Best Drip Email Campaign Software

A Drip email campaign is a strategy that allows its client (you) to send out automated drip emails based on the actions the receivers took on your website. It can be set up to send out emails severally with respect to the action that the receiver takes on any information they see on the website.

Drip email campaigns also ensure that the emails that are sent out are personalized and contain the specific action the recipient took on the website. They motivate your target audience to notice your business idea and take action to enhance bottom-line results.

To give more context, do you remember getting emails from organizations or websites when you sign up for their newsletters a course or even register for conferences? If yes, those operations were carried out by email drip campaigns that were curated to motivate readers to take action for specific results.

However, you should note that these advantages would not be available if there weren't platforms that offered these services. These platforms are known as drip email marketing software.

A drip campaign software is a software application that provides a platform for creating automated sequences of pre-written emails and gives further provision for these emails to be sent out based on a schedule or predefined criteria and metrics. It can also be referred to as email marketing automation software.  

Before discussing the best drip campaign software available at the time of this writing, it is necessary to go over the benefits of using this software. 

Benefits of Drip Email Campaign Software

Drip email campaign software offers numerous benefits for businesses of all sizes. They allow businesses to enjoy the amazing benefits of automation, analytics, personalized, etc. Drip email campaign software effectively allows businesses to streamline their email marketing efforts and maximize their return on investment. Here are some significant advantages that this tool can bring to your business:

1. Drive Revenue Growth

   Drip emails can help boost the revenue of your organization. They are excellent at driving more leads through the continuous engagement of leads via automated emails.

2. Integrate Effortlessly

   Drip email marketing software can be connected to other necessary email tools that can help you enhance your email campaigns. For instance, your preferred drip email marketing software can be connected to CRM software.

3. Deliver Bulk Emails

   This is easily one of the biggest advantages of drip email software. This software can send out emails to multiple leads at the same time. They can also ensure that the emails are personalized to each lead.

4. Measure Campaign Performance

   Drip email campaign software has metrics dashboards where you can easily access the performance of your emails. You can also get an in-depth analysis of the open rate, click rate, etc., of your email campaign.

5. Automate Processes

   Email drip campaign software presents you with a tool that makes sending out emails more efficient and effective. Once the email campaign has been set up, the software will automatically send out the email.

6. Segment Customer Base

   With drip email marketing software, you can easily arrange your mailings and email lists based on specific criteria. You can also segment your emails so they are sent to the right recipients on time.

Why Do You Need Drip Email Campaigns Software?

Usually, in marketing campaigns, it is important to always note the "when" and "how" things are done. However, you must be meticulous enough not to overdo it.  

You must be able to strike a balance between sending enough emails and not sending too many. One of the email marketing strategies that can help is to employ the use of Drip campaigns.

With drip campaigns, you can send sets of thoughtful emails at appropriate times to engage your potential clients and get more subscribers (as the case may be).

Drip marketing can fast-track your growth and help you boost sales. If implemented well, it can help you turn website visitors into buyers. It can also help keep your customers coming back. This is why you need to use Drip email campaign software. 

A drip email campaign software is an effective tool to communicate to your customers that you value them and you are a great resource for meeting their needs. 

Here's an outline of why you need to use drip email marketing software:

1. Manage campaigns to nurture leads

   According to a popular saying, there's always hope when there are leads. When there are leads for your business, there is a need to convert these leads to customers. 

   Often, this is the most difficult aspect of managing leads - nurturing leads to the point of purchase. In cases like this, nurturing could mean helping leads understand the features of your product; it could also mean offering leads the chance to use your product for a little time (free trials), etc.

   However, this process can be stressful as you can't handle nurturing every lead. This is where the drip campaign software comes in.

   With drip email marketing software, you can schedule emails that nurture leads from the point of welcoming them, engaging them on the products, and eventually making them paid customers.

2. Ensure welcome emails

   Welcoming is the process of integrating leads into the nitty-gritty of your product. This process comes immediately after attracting the leads to your product.

   Welcoming emails are like a welcoming party that welcomes first-timers to your business. They act as an introduction to those using your product. 

   For instance, you can send a welcome drip to anyone subscribing to your newsletter, sign up to your website, or add your product to your cart.

   Email drip campaign software are excellent at giving your leads a pleasing welcome.

3. Manage cart abandonment emails

   A successful onboarding ensures that you effectively engage your leads and encourage them to become customers.

   However, when these leads stop halfway through their purchase, it is necessary to have another structure that reminds them promptly and follows them up. 

   Using drip campaign software, you can follow up on your leads again with personalized emails to lead them back into purchasing your product.

   The drip email software structure ensures you have a well-documented database of leads' mailing lists, so you know who the follow-up emails are targeted. So, you can just send the personalized follow-up mail directly to them. 

   You can also structure your follow-up mail to be sent when the lead visits the page again. This way, there's a high probability they'll see it and act on it

4. Automate customer onboarding emails

   After sending our welcoming drip emails, it is important to have a follow-up structure that further engages customers. This follow-up structure is called Onboarding.

   With onboarding emails, you get to offer your customers targeted products and descriptions of how to use your products. The onboarding emails can also contain links to getting your company's mobile app, a new feature, etc. 

   Drip email software are very effective at sending out onboarding emails.

5. Send subscription renewal emails

   Traditionally, a company's IT department or IT professionals are responsible for developing, monitoring, and maintaining its web infrastructure.

   If there is a performance problem, the IT people should be first informed as they possess the necessary skill to find the solution. 

   Data from the web monitoring tools is thus valuable for IT departments to understand and strive towards improved customer experience.

   Additionally, user tracking features help organizations gain a better understanding of their audience and their unique association with the brand.

6. Send confirmation emails

   When a customer subscribes to use your products or your service, there is a need to let them know if they'll have to renew their subscription monthly or yearly. Either way, you can leverage drip email campaigns to inform your customers about this. 

   For automatically monitored renewals, you can use email drip software to send out personalized emails to let your customers know that their account is about to be "re-subscribed." You can also include links to where they can get more of your services or products, renew their subscription, or unsubscribe.

7. Increase engagement

   This is probably the most important concept in the use of email drip campaign software. It is necessary to ensure that your leads and customers are sufficiently engaged to get the best of them.

   Leads, when sufficiently engaged, can turn out to become a customer. On the other hand, a customer can have more consistent patronage when sufficiently engaged. 

   Ideas on engagement range from sending "We miss you" emails to even sending "Check your cart" emails. The goal is to ensure you live "rent-free" in the minds of your leads and customers. 

   If you have been engaging in an engagement practice in the past, you can review it to check how effective it is. If it isn't working well, you can review it and develop a new one. Drip campaign software are effective means to achieve your engagement goals.

8. Send recommendations

   Drip email campaign software are also effective for sending out recommendation emails to potential customers. For example, recommendation emails may contact suggestions and products such as "You may also like." 

   Usually, the metric for sending out recommendation emails is from the buying habits and user behavior of the customer when surfing through the website.

   From the user behavior, you can determine what kind of products the customer is interested in and send out recommendations through emails. 

   Amazingly, you don't have to own a conglomerate to engage this kind of knowledge or metric.

   You can start by creating recommendations based on the kind of products your customers check out the most or the kind of service they use the most.

Features of Drip Email Marketing Campaign Software

Email marketers typically have a wide range of tools available through marketing automation platforms. However, there are certain features you should consider on these automation platforms when selecting a drip email marketing platform.

Some of these features include:

1. Visual drip campaign builder

   With your chosen platform, drip campaigns should be easy to create. You can set up email sequences with no-code automation software instead of relying on your IT department.

   It's good to know that the visual automation builder is available on the most popular drip email marketing platforms.

2. Automated lead segmentation

   This is an important feature of any drip email marketing software as it is responsible for segmenting leads and scoring them. This feature is useful as it helps you reach out to your leads with the most relevant emails. 

   More advanced software even allows you to set up the methodology used to score and segment your leads. This way, the database is arranged according to your pattern and, consequently, your needs.

3. A/B testing of sequences

   A/B testing is an amazing method of testing new concepts and strategies. With drip email campaign software, you can experiment with different email contents and flows for similar audiences by running A/B tests in automation sequences. As a result, your drip email campaign performances will be optimized, and your target audience will be better understood.

4. Branching logic

   With Drip campaign software, you can set up branching logic so that different emails are sent to different segments of your audience. This functionality allows you to offer different workflow paths automatically based on your users' behavior. 

   Although basic drips are fine, you should also be able to set up complicated automated workflows based on branching logic.

How To Set Up and Manage Drip Email Campaign Software?

For drip email campaigns setup and management, follow these steps:

1. Choose your trigger

   Are you going to base your drip email campaign on a specific action or date? Then, the next thing is to specify the triggers. Specifying the triggers makes it easier to get across to your leads; this can’t be overemphasized. Specify the triggers that will send out personalized emails to your leads.

2. Identify your audience

   How will your first purchase drip email campaign be delivered to new audience members? Will it go to everyone, or will it only go to people who have spent more than $100? First, you must use your drip software to create segments of your target audience and assign an email template that corresponds with it.

3. Craft your message

   Brand consistency is essential in all aspects of marketing, including email campaigns. When creating drip campaign emails, it's important to ensure that the content and design are aligned with the overall brand image and messaging. This includes using the same color scheme, font, and tone of voice used in other marketing materials. It's also important to ensure that the emails' messaging aligns with the company's values and mission. Your drip campaign emails must be consistent with your brand, even if they are short.

4. Measure and adjust based on performance

   Depending on the type of email you send, the audience, and other factors, you'll need to measure your campaign correctly. Be prepared to make changes based on what you learn as you monitor the performance of your various emails, their click rates, and conversion rates. Thankfully, most drip email marketing software have dashboards where you can monitor the key metrics of your email. With the metrics, you can adjust your emails circumspectly.

5. Review drip emails

   Whenever your products change, the copy in your drip campaigns may need to be reviewed to ensure they aren't out-of-date. This way, your emails contain the latest information on your business organization.

Things To Look For in Drip Email Campaign Software

There are several drip email campaign platforms in the market today. However, there is a need to know what to look for in the software so you can have a successful email campaign. 

Here's what to look for in the best drip email marketing apps:

1. Reporting

   Your optimization efforts will be guided by key metrics that provide you with valuable data. Hence, you should look for drip email software that gives constant reports on the performance of your email campaigns.

2. Analytics

   If you run marketing campaigns without data, it's like performing surgery while being blindfolded. Therefore, you must look for drip email campaign software that provides an in-depth analysis of the performance of your email campaigns. With the right software, you can get detailed reports so you can track sends, clicks, and other relevant rates with their informative dashboards.

3. Email & Workflow Builder

   Look out for drip email software that has an email and workflow builder. This feature shows how easy it is to schedule, send, and track emails.

4. Segmentation

   You must segment your audience into groups or lists before you can offer a more personalized experience. Hence, the need to find a drip email campaign software that can perform this function. You can use drip email apps to automate sorting with static and dynamic lists (you sort them yourself or set sorting conditions, and they update automatically).

5. Integrations

   Automation is the basis of drip campaigns, so separating them from the rest of your tech stack would be a mistake. Instead, you need drip email campaign software that gives permission for integration with other platforms.

6. Support

   You should also look out for an email campaign software platform that has 24/7 support in case of any contingencies. With a robust support system, you can be sure to get any issues fixed and attended to in record time.

7. Pricing

   Find out if the pricing varies depending on how many subscribers you have, how many emails you send, and if the plan you choose has drip email features.

   If you use one of the simpler apps here, you can simply plan out all the emails and delays between each one by setting a trigger (say, when a subscriber joins your list). You can also connect drip campaigns with other channels, such as SMS or Facebook Messenger, on more advanced platforms, which offer various drip campaign templates and advanced audience analytics.

List of Top 5 Drip Email Marketing Software

1. Mailchimp

In the past, Mailchimp was just a modest email marketing tool. Today, the app is one of the market's best drip email campaign platforms.

In addition, the platform has infused new marketing features and automation, thereby making it one of the top competitors in its software category. 

Features

• Suggested drip campaigns
• Automation and automation overview
• Overview of contract and plan pricing
• Collection of templates in categories
• Easy user interface to welcome new contracts, nurture leads and re-engage audience

Pros 

• Affordable pricing
• Easy user interface
• In-par with latest marketing standards

Cons

• Small bank of template library

Pricing

• Starts at $9.99/month

2. Sendinblue

Sendinblue helps small businesses and startups automate marketing via drip email marketing.

With its intuitive interface, you can build basic and advanced drip campaigns. If you want to check out the site before paying, there's good news for you - the platform still has free tools available, so there is much to explore. You can set up drip campaigns quickly, and there are a variety of triggers/actions/logic available on a free plan. For example, you can:

1. Automate a response when a contact visits a page of your site

2. Optimize your campaign with A/B splits anywhere on it

3. Trigger another automation you've already set up or jump to another step in the current automation

Features

• Intuitive interface
• Availability of free tools to work with even without payment
• Free chat widgets and sales CRM functions
• Automation and automation overview

Pros 

• Easy user interface
• In par with latest marketing standards
• Availability of free tools

Cons

• Much effective for small scale businesses and startups. It may not be optimal for large-scale organizations

Pricing

• Starts from $25/month

3. Flodesk

Despite its minimalism, the platform's interface and user experience don't overwhelm you with buttons and controls. For example, setting up a drip email campaign on the platform is relatively easy when compared to its competitors. Even though its features are not as extensive, it still gets the job done. 

Your drip campaign can be built with beautiful templates that mimic the elegance of the platform's email builder. For example, adding personalization to your emails is simple: just type @ followed by the field you'd like to place and add a fallback value in case your subscribers don't remember to include it.

Features

• Suggested drip campaigns
• Automation
• Easy set up of campaigns with minimalist interface
• Comes with a trigger and four drip email templates
• Segmentation of audience
• Collection of templates in categories

Pros 

• Easy user interface
• Segmentation of audience
• Collection of templates in categories

Cons

• Doesn’t provide much of functionality apart from segmentation 
• Support service can be improved

Pricing

• $38/month

4. Sendloop

Sendloop is a "fan's favorite" as it is mostly used by small businesses, entrepreneurs, and eCommerce companies. It is a powerful email marketing platform with lots of resources you can pick from.

Pricing for Sendloop depends on how many subscribers you have. Emails are unlimited no matter what plan you choose. For 500 contacts, the price starts at $9/month. 

There is also the option of paying when you send it. The subscription fee is not charged with this plan, but you will be charged $10 for every thousand emails you send.

Features

• Easy to use editors
• Allows the importation of contact information using excel files and CSV files
• Automation
• Uses plugins and integrations
• Easy set up of campaigns with a minimalist interface.
• Setup of logic commands
• Integration of google analytics and social media sharing
• Collection of templates in categories
• features 80+ email templates with drag-and-drop functionality
• can customize JavaScript using Automation features

Pros 

• Easy user interface
• Segmentation of audience
• Allows integration of google analytics and social media sharing
• Lots of available resources for automation and integration

Cons

• High pricing for small-scale organizations with small audience

Pricing

• Starts at $9/month

5. HubSpot Email Marketing

HubSpot's goal is for you to have a full suite of tools to run the entire marketing and business operations of your business, not only your email marketing campaign.

With HubSpot, you can easily customize your emails using email marketing software and also integrate your CRM to get better conversions. Aside from that, you can also create landing pages with high conversions, add a live chat or chatbot to your website, and create free forms and popups to capture new contacts. As a result, you can scale and grow on the platform.

You can build automatic custom responders and sequences with HubSpot's software, which can then be added to more complicated workflows. Triggers can be created based on many factors, such as the view of your product page or the completion of a Facebook lead ad form. In addition, the HubSpot CRM allows you to trigger any action based on any of the information about your contacts, making sequences and targeting even more intricate.

To ensure lead and contact management runs smoothly within your team, you can automate internal processes in addition to email. For example, the contact's lifestyle stage will no longer need to be manually updated after a certain action is performed. This makes your marketing system run automatically.

Features

• A/B testing
• Analytics
• Integrations
• Multiple Email templates
• Easy customization of emails.
• Creation of landing pages with high conversions
• Addition of popups including chatbox and live chat sections. 
• Automation
• Providing a storage database for an unlimited amount of subscribers
• Thorough reporting

Pros 

• Easy user interface
• Segmentation of audience
• Large storage capacity
• Thorough reporting
• Automation

Cons

• Most advanced features are left to the premium plans.
• High pricing

Pricing

• Starts from $45/month

Comparison Table

Software	Key Features	Pricing
Sendloop	features 80+ email templates with drag-and-drop functionality. can customize JavaScript using Automation features.	Starts at $9/month
MailChimp	A/B testing Analytics offers suggested drip campaigns Drag and drop editor	Starts from $9.99/month
Flodesk	Multiple templates Automated workflows Drag and drop editor	$38/month
HubSpot Email Marketing	A/B testing Analytics Integrations Multiple Email templates	Starts from $45/month
SendinBlue	Drag & drop builder A/B testing Templates	Starts from $25/month

Conclusion

A drip email campaign can become your most important sales tool. It's just a matter of finding software that provides all the tools you need. When choosing the right platform, consider your automated workflows and highlight the features that will help you accomplish them. 

Using drip campaign tools can certainly boost retention, conversion, and re-engagement. In addition, it is much easier and more effective to reach your audience with these tools, just like with most social media management tools.

So now that you have seen inside these top drip campaign tools, it's time to start implementing your drip campaigns. So make sure to invest in the best drip email campaign software to gain a competitive advantage over your rivals and witness a positive change in key bottom-line results instantly.