Best Email Marketing Software
List of best email marketing software are Brevo, Mailchimp, Moosend, Constant Contact, & Active Campaign. Such Email marketing platforms offer the highest ROI among all the marketing channels. Compare and choose the perfect software as per your requirements. All software are listed by pricing, by genuine customer rating & reviews, by features, by industry wise, by business type, by device supported. Schedule FREE demo now.



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List of 25 Best Email Marketing Software
Software by Klaviyo
Product Description
Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 151,000 businesses, Klaviyo helps... Read More About Klaviyo
Klaviyo Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Drag And Drop Editor
- Product Recommendations
- A/b Testing
- Sms Marketing
- Analytics And Reporting
- Custom Audiences
- Personalization
- Roi Tracking
- View all Features
Extremely Powerful Email and SMS Marketing Softwar
Product Description
Campaigner hits all our major requirements, with unlimited emails, helpful customer support, the ability to have multiple administrators on the account, and extensive auto-responder and user segmentation rules. Read More About Campaigner
Campaigner Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Social Media Integration
- E Commerce Integration
- Api Integration
- A/b Testing
- Segmentation
- Multi User Accounts
- Drip Campaigns
- Spam Testing
- View all Features
Category Champions | 2025
Product Description
HubSpot Email marketing software helps businesses to keep a complete eye on each lead and touchpoint with those leads to track the lead status. HubSpots lead scoring system helps the sales team reduce the time and effort in filtering out the bulk leads. Read More About Hubspot CRM
Hubspot CRM Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Task Management
- Workflow Automation
- Custom Fields
- Document Management
- Live Chat
- Email Integration
- Contact Management
- Reporting And Analytics
- View all Features
Hubspot CRM Features and Usability-Based User Satisfaction Score
Category Champions | 2025
Product Description
Marketers and businesses use Brevo (formerly Sendinblue) to run their SMS and email marketing campaigns. This GDPR-compliant email marketing tool offers flexible pricing plans to meet different requirements. Engage your audience and convert them with Brevo. Read More About Brevo
Brevo Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Drag And Drop Editor
- Contact Management
- Sms Marketing
- Analytics And Reporting
- Integrations
- Dynamic Content
- Segmentation
- Multi User Accounts
- View all Features
Brevo Features and Usability-Based User Satisfaction Score
Get Best Email Marketing Platform
Product Description
CakeMail provides email marketing tools for small businesses and offers an easy way to delight your customers with software that helps them grow their businesses through professional-looking email marketing. Read More About CakeMail
CakeMail Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Multi User Accounts
- Analytics And Reporting
- Deliverability Tools
- List Segmentation
- Gdpr Compliance
- Social Media Integration
- Spam Testing
- Email Scheduling
- View all Features
Success.ai: The AI-powered solution that simplifie
Product Description
Success.ai makes it easy to craft and manage email campaigns. It integrates seamlessly with various sending accounts, so you can easily send emails from different accounts. Success.ai also helps you personalize your emails and track the results of your campaigns. Read More About Success.ai
Success.ai Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Spam Check
- A/b Testing
- Blacklist Management
- Lead Scoring
- Ai Powered Personalization
- Dynamic Fields
- Reply Detection
- Multi Channel Outreach
- View all Features
Software by Hoppy Copy
Product Description
Generate high-converting emails at an astonishing 10x speed. Our AI assistant swiftly crafts compelling copy for numerous email marketing campaigns, drip campaigns, newsletters, and more in seconds. With Hoppy Copy, you can also streamline the creation of all your other marketing content, making us your... Read More About Hoppy Copy
Hoppy Copy Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Dynamic Content
- Email Templates
- Analytics And Reporting
- Email Scheduling
- Spam Checker
- Integrations
- Customizable Branding
- Ai Powered Copywriting
- View all Features
Software by ExpertSender
Product Description
ExpertSender is your go-to solution for e-commerce growth, offering personalized marketing automation, insightful data analytics, and high-converting email campaigns. Elevate customer engagement and drive sales with our user-friendly platform trusted by over 1,000 brands worldwide. Read More About ExpertSender
ExpertSender Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Deliverability Tools
- Personalization
- Contact Management
- Subscription Forms
- Automation Workflows
- Segmentation
- Geolocation Targeting
- Analytics And Reporting
- View all Features
Connect your Facebook lead ads to any CRM
Product Description
Leads2List is a SAAS that connects to your Facebook lead ads using its APIs to automatically pull leads and deposit them in any autoresponder or CRM. It acts as a bridge between Facebook ads & your marketing setup. Grab emails with one click. Read More About Leads2List
Leads2List Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Mobile Responsive
- Lead Scoring
- A/b Testing
- Social Media Integration
- Email Integration
- Automated Lead Capture
- Multi User Access
- CRM Integration
- View all Features
Powerful business site, funnel & landing page
Product Description
CloudFunnels is a powerful business site builder that creates sales funnels, business websites, landing pages, opt-in forms, memberships, and email marketing campaigns. It has fully SEO-optimized and 100% responsive pages. Read More About CloudFunnels
CloudFunnels Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Analytics And Reporting
- Split Testing
- Seo Tools
- Social Media Integration
- Sms Marketing
- Payment Gateway Integration
- Gdpr Compliance
- CRM Integration
- View all Features
Category Champions | 2025
Product Description
Rapbooster is the best email marketing software in India for mobile messaging, with over 800 million users worldwide. It is an easy way to reach customers. Rapbooster provides bulk WhatsApp services and is a superb medium for attracting customers because you can send not only... Read More About Rap Booster
Rap Booster Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Group Messaging
- Delivery Reports
- Auto Reply
- Bulk Messaging
- Message Personalization
- Template Messages
- Message Templates
- Message Scheduling
- View all Features
Rap Booster Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
MailChimp started as a trusted email marketing software, funded by various web development jobs. Now, we send more than 500 million emails a day. We love seeing businesses start small, fund themselves with paying projects, and build up a strong API, which is how we... Read More About MailChimp
MailChimp Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Integrations
- Automation
- Segmentation
- Mobile App
- Signup Forms
- Analytics And Reporting
- Content Studio
- Templates
- View all Features
MailChimp Features and Usability-Based User Satisfaction Score
Best Email Marketing Service
Product Description
Constant Contact email marketing software helps you understand your audience’s response so you can plan your next marketing move. Our email marketing platform is easy, affordable, and proven to get results; that’s why we’re ranked number one on Website Magazine’s list of the top 50... Read More About Constant Contact
Constant Contact Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Event Management
- Contact Segmentation
- A/b Testing
- E Commerce Integration
- Mobile App
- Landing Pages
- Signup Forms
- Image Library
- View all Features
Core
$ 10
Per Month
Plus
$ 45
Per Month
All-in-One Marketing Solution
Product Description
AWeber offers user-friendly email marketing software designed to simplify your marketing efforts. With its intuitive tools, AWeber helps you streamline your operations and boost efficiency effortlessly. Read More About AWeber
AWeber Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Email Split Testing
- Segmentation
- Customizable Templates
- Rss To Email
- Email Deliverability
- Mobile App
- Drag And Drop Email Builder
- Autoresponders
- View all Features
AWeber Free
$ 0
Per Month
Software by Mailjet
Product Description
Mailjet is your go-to solution for creating stunning, responsive emails effortlessly. With its intuitive drag-and-drop editor, real-time collaboration, and powerful automation features, you can streamline your email marketing and connect with your audience like never before. Read More About Mailjet
Mailjet Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Automation
- Gdpr Compliance
- Dynamic Content
- Api Integration
- Template Gallery
- Subscription Forms
- Real Time Collaboration
- Analytics And Reporting
- View all Features
Software by Active Campaign
Product Description
ActiveCampaign offers user-friendly email marketing software designed to simplify your marketing efforts. With its intuitive tools, it helps streamline your operations and boost efficiency effortlessly. Plus, it adds a human touch to your marketing campaigns, making your interactions more personal and engaging. Read More About Active Campaign
Active Campaign Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Segmentation
- Analytics And Reporting
- Marketing Automation
- Conditional Content
- Lead Scoring
- Sales Automation
- Api Access
- Email Marketing
- View all Features
Starter
$ 15
Per Month
Plus
$ 49
Per Month
Professional
$ 79
Per Month
Enterprise
$ 145
Per Month
Software by Drip
Product Description
Drip is your go-to email marketing platform designed to elevate your e-commerce game. With intuitive automation, stellar customer support, and powerful integrations, Drip helps you connect with customers and drive impressive results effortlessly. Read More About Drip
Drip Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Automation Workflows
- Email Scheduling
- Analytics And Reporting
- Customer Support
- Form Builder
- Behavior Tracking
- Customizable Templates
- Email Campaign Management
- View all Features
Free
$ 0
Per Month
Basic
$ 49
Per Month
Pro
$ 99
Per Month
Best Email Marketing Services
Product Description
GetResponse helps high-volume email marketers enhance email campaign performance through optimized deliverability, customized installations, and dedicated consultancy. It also offers free interactive tools for managing mailing lists using various email marketing tools. Read More About GetResponse
GetResponse Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Segmentation
- Webinars
- Landing Pages
- Responsive Email Design
- Social Sharing
- E Commerce Tools
- Autoresponders
- Templates
- View all Features
$ 15
User/Per Month
Pro
$ 49
User/Per Month
Max
$ 165
User/Per Month
Enterprise
$ 799
User/Per Month
Software by Campaign Monitor
Product Description
Campaign Monitor is the best provider of professional-grade email marketing, including automation software for growing businesses. It is a supreme email marketing and automation. Read More About Campaign Monitor
Campaign Monitor Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Custom Domains
- Drag And Drop Email Builder
- Personalization
- Multi User Accounts
- Spam Testing
- Campaign Previews
- Subscriber Management
- Integrations
- View all Features
Software by Freshworks
Product Description
Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint throughout their lifecycle. Gain insights into your audience’s behavior and engagement to create unique buyer experiences. Read More About Freshmarketer
Freshmarketer Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Email Scheduling
- Drip Campaigns
- Contact Management
- Landing Pages
- Segmentation
- Bounce Management
- A/b Testing
- Integrations
- View all Features
Free
$ 0
Per Month
Growth
$ 18
Per Month
Pro
$ 146
Per Month
Enterprise
$ 292
Per Month
Software by Benchmark Internet Group
Product Description
Benchmark Email is revolutionizing the email marketing industry with its cutting-edge features and user-friendly interface, empowering businesses to create impactful campaigns. Its innovative tools and analytics transform how companies engage with their audiences, driving growth and enhancing communication strategies. Read More About Benchmark Email
Benchmark Email Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Signup Forms
- Event Marketing
- Email Deliverability
- Integrations
- Social Media Integration
- Mobile App
- Reporting And Analytics
- Email Automation
- View all Features
Software by ConvertKit
Product Description
A user-friendly email marketing platform for creators, ConvertKit helps grow your audience and automate campaigns with customizable forms and landing pages. Its forms adapt seamlessly to any placement, like sidebars or blog posts, ensuring a perfect fit. Read More About ConvertKit
ConvertKit Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- E Commerce Integrations
- Customizable Templates
- Sign Up Forms
- Gdpr Compliance
- Subscriber Management
- Integrations With Third Party Apps
- Email Marketing
- Deliverability Reporting
- View all Features
Category Champions | 2025
Email Marketing Software, Automation and Service
Product Description
MailerLite is email marketing software designed to build newsletters, websites, landing pages, pop-ups, and advanced automations with easy-to-use drag-and-drop tools. You can also monetize your audience by selling digital products and subscriptions. Read More About MailerLite
MailerLite Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Subscriber Management
- Surveys
- Drag & Drop Editor
- Custom Html Editor
- File Manager
- Pop Ups
- Email Automation
- Template Gallery
- View all Features
Free
$ 0
Per Month
Growing
$ 10
Per Month
Advanced
$ 21
Per Month
Enterprise
$ 0
Custom pricing per month
MailerLite Features and Usability-Based User Satisfaction Score
Best Email Marketing Service Provider
Product Description
Moosend is a fully featured email marketing software designed to serve agencies and startups. It provides end-to-end solutions and is compatible with Windows. Moosend is one of the top email marketing tools, offering landing pages/web forms, subscriber management, mailing list management, customizable CTAs, and website... Read More About Moosend
Moosend Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Gdpr Compliance
- Smtp Server
- Templates Library
- Personalization
- A/b Testing
- Transactional Emails
- Drag And Drop Editor
- Landing Pages
- View all Features
Free Trial
$ 0
Per Month
Pro
$ 9
Per Month
Software by Clean Email, LLC
Product Description
CleanEmail is fully featured email marketing software designed to serve startups and enterprises. CleanEmail provides end-to-end solutions for Windows. This online business email system offers email monitoring, spam blocking, and email archiving in one place. Read More About CleanEmail
CleanEmail Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Unsubscribe Management
- Quick Clean
- Multiple Account Support
- Activity Log
- Email Forwarding
- User Friendly Interface
- Email Categorization
- Read Later
- View all Features
Starter
$ 30
Per Month
Until 28th Feb 2025

What is Email Marketing Software?
Email marketing software is a tool designed to launch and manage email marketing campaigns. It enables businesses to measure and evaluate the success of their campaigns as well as communicate with their clients, subscribers, and prospects via email. The creation and sending of emails, management of subscriber lists, and tracking of email open and click-through rates are all automated by this software.
In general, the best email marketing programs have become crucial tools for companies aiming to develop and maintain relationships with their clients and boost sales. They streamline the process of email marketing and offer insightful analytics that assists businesses in making strategic marketing decisions.
Who Uses Email Marketing Software?
Establishments aiming to engage and connect with their customers are increasingly using email marketing software. But who is utilizing this software? Here, we’ll examine the two main groups that frequently use email marketing software: marketing teams and sales teams.
- Marketing Teams: For instance, a SaaS company looking to onboard new customers can use email marketing software to welcome new users, provide access to helpful tools, and assist with account setup. This software allows them to track open rates, click-through rates, and other data to improve the effectiveness of their campaigns and increase engagement.
- Sales Teams: The primary goal of sales teams is to generate revenue and finalize transactions for a company’s products or services. Email marketing software enables sales teams to send customized and targeted emails to potential customers, follow up on previous interactions, and provide valuable information to advance leads through the sales funnel.
What are the Benefits of Email Marketing Platforms?
Email marketing tools have emerged as crucial resources for establishments of all sizes. These tools have completely changed the way organizations interact with their clients, thanks to their capacity to deliver personalized messages, make contacts easily accessible, automate email campaigns, and segment email lists. We will go over each of these advantages in this section.
-
Offers Shareable Content To Customers
Offering clients shareable material is one of the major benefits of email marketing software. With the help of this software, businesses can quickly produce and send engaging material such as newsletters, product updates, and promotions to their email subscribers. To improve brand awareness and broaden the company's reach, these emails may also include social media sharing buttons, inviting recipients to forward the material to their contacts.
Establishments can build a community of devoted customers who are more likely to interact with the brand and make purchases by providing shareable content. Additionally, by monitoring sharing activity, companies can learn a lot about their audience and better tailor their content to meet their subscribers' needs and interests.
-
Tracks Key Performance Indicators
Establishments can track key performance indicators (KPIs), including open rates, click-through rates, and conversion rates, using email marketing software. With the help of these indicators, businesses can assess the success of their email campaigns while making data-driven decisions to enhance their overall marketing approach.
By tracking KPIs, establishments can optimize their email campaigns and achieve better results. This not only improves the overall performance of the email marketing strategy but can also lead to increased revenue and customer engagement.
-
Establishes Brand Identity
Software for email marketing is also useful for building a company's identity. Businesses can use this program to generate customized email templates that match their brand identity, including logos, color schemes, and messaging. This makes it easier to maintain a consistent brand image throughout email correspondence, improving brand awareness and fostering customer trust.
By developing a strong brand identity through email marketing, businesses can stand out from rivals and give subscribers a memorable experience. This can encourage repeat business and boost client loyalty.
-
Helps Send Personalised Messages
The capability of email marketing software to send tailored messages is one of its most important benefits. Establishments can use this email marketing platform to segment their email lists based on subscriber demographics, behavior, and preferences, allowing them to customize their communications for different subscriber groups.
Personalization can dramatically increase email campaign effectiveness. According to a survey by Campaign Monitor, emails with customized subject lines have a 26% higher open rate than those without. Personalized emails also have a better click-through rate, which increases consumer engagement and conversions.
-
Gives Easy Access To Contacts
Another significant benefit of email advertising software is its ability to offer companies easy access to their contacts. With this email marketing platform, businesses can store all their email contacts in a single, user-friendly location, facilitating the management and organization of email lists.
This feature lets establishments easily identify and focus on specific customer groups for email marketing campaigns. For example, a business can swiftly create a list of customers who have recently made a purchase and send them an email containing product suggestions or a discount code for their next purchase.
-
Automates Email Campaigns
Additionally, establishments can automate their email campaigns with the aid of an email blast program. Businesses can use automation to build up a series of prewritten emails to be delivered at predetermined intervals or in response to particular consumer activity.
While guaranteeing that customers receive timely and pertinent messages, automation can also help you save time and effort. For instance, a business can set up an automatic welcome series that sends new subscribers emails introducing the brand and giving them useful details about its goods and services.
-
Segments Email Lists
Establishments can segment their email lists with the use of email marketing solutions. Segmenting is dividing an email list into smaller groups based on specified criteria, such as location, interests, and behavior.
Establishments may increase the likelihood of engagement and conversion by using segmentation to deliver subscribers more focused and pertinent communications. In order to deliver tailored marketing to clients who have expressed interest in particular goods or services, a business could segment its email list based on prior customer purchasing patterns.
-
Integrates With Other Marketing Channels
Email marketing software can link with other marketing platforms to develop a seamless and integrated marketing strategy. Businesses may reach a larger audience and boost engagement by combining email marketing with additional channels like social media, SMS marketing, and website optimization.
Integrating email marketing with other channels can also help establishments better understand their customers. By collecting data from different channels, businesses can build a more comprehensive customer profile, which can then be utilized to personalize email campaigns and improve customer engagement.
-
Provides Analytics
Businesses may assess the effectiveness of their email campaigns using the comprehensive analytics offered by email marketing software. Crucial indicators like open rates, click-through rates, and conversion rates can help establishments identify what is and is not working. This enables them to improve their marketing by making data-driven decisions.
Analytics can also reveal information about consumer behavior, tastes, and levels of involvement. Businesses can segment their email lists and generate more specialized marketing as a result. For instance, a company could design a targeted campaign just for that location if it observes that clients in a particular area have a higher email open rate.
-
Improves Customer Engagement
The capacity of email marketing software to increase consumer involvement is one of its main advantages. Utilizing this email marketing platform, businesses can create relevant content that is tailored to the wants and needs of their target audience.
Establishments can utilize dynamic content, for instance, to display various products or offers based on the recipient's prior actions or purchases. The recipient's name or location can be added to the email content using personalization.
What are the Features of Best Email Marketing Software?
Email advertising software has emerged as an indispensable instrument for enterprises to establish a link with their target market and stimulate participation and transactions. Thus, it is vital to select a platform that provides a variety of attributes to enhance your email promotions. Here, we will examine 11 essential characteristics of top-notch email marketing software. These are:
-
Email Customisation
One of the best features of the best email advertising software is the ability to tailor your communications. It incorporates the ability to add recipient names, localities, and other pertinent information to personalize your emails. Personalizing your emails can enhance engagement and help you build closer bonds with your readers.
-
Reports And Analytics
One crucial aspect of top-notch email marketing software is its ability to monitor and scrutinize the efficacy of your email campaigns. This encompasses measurements such as the number of opens, clicks, and conversions.
Reports and analytics also enable you to track the success of specific campaigns or segments of your subscribers. This can assist you in pinpointing opportunities to target particular groups of subscribers and personalize your messaging accordingly.
-
A/B Testing
Email marketing software comes equipped with a robust A/B testing feature that enables you to experiment with distinct versions of your emails. This functionality requires the creation of two versions of an email that differ in one key aspect, such as the subject line or call-to-action.
A/B testing is also useful for examining different components of your email campaigns, such as landing pages or sign-up forms. By conducting these tests and analyzing the outcomes, you can identify opportunities to enhance your marketing strategy.
-
Advanced Targeting
One of the most important capabilities that top-tier email mailing software should have is the capability to send customized messages to specific groups of recipients. It can be accomplished by segmenting email lists according to the actions taken by customers, demographic information, or any other relevant factor and then developing tailored campaigns for each of those segments.
-
Automated Email Responses
Businesses can set up triggered emails to be automatically delivered to subscribers depending on specified actions or occurrences by using automated email responses. These emails can be sent to subscribers immediately. For instance, companies can send "welcome" emails to new email subscribers, "abandoned cart" emails to consumers who forget goods in their online shopping carts, and "re-engagement" emails to email subscribers who have not viewed their emails for a while.
-
User Interface
The user interface (UI) of the software used to handle the email marketing campaign is largely responsible for an effective email marketing campaign. A carefully designed UI should be clear and simple to use, enabling establishments to quickly create, send, and track email marketing campaigns effectively.
Segmentation
An email list is segmented when it is divided into groups according to a set of characteristics, such as age, gender, location, interests, or behaviors. Businesses can offer more individualized and targeted messages to their subscribers by using segmentation, which can lead to improved engagement rates and higher income.
To optimize campaigns over time and boost outcomes, firms can utilize segmentation to try various strategies and approaches for different email list segments.
-
Testing
Continuous testing and optimization of the multiple components that make up the campaign are necessary for successful email marketing. The process of email marketing must include email testing. It entails checking and testing every component of an email, such as the HTML code, photos, content, and links, to ensure everything is operating as it should. This makes it easier for your establishment to ensure that your emails are successfully delivered to the inboxes of your subscribers.
Email testing is crucial for boosting your email campaigns' deliverability, open rates, and click-through rates and improving your subscribers' overall experience. In order to optimize campaigns over time and boost outcomes, firms can utilize segmentation to try various strategies and approaches for different email list segments.
-
List Growth Tools
Building an email list is an essential part of email marketing, and good email marketing software should include features that can assist businesses in building their email lists. Opt-in forms, landing pages, pop-up forms, and lead magnets are some of the elements that fall under this category. Opt-in forms are the kind of forms that site visitors must fill out to become members of a mailing list.
Pop-up forms are forms that show on a website or a landing page in an effort to persuade visitors to join a mailing list, whereas landing pages are standalone websites designed to capture leads. Pop-up forms and landing pages are both intended to gather leads. A lead magnet in online marketing is a valuable material, like an e-book or webinar, that is provided in exchange for website users' email addresses.
-
Advanced Automation
The extensive automation options that are included in email marketing software can help businesses save time and effort while simultaneously enhancing the efficiency of their marketing operations, which is a significant competitive advantage. Among these capabilities is the ability to automatically respond to emails, run drip campaigns, and trigger emails.
When a subscriber performs a certain action, such as completing a purchase or leaving items in a shopping cart without checking out, they may be sent an email referred to as a "triggered email." This type of email is automatically distributed to subscribers.
-
Social Media Integration
The integration of social media platforms into email marketing software enables companies to expand their reach beyond their email lists, ultimately attracting more customers. This is a crucial factor to consider when selecting email blast marketing software. Top-notch software should possess functionalities that facilitate the dissemination of email campaigns on social media networks like Facebook, Twitter, and LinkedIn.
Email marketing software must include these functionalities as standard. Various social media platforms, such as the ones mentioned below, must be accommodated. The amalgamation of social media platforms also empowers businesses to connect with their subscribers on social media, thereby enhancing customer relationships and augmenting engagement levels.
-
Customizable Templates
One of the characteristics of top-notch email marketing tools is the availability of personalized templates. Email templates refer to pre-made designs that companies can utilize to craft polished emails in a swift and effortless manner. The option to customize templates furnishes businesses with a diverse selection, encompassing various layouts, color palettes, font types, and visuals.
-
Deliverability Monitoring
One other crucial aspect of the finest email marketing program is the supervision of deliverability. Deliverability denotes an email's ability to reach the intended recipient's inbox. Several factors can affect deliverability, including email content, spam filters, sender reputation, and email authentication.
Supervising deliverability enables companies to keep track of the effectiveness of their email campaigns and detect any problems that may be affecting deliverability. By supervising deliverability, businesses can enhance email deliverability rates, such as adjusting their email authentication settings or modifying email content.
How to Choose the Right Email Marketing System?
Using electronic mail as a promotional strategy can be a powerful method for establishments to reach out to their intended audience and enhance profits. However, with many options available, it can be challenging to determine the most suitable email marketing software. Here, we will discuss the optimal email marketing platform for establishments.
-
Establish Your Goals
Establishing your goals is the first thing you need to do before selecting the appropriate email marketing solution. What do you hope to accomplish through the use of email marketing? Do you want to raise the money you make from sales, raise people's awareness of your brand, or get more people to visit your website? You can decide the elements you require in an email marketing platform by setting your campaign goals.
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Match Features to Goals
It's time to match the features of an email marketing system to your goals once you've decided what they are. Look for capabilities like automation, segmentation, personalization, and analytics that support your objectives. Consider looking for an email marketing solution that offers automation capabilities like abandoned cart emails or post-purchase follow-ups to boost sales.
It's also crucial to consider how simple the email marketing software is to use. If you don't have a specialized marketing team, look for a system with an intuitive UI and simple functions.
-
Pick The Right Plan
After matching features to your goals, it's time to pick the right plan. Most email marketing platforms offer different plans based on the number of subscribers or features included. It's essential to choose a plan that fits your budget and provides the features you need to achieve your goals.
Consider the scalability of the email marketing software as well. You may start with a smaller plan initially, but as your email list grows, you'll need to upgrade to a higher one to accommodate more subscribers.
List of Top 10 Email Marketing Software Comparison
Name
|
Free Trial
|
Demo
|
Starting Price
|
---|---|---|---|
14-days |
Yes |
$9.36 per month | |
30-days |
Yes | $25 per month | |
14-days |
Yes |
$29 per month | |
14-days |
No |
$45 per month | |
30-days |
Yes | $9 per month | |
14-days |
Yes | $16 per month | |
Free |
Yes | $49 per month | |
14-days |
Yes | Custom Pricing | |
14-days |
Yes |
$8 per month | |
14-days |
Yes |
$73.6 per month |
Email marketing is an essential tool for businesses to reach their customers effectively. Here is a list of the top 10 email marketing software, including their pricing, pros, and cons, to help you make an informed decision.
1. Mailchimp
Mailchimp is an email marketing platform that gives you a centralized location from which you can manage and communicate with all of your clients, customers, and other interested parties all at once. You can get this centralized location through the company's website.
Their strategy for marketing is based on maintaining efficient contact management practices, planning campaigns with an eye for aesthetics, and doing in-depth data analysis. These three tenets form the foundation of their approach.
Mailchimp Features
- Customizable email templates and automation
- A/B testing and detailed analytics
- Segmentation and personalization options
- Integration with popular e-commerce platforms
- Mobile app for on-the-go email marketing
Mailchimp Pros
- Beginner-friendly interface and easy-to-use tools
- Generous free plan for smaller businesses
- Robust automation features that help save time and increase efficiency
- Advanced reporting and analytics capabilities
Mailchimp Cons
- Limited design customization options compared to some competitors
- Limited customer support options for free plan users
Mailchimp Pricing
- Essential- $9.36 per month
- Standard- $13.98 per month
- Premium- $279.58 per month
2. Brevo (formerly Sendinblue)
The platform for automating email marketing on a budget that Sendinblue offers was created in response to one of the greatest problems that small establishments encounter.
Sendinblue is serious about dominating the email marketing software market, as seen by everything from its extensive feature set (which includes a marketing automation CRM, landing pages, transactional emails, SMS, and Facebook ads) to its incredibly low cost.
Brevo Features
- Advanced automation and segmentation options
- A/B testing and detailed reporting/analytics
- Personalization and transactional email capabilities
- SMS marketing and landing page creation tools
- Robust integrations with popular business tools
Brevo Pros
- Affordable pricing plans compared to some competitors
- Wide range of features and tools for comprehensive marketing campaigns
- User-friendly interface and intuitive campaign creation process
- Free plan with limited features available for beginners
Brevo Cons
- Limited design customization options for email templates
- Limited phone support hours for certain plans
Brevo Pricing
- Starter- $25 per month
- Business- $65 per month
- Enterprise- Custom pricing
3. ActiveCampaign
ActiveCampaign is a provider of cloud-based marketing and sales automation software. Some of the features included in the software are email marketing, a customer relationship management (CRM) platform, and a live chat messaging platform known as Conversations. In addition, the establishment features functionality for lead scoring as well as web analytics.
ActiveCampaign Features
- Automate your email campaigns and save time with personalized messages.
- Connect your customer data with your marketing campaigns for a more targeted approach
- Prioritize your leads and focus on the most promising ones to increase your conversion rate
- Reach your customers wherever they are with personalized text messages
- Understand your customers' behavior on your website and tailor your marketing strategies accordingly
ActiveCampaign Pros
- Versatile marketing automation
- Robust CRM capabilities
- Intuitive user interface
- Advanced segmentation options
ActiveCampaign Cons
- Limited reporting features
- Higher pricing plans may be expensive
- The learning curve for advanced features.
ActiveCampaign Pricing
- Lite- $29 per month
- Plus- $49 per month
- Professional- $149 per month
4. HubSpot
HubSpot's email marketing software is for businesses looking to create effective email marketing campaigns. The software has a number of features that can help organizations save time and enhance the effectiveness of their email marketing, including configurable email templates, personalized messaging, and automated workflows.
Establishments can simply build and send tailored emails to their subscribers, monitor subscriber engagement data, and evaluate the effectiveness of their email campaigns, thanks to HubSpot's email marketing software. The platform also offers A/B testing capabilities, enabling companies to test multiple iterations of their emails to determine which ones are most effective with their audience.
HubSpot Features
- Organize and manage your leads effectively to convert them into customers
- Connect with your audience through email campaigns and increase engagement
- Manage your social media accounts and engage with your audience across different platforms
- Optimise your website and content for search engines to increase visibility and traffic
- Design and create landing pages to convert visitors into leads or customers
HubSpot Pros
- All-in-one marketing platform
- User-friendly interface
- Advanced analytics and reporting
- Integration with other HubSpot tools
HubSpot Cons
- High pricing for advanced features
- Limited customization options
HubSpot Pricing
- Starter- $45 per month
- Professional- $800 per month
- Enterprise- $3,600 per month
5. Moosend
Moosend is a marketing automation platform that helps businesses create and send newsletters to their customers. Moosend has expanded to become a well-liked tool for enterprises of every magnitude. Equipped with functionalities such as email automation, landing pages, and analytics, Moosend has assisted numerous businesses in expanding their marketing endeavors.
Moosend Features
- Send as many emails as you need without any limitations
- Access advanced features to improve your email marketing strategy
- Remove the vendor's branding from your emails and keep your brand identity intact
- Get all the features you need at an affordable price point
- Enjoy a user-friendly interface that makes it easy to manage your email campaigns
Moosend Pros
- Affordable pricing
- Unlimited emails
- User-friendly UI
- Pro features
Moosend Cons
- Limited integrations
- Limited automation options
- Limited design customization
Moosend Pricing
- Pro- $9 per month
- Enterprise- Custom pricing
6. Omnisend
Founded in 2014, Omnisend is a SaaS-based omnichannel marketing automation platform designed for e-commerce establishments. It allows retailers to reach their customers through multiple channels, including email, SMS, push notifications, WhatsApp, and more. With Omnisend, you can create targeted campaigns based on customer behavior and preferences and gain valuable insights through real-time analytics.
Omnisend Features
- Customizable email templates and landing pages
- Advanced automation and segmentation options
- E-commerce features for upselling and retargeting
- Reporting and analytics to track campaign success
- Integrations with popular business tools
Omnisend Pros
- Affordable pricing plans for small and large businesses
- User-friendly interface and intuitive campaign creation process
- Advanced automation features that save time and increase efficiency
- Free plan with limited features available for beginners
Omnisend Cons
- Limited design customization options for email templates
- Some users report occasional glitches or bugs in the platform
Omnisend Pricing
- Standard- $16 per month
- Pro- $59 per month
7. Hunter.io
Hunter.io is a data-driven email finding and verification application that was established in 2015. Its primary purpose is to assist establishments in locating and validating email addresses. The process of locating new leads is made much easier by using Hunter.io because it gives users access to a database that contains more than 200 million email addresses.
Hunter.io Features
- Verify your email lists and increase your email deliverability
- Send mass emails easily and manage your contacts efficiently
- Track your leads and manage your sales pipeline effectively
- Optimize your email campaigns for better engagement and higher conversion rates
- Get started with cold email outreach using our pre-designed templates
Hunter.io Pros
- Helps find and verify professional email addresses
- Cost-effective
- Easy to use
- Offers free cold email templates
Hunter.io Cons
- Limited features compared to other cold email software
- Limited integrations
- Limited customer support
Hunter.io Pricing
- Starter- $49 per month
- Growth- $149 per month
- Business- $599 per month
8. CakeMail
Founded in 2007, CakeMail is an email marketing software platform designed for small establishments. It offers customizable email templates, drag-and-drop editors, automation, and detailed analytics, making it easy for small business owners to create and run email campaigns without the need for extensive technical skills.
CakeMail Features
- Organize and manage your email lists with ease
- Create professional-looking emails easily with pre-designed templates
- Track your customers' behavior and engagement with your emails
- Set up automated campaigns and save time on manual tasks
- Test different email elements with A/B testing to improve your campaign's effectiveness and increase conversions
CakeMail Pros
- Affordable pricing
- User-friendly interface
- Good customer support
- Suitable for small businesses
CakeMail Cons
- Limited advanced features
- Limited integrations
- No free plan is available
CakeMail Pricing
- Custom pricing
9. Benchmark Email
Founded in 2004, Benchmark Email is an email marketing software platform that provides businesses with the ability to create and send email campaigns, newsletters, and surveys. Benchmark Email helps businesses build engaging campaigns and grow their audience.
Benchmark Email Features
- Launch effective email campaigns to connect with your customers
- Organize your contacts into groups for targeted messaging
- Create beautiful emails with an easy-to-use visual editor
- Automate your campaigns and save time on repetitive tasks
- Manage subscribers' permissions and comply with data privacy regulations
- Integrate with other marketing tools and platforms for a more comprehensive marketing strategy
Benchmark Email Pros
- Easy-to-use email editor
- Customizable email templates
- Advanced list segmentation options
- Automated email campaigns
- Affordable pricing plans
Benchmark Email Cons
- Limited third-party integrations
- Limited CRM capabilities
- Basic reporting features
Benchmark Email Pricing
- Lite- $8 per month
- Pro- $13 per month
10. Mailmodo
Mailmodo is an interactive email marketing platform that was established in the year 2020. It enables establishments to design and deliver engaging and interactive email campaigns with features such as mini-surveys, polls, quizzes, and more. Mailmodo also allows users to create and send email newsletters. By sending customers interesting information directly to their email inboxes, establishments can strengthen their interactions with their target demographics with Mailmodo.
Mailmodo Features
- Design stunning emails with a user-friendly drag-and-drop builder
- Personalize your emails with dynamic content and increase engagement
- Monitor your email performance in real-time and optimize your campaigns accordingly
- Test different email elements with A/B testing to improve your campaign's effectiveness and increase conversions
- Connect with other marketing tools and platforms to streamline your workflow
Mailmodo Pros
- Intuitive interface
- Easy-to-use automation workflows
- Affordable pricing plans
- Advanced personalization options
- Real-time campaign tracking
Mailmodo Cons
- Limited email templates
- No built-in CRM capabilities
Mailmodo Pricing
- Silver- $73.6 + GST per month
- Gold- $220.21+ GST per month
- Platinum- $489.37 + GST per month
How Can We Increase ROI By Using Email Marketing Platform?
A strong tool that may link businesses with their customers and increase revenue is email marketing. However, there are many factors to consider to see a return on investment (ROI) from email marketing. Here are six elements as follows:
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Build a Quality Email List
Any email marketing campaign that is successful must start with a high-quality email list. Ensuring you are gathering email addresses from interested and engaged subscribers is the first step in creating a great email list. To do this, establishments might provide rewards like discounts, free trials, or access to special material in exchange for email addresses.
Additionally, it's critical to confirm that your email list complies with laws governing email marketing, such as CAN-SPAM and GDPR. This means you must obtain consent from each subscriber on your list before sending them emails and make it simple for them to unsubscribe.
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Segment Your Email List
By splitting your email list members into various groups according to certain criteria like region, age, gender, or interests, you can segment your list. This enables you to give each group more customized and pertinent communications, which can raise engagement rates and, ultimately, enhance ROI.
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Optimise Email Content
To enhance engagement and augment ROI, it is crucial to fine-tune your email content. Your emails must be aesthetically pleasing, easily understandable, and offer substantial value to your recipients. Incorporate compelling subject lines and feature an unambiguous call-to-action (CTA) that motivates your subscribers to act.
In addition, personalization is a critical aspect of impactful email content. By integrating the recipient's name, geographical location, or previous purchase records, you can establish a more individualized encounter that heightens engagement levels and amplifies ROI.
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Test and Refine
The effectiveness of your email marketing strategies in generating a greater return on investment (ROI) is closely linked to the extent to which you test and fine-tune them. A/B testing is a technique that enables firms to assess and contrast various elements of their emails, such as the subject lines, content and calls to action (CTAs). By analyzing the results of A/B tests, establishments can refine their email marketing initiatives and maximize them for optimal ROI.
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Automate Campaigns
Automating tasks can boost efficiency and reduce the need for manual labor, resulting in a higher return on investment. With automation, establishments can send out various emails, such as "welcome" messages, post-transaction confirmations, and reminders for abandoned shopping carts. By delivering timely and personalized content to subscribers, automated emails can increase engagement rates and ultimately lead to more conversions.
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Measure and Analyse
Measuring and analyzing your email campaigns is crucial to improving ROI. Establishments can determine what's working and what isn't by tracking important metrics like open rates, click-through rates, conversion rates, and income earned. They can then make data-driven decisions to optimize their campaigns.
Most email marketing platforms provide analytics capabilities that let businesses monitor and evaluate the effectiveness of their email campaigns. By regularly reviewing analytics data and adjusting campaigns based on the data, businesses can increase their ROI and see a positive impact on their bottom line.
How Much Does Email Marketing Software Cost?
As per the 2025 Pricing Handbook, the typical cost of the best email-sending software varies based on the distinct functionalities provided and the extent of the subscriber database.
A few email marketing campaign software systems propose no-cost or economical schemes for small-scale enterprises or startups, while others levy a monthly payment depending on the number of subscribers or emails dispatched.
The pricing of email marketing software usually commences at approximately $10 per month for uncomplicated schemes, with more sophisticated ones amounting to between $50 and $500 per month. Also, you may expect it to go up to around $2,500 per month. Numerous email marketing software systems also provide tailor-made pricing based on the company's prerequisites, so it's vital to scrutinize and find the most suitable option.
What are the Challenges Faced in Email Marketing Programs?
The use of email marketing software is a potent tool that enables enterprises to communicate with their clients, but it also poses various obstacles. Ranging from adherence to rules to spam blockers and the delivery process, several factors can affect the success of email marketing initiatives. Grasping these challenges is vital to formulating efficient approaches and optimizing the advantages of email promotion software.
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Compliance
The General Data Protection Regulation (GDPR) and the CAN-SPAM Act compliance present a significant challenge for email marketing software. These regulations lay down directives for the acquisition, retention, and exploitation of customer data by enterprises, as well as for the transmission of emails to customers.
Also, they make it illegal for establishments to send out advertisements that were not requested. Enterprises must have a solid understanding of the pertinent rules and regulations in order to ensure compliance with these limits.
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Spam Filters
Spam filters present yet another difficulty for software used for email marketing. Email providers like Gmail and Yahoo use complex algorithms to identify and remove spam messages, thereby preventing these unwanted communications from reaching the inboxes of their customers. To get around this obstacle, companies need to check that the spam filters in place on their email systems aren't misreading their messages as junk mail.
This entails adhering to best practices, such as utilizing subject lines that are clear and to the point, avoiding phrases that are considered spam triggers, and providing subscribers with content that is helpful and pertinent. Monitoring email metrics like open rates and click-through rates is essential for determining whether there are any problems with the spam filtering software.
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Deliverability
Deliverability is one of the most significant challenges that email marketing software must face. Even if an email is not marked as spam, there is still a chance that it will be moved to the promotional or spam folders of recipients' email clients or that it will not be delivered at all.
For establishments to have a better chance of having their emails successfully sent, they need to ensure that their emails are prepared and optimized correctly for the various email clients and devices.
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Personalization
Businesses may boost engagement and forge closer bonds with subscribers by leveraging client data to customize email marketing. Finding the ideal balance between personalization and privacy is one of the challenges of personalization.
Clients may enjoy receiving personalized emails, but they can also be wary of how their data is used. To address this issue, businesses need to be transparent about how they gather and use customer data and provide easy opt-in and opt-out options. Personalization can also be difficult in terms of effectiveness. Engagement rates may suffer if it is overly general or irrelevant.
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Data Privacy
Data security and privacy are the most important things for businesses that use email marketing software. Due to requirements like GDPR and the California Consumer Privacy Act (CCPA), businesses must make sure they gather, store, and use customer data in a legal way in their area.
Ensuring that client data is safe is a challenge to keeping data private. Businesses must use security measures like encryption and multi-factor authentication to keep client data from being accessed or stolen by people who shouldn't be able to.
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Integration Issues
Integration with other tools can be a challenge when using email marketing software. Depending on a business's needs, they may use a variety of other tools, such as CRM systems, social media platforms, project management software, and more. It is important for the software to integrate with these tools seamlessly to provide a more complete picture of customer behavior and improve marketing effectiveness.
Latest Market Trends in Email Marketing Software
According to statistics, 4.3 billion people worldwide are estimated to be email users by 2025. More and more people are using their smartphones to check their emails. So, an email that is more personalized and mobile-friendly will be important from a business point of view. Email marketing continues to evolve with the introduction of new technology and innovations.
In this section, we'll discuss two of the latest trends in email marketing: machine learning capabilities and targeted emails.
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Machine Learning Capabilities
Machine learning is a sort of artificial intelligence that allows computers to learn from data and grow without requiring explicit programming. By anticipating the information that will be most enticing to each subscriber, machine learning capabilities can be utilized to increase open and click-through rates in email marketing.
Everything from subject lines to graphics and calls to action can be a part of this. Businesses may improve engagement and boost revenue by utilizing machine learning to send more personalized emails.
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Targeted Emails
Another development in email marketing techniques is targeted emails. Businesses can send tailored content to particular email list segments by using targeted emails. Enterprises have the ability to generate content that is more appropriate and customized for every category of recipients by dividing the email register according to demographic, conduct, or other criteria.
A company may, for instance, split its email list according to location and send tailored emails promoting regional events or deals. It has been seen that an institution has raised its revenue by 20% through targeted emails.
Conclusion
In conclusion, selecting the top email marketing platforms is critical for the success of your marketing campaigns. By considering your goals, features, pricing, and customer support, you can find the best fit for your establishment's needs. Use this buyer guide to help you make an informed decision and boost your marketing ROI.
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FAQs
Does CRM software include email marketing?
Yes, some CRM software includes email marketing features. This can help streamline your marketing efforts by combining customer data with email campaigns.
Should I use on-premise email marketing software?
It depends on your business needs and preferences. On-premise software offers greater control and customisation, but cloud-based options offer easier accessibility and scalability.
How do I know if my email marketing campaigns are working?
Track key performance indicators such as open rates, click-through rates, and conversion rates. Analysing this data can help you adjust your strategy to improve engagement and results.
How do email marketing services help you grow and maintain your contact lists?
Email marketing services can automate contact list management, allowing for growth and maintenance. This includes features such as segmentation, lead capture forms, and integration with other marketing tools.
What is email marketing good for?
Email marketing is important to reach out to people. It is an efficient method to build relationships with leads, potential customers, and current and past customers.
Email Marketing Software Reviews
Moosend
5
Automation features are the most beneficial feature of Moosend. It is affordable and easy to use.
Zoho Mail
4
Zoho Mail is a pretty good platform because you can use your business email from another host and connect with Zoho Mail to actually receive emails under that domain.
HubSpot Marketing Hub
4
HubSpot is an excellent tool for marketing. It has helped automate my manual remarketing campaigns, saving me time and effort. With HubSpot, I can easily track who fills out my website's contact form and access detailed visitor data. The platform's website template creation feature is also very useful for my needs.
Mailercloud
4
Mailercloud is a user-friendly email marketing platform offering robust features for creating and managing campaigns. Its intuitive drag-and-drop editor simplifies design, while advanced analytics provide valuable insights. The automation tools streamline workflows, enhancing efficiency. However, occasional glitches in template customization could be improved.
GoZen Growth
4
I purchased GoZen Growth back in February 2024 and have been using it for about four months now. It was a little bit clunky originally, but the team appears to have done an excellent job being responsive and has made several improvements. It has a very easy-to-use interface and dashboard, offers a decent selection of templates, and an editor for easy email personalization (i.e., no coding required). Overall, this is an excellent product for startups or people who don't have an IT team or extensive technical knowledge. It's straightforward to set up and integrate with other tools and can help get you to the next level. Analytics are great and will help analyze campaign effectiveness. Simple, customizable, good integration, and excellent customer support. I'll give it an 8 out of 10 for now, but I suspect it will be a 9 or 10 soon enough if they keep improving on it as they have.
Warmy
5
We decided to check our SMTP and DMARC settings. We found these tests through a Google search. It is a very useful and, most importantly, free tool. It solves the problem of implementing strong email security with minimal effort.