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What is Digital Marketing?

Digital marketing is one of the most significant activities undertaken by businesses today. It is an umbrella term used to describe any marketing activity that spreads awareness through digital media. Digital marketing services providers leverage online channels such as Google search, email marketing, social media marketing, etc. to promote the business online.

With an average adult spending, more than 20 hours on the internet every week, businesses are investing much more in online marketing as compared to what they used to spend on offline marketing activities. This has given rise to a plethora of specialized digital marketing agency offering a comprehensive package to promote businesses online.

Here’s everything you need to know:

Services Included In Digital Marketing

Typically, any marketing activity done online comes under digital marketing services. However, digital marketing services can be categorized into the following heads:

1. Content Marketing

This communication material connects your brand’s intent with the right audience in a manner they comprehend. Statistics show that 78% of the marketers are more inclined to trust a brand with customized and effective content.

2. Email Marketing

Email marketing tips and tricks help companies to send their offers and promotions directly to a customer’s inbox. 80% of the retail professionals' credit email marketing for being their biggest source of customer retention. It is also rated as the 3rd most influential business driver for B2B customers.

3. Social Media Marketing

With billions of consumers in its kitty, the reach of social media marketing strategy platforms is consistently growing. Facebook alone is set to cross the dream figure of 2 billion active users every month. Add Instagram, Twitter, LinkedIn, Myspace, etc. to this number and you’ll have an astounding customer base ready to acquire. No wonder brands are spending a gigantic amount of money on social media marketing.

4. Search Engine Optimisation

Search Engine Optimisation (SEO) aims to bring the website of a business to a higher ranking in order to drive organic traffic to the websites. Since 93% of the total online experience starts with the search engine and Google holds 85% of the market share, the importance of SEO, especially on Google cannot be undermined.

The Methods Marketers Use In Digital Marketing

The ultimate aim for every marketer is to generate profits and to generate business, customer satisfaction is extremely important. So, which methodologies do digital marketing agencies use to ensure maximum customer satisfaction? Read on.

1. Better Customer Acquisition

Before asking customers to purchase your offering, it is important to let them know who you are and bring them to your shop (website). Customer acquisition is the direct result of planning social media marketing strategy and search engine campaigns such that they drive traffic towards your site. Adding a subscription to regular emails is also a great way to get more prospective customers on board.

2. Improving Customer Engagement

Customer engagement helps make them comfortable with your brand and encourages them to buy your products and services. It is imperative to utilize customer data efficiently and create customized engagement. Digital marketers take the help of web analytics to collect, organize, and utilize relevant customer information and create engagement dynamics for the brand that keeps increasing both in terms of customer information and brand awareness.

3. Improving Customer Retention Ratio

Digital marketers mostly face a consistent challenge of retaining the acquired customers while increasing the customer database on a regular basis. In this industry of cut-throat competition, it is a necessity in order to sustain in the market. Digital marketers use scoring rules and data analytics along with keeping a keen eye on the customer buying cycle to ensure a constant increase in customer retention ratio. Working on customer retention not only helps the business in getting their loyal customers but also creates an upward trend in customer trust and satisfaction.

How Can Digital Marketing Services Help Your Business Stay Relevant Online?

The paradigm shift of businesses from analog to digital in the last decade itself speaks a lot about the importance of digital marketing strategy. It has given an astounding boost to globalization and allowed businesses to think big. Here are some proven ways in which digital marketing strategy has made quite an impact on businesses online:

  1. Digital marketing helps you to expand your customer reach through mobiles, computers, laptops or tablets. Marketing strategies are no longer restricted to morning newspapers or hoardings.

  2. Online marketing helps your business target your exact customer base. The right people that fall in the right age group, geography, and interest criteria can be targeted to ensure maximum penetration.

  3. Probably the greatest advantage of digital marketing strategy is the fact that it is measurable, unlike traditional marketing techniques. It allows businesses to calculate the penetration versus the expenses occurred.

  4. Digital marketing is far more cost-effective than traditional marketing.

How to Prioritize Your Digital Marketing Strategy

Digital marketing is a vast area, so don’t try and execute everything at once. It is important to channel your online marketing investments. In order to prioritize your internet marketing services, it is important to:

1. Start with your most profitable service

It is always good to start with the product or service offering that has the most chances of connecting with customers and is most likely to yield results.

2. Create a constant inflow of diversified online marketing strategies

The next step would be to focus all your online marketing strategies on promoting the core product and creating brand awareness. Social media marketing strategy, SEO, content marketing strategy and website promotion activities can be focussed on building brand awareness and establishing the core product as the specialty of the brand.

3. Start layering your other services without diluting your brand specialty

Once your brand is established and customers associate with your product offering, move the focus of your online marketing towards promoting your other products. Brand awareness and established trust will help give a boost to other products as well.

Process Of Digital Marketing

Digital marketing is a field that is evolving every day. New techniques and innovative ideas are fuelling the industry. But this is happening on the micro-level. On the macro level the process of online marketing strategy followed by most digital marketers remains roughly the same:

  1. Develop an efficient digital marketing strategy

  2. Work on the website and make it user-friendly and attractive

  3. Use various digital media platforms and strategies to bring traffic

  4. Take steps to convert traffic into leads

  5. Create internet marketing services strategies to convert leads into sales

  6. Measure your internet marketing services effectiveness with quantifiable statistics

Bottom Line

Now is the right time to create an integrated mix of effective digital marketing services. Businesses that don’t shy away from trying innovative strategies while making the best use of established procedures are the ones that have the most to gain from digital marketing.

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Priyanshi KhandelwalBy Priyanshi Khandelwal | Last Updated: October 21, 2020

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