
Google Ads
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What is Google Ads?
Google Ads is an online advertising platform developed by Google, allowing businesses to create and display ads on Googles search engine and its advertising network. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their clickable ads appear in Googles search results.
Google Ads Starting Price

Our Awards and Recognition
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Key Features of Google Ads
Here are the powerful features that make Google Ads stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Campaign Management
- Ad Creation
- Keyword Planner
- Budget Management
- Performance Tracking
- Conversion Tracking
- Audience Targeting
- Ad Scheduling
- Geotargeting
- A/b Testing
- Remarketing
- Bid Management
- Ad Extensions
- Analytics Integration
- Mobile Ad Management
- Video Ad Management
- Shopping Ads
- Dynamic Search Ads
- Responsive Ads
- Custom Reports

Google Ads Specifications
Get a closer look at the technical specifications and system requirements for Google Ads. Find out if it's compatible with your operating system and other software.
Google Ads Comparisons
Compare Google Ads with other similar options available in Business Management Software. Explore the key differences to see why it's the top choice for businesses and individuals.
Google Ads Resources
Overall Google Ads Reviews
Thinking about using Google Ads? Check out verified user reviews & ratings based on Google Ads's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.
Google Ads Pros and Cons Based on Customer Reviews
"The platform offers a user-friendly interface, making it easy to create and manage campaigns."
"Google Ads provides a wide range of documentation to help users optimize their ad strategies."
"Google Ads is excellent for lead generation, especially with its search ad campaigns."
"It allows for precise targeting, helping businesses reach the right audience effectively."
"The lead form feature is a valuable addition for capturing potential customers efficiently."
"Customer support could be improved to better assist users with their queries."
"Google Ads can be quite costly, especially for B2B lead generation."
SoftwareSuggest reviews are authentic and verified. Here's how.
Vaishali K.
BDE (Business Development Executive)
Used the software for : 6-12 months (Daily)
Company Size :11-50 employees
Verified Reviewer
Verified User
The text is grammatically correct as is. No changes are needed.
Google Ads Mobile App Experience
Google Ads After Sales Service Rating
What do you like best about Google Ads?
Advanced targeting options, broad audience reach, detailed conversion tracking, and flexible budgeting.
What do you dislike about Google Ads?
"Difficult for beginners to navigate, high competition raises ad costs, and campaign optimization takes time."
What features is Google Ads currently missing?
Native A/B testing interface for ad creatives without external tools
What other products like Google Ads have you used or evaluated?
Rajiv
Full Stack Developer
Used the software for : 1-2 years (Monthly)
Company Size :11-50 employees
Verified Reviewer
Verified User
Google Ads is a tool that is used to optimize website ranking by identifying keywords and implementing ads on Google Search, as well as showing ads on YouTube, Gmail, etc.
Google Ads Mobile App Experience
Google Ads After Sales Service Rating
What do you like best about Google Ads?
The best part is searching for leads on Google Search, which helps me know the rate and bidding to bring customers to our platform.
What do you dislike about Google Ads?
Nothing, just implementation of AI via prompt will be best, and it will be easy for a normal person to know what to do when implementing the ads.
What features is Google Ads currently missing?
Ai based implementation in it
Harshit
Sr. Digital Marketing Manager
Used the software for : 2+ years (Daily)
Company Size :201-500 employees
Verified Reviewer
Verified User
Review Source: Organic
Google Ads has proven to be the best lead generation platform for us, though it has also been the costliest platform for generating leads in the B2B industry.
Google Ads Mobile App Experience
Google Ads After Sales Service Rating
What do you like best about Google Ads?
Google Ads search ad campaigns are the most promising. Also, the lead form introduced by Google is good to have.
What do you dislike about Google Ads?
The expanded search ads, which were live earlier, have been discontinued. That feature should have been there.
What features is Google Ads currently missing?
The expanded search ads which was live earlier has been discontinued.
Verified Reviewer
Verified User
Review Source: Organic
Google AdSense provides best-in-class marketing and advertising tools, all in one place. We can easily create and manage campaigns.
Google Ads After Sales Service Rating
What do you like best about Google Ads?
Easy to use with a great user-friendly interface. Easily create, update, and manage campaigns. A wide range of documentation is available.
What do you dislike about Google Ads?
Customer support can be improved, and sometimes graph data is delayed in the app. The mobile app layout can be improved.
What features is Google Ads currently missing?
Data analytics and campaign edit option in mobile application.
Alternatives of Google Ads
Explore alternative software options that can fulfill similar requirements as Google Ads. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Google Ads FAQs
What type of customer support is available from Google Ads?
The available support which Google Ads provides is:
- Phone
- Live support
- Tickets
- Training
What types of businesses does Google Ads serve?
Google Ads serves a wide range of businesses, including but not limited to Startups, SMBs, Mid-Market & Enterprises.
How is Google Ads commonly used?
Google Ads is commonly used for various purposes, such as Campaign Management, Mobile Advertising and more.
Who are the primary competitors of Google Ads?
The three major competitors of Google Ads are Osmos Cloud, elucidate and Cloud Plus. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.