Best Email Marketing Software

List of best email marketing software are Brevo, Mailchimp, Moosend, Constant Contact, & Active Campaign. Such Email marketing platforms offer the highest ROI among all the marketing channels. Compare and choose the perfect software as per your requirements. All software are listed by pricing, by genuine customer rating & reviews, by features, by industry wise, by business type, by device supported. Schedule FREE demo now.

List of 20 Best Email Marketing Software

Showing 1 - 20 of 408 products

#1 CRM & support solution for growing businesses

Salesforce makes it easy for small businesses and startups build stronger client relationships with an all-in-one sales and support solution that is easy to use, setup, and maintain - Best client management software with standard cost. Read Salesforce Reviews

Category Champions | 2024

HubSpot Email marketing software helps business to keep a complete eye on each and each leads and touchpoint with those leads to track the lead status. Hubspot lead scoring system helps the sales team reduce the time and efforts in filtering out the bulk lead. Read Hubspot CRM Reviews

Extremely Powerful Email and SMS Marketing Softwar

Campaigner hits all our major requirements, with unlimited emails, helpful customer support, ability to have multiple administrators on the account, and extensive auto-responder and user segmentation rules. Read Campaigner Reviews

Best Email Marketing Service Provider

Moosend is a fully-featured Email Marketing Software designed to serve Agencies, Startups. Moosend provides end-to-end solutions designed for Windows. This comes in as one of the top email marketing tools that offer Landing Pages/Web Forms, Subscriber Management, Mailing list management, Customizable CTAs, and Website Visitor Tracking in one place. Read Moosend Reviews

Omnichannel marketing automation platform

Omnisend is an email and SMS marketing automation platform tailored specifically for ecommerce. Full integration with ecommerce platforms, pre-built automation workflows, smart segmentation, and other features to increase your sales. Read Omnisend Reviews

Category Champions | 2024

Best Email Marketing Tools in India

Marketers and businesses use SendinBlue to run their SMS and email marketing campaigns. This GDPR-compliant email marketing tool has flexible pricing plans for different requirements. Engage your audience and convert them with SendinBlue. Read Brevo Reviews

Software by Freshworks

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. Read Freshmarketer Reviews

Best Email Marketing Tools

Mailercloud offers simplicity in its user-friendly data-driven email marketing features. We ensure a perfect workflow with email automation, helping you reach the right customer at the right time with your artistically designed emails at minimum effort. Read Mailercloud Reviews

Get Best Email Marketing Tools

CakeMail provides email marketing tools for small businesses and offers an easy way to delight your small business customers with software that helps them grow their business with professional-looking email marketing. Read CakeMail Reviews

Software by Clean Email, LLC

CleanEmail is a fully featured Business Email Software designed to serve Startups, Enterprises. CleanEmail provides end-to-end solutions designed for Windows. This online Business Email system offers Email Monitoring, Spam Blocker, Email Archiving at one place. Read CleanEmail Reviews

Software by ConvertKit

Each ConvertKit form is built to fit wherever you place it. It looks great placed in your site sidebar or at the end of a blog post. The form automatically adjusts the width to match wherever you place it. Read ConvertKit Reviews

Software by Hoppy Copy

Generate high-converting emails at an astonishing 10x speed. Our AI assistant swiftly crafts compelling copy for numerous email marketing campaigns, drip campaigns, newsletters, and more within seconds. With Hoppy Copy, you can also streamline the creation of all your other marketing content, making us your comprehensive solution for exceptional marketing copy. Read Hoppy Copy Reviews

Rapbooster is the best Email marketing software in india for mobile messaging, with the 800 Million plus users worldwide. And easy way to get reach to the customers, rapbooster will provide your bulk whatsapp service and also a superb medium to attracting the customers through this easily because you cannot only send text even you can send video, audio to attract you customers. Read Rap Booster Reviews

Category Champions | 2024

A Email Marketing Software For Your Need

MailChimp trusted email marketing software as a side project funded by various web-development jobs. Now we send more than 500 million emails a day. We love seeing businesses start small, fund themselves with paying projects, and build up a strong API, so that's how we run MailChimp. We create products and features that empower our customers to grow. This is also one of the cheapest email marketing tools in the market. Read MailChimp Reviews

Emergents | 2024

ConstantContact email marketing software helps you understand your audience’s response, so you can plan your next marketing move. Our best email marketing platforms are easy, affordable, and proven to get results; that’s why we’re ranked number 1 in Website Magazine’s list of the top 50 email marketing tools with different email systems. Read Constant Contact Reviews

Software by Zoho Corporation Pvt. Ltd.

Combine CRM and Email Marketing to reach out to your leads, prospects and customers. Take better sales decisions based on responses to your campaigns. Read Zoho Campaigns Reviews

Email Marketing Software, Automation and Service

MailerLite is a Email marketing software to build newsletters, websites, landing pages, pop-ups and advanced automations with easy-to-use drag & drop tools. And you can monetize your audience by selling digital products and subscriptions. Read MailerLite Reviews

Most Reviewed

Software by Benchmark Internet Group

Benchmark Email is a fully featured Email Marketing Software designed to serve SMEs, Startups. Benchmark Email provides end-to-end solutions designed for Windows. This online Email Marketing system offers Auto-Responders, Landing Pages/Web Forms, Subscriber Management, WYSIWYG Email Editor, Drip Campaigns at one place. Read Benchmark Email Reviews

Best Email Marketing Services

GetResponse helps high-volume email marketers enhance email campaign performance through optimized deliverability, customized installations, and dedicated consultancy. free, interactive tools for managing mailing lists using different email marketing tools. Read GetResponse Reviews

Software by Litmus Software

Litmus is a fully featured Email Marketing Software designed to serve Startups, Enterprises. Litmus provides end-to-end solutions designed for Windows. This online Email Marketing system offers A/B Testing, Mailing list management, Reporting/Analytics at one place. Learn more about Litmus

Until 30th Apr 2024

Download Research Report Banner
Download Research Report

email marketing software guide

What is Email Marketing Software?

Email marketing software is a tool designed to launch and manage email marketing campaigns. It enables establishments to measure and evaluate the success of their campaigns as well as communicate with their clients, subscribers, and prospects via email. The creation and sending of emails, the management of subscriber lists, and the tracking of email open and click-through rates are all automated by this software.

In general, the best email marketing program has evolved into a crucial tool for companies trying to develop and retain relationships with their clients and boost sales. It streamlines the process of email marketing and offers insightful analytics that assists establishments in making strategic marketing decisions.

Who Uses Email Marketing Software? 

Establishments aiming to engage their customers and connect with them are increasingly using email marketing software reviews. Who is utilizing this software, though? Here, we'll look at the two main groups of marketing teams and sales teams that frequently use email advertising software.

users of email marketing software

  • Marketing Teams: One example of a marketing team using email marketing software is a SaaS establishment looking to onboard new customers. They can use email campaigns to welcome new users, give them access to helpful tools, and help them set up their accounts. It lets them track open rates, click-through rates, and other data to improve their campaigns' effectiveness and get more people to interact with them.

  • Sales Teams: The primary objective of sales teams is to generate revenue and finalize transactions for a company's goods or services. With email marketing software, sales teams can dispatch customized and targeted emails to potential customers, pursue previous interactions, and offer valuable information to facilitate the progression of leads through the sales funnel.

What are the Benefits of Email Marketing Platforms?

Email marketing tools have emerged as a crucial resource for establishments of all sizes. This software has completely changed the way establishments interact with their clients thanks to its capacity to deliver personalized messages, make contacts easily accessible, automate email campaigns, and segment email lists. We will go over each of these advantages in this section.

benefits of email marketing software

  1. Offers Shareable Content To Customers

    Offering clients shareable material is one of the major benefits of email marketing software. With the help of this software, businesses can quickly produce and send their email subscribers engaging material like newsletters, product updates, and promotions. In order to improve brand awareness and broaden the company's reach, these emails may also contain social media sharing buttons that invite recipients to forward the material to their contacts.

    Establishments can build a community of devoted customers who are more likely to interact with the brand and make purchases by providing shareable content. Additionally, by monitoring the sharing activity, companies can learn a lot about their audience and better tailor their content to appeal to their subscribers' needs and interests.

  2. Tracks Key Performance Indicators

    Establishments can track key performance indicators (KPIs), including open rates, click-through rates, and conversion rates using email marketing software. With the help of these indicators, businesses can assess the success of their email campaigns while making data-driven decisions to enhance their overall marketing approach.

    By tracking KPIs, establishments can optimize their email campaigns and achieve better results. This not only improves the overall performance of the email marketing strategy but can also lead to increased revenue and customer engagement.

  3. Establishes Brand Identity

    Software for email marketing is also useful for building a company's identity. Businesses can use this program to generate customized email templates matching their brand identity, including logos, color schemes, and messaging. This makes it easier to maintain a consistent brand image throughout email correspondence, improving brand awareness and fostering customer trust.

    Businesses may stand out from rivals and give subscribers a memorable experience by developing a strong brand identity through email marketing. This can encourage repeat business and boost client loyalty for businesses

  4. Helps Send Personalised Messages

    The capability of email marketing software to send tailored messages is one of its most important benefits. Establishments can use this software to segment their email lists depending on subscriber demographics, behavior, and preferences, allowing them to customize their communications for different subscriber groups.

    Email campaign effectiveness can be dramatically increased by personalization. Emails with customized subject lines have a 26% greater open rate than those without, according to a survey by Campaign Monitor. Personalized emails also have a better click-through rate, increasing consumer engagement and conversions. 

  5. Gives Easy Access To Contacts

    Another significant benefit of email advertising software is its ability to offer companies easy access to their contacts. With this software, businesses can store all of their email contacts in a single, user-friendly location, facilitating the management and organization of email lists.

    This feature lets establishments easily identify and focus on specific customer groups for email marketing campaigns. For example, a business can swiftly create a list of customers who have recently made a purchase and send them an email containing product suggestions or a discount code for their next purchase.

    Easy access to contacts makes it simpler to abide by email marketing laws like CAN-SPAM and GDPR. Businesses may easily comply with email marketing legislation thanks to features like opt-in forms and unsubscribe links frequently found in email marketing software.

  6. Automates Email Campaigns

    Additionally, establishments can automate their email campaigns with the aid of an email blast program. Businesses can use automation to build up a series of prewritten emails to be delivered at predetermined intervals or in response to particular consumer activity.

    While guaranteeing that customers receive timely and pertinent messages, automation can also help you save time and effort. For instance, a business can set up an automatic welcome series that sends new subscribers emails introducing the brand and giving them useful details about its goods and services.

    Email marketing software also includes features like drip campaigns, allowing establishments to send emails over a set period. This can be especially useful for establishments with long sales cycles, as they can nurture leads over time and increase the chances of conversion.

  7. Segments Email Lists

    Establishments can segment their email lists with the use of email marketing solutions. Segmenting is dividing an email list into smaller groups based on specified criteria like location, interests, and behaviour.

    Establishments may increase the likelihood of engagement and conversion by using segmentation to deliver subscribers more focused and pertinent communications. In order to deliver tailored marketing to clients who have expressed interest in particular goods or services, a business could segment its email list based on prior customer purchasing patterns.

  8. Integrates With Other Marketing Channels

    Email marketing software can link with other marketing platforms to develop a seamless and integrated marketing strategy. Businesses may reach a larger audience and boost engagement by combining email marketing with additional channels like social media, SMS marketing, and website optimization.

    Integrating email marketing with other channels can also help establishments to better understand their customers. By collecting data from different channels, businesses can build a more comprehensive customer profile, which can then be utilized to personalize email campaigns and improve customer engagement.

  9. Provides Analytics

    Businesses may assess the effectiveness of their email campaigns using the comprehensive analytics offered by email mailing software. Crucial indicators like open rates, click-through rates, and conversion rates can help establishments identify what is and is not working. This enables them to improve their marketing by making data-driven decisions.

    Analytics can also reveal information about consumer behavior, tastes, and levels of involvement. Businesses can segment their email lists and generate more specialized marketing as a result. For instance, a company could design a targeted campaign just for that location if it observes that clients in a particular area have a higher email open rate.

    Real-time statistics, which can assist firms in making prompt choices and modifying their campaigns as needed, can also be provided by email marketing software. Businesses can identify and address problems like low engagement rates or high unsubscribe rates with real-time analytics.

  10. Improves Customer Engagement

    The capacity of email marketing software to increase consumer involvement is one of its main advantages. Utilizing this software, businesses can create relevant content that is tailored to the wants and needs of their target audience.

    Establishments can utilize dynamic content, for instance, to display various products or offers based on the recipient's prior actions or purchases. The recipient's name or location can be added to the email's content using personalization.

    Businesses can send automatic and triggered emails using email blast marketing software, which can improve engagement rates. Businesses can, for instance, send abandoned cart emails to clients who have added things to their basket but haven't completed the checkout process. Additionally, they can send post-purchase emails to customers thanking them for their purchase and urging them to write reviews.

What are the Features of Best Email Marketing Software?

Email advertising software has emerged as an indispensable instrument for enterprises to establish a link with their target market and stimulate participation and transactions. Thus, it is vital to select a platform that provides a variety of attributes to enhance your email promotions. Here we will examine 11 essential characteristics of top-notch email marketing software. These are:

features of email marketing software

  1. Email Customisation

    One of the best features of the best email advertising software is the ability to tailor your communications. It incorporates the ability to add recipient names, localities, and other pertinent information to personalize your emails. Personalizing your emails can enhance engagement and help you build closer bonds with your readers.

  2. Reports And Analytics

    One crucial aspect of top-notch email marketing software is its ability to monitor and scrutinize the efficacy of your email campaigns. This encompasses measurements such as the number of opens, clicks, and conversions.

    Reports and analytics also enable you to track the triumph of specific campaigns or sections of your subscribers. This can assist you in pinpointing opportunities to target particular groups of subscribers and personalize your messaging accordingly.

  3. A/B Testing

    Email marketing software comes equipped with a robust A/B testing feature that enables you to experiment with distinct versions of your emails. This functionality requires the creation of two versions of an email that differ in one key aspect, such as the subject line or call-to-action.

    After sending these two versions to a subset of your audience and monitoring the results, you can determine which version is most appealing to your audience. With this knowledge, you can optimize future campaigns to enhance overall engagement and conversion rates.

    A/B testing is also useful for examining different components of your email campaigns, such as landing pages or sign-up forms. By conducting these tests and analyzing the outcomes, you can identify opportunities to enhance your marketing strategy.

  4. Advanced Targeting

    One of the most important capabilities that top-tier email mailing software should have is the capability to send customized messages to specific groups of recipients. It can be accomplished by segmenting email lists according to the actions taken by customers, demographic information, or any other relevant factor and then developing tailored campaigns for each of those segments.

    Advanced targeting enables establishments to provide subscribers with material that is pertinent to their needs and interesting to them, raising the likelihood of conversion and, eventually, generating revenue. Establishments are able to optimize their targeting over time to ensure that they are obtaining the greatest potential outcomes if they have access to the appropriate data and analytics and use these tools.

  5. Automated Email Responses

    Businesses can set up triggered emails to be automatically delivered to subscribers depending on specified actions or occurrences by using automated email responses. These emails can be sent to subscribers immediately. For instance, companies can send "welcome" emails to new email subscribers, "abandoned cart" emails to consumers who forget goods in their online shopping carts, and "re-engagement" emails to email subscribers who have not viewed their emails in a while.

    Businesses may save time and improve interaction with their customers by using automated email answers, which send targeted and relevant messages at the appropriate moment. They can also assist companies in strengthening their ties with their subscribers by delivering customized content tailored to match each subscriber's requirements

  6. User Interface

    The user interface (UI) of the software used to handle the email marketing campaign is largely responsible for an effective email marketing campaign. A carefully designed UI should be clear and simple to use, enabling establishments to quickly create, send, and track email marketing campaigns effectively.

    Exceptional software for email marketing campaigns should possess an uncomplicated editor, customizable templates, a drag-and-drop function, and a user-friendly graphical interface. Moreover, it must offer the option to modify templates, enabling establishments to send emails that exude a professional appearance. That, too, without needing any of its personnel to possess coding or design expertise.

  7. Segmentation

    An email list is segmented when it is divided into groups according to a set of characteristics, such as age, gender, location, interests, or behaviors. Businesses can offer more individualized and targeted messages to their subscribers by using segmentation, which can lead to improved engagement rates and higher income.

    Businesses can quickly segment their email lists and develop focused messages for each segment using the best email marketing software. Businesses can accomplish this using pre-built segmentation tools or by building their own bespoke categories based on predetermined criteria.

    In order to optimize campaigns over time and boost outcomes, firms can utilize segmentation to try various strategies and approaches for various email list segments.

  8. Testing

    Continuous testing and optimization of the multiple components that make up the campaign are necessary for successful email marketing. The process of email marketing must include email testing. 

    It entails checking and testing every component of an email, such as the HTML code, photos, content, and links, to ensure everything is operating as it should. This makes it easier for your establishment to make sure that your emails are successfully delivered to the inboxes of your subscribers.

    Also, they should be able to view them as you intended. Email testing is crucial for boosting your email campaigns' deliverability, open rates, and click-through rates and improving your subscribers' overall experience.

    The goal of this comparison is to determine which version will generate the most number of conversions. When conducting subject line testing, several different subject lines are compared to one another to determine which one has a higher open rate. During content testing, many versions of the content of an email are compared to one another in order to determine which version receives a higher percentage of positive responses.

  9. List Growth Tools

    Building an email list is an essential part of email marketing, and good email marketing software should include features that can assist businesses in building their email lists. Opt-in forms, landing pages, pop-up forms, and lead magnets are some of the elements that fall under this category. Opt-in forms are the kind of forms that site visitors must fill out to become members of a mailing list.

    Pop-up forms are forms that show on a website or a landing page in an effort to persuade visitors to join a mailing list, whereas landing pages are standalone websites designed to capture leads. Pop-up forms and landing pages are both intended to gather leads. A lead magnet in online marketing is a valuable material, like an e-book or webinar, that is provided in exchange for website users' email addresses.

  10. Advanced Automation

    The extensive automation options that are included in email marketing software can help businesses save time and effort while simultaneously enhancing the efficiency of their marketing operations, which is a significant competitive advantage. Among these capabilities is the ability to automatically respond to emails, run drip campaigns, and trigger emails.

    When a subscriber does a certain action, such as completing a purchase or leaving things in a shopping cart without checking out, they may be sent an email referred to as a "triggered email." This type of email is the type that is automatically distributed to subscribers.

    While autoresponders are emails that are automatically sent in response to specified events, such as a new subscriber joining a mailing list, drip campaigns involve sending a series of automated emails to subscribers at specific intervals.

    Autoresponders are emails automatically sent in response to specified events, such as a new subscriber joining a mailing list. The phrase "drip" differentiates drip campaigns from autoresponders; autoresponders do not utilize that term.

  11. Social Media Integration

    The integration of social media platforms into email marketing software enables companies to expand their reach beyond their email lists, ultimately attracting more customers. This is a crucial factor to consider when selecting email blast marketing software. Top-notch software should possess functionalities that facilitate the dissemination of email campaigns on social media networks like Facebook, Twitter, and LinkedIn.

    Email marketing software must include these functionalities as a standard. Various social media platforms, such as the ones mentioned below, must be accommodated. The amalgamation of social media platforms also empowers businesses to connect with their subscribers on social media, thereby enhancing customer relationships and augmenting engagement levels. The incorporation of social media also facilitates businesses to amplify their engagement levels.

  12. Customizable Templates

    One of the characteristics of top-notch email marketing tools is the availability of personalized templates. Email templates refer to pre-made designs that companies can utilize to craft polished emails in a swift and effortless manner. The option to customize templates furnishes businesses with diverse selections, encompassing diverse layouts, color palettes, font types, and visuals. Such flexibility empowers businesses to produce emails that align with their branding and communication style.

    In addition, customizable templates can save businesses time and resources by streamlining the email creation process. With pre-designed templates, businesses don't need to start from scratch every time they create an email campaign, which can be time-consuming and resource-intensive. However, it's important to note that while customizable templates can make email creation easier, businesses must ensure that their emails are personalized and engaging. A template alone won't guarantee a successful email campaign.

  13. Deliverability Monitoring

    One other crucial aspect of the finest email marketing program is the supervision of deliverability. Deliverability denotes an email's ability to reach the intended recipient's inbox. Several factors can affect deliverability, including email content, spam filters, sender reputation, and email authentication.

    Supervising deliverability enables companies to keep track of the effectiveness of their email campaigns and detect any problems that may be affecting deliverability. By supervising deliverability, businesses can enhance email deliverability rates, such as adjusting their email authentication settings or modifying email content. This can guarantee that subscribers are receiving their emails and are not being misplaced in spam filters or promotions tabs.

Additional Features of the Best Email Marketing Tools Available Today!

Since the beginning of digital marketing, email marketing has been one of the most successful methods. As technology has advanced, email marketing software now offers more features and advantages than ever before.

The best email marketing tools on the market today offer a wide range of extra capabilities in addition to basic email campaign development and administration to assist establishments in better communicating with their customers. We will examine some of the extra features of the best email advertising software here.

email marketing software add on features

  1. SMS Marketing

    One of the latest and most in-demand functionalities of email marketing software is SMS marketing. Through SMS marketing, enterprises can send precise text messages to their clients' mobile phones. This feature can be notably advantageous for time-sensitive promotions, like flash sales, offers with limited time, or reminders for events.

    Furthermore, SMS marketing is an excellent method to connect with clients who favor communicating via text message rather than email. Certain email marketing software providers even provide SMS automation, enabling establishments to plan and transmit automated text messages based on customer actions or particular triggers.

  2. Chat And Chatbot Functionality

    The software for marketing via email is also beneficial because it permits chatting and the use of chatbots. The chat function enables establishments to communicate with clients in real-time via a chat widget on their website or a social media messaging service. This attribute can be particularly useful for inquiries concerning customer service, sales, or procuring leads.

    Furthermore, chatbot capability empowers companies to utilize AI-powered chatbots to automate conversations with clients. Establishments can use chatbots to receive orders, offer personalized recommendations, and simplify the process of contacting customer support. By leveraging chat and chatbot technology, establishments can enhance customer satisfaction by providing a seamless experience across all platforms.

  3. Digital Advertising

    Many email marketing software providers also offer digital advertising features, such as social media advertising, Google Ads integration, and retargeting. These features allow establishments to reach their target audience through various digital advertising channels and track their advertising performance within the same platform as their email campaigns. By integrating digital advertising with email marketing, businesses can create cohesive cross-channel marketing campaigns that drive conversions and maximize ROI.

  4. Website Personalisation

    The act of customizing a website's content, design, and user interface to meet the needs and tastes of specific visitors is known as website personalization. Establishments can tailor their website's messaging, images, and layout to provide a more relevant and individualized experience for each visitor by evaluating visitor behavior and demographic information. 

    On the basis of user activity, personalization can also include recommendations, tailored offers, and targeted messages. Establishments can enhance engagement, boost conversions, and lower bounce rates with the use of personalization. Establishments may increase brand loyalty and client connections by offering visitors a more customized experience.

  5. Built-in CRM

    Businesses can manage and analyze client interactions and data throughout the customer lifecycle with the use of a CRM system, which is a software platform. Businesses may monitor client interactions on their website and through other channels like social media, email, and phone calls, thanks to an integrated CRM. 

    The customer experience can then be personalized, marketing campaigns can be automated, and messaging may be created with a specific audience in mind. Businesses can also recognize patterns in customer behavior, such as repeat purchases or website visits, and modify their marketing strategies as a result with the help of an integrated CRM.

  6. Website and Landing Page Builders

    Software tools called website and landing page builders enable organizations to construct unique websites and landing pages without the need for coding or design expertise. These platforms frequently include drag-and-drop capabilities, ready-made templates, and customization possibilities to assist organizations in building a website that suits their particular requirements.

    By making it simple to incorporate personalization elements like dynamic content, recommendations, and targeted messaging, website and landing page builders may assist businesses in giving their customers a more engaging and tailored experience.

How to Choose the Right Email Marketing System?

Using electronic mail as a promotional strategy can be a powerful method for establishments to reach out to their intended audience and enhance profits. However, with many options available, it can be challenging to determine the most suitable email marketing platform. Here we will discuss the optimal email marketing platform for establishments.

how to choose the right email marketing software

  1. Establish Your Goals

    Establishing your goals is the first thing you need to do before selecting the appropriate email marketing solution. What do you hope to accomplish through the use of email marketing? Do you want to raise the money you make from sales, raise people's awareness of your brand, or get more people to visit your website? You may decide the elements you require in an email marketing platform by setting your campaign goals.

  2. Match Features To Goals

    It's time to match the features of an email marketing system to your goals once you've decided what they are. Look for capabilities like automation, segmentation, personalization, and analytics that support your objectives. Consider looking for an email marketing solution that offers automation capabilities like abandoned cart emails or post-purchase follow-ups to boost sales.

    It's also crucial to consider how simple the email marketing system is to utilize. If you don't have a specialized marketing team, look for a system with an intuitive UI and simple functions.

  3. Pick The Right Plan

    After matching features to your goals, it's time to pick the right plan. Most email marketing systems offer different plans based on the number of subscribers or features included. It's essential to choose a plan that fits your budget and provides the features you need to achieve your goals.

    Consider the scalability of the email marketing system as well. You may start with a smaller plan initially, but as your email list grows, you'll need to upgrade to a higher one to accommodate more subscribers.

List of Top 10 Email Marketing Software Comparison

Name
Free Trial
Demo
Starting Price

Mailchimp

14-days

Yes

$9.36 per month

Brevo (formerly Sendinblue)

30-days

Yes $25 per month

ActiveCampaign

14-days

Yes

$29 per month

HubSpot

14-days

No

$45 per month 

Moosend

30-days

Yes $9 per month

Omnisend

14-days

Yes $16 per month

Hunter.io

Free

Yes $49 per month

CakeMail

14-days

Yes Custom Pricing

Benchmark Email

14-days

Yes

$8 per month

Mailmodo

14-days

Yes

$73.6 per month

Email marketing is an essential tool for businesses to reach their customers effectively. Here is a list of the top 10 email marketing software, including their pricing, pros, and cons, to help you make an informed decision.

1. Mailchimp

Mailchimp is an email marketing platform that gives you a centralized location from which you can manage and communicate with all of your clients, customers, and other interested parties all at once. You can get this centralized location through the company's website.

Their strategy for marketing is based on maintaining efficient contact management practices, planning campaigns with an eye for aesthetics, and doing in-depth data analysis. These three tenets form the foundation of our approach.

Mailchimp Features

  • Customizable email templates and automation
  • A/B testing and detailed analytics
  • Segmentation and personalization options
  • Integration with popular e-commerce platforms
  • Mobile app for on-the-go email marketing

Mailchimp Pros

  • Beginner-friendly interface and easy-to-use tools
  • Generous free plan for smaller businesses
  • Robust automation features that help save time and increase efficiency
  • Advanced reporting and analytics capabilities

Mailchimp Cons

  • Limited design customization options compared to some competitors
  • Limited customer support options for free plan users

Mailchimp Pricing

  • Essential- $9.36 per month
  • Standard- $13.98 per month
  • Premium- $279.58 per month

 2. Brevo (formerly Sendinblue)

brevo-email-marketing-dashboard

The platform for automating email marketing on a budget that Sendinblue offers was created in response to one of the greatest problems that small establishments encounter.

Sendinblue is serious about dominating the email marketing software market, as seen by everything from its extensive feature set (which includes a marketing automation CRM, landing pages, transactional emails, SMS, and Facebook advertisements) to its incredibly low cost.

Brevo Features

  • Advanced automation and segmentation options
  • A/B testing and detailed reporting/analytics
  • Personalization and transactional email capabilities
  • SMS marketing and landing page creation tools
  • Robust integrations with popular business tools

Brevo Pros

  • Affordable pricing plans compared to some competitors
  • Wide range of features and tools for comprehensive marketing campaigns
  • User-friendly interface and intuitive campaign creation process
  • Free plan with limited features available for beginners

Brevo Cons

  • Limited design customization options for email templates
  • Limited phone support hours for certain plans

Brevo Pricing

  • Starter- $25 per month
  • Business- $65 per month
  • Enterprise- Custom pricing

 3. ActiveCampaign

activecampaign-email-dashboard

ActiveCampaign is a provider of cloud-based marketing and sales automation software. Some of the features that are included in the software are email marketing, a customer relationship management (CRM) platform, and a live chat messaging platform known as Conversations. In addition to that, the establishment features functionality for lead scoring as well as web analytics.

ActiveCampaign Features

  • Automate your email campaigns and save time with personalized messages.
  • Connect your customer data with your marketing campaigns for a more targeted approach
  • Prioritize your leads and focus on the most promising ones to increase your conversion rate
  • Reach your customers wherever they are with personalized text messages
  • Understand your customers' behavior on your website and tailor your marketing strategies accordingly

ActiveCampaign Pros

  • Versatile marketing automation
  • Robust CRM capabilities
  • Intuitive user interface
  • Advanced segmentation options

ActiveCampaign Cons

  • Limited reporting features
  • Higher pricing plans may be expensive
  • The learning curve for advanced features.

ActiveCampaign Pricing

  • Lite- $29 per month
  • Plus- $49 per month
  • Professional- $149 per month

 4. HubSpot

hubspot-email-marketing-dashboard

HubSpot's email marketing software is for businesses looking to create effective email marketing campaigns. The software has a number of features that can help organizations save time and enhance the effectiveness of their email marketing, including configurable email templates, personalized messaging, and automated workflows.

Establishments can simply build and send tailored emails to their subscribers, monitor subscriber engagement data, and evaluate the effectiveness of their email campaigns thanks to HubSpot's email marketing software. The platform also offers A/B testing capabilities, enabling companies to test many iterations of their emails to determine which ones are most effective with their audience.

HubSpot Features

  • Organize and manage your leads effectively to convert them into customers
  • Connect with your audience through email campaigns and increase engagement
  • Manage your social media accounts and engage with your audience across different platforms
  • Optimise your website and content for search engines to increase visibility and traffic
  • Design and create landing pages to convert visitors into leads or customers

HubSpot Pros

  • All-in-one marketing platform
  • User-friendly interface
  • Advanced analytics and reporting
  • Integration with other HubSpot tools

HubSpot Cons

  • High pricing for advanced features
  • Limited customization options

HubSpot Pricing

  • Starter- $45 per month 
  • Professional- $800 per month
  • Enterprise- $3,600 per month 

 5. Moosend

moosend-email-marketing-dashboard

Moosend is a marketing automation platform that helps businesses create and send newsletters to their customers. Moosend has expanded to become a well-liked instrument for enterprises of every magnitude. Equipped with functionalities such as electronic mail automation, landing pages, and statistics, Moosend has assisted numerous businesses in enlarging their marketing endeavors.

Moosend Features

  • Send as many emails as you need without any limitations
  • Access advanced features to improve your email marketing strategy
  • Remove the vendor's branding from your emails and keep your brand identity intact
  • Get all the features you need at an affordable price point
  • Enjoy a user-friendly interface that makes it easy to manage your email campaigns

Moosend Pros

  • Affordable pricing
  • Unlimited emails
  • User-friendly UI
  • Pro features

Moosend Cons

  • Limited integrations
  • Limited automation options
  • Limited design customization

Moosend Pricing

  • Pro- $9 per month
  • Enterprise- Custom pricing

 6. Omnisend

omnisend-email-marketing-dashboard

Founded in 2014, Omnisend is a SaaS-based omnichannel marketing automation platform designed for e-commerce establishments. It allows retailers to reach their customers through multiple channels, including email, SMS, push notifications, WhatsApp, and more. With Omnisend, you can create targeted campaigns based on customer behavior and preferences and gain valuable insights through real-time analytics. 

Omnisend Features

  • Customizable email templates and landing pages
  • Advanced automation and segmentation options
  • E-commerce features for upselling and retargeting
  • Reporting and analytics to track campaign success
  • Integrations with popular business tools

Omnisend Pros

  • Affordable pricing plans for small and large businesses
  • User-friendly interface and intuitive campaign creation process
  • Advanced automation features that save time and increase efficiency
  • Free plan with limited features available for beginners

Omnisend Cons

  • Limited design customization options for email templates
  • Some users report occasional glitches or bugs in the platform

Omnisend Pricing

  • Standard- $16 per month
  • Pro- $59 per month

 7. Hunter.io

hunter-email-marketing-dashboard

Hunter.io is a data-driven email finding and verification application that was established in 2015. Its primary purpose is to assist establishments in locating and validating email addresses. The process of locating new leads is made much easier by using Hunter.io because it gives users access to a database that has more than 200 million email addresses.

Hunter.io Features

  • Verify your email lists and increase your email deliverability
  • Send mass emails easily and manage your contacts efficiently
  • Track your leads and manage your sales pipeline effectively
  • Optimize your email campaigns for better engagement and higher conversion rates
  • Get started with cold email outreach using our pre-designed templates

Hunter.io Pros

  • Helps find and verify professional email addresses
  • Cost-effective
  • Easy to use
  • Offers free cold email templates

Hunter.io Cons 

  • Limited features compared to other cold email software
  • Limited integrations
  • Limited customer support

Hunter.io Pricing

  • Starter- $49 per month
  • Growth- $149 per month
  • Business- $599 per month

 8. CakeMail

cakemail-email-dashboard

Founded in 2007, CakeMail is an email marketing software platform designed for small establishments. It offers customizable email templates, drag-and-drop editors, automation, and detailed analytics, making it easy for small business owners to create and run email campaigns without the need for extensive technical skills.

CakeMail Features

  • Organize and manage your email lists with ease
  • Create professional-looking emails easily with pre-designed templates
  • Track your customers' behavior and engagement with your emails
  • Set up automated campaigns and save time on manual tasks
  • Test different email elements with A/B testing to improve your campaign's effectiveness and increase conversions

CakeMail Pros

  • Affordable pricing
  • User-friendly interface
  • Good customer support
  • Suitable for small businesses

CakeMail Cons

  • Limited advanced features
  • Limited integrations
  • No free plan is available

CakeMail Pricing

  • Custom pricing

9. Benchmark Email

benchmark-email-marketing-dashboard

Founded in 2004, Benchmark Email is an email marketing software platform that provides businesses with the ability to create and send email campaigns, newsletters, and surveys. Benchmark Email helps businesses build engaging campaigns and grow their audience.

Benchmark Email Features

  • Launch effective email campaigns to connect with your customers
  • Organize your contacts into groups for targeted messaging
  • Create beautiful emails with an easy-to-use visual editor
  • Automate your campaigns and save time on repetitive tasks
  • Manage subscribers' permissions and comply with data privacy regulations
  • Integrate with other marketing tools and platforms for a more comprehensive marketing strategy

Benchmark Email Pros

  • Easy-to-use email editor
  • Customizable email templates
  • Advanced list segmentation options
  • Automated email campaigns
  • Affordable pricing plans

Benchmark Email Cons

  • Limited third-party integrations
  • Limited CRM capabilities
  • Basic reporting features

Benchmark Email Pricing

  • Lite- $8 per month
  • Pro- $13 per month

 10. Mailmodo

mailmodo-email-marketing-dashboard

Mailmodo is an interactive email marketing platform that was established in the year 2020. It enables establishments to design and deliver engaging and interactive email campaigns with features such as mini-surveys, polls, quizzes, and more. Mailmodo also allows users to create and send email newsletters. By sending customers interesting information directly to their email inboxes, establishments can strengthen their interactions with their target demographic with Mailmodo.

Mailmodo Features

  • Design stunning emails with a user-friendly drag-and-drop builder
  • Personalize your emails with dynamic content and increase engagement
  • Monitor your email performance in real-time and optimize your campaigns accordingly
  • Test different email elements with A/B testing to improve your campaign's effectiveness and increase conversions
  • Connect with other marketing tools and platforms to streamline your workflow

Mailmodo Pros

  • Intuitive interface
  • Easy-to-use automation workflows
  • Affordable pricing plans
  • Advanced personalization options
  • Real-time campaign tracking

Mailmodo Cons

  • Limited email templates
  • No built-in CRM capabilities

Mailmodo Pricing

  • Silver- $73.6 + GST per month
  • Gold- $220.21+ GST per month
  • Platinum- $489.37 + GST per month

How Can We Increase ROI By Using Email Marketing Platform?

A strong tool that may link businesses with their customers and increase revenue is email marketing. However, there are many factors to consider to see a return on investment (ROI) from email marketing. Here are six elements. As follows:

increase roi by using email marketing platform

  1. Build a Quality Email List

    Any email marketing campaign that is successful must start with a high-quality email list. Ensuring you are gathering email addresses from interested and engaged subscribers is the first step in creating a great email list. To do this, establishments might provide rewards like discounts, free trials, or access to special material in exchange for email addresses.

    Additionally, it's critical to confirm that your email list complies with laws governing email marketing, such as CAN-SPAM and GDPR. It implies that you must obtain consent from each subscriber on your list before sending them emails and make it simple for them to unsubscribe.

  2. Segment Your Email List

    By splitting your email list's members into various groups according to certain criteria like region, age, gender, or interests, you can segment your list. This enables you to give each group more customized and pertinent communications, which can raise engagement rates and, ultimately, enhance ROI.

    If you are a clothes company, for instance, you could wish to divide your email list into distinct groups based on age or gender and send each group unique promotions and offers. You can increase the likelihood of conversions and raise ROI by adjusting your communications to each group's unique requirements and interests.

  3. Optimise Email Content

    To enhance engagement and augment ROI, it is crucial to fine-tune your email content. Your emails must be aesthetically pleasing, easily comprehensible, and offer substantial value to your recipients. Incorporate compelling subject lines and feature an unambiguous call-to-action (CTA) that motivates your subscribers to act.

    In addition, personalization is a critical aspect of impactful email content. By integrating the recipient's name, geographical location, or previous purchase records, you can establish a more individualized encounter that heightens engagement levels and amplifies ROI.

  4. Test and Refine

    The effectiveness of your email marketing strategies in generating a greater return on investment (ROI) is closely linked to the extent to which you test and fine-tune them. A/B testing is a technique that enables firms to assess and contrast various elements of their emails, such as the subject lines, content and calls to action (CTAs). By analyzing the results of A/B tests, establishments can refine their email marketing initiatives and maximize them for optimal ROI.

  5. Automate Campaigns

    Automating tasks can boost efficiency and reduce the need for manual labor, resulting in a higher return on investment. With automation, establishments can send out various emails, such as "welcome" messages, post-transaction confirmations, and reminders for abandoned shopping carts. By delivering timely and personalized content to subscribers, automated emails can increase engagement rates and ultimately lead to more conversions.

  6. Measure and Analyse

    Measuring and analyzing your email campaigns is crucial to improving ROI. Establishments can determine what's working and what isn't by tracking important metrics like open rates, click-through rates, conversion rates, and income earned. They can then make data-driven decisions to optimize their campaigns.

    Most email marketing platforms provide analytics capabilities that let businesses monitor and evaluate the effectiveness of their email campaigns. By regularly reviewing analytics data and adjusting campaigns based on the data, businesses can increase their ROI and see a positive impact on their bottom line.

How Much Does Email Marketing Software Cost?

As per the 2024 Pricing Handbook, the typical cost of the best email-sending software varies based on the distinct functionalities provided and the extent of the subscriber database.

A few email marketing campaign software systems propose no-cost or economic schemes for small-scale enterprises or startups, while others levy a monthly payment depending on the number of subscribers or emails dispatched. 

The pricing of email marketing software usually commences at approximately $10 every month for uncomplicated schemes, with more sophisticated ones amounting between $50 and $500 per month. Also, you may expect it to go up to around $2,500 per month. Numerous email marketing software systems also provide tailor-made pricing based on the company's prerequisites, so it's vital to scrutinize and find the most suitable option.

What are the Challenges Faced in Email Marketing Programs?

The use of email marketing software is a potent tool that enables enterprises to communicate with their clients, but it also poses various obstacles. Ranging from adherence to rules to spam blockers and the delivery process, there are several factors that can affect the triumph of email marketing initiatives. Grasping these challenges is vital to formulating efficient approaches and optimizing the advantages of email promotion software.

challenges of email marketing software

  1. Compliance

    The General Data Protection Regulation (GDPR) and the CAN-SPAM Act compliance present a significant challenge for email marketing software. These regulations lay down directives for the acquisition, retention, and exploitation of customer data by enterprises, as well as for the transmission of emails to customers.

    Also, they make it illegal for establishments to send out advertisements that were not asked for. Enterprises must have a solid understanding of the pertinent rules and regulations in order to ensure compliance with these limits.

  2. Spam Filters

    Spam filters present yet another difficulty for software used for email marketing. Email providers like Gmail and Yahoo use complex algorithms to identify and remove spam messages, thereby preventing these unwanted communications from reaching the inboxes of their customers. To get around this obstacle, companies need to check that the spam filters in place on their email systems aren't misreading their messages as junk mail. 

    This entails adhering to best practices, such as utilizing subject lines that are clear and to the point, avoiding phrases that are considered spam triggers, and providing subscribers with content that is helpful and pertinent. Monitoring email metrics like open rates and click-through rates is essential for determining whether or not there are any problems with the spam filtering software

    Suppose emails are continually being marked as spam. In that case, it is possible that it will be essential to make adjustments to either the content or the format of the communications in order to enhance deliverability.

  3. Deliverability

    Deliverability is one of the most significant challenges that email marketing software must face. Even if an email is not marked as spam, there is still a chance that it will be moved to the promotional or spam folders of recipients' email clients or that it will not be delivered at all. For establishments to have a better chance of having their emails successfully sent, they need to ensure that their emails are correctly prepared and optimized for the various email clients and devices. 

    This may involve utilizing responsive design to ensure that emails are easily legible on mobile devices, as well as testing emails across various email clients to uncover any formatting errors that may have been missed. In addition, businesses have a responsibility to keep their email lists clean by frequently eliminating invalid or inactive email addresses from the list. 

    This has the potential to increase the percentage of recipients who actively engage with a message as well as lower the risk that an email would be classified as spam or bounce.

  4. List Management

    The efficient management of lists is a crucial component of email marketing applications. It entails the acquisition, preservation, and classification of customer information to guarantee that emails are personalized and pertinent to recipients. One of the main hurdles of list management is verifying the accuracy and currency of data. This can be accomplished by executing data authentication protocols, such as validating email addresses and deleting duplicate records.

    Nevertheless, segmentation can pose a difficulty. To segment their lists effectively, companies must have access to high-quality data and the capability to analyze and interpret it proficiently. This might necessitate collaborating with data analytics professionals or investing in tools that can assist companies in comprehending their customer data more effectively.

  5. Personalization

    Personalization is another key feature of email marketing software. Businesses may boost engagement and forge closer bonds with subscribers by leveraging client data to customize email marketing. Finding the ideal balance between personalization and privacy is one of the challenges of personalization.

    Clients may enjoy receiving personalized emails, but they can also be wary about how their data is used. To address this issue, businesses need to be transparent about how they gather and use customer data and provide easy opt-in and opt-out options. Personalization can also be difficult in terms of effectiveness. Engagement rates may suffer if it is overly general or irrelevant.

    Businesses need access to high-quality data and the skills to properly evaluate and understand it if they want personalization to be successful. This can require working with data analytics experts or spending money on products to help businesses better understand their customer data.

  6. Content Creation

    Email marketing software must always incorporate a function that permits content generation. Companies can elevate their engagement rates and enhance the quality of their subscriber relationships by leveraging content that is tailored to aid them in achieving these objectives. 

    However, crafting content that is both informative and captivating can prove to be a daunting task. It is imperative for businesses to furnish content that is not only beneficial to their clients but also engaging for the subscribers who have enrolled for the company's bulletin.

    To achieve this objective, you might need to invest in content production tools or seek advice from professionals in content generation. One of the obstacles in creating content is guaranteeing that it aligns with the company's messaging and basic values. It is essential for companies to fully comprehend their brand identity and the message they intend to communicate to their subscribers to engage with their audience efficiently.

  7. Data Privacy

    Data security and privacy are the most important things for businesses that use email marketing software. Due to requirements like GDPR and the California Consumer Privacy Act (CCPA), businesses must make sure they gather, store, and use customer data in a legal way in their area. Making sure that client data is safe is a challenge to keeping data private. Businesses must use security measures like encryption and multi-factor login to keep client data from being accessed or stolen by people who shouldn't be able to.

  8. Integration With Other Tools

    Integration with other tools can be a challenge when using email marketing software. Depending on a business's needs, they may use a variety of other tools, such as CRM systems, social media platforms, project management software, and more. It is important for the the software to integrate with these tools seamlessly to provide a more complete picture of customer behavior and improve marketing effectiveness.

    Integrating top email marketing platforms with other tools can also be time-consuming and require technical expertise. It may involve mapping data fields, setting up APIs, and managing complex workflows. However, it is essential to ensure that data is consolidated and accurate, that customer communication is coordinated across different channels, and that marketing campaigns are optimized for maximum impact.

  9. Campaign Measurement And Analysis

    A key feature of email marketing software is the challenging nature of campaign measurement and analysis. It involves monitoring and examining many indicators, including open rates, click-through rates, conversion rates, and more. Establishments may find it difficult to optimize their efforts and raise marketing ROI without the right measurement and analysis.

    This software may include built-in analytics features that let establishments track crucial stats and gauge the success of their efforts to get around this problem. Establishments may also need to spend more money or hire more professionals in order to effectively analyze the data from their email marketing campaigns and utilize it to guide their decisions.

    To get the most out of email promotion software, it is essential to handle the key issue of campaign measurement and analysis. Establishments can enhance customer engagement, optimize their efforts, and ultimately reach their marketing objectives with the right measurement and analysis.

  10. Mobile Optimization

    Mobile optimization is essential for email advertising software since more and more people view their emails on mobile devices. Emails that are not mobile-friendly may be challenging to read or navigate, which may decrease engagement and decrease conversion rates.

    Mobile optimization is a critical challenge for establishments using top email marketing platforms. Establishments should optimize their email campaigns for mobile consumption as more individuals access their emails on mobile devices. Making sure the emails are responsive for mobile devices and load quickly on sluggish mobile networks is part of this.

    Email marketing software can offer tools to assist businesses in testing and optimise their campaigns for mobile devices, helping them to overcome the difficulty of mobile optimization. Additionally, businesses might need to spend more money or hire more professionals to ensure their email campaigns are suitable for mobile viewing.

  11. Email Fatigue And Unsubscribe Rates

    Finally, email fatigue and unsubscribe rates are significant challenges for email marketing software. Organizations must strike a balance between keeping their clients front of mind and avoiding spamming them with emails.

    Email marketing software should provide the functionality to manage email frequency, allowing establishments to control the number of emails sent to each customer. This can involve setting limits on the number of emails sent per week or month, as well as monitoring engagement metrics to identify customers who may be at risk of becoming fatigued.

Latest Market Trends in Email Marketing Software

According to statistics, 4.3 billion people worldwide are estimated to be email users by 2024. More and more people are using their smartphones to check their emails. So an email that is more personalized and mobile-friendly will be important from a business point of view. Email marketing continues to evolve with the introduction of new technology and innovations.

In this section, we'll discuss two of the latest trends in email marketing- machine learning capabilities and targeted emails.

trends in email marketing tools

  1. Machine Learning Capabilities

    Machine learning is a sort of artificial intelligence that allows computers to learn from data and grow without requiring explicit programming. By anticipating the information that will be most enticing to each subscriber, machine learning capabilities can be utilized to increase open and click-through rates in email marketing.

    Everything from subject lines to graphics and calls to action can be a part of this. Businesses may improve engagement and boost revenue by utilizing machine learning to send more personalized emails.

  2. Targeted Emails

    Another development in email marketing techniques is targeted emails. Businesses can send tailored content to particular email list segments by using targeted emails. Enterprises have the ability to generate content that is more appropriate and customized for every category of recipients by dividing the email register according to demographic, conduct, or other criteria.

    A company may, for instance, split its email list according to location and send tailored emails promoting regional events or deals. It has been seen that an institution has raised its revenue by 20% through targeted emails. 

Conclusion

In conclusion, selecting the top email marketing platforms is critical for the success of your marketing campaigns. By considering your goals, features, pricing, and customer support, you can find the best fit for your establishment's needs. Use this buyer guide to help you make an informed decision and boost your marketing ROI.

Related Research Articles:

FAQs

Yes, some CRM software includes email marketing features. This can help streamline your marketing efforts by combining customer data with email campaigns.

It depends on your business needs and preferences. On-premise software offers greater control and customisation, but cloud-based options offer easier accessibility and scalability.

Track key performance indicators such as open rates, click-through rates, and conversion rates. Analysing this data can help you adjust your strategy to improve engagement and results.

Email marketing services can automate contact list management, allowing for growth and maintenance. This includes features such as segmentation, lead capture forms, and integration with other marketing tools.

Email marketing is important to reach out to people. It is an efficient method to build relationships with leads, potential customers, and current and past customers.

By Cities

Last Updated: February 19, 2024