Best Email Tracking Software

What Is Email Tracking Software?

Email tracking software involves keeping track of email opens and clicks to follow up with leads, job candidates, and business partners. To increase the effectiveness and quality of your email marketing efforts, you may refer to it as measuring their metrics.

Your email marketing campaigns will be optimized if you are more aware of which marketing materials are the most successful. At that point, you can spend your efforts on creating more of that particular type of content. Doing this can enhance your overall sales and marketing messaging and maximize lead and customer engagement.

Email tracking tool can notify you when a prospect opens, clicks on, or downloads that material to ensure you follow up at the ideal time. As you can keep a complete record of your prospects' interactions with your emails and determine how much of your content they have really read, it aids in generally improving your interactions with prospects.

How Does Email Tracking Work?

While options are helpful, they do not always assist in the purchasing process. The ideal fit will differ because each company has unique challenges and requirements. To assist you in making your decision, consider the following questions.

• Is the software simple to use?
• Do I have the time and resources to master the software's capabilities?
• Does it send read receipts and track open rates?
• Can it also monitor website visits and link clicks?
• What further recipient actions can it monitor?
• Does it work with the email program I'm using now?
• Is it compatible with my CRM and other business applications?
• Does the tracker offer email templates I can utilize for my team?
• Can the email tracker automate processes in response to user behavior?
• Does it offer thorough reports, analytics, and other information?
• Does the software offer any further features?

Email tracking embeds a small image or pixel in an email that sends a signal back to the sender's server when the receiver views the message. This allows senders to track open rates and recipients who read the email. Some solutions can also track website visits, link clicks, and other recipient behaviors like forwarding or replying.

Email tracking software generates thorough statistics and analytics that assist firms in understanding their email marketing campaigns and enhance outreach efforts. Connectivity with a company's CRM and other systems enables the automation of operations depending on user behavior, such as follow-up emails or sales calls, saving time and resources while enhancing efficiency.

Benefits of Using Best Email Tracking Software

Many businesses still do not track their email marketing. They believe that sending an email is all that is required. But that's not correct. Let me mention some benefits of having an email tracking tool.

1. Keep Track of Your Emails

   You use an email tracking system to wait for a notification that a prospective customer has opened and read your message. This keeps you top of your mind, which can lead to more sales and referrals.

2. Unique Insight

   Let's be honest: composing emails may be stressful and irritating. It's easy to become stuck on where to start or what to say to fill in the blanks. With an email monitoring system, you have data around your emails, and when you find a clear correlation between specific emails receiving responses or not receiving responses, you can make changes that will have an impact.

3. Send Scheduled Emails at Right Time

   You can schedule emails to be sent at a particular time using an email tracking system. Marketers learned through trial and error that sending time is essential to a campaign's success. Based on the type of emails you are sending, some time windows fit better than others.
   
   Utilizing an email monitoring system allows marketers to evaluate this data and identify the sending time that works better for their audience. Additionally, tracking systems allow scheduling answer messages depending on when a reader sees a letter, giving teams complete control of email marketing time.

4. Stimulates Conversation

   When sending an email, this must be the final goal. Using an email monitoring system isn't a guarantee that you'll have a dialogue (nothing is!). Yet, it will prepare you to engage intelligently.

   For example, if a prospect opens your email and clicks on the links you attached, that's your cue to make a suitable follow-up because you're still on their mind. Even with follow-ups, knowing the level of engagement on them will allow you to adapt the material properly.

5. Create Automated Workflows

   If you plan to build a full marketing/sales strategy, tracking emails can serve as a solid foundation. A robust email tracking system allows you to build automation based on triggers.

   This gives you the creative freedom to define your leadership journey. For example, you can select to deliver predetermined but personalized follow-up content as soon as a link is visited. Perhaps wait a certain period of time after an email is opened before sending the following one. In all of these cases, the fantasy begins with a simple step - tracking emails.

Features Of Best Email Tracking Software

Best Email tracking software for Gmail offers various features to monitor and measure the success of email campaigns. 

These include open rate and click-through rate monitoring, download monitoring, conversion tracking, alerts, and analytics and reporting. This software helps businesses to optimize their email marketing strategies by providing valuable insights into the behavior of prospects and customers.

1. Email Open Rate Monitoring

   Track the frequency with which prospects open emails to determine the success of individual email campaigns. This information can assist firms in evaluating the success of specific email campaigns and identifying areas for improvement. Businesses can use open rates to discover which subject lines and content kinds are most effective in attracting their audience's attention.

2. Tracking the Click-Through Rate

   To evaluate an email's success, count the number of times that prospects click on any given embedded link. This is an essential indicator for determining the success of an email campaign since it shows how many people are engaging with the content and acting on the message.

   Businesses can get useful insights into which links and calls to action are most effective in driving conversions and accomplishing their marketing goals by tracking the click-through rate.

3. Download Monitoring

   Measure the frequency of prospects downloading individual email attachments to determine their success.

4. Tracking Conversions

   Keep track of how many leads become customers due to your marketing campaigns and create similar marketing materials for future campaigns.

5. Alerts

   Set up the software to notify you when a prospect performs a specific action—for example, opening an email, clicking a link, downloading an attachment, etc. So you can schedule a follow-up at the most convenient time.

6. Analytics and Reporting

   Email marketing tools generate reports containing all tracking data sent to the database and custom-designed visual representations of the data.

7. Email Marketing and Planning

   Best email tracker for Gmail will be a component of, or an add-on to, your larger email marketing software platform, allowing you to schedule emails in part based on the reports and analytics your tracking generates.

Who Will Be Most Benefited By Email Tracking Systems?

Email monitoring systems have grown in popularity as a tool for professionals to monitor and manage email correspondence. While these systems provide numerous advantages, they are especially beneficial to specialists such as marketers, executives, recruiters, customer service representatives, and sales representatives.
Let’s discuss how these professionals can benefit greatly from email tracking systems.

The system is most beneficial for:

• Marketers
• Executives
• Recruiters
• Customer Support, and
• Sales Professionals

Best Email Tracking Tools For Different Browsers

Email tracking software has become an essential tool for professionals that conduct their work over email. With so many alternatives, deciding on the best email monitoring software for different browsers can be difficult. We have given you some options below.

1. Email Tracker for Gmail Users

• HubSpot
• MailTrack
• Yesware
• Boomerang
• Bananatag
• Mixmax
• Reply
• Groove

2. Best Email Tracking for Outlook Users

• HubSpot
• Outreach

Why Should You Track Your Emails?

By monitoring the open rate of your emails, you can gauge whether your subject lines are captivating enough to entice subscribers to open your messages.

Achieving a satisfactory open rate, ranging from 15% to 25%, is crucial as it is the initial step towards successful email marketing. Moreover, understanding your click-through rate is equally significant in determining the effectiveness of your email's body copy. 

The click-through rate reflects the subscriber's interest, relevance, value, and call-to-action. A click-through rate of 4% is considered average across all industries.

Other indicators, including bounces and unsubscribes, should also be considered.

Soft bounces aren't a big deal unless you witness lots of them. A 2% bounce rate is not caused for concern. This usually indicates that your subscriber's mailbox is full or that their email client is overloaded.

If you're getting too many soft bounces, split your email list and send emails at different times.

On the other hand, hard bounces can harm your transmitting IP address's reputation and must be removed promptly. This indicates that the email address is invalid or has been deleted.

How To Choose The Right Email Tracking Software?

While deciding on the ideal email tracking service for your company, keep the following points in mind.

1. Integration With Other Systems

   Since most email tracking systems interact with all major email providers, you should discuss this important software element with vendors. You should also ensure your email tracking software interfaces with email marketing, sales force automation, and customer relationship management (CRM) software.

2. Email Marketing Suites Vs. Standalone Software

   Regarding integration, consider whether you want a standalone email tracking system or one part of a larger email marketing suite. A standalone system has the advantage of being easier to implement and less expensive to use, but as a trade-off, you will not have access to tools that will help you optimize the email campaigns you're tracking.

   On the other hand, an email tracking system that is part of a larger email tracking service suite will be more expensive and more difficult to implement but will have the advantage of being automatically integrated with marketing campaign tools that make the most of the data and analytics from your tracking.

3. Cloud Software Vs. On-Premise Software

   Until recently, most business software was hosted on the premises of the company that used the software. This means that, besides the software, you'd need to buy dedicated servers to run it on, necessitating physical space and IT resources to set up and maintain.

   Today, however, most software is delivered via the cloud, allowing for much faster and easier implementation and a reduced need for dedicated IT resources, all of which translates to lower start-up costs. However, some vendors may still offer on-premises software, so inquire about this.

List of Top 10 Email Tracking Tools Comparison

Name	Free Trial	Demo	Starting Price
Yesware	14-days	Yes	Starting price at $15 Seat/month
GMASS	7-days	Yes	Starting price at $19.95/month
Mailtrack	14-days	Yes	Starting price at $1.99/user/month
MailTag	7-days	Yes	Starting price at  $9.99/user/month
Snov.io	7-days	Yes	Starting price at $30/month
Mixmax	7-days	Yes	Starting price at $49/user/month
Right Inbox	14-days	Yes	Starting price at $7.95/month
Boomerang for Gmail	30-days	Yes	Starting price at $4.95/month
Saleshandy	7-days	Yes	Starting price at $27.00/month
LeadBoxer	14-days	Yes	Starting price at €195/month

We have listed and explained the best email tracking software tools available in 2024, along with their features, pricing, pros, and cons:

1. Yesware

Yesware is a sales team email tracking tool. Yesware is simple to use in your Gmail or Outlook inbox, and you can quickly log email outreach activity to your CRM software.

Yesware not only shows when messages are sent and opened, but it also shows whether they contain links or attachments.

While Yesware's basic features aren't particularly impressive, they are more than adequate for small businesses. Yesware assists your sales team in identifying prospects who are likely to become customers.

It keeps track of who opens emails and clicks on links, allowing you to send more personalized emails over time. You can save and create customized templates and use rich text and links. You can also use this email tracking service to monitor the performance of your sales team.

Yesware displays upcoming tasks and integrates with other apps, such as Salesforce and LinkedIn, eliminating the need to manually enter data.

Pricing

• Free Forever: $0 Seat/month (For sales professionals just getting started)
• Pro: $15 Seat/month (For solo sales professionals & small businesses)
• Premium: $35 Seat/month For scaling sales teams at high-growth companies
• Enterprise: $65 Seat/month (For powerhouse sales teams who use Salesforce CRM)

2. GMASS

GMass is a Gmail mail merge service. It allows you to send mass emails to specific individuals. You can use automated follow-ups to increase engagement with your emails. It will also let you track metrics like open rates, click-through rates, and bounce rates. GMass will automatically generate a campaign report after you've sent an email campaign.

GMass is available in free and paid plans and can be installed within Gmail to simplify tracking your email marketing campaigns. GMass is also ideal for email marketers who want to automate the sending of promotional emails. Its primary functions are to assist you in scheduling emails and managing your autoresponders without worrying about technology or programming.

Pricing

• Standard: $19.95/month
• Premium: $29.95/month
• Enterprise: $49.95/month

3. Mailtrack

Mailtrack is Gmail email tracking software that sends notifications whenever an email you track is opened.

Instead of Outlook's outdated read receipts, this tool employs tracking pixels.

The read receipts in Outlook are notoriously unreliable. Mailtrack is an excellent option for Gmail users who want to know who has read their emails.

It's simple to use. To disable tracking, compose a new email and click the two green check marks. Mailtrack offers all of the features of standalone email tracking tools at a low cost, including a monitor reply feature and an incoming tracked email indicator.

It also allows you to schedule meetings and track their outcomes. You can even integrate Salesforce and snooze emails with this tool to keep track of prospects.

You can also use this tool to set reminders and insert external images. This program is a great option if you're on a tight budget.

Pricing

• Free: $0/month
• Pro: $1.99/user/month
• Advanced: $4.99/user/month

4. MailTag

MailTag email tracking software can track emails, schedule follow-ups, and share data with your team.

You can monitor your email campaign by exporting important data to Google Sheets and using native mobile apps. MailTag provides detailed information about how your messages are received and acted upon in addition to tracking email opens and link clicks.

This email marketing tracking software can help you increase your open rates and sales.

MailTag's analytics will show you if you're sending out unnecessary emails. This allows you to focus on the most important aspects of your email campaign and increase sales.

MailTag also allows you to track all emails sent by your team.

Pricing

• MailTag costs $9.99/user/month. When you switch to an annual plan, you can save up to 30%

5. Snov.io

Snov is email tracking software with strong sales automation capabilities. Not only does it track email opens and clicks, but it also displays labels in Gmail.

As you can see, keeping track of who opens your emails and who makes the most money is simple. Snov has a database of companies for salespeople that can be searched by location, industry, or position.

And, because you can track incoming and outgoing emails for free, it's an excellent tool for people who need to keep track of all their emails.

You'll know exactly how well your emails performed once they've been sent. The email marketing tracking software employs an inconspicuous tracking pixel that recipients will not notice.

Pricing

• Trial: $0/month (includes 150 credits,100 email recipients, 1mailbox warm-up)
• Starter: $30/month (includes 1000 credits,5000 email recipients, 1mailbox warm-up)
• Pro: $75/month (includes 5000 credits,1000 email recipients, 3mailbox warm-up)

6. Mixmax

Mixmax is a Gmail-based sales engagement platform. It includes email tracking features that allow you to see how frequently recipients open your emails.

When the recipient opens your emails, this feature displays a pop-up window. The software is free, but paid plans include more advanced features. Mixmax allows you to schedule and send messages to your contacts. You can also use email sequences and email templates to automate your campaigns.

Even better, you can utilize machine learning to distribute emails at the most effective times of the day based on when your prospects are opening them.

Also, you can see specific stats for your email campaigns, including how many emails were opened and forwarded in a given month.

By automating the appointment-making process, Mixmax can assist you in personalizing your outreach.

Pricing

• Free Plan: $0/user/month (includes Calendaring and email productivity)
• Growth: $49/user/month (includes Sales automation for growing teams)
• SMB: $29/user/month (includes Email campaigns and calendaring for teams)
• Growth + Salesforce: $69/user/month (includes Sales engagement with Salesforce integration)

7. Right Inbox

Right Inbox is an all-in-one email tracking solution. This tool lets you see who opens and clicks on your Gmail emails.

In addition to email tracking, this email marketing tracking software allows you to use bespoke email templates and numerous signatures.

These capabilities simplify developing a strong email strategy to set your company apart.

This email monitoring software connects templates with follow-up emails to help you track each one. It also shows you whether your receivers opened your emails. Then you can schedule your follow-ups to be sent at specific times. You can cancel your follow-ups if you don't receive a response.

The best part is that the sales email tracking software automatically matches these templates to your sequences. You can also use templates to save your favorite follow-up emails.

Pricing

• Free: $0/month
• Personal: $7.95/month (billed annually)
• Professional: $14.95/month (billed annually)

8. Boomerang for Gmail

Boomerang for Gmail is a service that tracks emails. You can schedule an email to be delivered later, and you can also establish email reminders.

Boomerang works in the compose window of Gmail. It lets you track every email opened and provides information on each click, read receipt, and more. You may also check who opened your letter, which can help you determine the effectiveness of your marketing efforts.

Boomerang is compatible with most email clients, including Microsoft Outlook, Google, Yahoo, and most organizations. Boomerang's best email tracker for Gmail helps you keep track of critical messages while keeping your inbox clutter-free.

It works with any email, allowing you to archive or delete it and return it later.

Messages can also be marked as unread or starred to appear at the top of your message list. You can also include notes in the email to track what you intend to do afterward.

Pricing

• Basic: $0.00/month (Get 30-day free trial)
• Personal: $4.95/month (billed annually)
• Pro: $14.98/month (billed annually)
• Premium: $49.98/month (billed annually)

9. Saleshandy

SalesHandy's simple features can assist you in identifying the most promising leads and increasing your chances of closing the sale.

Email tracking is available from SalesHandy for Gmail, Outlook, and Office 365. The sales email tracking software can also be installed on Android devices. Personalize your campaigns with the email tracking tool, which integrates with G Suite and Gmail.

SalesHandy also integrates with Microsoft Office 365 and Outlook.

SalesHandy, in addition to email tracking, allows you to automate email follow-up and mail merge campaigns from Gmail. You can also track email metrics like open rates, bounces, and delays.

SalesHandy's simple features can assist you in identifying the most promising leads and increasing your chances of closing the sale.

Whether you email prospects or potential customers, this feature will benefit your sales team.

Pricing

• Outreach Basic: $27.00/month (Get a 7-day free trial)
• Outreach Pro: $79/month (Get a 7-day free trial)
• Outreach Scale: $150/month (Get a 7-day free trial)
• Custom Pricing: For Agencies

10. LeadBoxer

LeadBoxer is a platform for lead generation and customer intelligence.

It provides a salesperson email tracking service that allows you to identify your most qualified leads and customers.

LeadBoxer's email tracking software for Outlook allows you to automate campaigns if you send emails to many contacts. You can program emails to be sent at specific times, such as when prospects are most likely to interact with your content.

You can track link clicks and email engagement in addition to email tracking. Your sales calls can even be integrated with your email tracking software.

Pricing

• Basic plan: €195/month (includes everything you require to begin locating and tracking your leads and clients)
• Premium plan: €495/month (includes customizable reporting, sophisticated or custom connectors, and all essential features)

Conclusion

In conclusion, email tracking software is vital for businesses engaging in email marketing campaigns. It enables them to track important metrics such as open rates, click-through rates, and conversions, which help them determine the success of their email marketing campaigns. 

This information can be used to optimize future campaigns and create more effective marketing materials.

Email tracking tools can also help businesses engage more intelligently with their prospects by providing context about their interests and activity history. Features such as alerts, analytics and reporting, and email marketing planning can be used to automate processes and create a full marketing/sales strategy.

Finally, different email tracking software for Outlook options are available for Gmail and Outlook users, making it easy to find a solution that fits the needs of different businesses. Email tracking system can benefit marketers, executives, recruiters, customer support, and sales professionals.