Best Customer Data (CDP) Platforms

The best customer data platform includes Zoominfo, Apollo.io, Optimove, Tealium, and Evergage. This Customer Data Platform Software collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer.

Jainy Patel
Researched and Written by Jainy Patel
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List of 20 Best Customer Data Platform

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Platform by Klaviyo

Starting Price

Available on Request

Product Description

This information is provided by vendor.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 151,000 businesses, Klaviyo helps... Read More About Klaviyo

Klaviyo Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Drag And Drop Editor
  • Signup Forms
  • Deliverability Optimization
  • Segmentation
  • Pre Built Templates
  • Behavioral Targeting
  • Analytics And Reporting
  • Personalization
  • View all Features

Platform by Kaspr

Starting Price

Free

$ 0

Per Month

Free Trial

Product Description

Kaspr is a powerful tool designed to streamline lead generation by providing accurate contact information. Its standout features include real-time data updates, seamless CRM integration, and an intuitive interface, making it an essential asset for sales and marketing teams. Read More About Kaspr

Kaspr Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Gdpr Compliance
  • Lead Nurturing
  • Automated Workflows
  • Contact Management
  • Team Collaboration
  • Pipeline Management
  • Lead Generation
  • CRM Integration
  • View all Features

Emergents | 2024

Brings everything that you need under one roof

Starting Price

Available on Request

Product Description

This information is provided by vendor.

Be ready to utilize your customer data fully with Optimove. The leading customer data platform software delivers commendable performance in personalized email marketing and customer churn management. That is why more than 500 customers have trusted it so far. Read More About Optimove

Optimove Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • In App Messaging
  • Loyalty Program Management
  • Customer Data Platform
  • Automated Campaigns
  • Customizable Templates
  • Multi Channel Campaigns
  • Sms Marketing
  • Integration With CRM
  • View all Features

Optimove Features and Usability-Based User Satisfaction Score

Freshness Score 5.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 2.0

Monthly website visitor Score

Out of 10

Over 1,000 pre-made integrations

Starting Price

Available on Request

Product Description

Tealium is what you need to know your customers in a better way. Powered by AI, this best customer data platform software will gather the data meticulously and unite it all to yield results. The CDP software comes with AWS and many more integrations. Read More About Tealium

Tealium Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Support And Training
  • Consent Management
  • User Interface
  • Server Side Tagging
  • Audiencestream Cdp
  • Predictive Analytics
  • Data Governance
  • Tag Management
  • View all Features

Emergents | 2024

Starting Price

FREE

$ 0

Per Month

Free Trial

Product Description

This information is provided by vendor.

No more data breaches and stealing. Pimcore, the secure CDF software, is here to eliminate all this from your customer data analysis process and make it more resilient. More than 8,000 companies have handed over the job to it and never regretted it. Read More About Pimcore

Pimcore Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Headless Cms
  • Omnichannel Publishing
  • Api Driven Integration
  • Cloud Deployment
  • Data Quality And Governance
  • User And Role Management
  • Analytics And Reporting
  • Data Modeling
  • View all Features

Pimcore Features and Usability-Based User Satisfaction Score

Freshness Score 7.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 2.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Starting Price

Each product package is personalized

$ 0

User/Month

Free Trial

Product Description

This information is provided by vendor.

Exponea comes with live training support and enables users to understand its full capabilities. The customer data platform software reduces customer churn and increases revenue with its machine learning-based customer behavior analysis. Read More About Exponea

Exponea Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Sms Campaigns
  • Email Marketing
  • Customer Data Platform
  • Real Time Analytics
  • A/b Testing
  • Web Layers
  • Event Tracking
  • Personalization
  • View all Features

Exponea Features and Usability-Based User Satisfaction Score

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 2.0

Monthly website visitor Score

Out of 10

Contenders | 2024

Starting Price

Available on Request

Product Description

Create actionable customer profile and send auto subscription and reward emails by using the best customer data platform software, Richpanel. The CDF software gives pleasant in-app purchase experiences to the customers and makes them loyal to you. Read More About Richpanel

Richpanel Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Knowledge Base
  • Team Collaboration
  • Automations
  • Third Party Integrations
  • Customizable Workflows
  • Custom Fields
  • Reporting And Analytics
  • Customer Profiles
  • View all Features
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Anon Writ
Process Manager

Using the tool has been an amazing experience. It has now become a crucial aspect of our process. Additionally, the Richpanel team is extremely proactive and supportive. Great product overall.

Read Review

Richpanel Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Runs on-site targeting hassle-freely

Starting Price

Available on Request

Product Description

This information is provided by vendor.

Designed to value your customers at every vertical, Piwik PRO is the best customer data platform software that can custom-fit anywhere. The customer data platform software easily exports data from third parties and integrates it well at first hand. Read More About Piwik PRO Analytics Suite

Piwik PRO Analytics Suite Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • User Centric Analytics
  • Api Access
  • Event Tracking
  • Data Export
  • Custom Reports
  • Tag Manager
  • Custom Variables
  • Custom Dimensions
  • View all Features

Emergents | 2024

Starting Price

Available on Request

Free Trial

Product Description

Are you worried about high customer churn? Then Gainsight can bring relief to you. The CDF software comes with AI that will do customer behavior analysis, gathers real-time feed and review, and enables a business to frame personalized experience. Read More About Gainsight

Gainsight Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Usage Data Analytics
  • Customer Communication Tracking
  • Customer Feedback Management
  • 360 Degree Customer View
  • Integration With CRM
  • Customer Advocacy
  • Nps Surveys
  • Customer Health Scoring
  • View all Features
3.0
out of 5 (1 Review)
Features
4.0
Ease of Use
1.0
Value for Money
3.0
Customer Support
4.0
Shivam Kapoor
Senior Manager, Customer Success Team

Gainsight is a good customer success product pioneering in innovation; however, the biggest downside is the need to have a full-time admin.

Read Review

Gainsight Features and Usability-Based User Satisfaction Score

Rating Score 6.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 4.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Contenders | 2024

Starting Price

Available on Request

Free Trial

Product Description

This information is provided by vendor.

Manthan AI is highly configurable customer data platform software that has rendered world-class performance in areas such as customer success, AI-powered buying solutions, and algorithm-based retailing. The CDP software fabricates customer-facing business solutions. Read More About Manthan Artificial Intelligence

Manthan Artificial Intelligence Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Fraud Detection
  • Sentiment Analysis
  • Sales Forecasting
  • Dynamic Pricing
  • Voice Recognition
  • Chatbots
  • Supply Chain Optimization
  • Image Recognition
  • View all Features
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0

Manthan Artificial Intelligence Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

#1 tool to improve customer success

Starting Price

Available on Request

Free Trial

Product Description

Get advanced customer data analysis at your service without much grueling with top customer data platform software PathFactory. The customer data platform software creates an all-around customer-centric environment and enables a business to nurture customers. Read More About PathFactory

PathFactory Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Content Sharing
  • Content Tracks
  • Sales Enablement
  • Abm Integration
  • Campaign Analytics
  • Form Strategy
  • Content Attribution
  • Content Roi
  • View all Features

Gives a 360-degree view of your customer data

Starting Price

Available on Request

Product Description

This information is provided by vendor.

Stop struggling with a high customer churn rate and start retaining your customers once and for all with powerful customer data analysis by using Hull. This highly featured customer data platform software is ready to work as soon as you bring it in. Read More About Hull

Hull Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Custom Workflows
  • Integrations Library
  • Unified Customer Profiles
  • Activity Logs
  • Event Tracking
  • Data Enrichment
  • Real Time Data Sync
  • Segmentation
  • View all Features

Emergents | 2024

Starting Price

Standard

$ 9

Per Month

Free Trial

Product Description

This information is provided by vendor.

A great fit for any business ecosystem, Action Recorder is top customer data platform software that can be used for quick customer data analysis. Its industry excellence comes from the easy setup, low maintenance, and operation automation. Read More About Action Recorder

Action Recorder Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Social Media Integration
  • Roi Tracking
  • Event Tracking
  • Form Builder
  • Webinar Integration
  • Landing Page Builder
  • Lead Scoring
  • Campaign Tracking
  • View all Features
5.0
out of 5 (1 Review)
Features
4.0
Ease of Use
4.0
Value for Money
5.0
Customer Support
4.0
Shany Purty
Shany Purty

Mirillis Action! screen recorder allows streaming and real-time recording of the Windows desktop in superb HD video quality. With Action!, you can record and stream your gameplay, web player videos, record music, capture screenshots, add webcams, microphone commentary, and more!

Read Review

Action Recorder Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Award-wining performance at an affordable cost

Starting Price

Available on Request

Product Description

Openprise is the best customer data platform software that automates almost every single task related to customer data gathering and analysis. The customer data platform software offers around-the-clock bot assistance for your customers. Read More About Openprise

Openprise Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Data Auditing
  • Data Cleansing
  • Data Reporting
  • Data Governance
  • Data Masking
  • Data Quality Scoring
  • Data Standardization
  • Data Synchronization
  • View all Features

Contenders | 2024

Starting Price

Available on Request

Free Trial

Product Description

ZoomInfo sales intelligence software is an effective devaluation framework. It is your own research group, conveying warm leads every day, helping you produce more opportunities quicker. Thats easy; find contact lists based on location, company, and much more. Read More About ZoomInfo

ZoomInfo Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Market Segmentation
  • Technographic Data
  • Competitor Analysis
  • Salesforce Integration
  • Org Charts
  • Account Based Marketing
  • Data Accuracy
  • Customizable Alerts
  • View all Features
4.0
out of 5 (1 Review)
Features
4.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
4.0
Rakesh S
COO

ZoomInfo has helped our sales and marketing in various ways. Lead generation through ZoomInfo was easy and effective, providing useful insights.

Read Review

ZoomInfo Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Category Champions | 2024

Starting Price

Free

$ 0

Per Month

Free Trial

Product Description

Apollo.io is a powerful sales engagement platform that streamlines lead generation, automates outreach, and provides actionable insights. Users benefit from its robust CRM integration, advanced analytics, and customizable workflows, enhancing productivity and driving revenue growth effortlessly. Read More About Apollo.io

Apollo.io Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Fields
  • Mobile Access
  • Api Access
  • Lead Segmentation
  • Data Enrichment
  • Task Management
  • Lead Scoring
  • Reporting And Analytics
  • View all Features
4.5
out of 5 (22 Reviews)
Features
4.4
Ease of Use
4.7
Value for Money
4.5
Customer Support
4.2
Richard Sweeting
Marketing Operations Manager

The text is grammatically correct and does not require any changes.

Read all 22 Reviews

Apollo.io Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

No. of reviews Score 5.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.1

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Category Champions | 2024

Starting Price

Sell.Do Sales

$ 0

15 Days

Free Trial

Product Description

This information is provided by vendor.

Sell.Do is a CRM exclusively designed for real estate businesses. The platform provides end-to-end sales and marketing automation solutions for all kinds of property builders and has been designed with an in-depth understanding of the real estate business workflow and processes. More than 600 real estate companies have used... Read More About Sell.Do

Sell.Do Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Dashboards
  • Website Integration
  • Email Marketing
  • Lead Management
  • Contact Management
  • Customer Support
  • Task Management
  • Integration With Third Party Apps
  • View all Features
4.2
out of 5 (187 Reviews)
Features
4.2
Ease of Use
4.0
Value for Money
4.1
Customer Support
4.0
Suraj Joshi
Executive

Sell.do CRM offers a high degree of customization, making it a versatile tool for real estate professionals who need tailored solutions for their unique business processes. After using the platform, I’ve found that its ability to create fully customized reports and the comprehensive support options available through calls, emails, and tickets significantly enhance its value. These features allow businesses to adapt the CRM to their specific needs and ensure that any issues are promptly addressed.

Read all 187 Reviews

Sell.Do Features and Usability-Based User Satisfaction Score

Rating Score 8.4

Rating Score

Out of 10

No. of reviews Score 10.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 8.2

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Most Reviewed

Category Champions | 2024

Starting Price

Starter Suite

$ 25

User/Month

Free Trial

Product Description

This information is provided by vendor.

Salesforce makes it easy for small businesses and startups to build stronger client relationships with an all-in-one sales and support solution that is easy to use, set up, and maintain - best client management software with standard cost. Read More About Salesforce

Salesforce Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Appexchange
  • File Sync And Share
  • Customizable Dashboards
  • Einstein Ai
  • Marketing Automation
  • Territory Management
  • Customer Service Management
  • Third Party Integrations
  • View all Features
4.5
out of 5 (147 Reviews)
Features
4.5
Ease of Use
4.5
Value for Money
4.4
Customer Support
4.4
Anselm Knights
Chairperson

Salesforce is a solid CRM tool I use to manage sales, customer service, and marketing in one spot. Since it’s cloud-based, I can access it from anywhere, which is super convenient. It does have a bit of a learning curve and can get pricey, but it’s worth it if you need something flexible and powerful for your team.

Read all 147 Reviews

Salesforce Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

No. of reviews Score 10.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 8.9

Social Score

Out of 10

Monthly website visitor Score 10.0

Monthly website visitor Score

Out of 10

Category Champions | 2024

Starting Price

Available on Request

Free Trial

Product Description

This information is provided by vendor.

NotifyVisitors is an AI-powered marketing automation solution. It offers an omnichannel experience to help you reach your desired audience via email, SMS, push, popups, and many other communication channels. Read More About NotifyVisitors

NotifyVisitors Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • CRM Integration
  • Social Media Integration
  • Behavioral Targeting
  • In App Messaging
  • Personalization
  • A/b Testing
  • Landing Pages
  • Push Notifications
  • View all Features
4.9
out of 5 (58 Reviews)
Features
4.7
Ease of Use
4.7
Value for Money
4.8
Customer Support
4.8
shilpashinde
Sales Manager

As a small business owner, I have always struggled with converting website traffic into actual sales. Enter NotifyVisitors, a game changer in my digital marketing toolkit. From the moment I integrated their platform, I was impressed by its intuitive interface and robust features.

Read all 58 Reviews

NotifyVisitors Features and Usability-Based User Satisfaction Score

Rating Score 9.8

Rating Score

Out of 10

No. of reviews Score 10.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.9

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Category Champions | 2024

Starting Price

Available on Request

Free Trial

Product Description

This information is provided by vendor.

MocDoc LIMS is a laboratory management software that is used to automate workflows, integrate instruments, and manage samples and associated information. Additionally, labs can produce valid results quickly and can track data across experiments to improve efficiency. Read More About MocDoc LIMS

MocDoc LIMS Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Appointment Scheduling
  • Reporting And Analytics
  • Document Management
  • Audit Trail
  • Regulatory Compliance
  • Multi Location Support
  • Inventory Management
  • Integration With Instruments
  • View all Features
4.9
out of 5 (31 Reviews)
Features
4.9
Ease of Use
4.9
Value for Money
4.8
Customer Support
4.9
Doreen, Kim Yiek Tiong
Managing Director

We, Total Care Diagnostics, have been using the MocDoc LIS system in our laboratory since establishment of our laboratory, and we couldn’t be more satisfied with the experience. The system is incredibly user-friendly and easy to navigate, making daily tasks smooth and efficient for all our staff. The interface is thoughtfully designed with an intuitive layout, allowing us to seamlessly integrate it into our workflow without any hassle. What truly sets MocDoc apart is their developer and support teams. They are not only well-versed in their field, but they also made communication effortless. From the beginning, they were attentive to our lab’s specific needs and worked closely with us to bring those ideas to life. This level of collaboration has significantly elevated our lab operations. In addition to that, their support team is consistently available, always ready to assist with any inquiries or issues that arise. Their dedication has given us peace of mind, knowing that help is just a call away. We also appreciate that the system has minimal downtime, ensuring our lab processes remain uninterrupted during work hours. Overall, choosing MocDoc as our LIS SaaS provider has been a decision we don’t regret. The system has exceeded our expectations, and we are confident that we will continue using their services for years to come.

Read all 31 Reviews

MocDoc LIMS Features and Usability-Based User Satisfaction Score

Rating Score 9.8

Rating Score

Out of 10

No. of reviews Score 6.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.6

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Customer Data Platform Software

Marketing is one of the most difficult tasks which every serious business organization must confront on a daily basis. No matter how wonderful your products or services are, everything becomes useless without a dedicated and well-equipped marketing department. Successful marketing needs a great volume of information about your customers. You need to know about what they love as well as those that they don't. Furthermore, a significant success also calls for understanding what they think about your business.

Quite frankly, the game doesn't just end there. There are many more details regarding your clients that you'll need at your disposal to record a few substantial improvements as far as effective marketing is concerned. Undoubtedly, you must have already realized just how important the marketing department is to your business. To cut a long story short, appropriate marketing strategies are the engine of your organization; you lose focus, and you may end up losing everything.

Therefore, for positive results to prevail, you'll need to use a very special tool called Customer Data Platform (CDP) software. In this piece, we've explained CDP in detail so that all your answers are answered in one. Let's get started!

What is the Customer Data Platform?

Customer data platform (CDP) is highly sophisticated software which serves the purpose of collecting, organizing, and analyzing data about the customers of a given organization from many different online sources. The information being collected may include details like how customers came to know about your organization as well as what they would like to be added or removed from the services offered, among others.

Such information is very vital for relevant planning in the production and marketing departments. CDP software goes the extra mile by unifying the data collected into individual customer profiles, which are incredibly seamless to study and analyze.

Four Main Types of Data Collected and Analyzed by CDP Software

1. Qualitative Information

It includes the customer’s opinion and attitude about specific products and services or your organization as a whole. Qualitative data may include things like your clients’ most preferred colors, sizes, and much more.

2. Identification Data

This is the primary source of customers’ data. In this case, the CDP collects personal information about your customers from various online channels. The data collected in this category will include things like name, contact (Phone number or email address), gender, age, city of residence, professional background, social media details (Twitter or LinkedIn handle) and much more.

3. Descriptive Data

The already collected identification information about the clients get described in details. Top CDPs let you know the finer details like marital status, number of children, and the hobbies of your potential customers, which will help greatly for planning and coming up with effective marketing strategies.

4. Quantitative Data

Which include the number of website visits, the number of product reviews or clicks on the links among others. Having customer data platform software at your disposal will also help you track communications quite easily. You can view the number of email opens and responses too. Furthermore, using the best CDP will as well let you track the number of transactions and purchases plus the respective dates just by a single click of a button.

Customer Data Platform software features & capabilities

One thing you must never forget is the fact that not every customer-related software you come across qualifies to be a CDP. There are some specific features and capabilities that would make software to be considered a Customer Data Platform.

1. Ability to Collect Data from Multiple Sources

This capability is what makes CDP a really powerful tool. Customer data platform software can collect customer data from many different online sources, some of which include emails, websites, social media platforms (Facebook, Twitter, LinkedIn, etc.). This is why a CDP can give an extremely more comprehensive analysis of what the customers want.

2. Unification of Customer Data

A Customer Data Platform not only collects and analyzes customers’ data but also integrate the information into individual highly detailed profiles for easy analysis. This feature is what truly makes a CDP one of the greatest online customer data platform tools for established business organizations.

It may be hard to analyze scattered data, but thanks to CDP for making the process one of the most seamless operations to perform, it’s not possible to analyze the data to near perfection.

3. Friendly User Interface

It's without any doubt that having to involve the technical team every time you're using the software is not only time consuming, but notoriously expensive. Today, organizations are more focused on minimizing costs and maximizing profits. But you probably won't be able to achieve this unless you're equipped with a powerful Customer Data Platform software.

Most top CDPs have been designed in a way that they're more user-friendly to eliminate the need for a technical team and reduce the chances of user errors by a higher margin.

4. Scalability

If you run a small business today doesn't mean it'll remain the same forever. A business that is well-managed increases in size every single minute, and we believe yours is not an exception. Therefore, a Customer Data Platform should be in such a way that it can be easily customized in the future to handle billions of daily events should such a need arise. It’s needless to say that you would never want to purchase a new one, and that is where scalability comes in.

5. Ability to Transfer Collected Data to External Systems

You'll agree with us that sometimes you'll want to analyze the collected data further. This cannot be possible if the CDP has no inter-systems data transfer capability. It's actually what adds more power to this amazing tool.

6. Ability to Predict Outcomes Using Machine-Learning Algorithms

A few decades ago, one could never do so many things with most of the business management tools which were available. But today, technology has gone a notch higher, making business operations a huge success. For instance, powerful Customer Data Platform software will help you to predict future trends, and this is information that would add great value to your marketing and planning patterns, and even your business as a whole.

Types of Customer Data Platform software

There are four main types of CDP as we have described below.

1. SMEs

  • CDP’s for small upcoming business organizations

2. Large Enterprises

  • CDP’s for already established organizations which also operate on a large scale.

3. Cloud-Based

  • CDP’s which are accessible via the internet. Can always be used from anyway. You don’t necessarily need to be in your offices.

4. On-Premises

  • CDP’s which are locally installed. However, due to increasing technological advancements, they’re becoming less important to most organizations.

Key Benefits of CDP software

Best customer data platform software has some special benefits which can never easily be found in other business management tools. Below are some of such benefits you may need to know.

1. Access to Firsthand data

Nothing else could be more beautiful than knowing what your clients are really after as well as what they want to achieve by associating with you. Customer data platform software lets you get firsthand information straight from your clients. The fact that whatever you get is real-time data makes it possible for your organization to target customers with specific relevant information.

2. No Data Silos

A data silo is usually experienced when data is accessible only by a few departments in your organization. Data silos may result from a shortage of modern technology or if the tool you are using lacks adequate scalability to catch up with the rapid growth of your business.

The CDP makes sharing of information between various departments, a seamless task. This, therefore, means that if you are using Customer Data Platform software, then the information will be available to all departments – boosting the organizational coordination by a significant margin.

3. CDPs let you know, and Better Understand your Clients

A successful marketing plan starts by first knowing your clients and Customer Data Platform software will help you achieve that. The information presented on individual customer profiles and their behavioral analyses adds tremendous value to your marketing success. This is always possible because you target those people you already know as well as understand their tastes and preferences. Top customer data platform software, therefore, is a must for targeted-marketing strategies.

4. Enhance Overall Marketing Efforts

The capability of the Customer Data Platform tools to unify many different marketing processes at the same time is a huge win for your organization. Being able to multitask saves a lot of time and resources which would be needed if conventional marketing strategies were applied.

CDP vs. CRM

CRM is the short form of Customer Relationship Management tool. A CDP and a CRM are similar only in one thing, which is a collection of customer data that’s very important to your organization. The two tools, however, differ in quite a number of ways as we have explained below. Let’s take a quick look!

  1. One of the major differences between CDPs and CRMs is the fact that CDPs collect both online and online customer data while CRMs only focus on online data. It’s important to note that if a CRM were to collect any offline data, then the information would have to be entered manually.
  2. Another notable difference between the two is that CDPs collect data from many different online channels on a large scale, thereby, reducing chances of data loss through replication and maximizing accuracy. A CRM operates a little more differently – the information collected is singular and based on individual entries which can easily be interfered with through human error.
  3. The data collected by the Customer Data Platform tools usually come from anonymous visitors while the data gathered by a CRM specifically comes from potential or already known clients. And what does this tell you? Well, it’s quite evident that the CDPs have huge data coverage than the Customer Relationship tools, something making them extremely helpful to your business.
  4. Most CRMs will only analyze sales pipelines and, perhaps, forecasting. They always never go beyond that. Well, the CDPs go the extra mile. They track customers in many different dimensions, which include their lifetime behaviors and journeys.

Why use Customer Data Platform software?

This question committed business owners the need to answer. Is it worth it to purchase CDP software? Does your business need it? And will there be any tangible return on investment? Here are reasons why you should use Customer Data Platform software.

  1. The qualitative data obtainable from the software lets you understand your customers' tastes and preferences and, after that, respond appropriately by offering exactly what they want.
  2. CDPs work by keeping close contact between your business and clients. You can always communicate seamlessly should the need arise. This helps to retain the clients you already have and maximizing the possibilities of getting new referrals.
  3. The ability to collect data from anonymous visitors is a real game-changer when it comes to achieving marketing success. Having a wide coverage of not only your customers, but others as well increase chances of growing your clients’ volume by a notable margin.
  4. A CDP gives you a wider field of view of market trends and forces, thereby, increasing your chances of success. This is possible because the data collected is from many different sources.
  5. Using Customer Data Platform software saves your marketing team a lot of time and resources which would have been utilized if you went the conventional way. These factors together minimize the cost of production and significantly increase your profits.

Who uses CDP software?

A Customer Data Platform is one of the most important tools that any business should have. This is regardless of size and any other factors. The good news is that even if your business is small, the CDP’s scalability will provide room for a seamless expansion in the future. CDP software is primarily used by the marketing department to ensure enhanced planning and coming up with working strategies.

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Last Updated: August 20, 2024