Google Analytics
What is Google Analytics?
Google Analytics is geared toward small and medium-sized retail websites. It is a free Web analytics service that provides statistics and basic analytical tools for SEO and marketing purposes. designed specifically for the needs of enterprise marketers.
Google Analytics Starting Price
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Google Analytics Screenshots
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Key Features of Google Analytics
- Analytical Reports
- Competitor Analysis
- Dashboard
- Customizable Reports
- Reports
- Influencer Identification
- Paid Campaign Tracking
- Attribution
- Report Exporting
- Campaign Analytics
- Competitor Monitoring
- Engagement Tracking
- Influencer Tracking
- Post Scheduling
Google Analytics Users
Business
- Freelancers
- StartUps
- SMEs
- Agencies
- Enterprises
Available Support
- Phone
- Live Support
- Training
- Tickets
Specifications
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Deployment:
Cloud Based
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Payment:
Monthly, Yearly
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Api
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Customization
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Mobile Support
Desktop Platforms
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Web App
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Windows
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Mac
Mobile Platforms
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Android
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iOS
Language Support
- English
Google Analytics Categories on SoftwareSuggest
Company Details
Google Inc.
Mountain View
1600 Amphitheatre Pkwy Mountain View, CA 94043 USA
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Starting at $ 199.0
Google Analytics Description
It all starts with understanding consumer behavior, getting the right insights, and then providing people with more engaging brand experiences.
Alternatives of Google Analytics
Google Analytics Videos
Overall Reviews
Google Analytics Pros and Cons
Pros
"What I found most impressive about Google Analytics was its depth of insights and the comprehensive view it provided into my website's performance. The platform's ability to track various metrics, such as user behavior, traffic sources, and conversion rates, allowed me to make data-driven decisions and optimize my website effectively. Additionally, Google Analytics' real-time reporting feature was remarkable as it enabled me to monitor my website activity and respond quickly to emerging trends. Its user-friendly interface and customization options also made it a standout tool for gaining valuable insights into my audience and enhancing my overall digital strategies."
"This tool is perfect for those who wants to know the website traffic, which page is getting maximum visitors and through which channels. Customizable additional features and good interface makes it an even better tool."
"user friendly powerful"
Cons
"In my experience, Google Analytics could be improved in the following areas:1. Data sampling issues with large datasets affecting report accuracy.2. Faster real-time data updates for more immediate insights.3. Simplifying customization options for a user-friendly interface.4. Enhanced cross-device tracking for a more comprehensive view of user behavior.5. Improved user journey mapping to identify drop-off points and optimize the customer journey.6. Expanding integrations with other marketing and data tools for more comprehensive insights."
"No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want."
"none"
Google Analytics Reviews (33)
Aleem K.
Data Analyst
Used the software for : 6-12 months (Weekly)
Company Size :1-10 employees
Verified By : 
Best Free Web Analytics tool
Google Analytics has been a valuable tool for my business. It helped me understand my website's performance by providing data on the number of visitors, their sources, and their behavior. This information enabled me to identify popular content, optimize my website's design, and focus on creating engaging content. Setting up goals and tracking conversions allowed me to measure the effectiveness of my marketing campaigns and understand how many visitors completed desired actions. This insight helped me allocate my marketing budget more effectively. Moreover, Google Analytics provided real-time data, allowing me to monitor website activity and respond promptly to trends. Its integration with other Google tools helped me gain a holistic view of my marketing efforts. Overall, Google Analytics has empowered me to make data-driven decisions, improve my website's performance, and enhance my digital strategies to engage my audience better and achieve my business objectives.
Google Analytics After Sales Service Rating
What do you like best about Google Analytics?
What I found most impressive about Google Analytics was its depth of insights and the comprehensive view it provided into my website's performance. The platform's ability to track various metrics, such as user behavior, traffic sources, and conversion rates, allowed me to make data-driven decisions and optimize my website effectively. Additionally, Google Analytics' real-time reporting feature was remarkable as it enabled me to monitor my website activity and respond quickly to emerging trends. Its user-friendly interface and customization options also made it a standout tool for gaining valuable insights into my audience and enhancing my overall digital strategies.
What do you dislike about Google Analytics?
In my experience, Google Analytics could be improved in the following areas:1. Data sampling issues with large datasets affecting report accuracy.2. Faster real-time data updates for more immediate insights.3. Simplifying customization options for a user-friendly interface.4. Enhanced cross-device tracking for a more comprehensive view of user behavior.5. Improved user journey mapping to identify drop-off points and optimize the customer journey.6. Expanding integrations with other marketing and data tools for more comprehensive insights.
What features is Google Analytics currently missing?
Limitations on the collections and users.
Tarushi G.
Assistant Marketing Manager
Used the software for : 2+ years (Weekly)
Company Size :1001-5000 employees
Verified By : 
Great resource
Google Analytics is a great resource everyone should at least be aware of. It is great for conversion and website visitor tracking. In addition, the data is trustworthy and reliable.
Google Analytics After Sales Service Rating
What do you like best about Google Analytics?
This tool is perfect for those who wants to know the website traffic, which page is getting maximum visitors and through which channels. Customizable additional features and good interface makes it an even better tool.
What do you dislike about Google Analytics?
No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want.
What features is Google Analytics currently missing?
Google Analytics does not show historical data, and cannot tell about user activity on social media platforms like Facebook, Instagram and Twitter.
AMIT S.
Marketing Executive
Used the software for : 6-12 months
Company Size :11-50 employees
Verified By :
Great and Much Needed Product for Marketer
Great Product and I Loved the Product. Used for Analysis, website performance, and analyzing the customer behavior on the Website. The new GA-4 looks clumsy but gives more insights than the previous version.
What do you like best about Google Analytics?
user friendly powerful
What do you dislike about Google Analytics?
none
Polivanio d.
ceo
Used the software for : 2+ years (Weekly)
Company Size :51-200 employee
Google analytics Software of great excellence
Google Analytics software is very effective in analysis, it can be compared on websites and mobile apps very accurately, it is very effective software.
Google Analytics Mobile App Experience
Google Analytics After Sales Service Rating
What do you like best about Google Analytics?
One thing I found most impressive about Google Analytics was the ability to see what was happening on my site in real time. I could see how people were browsing my site, what pages they were visiting, and even where they were coming from. This was really helpful in determining what was working on my site and what wasn't. This is amazing.Google Analytics software is easy to use. It was easy to get started and I was able to learn to use it quickly. The data was also easy to understand, which helped me to track and analyze my website traffic very accurately.
What do you dislike about Google Analytics?
There are some features of the Google Analytics software that could be improved. On the one hand, it would be useful to have more customizable data tracking options that would be nice. It would also be helpful to have more detailed reports, as well as more intuitive navigation.We'd like to see more options for goal conversions, event tracking, and filtering. Also, the UI can be more intuitive and easier to use.
What features is Google Analytics currently missing?
The Google Analytics software is great software, but it is missing some features that would be useful for our business. We'd like to see functionality that allows for deeper data segmentation and better ways to track user engagement and conversions.
What other products like Google Analytics have you used or evaluated?
We've used and evaluated many different web analytics products, but none of them have provided the level of detail and insights that Google Analytics does. We really liked the UI and the ability to track website goals and conversions.
How Google Analytics is better/different from its competitors?
Google Analytics is the best analytics software because it provides users with the most comprehensive data. Its features include website and advertising analytics, conversion tracking, and social media analytics. Its user interface is also easy to use, which makes it a favorite among companies of all sizes.
Ferhat
Used the software for : 2+ years
Company Size :51-200 employee
Good but not privacy-friendly
Its perfect for businesses, very easy to use. Thanks to the code they give, you can install it on your product in 1 minute. But there have been privacy concerns about the product. Those seeking privacy should look into other software.
Google Analytics FAQs
What are the top 5 features for Google Analytics?
The top 5 features for Google Analytics are:
- Analytical Reports
- Competitor Analysis
- Dashboard
- Customizable Reports
- Reports
