What is Google Ads?

Google Ads is an online advertising platform developed by Google, allowing businesses to create and display ads on Googles search engine and its advertising network. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their clickable ads appear in Googles search results.

Pricing

Google Ads Starting Price

Awards
Google Ads Award

Our Awards and Recognition

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Key Features of Google Ads

Here are the powerful features that make Google Ads stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Campaign Management
  • Ad Creation
  • Keyword Planner
  • Budget Management
  • Performance Tracking
  • Conversion Tracking
  • Audience Targeting
  • Ad Scheduling
  • Geotargeting
  • A/b Testing
  • Remarketing
  • Bid Management
  • Ad Extensions
  • Analytics Integration
  • Mobile Ad Management
  • Video Ad Management
  • Shopping Ads
  • Dynamic Search Ads
  • Responsive Ads
  • Custom Reports
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Google Ads Specifications

Get a closer look at the technical specifications and system requirements for Google Ads. Find out if it's compatible with your operating system and other software.

Company Details :
Company Name : Google LLC
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Mobile Platforms :
Android
iOS
Language Support :
English
Business :
StartUps
SMBs
Mid-Market
Enterprises
Available Support :
Email
Phone
Live Support
Training
Tickets

Google Ads Comparisons

Compare Google Ads with other similar options available in Business Management Software. Explore the key differences to see why it's the top choice for businesses and individuals.

Google Ads Resources

Overall Google Ads Reviews

Thinking about using Google Ads? Check out verified user reviews & ratings based on Google Ads's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

5/5

Based on 4 Reviews

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Feature 4.8

Feature

Out of 5

Ease of use 4.5

Ease of use

Out of 5

Value for money 4.3

Value for money

Out of 5

Customer support 4

Customer support

Out of 5

Likelihood to recommend 93.3%

Likelihood to recommend

Out of 100%

Google Ads Pros and Cons Based on Customer Reviews

"The platform offers a user-friendly interface, making it easy to create and manage campaigns."

"Google Ads provides a wide range of documentation to help users optimize their ad strategies."

"Google Ads is excellent for lead generation, especially with its search ad campaigns."

"It allows for precise targeting, helping businesses reach the right audience effectively."

"The lead form feature is a valuable addition for capturing potential customers efficiently."

"Customer support could be improved to better assist users with their queries."

"Google Ads can be quite costly, especially for B2B lead generation."

SoftwareSuggest reviews are authentic and verified. Here's how.

Showing 4 out of 4 Reviews

Vaishali K.

BDE (Business Development Executive)

5.0

May 01, 2025

Used the software for : 6-12 months (Daily)

Company Size :11-50 employees

Verified via Business Email.

Verified Reviewer

The reviewer either uploaded a screenshot or invoice of the last billing, confirming their status as a current user of the software.

Verified User

Highly Effective Tool for Driving Targeted Online Traffic

The text is grammatically correct as is. No changes are needed.

Feature 5

Feature

Out of 5

Ease of use 4

Ease of use

Out of 5

Value for money 4

Value for money

Out of 5

Customer support 4

Customer support

Out of 5

Google Ads Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Ads After Sales Service Rating

1 2 3 4 5 6 7 8 9 10
Latest

What do you like best about Google Ads?

Advanced targeting options, broad audience reach, detailed conversion tracking, and flexible budgeting.

What do you dislike about Google Ads?

"Difficult for beginners to navigate, high competition raises ad costs, and campaign optimization takes time."

What features is Google Ads currently missing?

Native A/B testing interface for ad creatives without external tools

What other products like Google Ads have you used or evaluated?

Rajiv

Full Stack Developer

5.0

Feb 10, 2025

Used the software for : 1-2 years (Monthly)

Company Size :11-50 employees

Verified via Business email.

Verified Reviewer

The reviewer either uploaded a screenshot or invoice of the last billing, confirming their status as a current user of the software.

Verified User

Keyword Tool planner for seo optimisation and implement google ads

Google Ads is a tool that is used to optimize website ranking by identifying keywords and implementing ads on Google Search, as well as showing ads on YouTube, Gmail, etc.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 5

Customer support

Out of 5

Google Ads Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Ads After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Ads?

The best part is searching for leads on Google Search, which helps me know the rate and bidding to bring customers to our platform.

What do you dislike about Google Ads?

Nothing, just implementation of AI via prompt will be best, and it will be easy for a normal person to know what to do when implementing the ads.

What features is Google Ads currently missing?

Ai based implementation in it

Harshit

Sr. Digital Marketing Manager

5.0

Mar 18, 2024

Used the software for : 2+ years (Daily)

Company Size :201-500 employees

Verified via Business email.

Verified Reviewer

The reviewer either uploaded a screenshot or invoice of the last billing, confirming their status as a current user of the software.

Verified User

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Ultimate Platform for Lead Generation

Google Ads has proven to be the best lead generation platform for us, though it has also been the costliest platform for generating leads in the B2B industry.

Feature 4

Feature

Out of 5

Ease of use 4

Ease of use

Out of 5

Value for money 3

Value for money

Out of 5

Customer support 3

Customer support

Out of 5

Google Ads Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Ads After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Ads?

Google Ads search ad campaigns are the most promising. Also, the lead form introduced by Google is good to have.

What do you dislike about Google Ads?

The expanded search ads, which were live earlier, have been discontinued. That feature should have been there.

What features is Google Ads currently missing?

The expanded search ads which was live earlier has been discontinued.

Harshit A.

CEO

5.0

Dec 28, 2023

Used the software for : 2+ years (Monthly)

Company Size :11-50 employees

Verified via Business email.

Verified Reviewer

The reviewer either uploaded a screenshot or invoice of the last billing, confirming their status as a current user of the software.

Verified User

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Easy to use and best in class Marketing tool!

Google AdSense provides best-in-class marketing and advertising tools, all in one place. We can easily create and manage campaigns.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 4

Customer support

Out of 5

Google Ads After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Ads?

Easy to use with a great user-friendly interface. Easily create, update, and manage campaigns. A wide range of documentation is available.

What do you dislike about Google Ads?

Customer support can be improved, and sometimes graph data is delayed in the app. The mobile app layout can be improved.

What features is Google Ads currently missing?

Data analytics and campaign edit option in mobile application.

Alternatives of Google Ads

Explore alternative software options that can fulfill similar requirements as Google Ads. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Google Ads FAQs

What type of customer support is available from Google Ads?

The available support which Google Ads provides is:

  • Phone
  • Email
  • Live support
  • Tickets
  • Training

What types of businesses does Google Ads serve?

Google Ads serves a wide range of businesses, including but not limited to Startups, SMBs, Mid-Market & Enterprises.

How is Google Ads commonly used?

Google Ads is commonly used for various purposes, such as Campaign Management, Mobile Advertising and more.

Who are the primary competitors of Google Ads?

The three major competitors of Google Ads are Osmos Cloud, elucidate and Cloud Plus. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.

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