster since fewer manual processes are needed to train them to start selling.
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Reduce repetitive work
Sales development representatives (SDRs), and account executives (AEs) can use CPQ as important automation and focus on selling rather than spending time on manual activities. Moreover, 66% of a salesperson's time is spent on non-sales activities like keeping up-to-date information in CRM systems, preparing quotations, invoicing, etc.
Instead, CPQ software can double the speed of the quote-to-cash process, cut approval delays by 95%, and help close sales deals where 75% of B2B firms take an average of 4 months to gain a client.
Essential CPQ Software Features You Need to Consider
Here are some key features you should consider when choosing a CPQ tool.
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Price adjustment
CPQ tools help create sales quotes that follow predefined pricing rules applicable for scheduling automated discounting, analyzing profit margins, and computing prices. Customer data also help gauge their responses to such price adjustments and, accordingly, change the quotations using price quote CPQ software.
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Order capturing
Order capturing is one of the key features of the CPQ application that enables businesses to avail of customer orders quickly. It enables quick quote generation to close the lead and automate capturing customers' orders to your CRM, which helps manage such huge orders while reducing process time.
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Reporting & analytics
CPQ is a powerful sales tool that handles different functions like orders, customer data, pricing, costs, product quantities, etc. Businesses can unlock revenue growth by automating intelligence around customer data based on robust analysis.
For instance, identify business bottlenecks by monitoring how much time approvers spend at various phases of a deal's lifecycle. Moreover, the sales team can access factors like win rates and realized prices to make informed pricing choices.
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Excel integration
Businesses often use Microsoft Excel spreadsheets to customize and configure price quote CPQ. Therefore, when looking for CPQ software, look for Excel integration that streamlines sales operations and provides an easy way to create accurate quotes.
Here, the CPQ software will use data stored in Excel spreadsheets to generate quotes and streamline the sales process quickly to help sales reps use the most up-to-date pricing and customer preferences information. They can create reports and analyze data to identify potential growth and improvement areas.
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Quote sharing/sending
Quote, sharing/sending is one of the key features of CPQ software, allowing users to quickly and easily email quotes to customers. This feature enables customizing the quote with branding and sending a PDF version for easy viewing and downloading. Such visibility ensures engaging customers and using quotation material to follow up.
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Guided selling
Guided selling is a feature of CPQ software that automates customer requirements analysis by asking simple questions to determine what consumers want. The sales team can use the CPQ system to avail suitable options based on customer responses. This is useful when there is a range of products to choose from, and you need a logical path that leads customers from their needs to a specific offering.
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Configuration options
Configuration options in CPQ software enable sales professionals to define the different variations of products they sell. Here, sales personnel can define a range of product attributes, pricing, and other features to personalize products for customers.
For instance, manufacturing companies can check for configurable options to create a range of sizes, colors, and content for a product. Such configuration options in CPQ software simplify the product configuration process by automating the custom product selection and pricing for customers.
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Self-service CPQ
Blend in the self-service with a customer community and showcase your CPQ interface there to offer self-service. There isn't a clean, streamlined "Customer Only" interface like a standard online shopping cart. Still, the CPQ solution with self-service enables consumers to have a "nearly" shopping cart using a highly personalized (Visual Force, APEX Code, javascript, and CSS) interface apart from Line Editor and the Configurator.
Except that it's all Visual Force navigation. Make customer experience more immersive by making the product configuration process highly visual for self-service.
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CRM integration
A CPQ tool with CRM software can benefit a sales team since such integration allows for managing the entire sales process within a single system. It eliminates the need for separate software for data entry or cross references.
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E-signature
This important CPQ software feature provides an efficient, secure, and cost-effective way to complete the entire sales process. It allows customers to electronically sign necessary documents to streamline the sales process and lead to customer satisfaction.
How To Select the Right CPQ Software?
Choosing the right CPQ software requires analysis, an understanding of team strengths, and budget planning. Begin with empowering the sales process and updating your introduction to CPQ meaning and how it can help them stay competitive while meeting customer demands.
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Identify your requirements
Conduct quick research with your internal sales teams to identify which CPQ features would be most beneficial for them. Check with the sales reps and their need for product configurations, pricing adjustments, automated proposals, custom quotes, analytics, etc., to filter products.
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Mobile-friendliness
A mobile CPQ helps sales teams send quotes, configure pricing, view reports, and communicate with prospects on the go.
It enables them to stay competitive in the digital marketplace by providing customers with a fast and convenient way to access essential documents. -
Integration Levels
An ideal CPQ platform offers crucial integration with other applications like Contracts, Billing, Order Management, finances, etc. Not only does it drives productivity, but it also acts as a key component of a comprehensive sales plan.
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Integrations
When looking for the best CPQ software, consider the type of integrations offered — product database, ERP system, and CRM system. Some CPQ vendors offer integrations with other marketing automation platforms, eCommerce platforms, and payment processing systems. Also, consider what is typically priced, customer support, system scalability, etc.
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Ease of use
CPQ solution simplifies the process for everyone. Therefore, prioritize ease of usability, less training needs, and decluttered UI that demonstrates user-friendliness.
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Deployment type
Compare various CPQ applications based on their deployment type — on-premise and cloud-based. On-premise needs installing and managing the software on computers, servers, or other hardware, making it an expensive option.
Cloud-based CPQ solution is deployed with a minimal upfront cost and ongoing maintenance. The cloud-based configure price quote solutions help access their software online and pay a recurring subscription fee from any system.
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Scalability
Gauge your CPQ tool based on flexibility, scalability, enterprise readiness, and maintenance. This help make informed decisions capable of meeting the needs of your business, even as it scales if you increase the company size.
Top 5 CPQ Tools
SMEs and enterprises gradually shift to CPQ tools to streamline sales, configure complex products, and provide accurate pricing and discounts. While the global CPQ software market stood at $894.34 million in 2021, we'll look at some of the major players making the difference.
1. Oracle CPQ
Oracle CPQ is a cloud-based solution for CPQ software designed to help businesses efficiently generate quotes. This platform provides e-commerce support and offers actionable insights with reports and analytics.
Key features:
- E-commerce support
- Approval workflow
- Analytics
- Catalog
- Guided selling
- Real-time quote collaboration
- Pricing and rating engine
Pros
- Easy to configure new products, and you can load products
- Consistent UI
- More ability to customize and establish rules
Cons
- More training is required to explore it completely
- CRM of Oracle CX - Sales Cloud does not allow managing a volume of detailed information
- Not much cost-effective
Pricing
The pricing for Oracle CPQ starts at $240.0 per month.
2. Conga CPQ
Conga CPQ helps sales teams to create complex proposals, contracts, renewals, and other critical business documents, along with efficient quoting and pricing. This is one of the best CPQ software in the industry.
Key features
- Contract/License Management
- Discount Management
- Progress Tracking
- Proposal Generation
- Customizable Templates
- Document Automation
- Order Management
Pros
- Easy to merge documents
- Quick and simple to begin with
- Possible to constantly change and update it
- Enables adding more users quickly through CPQ licenses.
Cons
- Not user-friendly
- Lightning compatibility is still a challenge
- Pricing Callback needs expert APEX skill
- No UI for configuration items
Pricing
Entry-level pricing starts at $35 per month per user.
3. Pricefx
This CPQ solution, Pricefx, is tailored for those looking for a simple plug-and-play option. It allows the sales team to integrate easily with their existing systems, regardless of the business size.
Key features
- Configuration rules
- Approval workflow
- Pricing flexibility
- Integration API
- Reporting and dashboards
Pros
- Easy of use that requires less training
- Short time on ROI
- Better integration with existing systems
- Multi-agent AI approach to price optimization
Cons
- Inconsistent performance
- Performance issues
- Limited consultancy ability
- No free trials
Pricing
It begins at $2,495 per module/per month.
4. Tacton CPQ
A powerful CPQ tool that automates the design-to-sales process for industrial manufacturing with a reliable configuration system delivering a smooth digital experience.
Features
- ERP
- Multi-currency support
- Multi-lingual
- Proposal generation
- Real-time product visualizations
- Self-service portal
Pros
- Easy to deploy new versions
- Effortless product documentation maintenance
- Quick to create cost structures
- Armed with adding catalog items and filter options
Cons
- Inability to modify custom UI
- Difficult to implement at first
- Lacks tutorials for advanced projects and solutions
- Challenging to configure a product without passing through the customer
Pricing
Effectively offered per user after configuring pricing models.
5. DealHub CPQ
Get accurate quotes and proposals in a flash with DealHub's CPQ. Its collaborative sales-engagement platform streamlines the quotation process and provides real-time data on customer engagement to create quotations that drive conversions.
Features
- Configuration Management
- Batch Processing
- CRM
- Automated Quoting
- Knowledge Base Management
- RFP Management
- Sales Automation
- Template Management
- Third-Party Integrations
Pros
- Easy to simplify the quoting process
- Excellent support
- Collects digital signatures
- Easy contract creation
Cons
- Challenging backend
- Offers flexibility only if you have a tactically-brilliant customer service team
- Implementation takes a long time
Pricing
Starts from $50 depending on your requirements communicated to their sales reps.
Conclusion
CPQ applications help transform businesses through streamlined sales pipelines and configuring their products better. It simplifies the quoting process, increases accuracy, and reduces the time to close the lead.
The advantages, features, and top CPQ tools discussed above will help you make better choices. Moreover, small startups and large enterprises can use CPQ to maximize sales potential and provide top-notch customer experience.
FAQs of CPQ Software
CRM and CPQ are different software with distinctive usage. CRM provides a strategic approach to business operations and helps manage the pre-sales process, sales activities, and sales networks. But, it does not drive sales. For this, you need CPQ software integrated into CRM. Therefore, CRM and CPQ work as complementary components of the sales cycle wherein the former has a wealth of information, and the latter offers agility and speed to push sales.
You do not need CPQ tools if your sales team manages to price and generate quotes. But if you need assistance configuring complex products and automating sales processes, choose CPQ software. Weign in potential benefits that affect ROI before investing in CPQ.
Choosing from traditional or cloud-based CPQ will hinge on the business needs. Cloud-based CPQ solutions offer better flexibility, scalability, and cost savings. But, businesses with complex requirements may find traditional CPQ solutions a better fit.
Rapidly growing companies with high order volume need automation tools to drive sales. They leverage cloud-based CPQ solutions for scalability, low hardware costs, and reduced maintenance time.