What is Google Analytics?

Google Analytics is geared toward small and medium-sized retail websites. It is a free Web analytics service that provides statistics and basic analytical tools for SEO and marketing purposes. designed specifically for the needs of enterprise marketers.

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Google Analytics Screenshots

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Key Features of Google Analytics

  • Analytical Reports
  • Competitor Analysis
  • Dashboard
  • Customizable Reports
  • Reports
  • Influencer Identification
  • Paid Campaign Tracking
  • Attribution
  • Report Exporting
  • Campaign Analytics
  • Competitor Monitoring
  • Engagement Tracking
  • Influencer Tracking
  • Post Scheduling

Google Analytics Users

Business

  • Freelancers
  • StartUps
  • SMEs
  • Agencies
  • Enterprises

Available Support

  • Email
  • Phone
  • Live Support
  • Training
  • Tickets

Specifications

  • Deployment:

    Cloud Based

  • Payment:

    Monthly, Yearly

  • Api
  • Customization
  • Mobile Support

Desktop Platforms

  • Web App
  • Windows
  • Mac

Mobile Platforms

  • Android
  • iOS

Language Support

  • English

Company Details

Company Name :

Google Inc.

Headquarter :

Mountain View

Website :

Visit Website

Full Address :

1600 Amphitheatre Pkwy Mountain View, CA 94043 USA

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Google Analytics Description

It all starts with understanding consumer behavior, getting the right insights, and then providing people with more engaging brand experiences.

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Overall Reviews

4.6/5

Based on 33 Reviews

Write a Review Or
Ask a question
Feature Feature 4.6

Feature

Out of 5

Ease of use Ease of use 4.4

Ease of use

Out of 5

Value for money Value for money 4.8

Value for money

Out of 5

Customer support Customer support 4.6

Customer support

Out of 5

Likelihood to recommend Likelihood to recommend 92.9%

Likelihood to recommend

Out of 100%

Google Analytics Pros and Cons

Pros

"What I found most impressive about Google Analytics was its depth of insights and the comprehensive view it provided into my website's performance. The platform's ability to track various metrics, such as user behavior, traffic sources, and conversion rates, allowed me to make data-driven decisions and optimize my website effectively. Additionally, Google Analytics' real-time reporting feature was remarkable as it enabled me to monitor my website activity and respond quickly to emerging trends. Its user-friendly interface and customization options also made it a standout tool for gaining valuable insights into my audience and enhancing my overall digital strategies."

"This tool is perfect for those who wants to know the website traffic, which page is getting maximum visitors and through which channels. Customizable additional features and good interface makes it an even better tool."

"user friendly powerful"

Cons

"In my experience, Google Analytics could be improved in the following areas:1. Data sampling issues with large datasets affecting report accuracy.2. Faster real-time data updates for more immediate insights.3. Simplifying customization options for a user-friendly interface.4. Enhanced cross-device tracking for a more comprehensive view of user behavior.5. Improved user journey mapping to identify drop-off points and optimize the customer journey.6. Expanding integrations with other marketing and data tools for more comprehensive insights."

"No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want."

"none"

Google Analytics Reviews (33)

Aleem K.

Data Analyst

Used the software for : 6-12 months (Weekly)

Company Size :1-10 employees

Verified By : google

5.0

Aug 07, 2023

Best Free Web Analytics tool

Google Analytics has been a valuable tool for my business. It helped me understand my website's performance by providing data on the number of visitors, their sources, and their behavior. This information enabled me to identify popular content, optimize my website's design, and focus on creating engaging content. Setting up goals and tracking conversions allowed me to measure the effectiveness of my marketing campaigns and understand how many visitors completed desired actions. This insight helped me allocate my marketing budget more effectively. Moreover, Google Analytics provided real-time data, allowing me to monitor website activity and respond promptly to trends. Its integration with other Google tools helped me gain a holistic view of my marketing efforts. Overall, Google Analytics has empowered me to make data-driven decisions, improve my website's performance, and enhance my digital strategies to engage my audience better and achieve my business objectives.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10
Latest

What do you like best about Google Analytics?

What I found most impressive about Google Analytics was its depth of insights and the comprehensive view it provided into my website's performance. The platform's ability to track various metrics, such as user behavior, traffic sources, and conversion rates, allowed me to make data-driven decisions and optimize my website effectively. Additionally, Google Analytics' real-time reporting feature was remarkable as it enabled me to monitor my website activity and respond quickly to emerging trends. Its user-friendly interface and customization options also made it a standout tool for gaining valuable insights into my audience and enhancing my overall digital strategies.

What do you dislike about Google Analytics?

In my experience, Google Analytics could be improved in the following areas:1. Data sampling issues with large datasets affecting report accuracy.2. Faster real-time data updates for more immediate insights.3. Simplifying customization options for a user-friendly interface.4. Enhanced cross-device tracking for a more comprehensive view of user behavior.5. Improved user journey mapping to identify drop-off points and optimize the customer journey.6. Expanding integrations with other marketing and data tools for more comprehensive insights.

What features is Google Analytics currently missing?

Limitations on the collections and users.

Tarushi G.

Assistant Marketing Manager

Used the software for : 2+ years (Weekly)

Company Size :1001-5000 employees

Verified By : linkedin

5.0

Aug 16, 2022

Great resource

Google Analytics is a great resource everyone should at least be aware of. It is great for conversion and website visitor tracking. In addition, the data is trustworthy and reliable.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

This tool is perfect for those who wants to know the website traffic, which page is getting maximum visitors and through which channels. Customizable additional features and good interface makes it an even better tool.

What do you dislike about Google Analytics?

No feature for detailed visitor information. It is complex, and the reporting isn't as in depth as a marketer may want.

What features is Google Analytics currently missing?

Google Analytics does not show historical data, and cannot tell about user activity on social media platforms like Facebook, Instagram and Twitter.

AMIT S.

Marketing Executive

Used the software for : 6-12 months

Company Size :11-50 employees

Verified By : google

4.0

Aug 08, 2022

Great and Much Needed Product for Marketer

Great Product and I Loved the Product. Used for Analysis, website performance, and analyzing the customer behavior on the Website. The new GA-4 looks clumsy but gives more insights than the previous version.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 3

Customer support

Out of 5

What do you like best about Google Analytics?

user friendly powerful

What do you dislike about Google Analytics?

none

Polivanio d.

ceo

Used the software for : 2+ years (Weekly)

Company Size :51-200 employee

5.0

Jun 07, 2022

Google analytics Software of great excellence

Google Analytics software is very effective in analysis, it can be compared on websites and mobile apps very accurately, it is very effective software.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

One thing I found most impressive about Google Analytics was the ability to see what was happening on my site in real time. I could see how people were browsing my site, what pages they were visiting, and even where they were coming from. This was really helpful in determining what was working on my site and what wasn't. This is amazing.Google Analytics software is easy to use. It was easy to get started and I was able to learn to use it quickly. The data was also easy to understand, which helped me to track and analyze my website traffic very accurately.

What do you dislike about Google Analytics?

There are some features of the Google Analytics software that could be improved. On the one hand, it would be useful to have more customizable data tracking options that would be nice. It would also be helpful to have more detailed reports, as well as more intuitive navigation.We'd like to see more options for goal conversions, event tracking, and filtering. Also, the UI can be more intuitive and easier to use.

What features is Google Analytics currently missing?

The Google Analytics software is great software, but it is missing some features that would be useful for our business. We'd like to see functionality that allows for deeper data segmentation and better ways to track user engagement and conversions.

What other products like Google Analytics have you used or evaluated?

We've used and evaluated many different web analytics products, but none of them have provided the level of detail and insights that Google Analytics does. We really liked the UI and the ability to track website goals and conversions.

How Google Analytics is better/different from its competitors?

Google Analytics is the best analytics software because it provides users with the most comprehensive data. Its features include website and advertising analytics, conversion tracking, and social media analytics. Its user interface is also easy to use, which makes it a favorite among companies of all sizes.

Ferhat

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Mar 24, 2022

Good but not privacy-friendly

Its perfect for businesses, very easy to use. Thanks to the code they give, you can install it on your product in 1 minute. But there have been privacy concerns about the product. Those seeking privacy should look into other software.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Babita S.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Jan 21, 2022

Good for earning

It don't let me to give up in any work and it is helping me in this time it is good for earning and it's analysis a good amount of money And it is my favorite

Feature Feature 3

Feature

Out of 5

Ease of use Ease of use 2

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

It is safe. I Is the best

What do you dislike about Google Analytics?

They should add more features and analyze more safety

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

No I rate it 10

What other products like Google Analytics have you used or evaluated?

Google Search engine

How Google Analytics is better/different from its competitors?

Yes it the better one

hakim B.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Dec 27, 2021

Google Analytics It is your site inspection platform

Google Analytics if they have the goals of knowing what is going on in their website and how they can improve the layout, design Knowing the site of straight line visitors

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

Very fast knowing everything

What do you dislike about Google Analytics?

Slow movement, there is a problem browsing

Do you think Google Analytics delivers value for the money spent?

No

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

No

What features is Google Analytics currently missing?

Check browser speed booster app

What other products like Google Analytics have you used or evaluated?

Check site visitors and check countries of the world

How Google Analytics is better/different from its competitors?

There is a competition site Google Analytics Can update in 5 months

Sasi B.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Aug 16, 2021

Helpful and powerful tool

Bloggers may get a lot of information from Google Analytics. Their simple infographics display the number of users and sessions in real time. You may choose the time period to study and even compare it to previous times. The tool is fantastic for determining how well your website performs.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

What I love the most is that I can see what pages are looking at on my website and what has the most interest.

What do you dislike about Google Analytics?

The difficulty to use for the new user is the negative point.

Do you think Google Analytics delivers value for the money spent?

Not Sure

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

Navigating to different sections can be very confusing. It can take some time to learn how it works and a lot key insights are buried deep.

Ben S.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Jul 01, 2021

The standard-bearer for web analytics

It's impossible to imagine running a website without Google Analytics. While it offers a great deal of power straight out of the box, it really shows what it's capable of when you dig into more advanced customization. We continually find new ways to make use of Google Analytics, in conjunction with other analytics tools we use.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 2

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

The most impressive thing about Google Analytics is its flexibility. It makes it relatively easy (once you understand its interface) to track and measure an incredible amount of activity on your website. Connecting it with Google Search Console unlocks even more power.

What do you dislike about Google Analytics?

The interface is not easy to navigate, at least not at first. There's a steep learning curve but it's worth sticking with it.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Not Sure

What features is Google Analytics currently missing?

It's not a missing feature necessarily, but it would be great if the UI was easier to navigate.

What other products like Google Analytics have you used or evaluated?

We also use Kissmetrics.

How Google Analytics is better/different from its competitors?

Google Analytics beats its competitors on price, depth, and flexibility.

Shubham G.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Mar 23, 2021

Best Analytical Tool for Business

We use this tool for our organization and it is the best tool to get real-time data and best for preparing reports to show conversion and traffic data.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Google Analytics IOS App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

Reports are well prepared and there are too many fields and filters that can be used to get actual results.

What do you dislike about Google Analytics?

We need to learn about the tool and take training to properly understand the tool.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

Tag Implementation can be made easier using Google Analytics.

What other products like Google Analytics have you used or evaluated?

Matomo

How Google Analytics is better/different from its competitors?

It is way easier and captures a lot of data that can be used to analyze website performance.

Alekhya

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Mar 04, 2021

Perfect aoftware to track your business in one glance

With google analytics I was pretty sure to track all my business customers and repeated visitors organically with a perfect count. This softwarre helped me in taking care of the bounce rate of my business by quickly calculating the revisiting organic visitors.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

The most impressive and productive part of using google analytics is the feature of tracking organic visitors on every platform where my business is propagated. The count of the organic visitors and revisitors from different social media had really helped me in targeting a particular set of audience for my business.

What do you dislike about Google Analytics?

Everything went well with google analytics when I used the software for my business tracking. As far as I monitored, I havent got anything in particular to address any improvising part for the software.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

No I dont think that google analytics have any missing feature

What other products like Google Analytics have you used or evaluated?

I havent used any other software like google analytics

How Google Analytics is better/different from its competitors?

No i havent found any like that

moataz

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Jan 25, 2021

Helpful

Incredibly accommodating device, particularly in case you're maintaining an online business. It might require some investment to get to completely see how it registers the details, however each of the one has to know is to decipher them and use them to strategise

Feature Feature 3

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

yes it very easy to use and very helpful

What do you dislike about Google Analytics?

I have not encountered any problems or defects yet

Do you think Google Analytics delivers value for the money spent?

Not Sure

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

Use it offline

Legraf n.

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Jan 18, 2021

Comprehensive evaluation for the google Analytics

Google Analytics A great tool for website and application owners as well as marketers because it helps them to know very detailed information about what is going on on the site or application from visits and the latest. This information helps them to analyze and continuously improve the site or application.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What features is Google Analytics currently missing?

Categories feature that enables us to customize any report that we view to include a specific segment that is identified.

What other products like Google Analytics have you used or evaluated?

There is no .

How Google Analytics is better/different from its competitors?

nothing

Amit S.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Jan 13, 2021

Best Tool for business

Google Analytics helped me in boosting up my business and Website Rank. Helped me to get new and fresh client leads for my business. It's Keywords tool is amazing

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

It's Keyword search tool and daily reports and statistics of the website.

What do you dislike about Google Analytics?

Till Now i didn't find anything like that however improvement is always better.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

There should be more filtration options for keywords search tool

What other products like Google Analytics have you used or evaluated?

I have used Semrush and one more

How Google Analytics is better/different from its competitors?

It's easy to use

Paul T.

Used the software for : 1-2 years

Company Size :51-200 employee

3.0

Dec 14, 2020

My Experience and The Downfalls

Using for 4 years on my blogs. It gets more complicated on updates. I lost some user classification features but got app integration that i don't need.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 3

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

First of all its free. Since it integrates with google search console that makes easier for my websites to rank on google search. The A/B testing feature is particularly userful for me to see conversion testing. I don't use the realtime feature but Analytics gives insights at the end of the month that's very useful for both impoving my pageviews and writing new to contents for my blogs.

What do you dislike about Google Analytics?

Google analytics on their new updates added the app integration to the old web only analytics platform which is good but i don't have any apps Integrated so for me its not helpful. Also i have to use 3rd party plugins like komito for analysing certain datas through analytics, which could be avoided if only google gave a better docs on analytics. Also the analytics js script is not optimized according to google own page insights which causes lower ranking for my site.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

Ability to track page speeds, better differentiation between organic and direct user entrys.

What other products like Google Analytics have you used or evaluated?

I have used clicky, motamo and clarity by Microsoft. Clicky and Motamo are not free however they do store or track a huge amount of user data which makes every user identifiable. Clarity is new but also collects huge amont of user action data.

How Google Analytics is better/different from its competitors?

The main difference would be data privacy. As far as i know google analytics dashboard does not track/show very detailed information about their customers unlike other services. It means that better data privacy for users. And that is one of the reason i use google analytics.

Toshavi K.

Used the software for : 1-2 years

Company Size :51-200 employee

3.0

Nov 05, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 3

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

mujib j.

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Oct 26, 2020

Must have tool

Being into marketing Google Analytics tool has enabled me to track website performance and compare Analytics to gain much more detailed performance data such as CTR how long people are staying on our site/webpages and it's easily integrated.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 0

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

Easily added to webpages and site very accurate data behavior flow, conversion, and goal tracking, improve and build custom marketing funnels.

What do you dislike about Google Analytics?

There is a slightly comprehensive learning curve

Do you think Google Analytics delivers value for the money spent?

Not Sure

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Not Sure

What features is Google Analytics currently missing?

For us, we are totally satisfied and have not had occasion to miss any features

What other products like Google Analytics have you used or evaluated?

I have used and evaluated Socialblade which is the closest Analytics tool ie used

Sameer V.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Sep 16, 2020

Great analytic tool for website

Google analytics allows you to gather data of incoming traffic on your website from various ways, including geolocation. Application has many options for configuration and filtering. It is a usefull for decision making.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

data source, geo location, live traffic, utm parameters, events

What do you dislike about Google Analytics?

it is loaded from html so analytic id remain visible for people

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

no

What other products like Google Analytics have you used or evaluated?

facebook analytic

How Google Analytics is better/different from its competitors?

data representation

Anurag S.

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Sep 10, 2020

An amazing google tool for customer web marketing and stay ahead in Google ranking

Very flexible options with many resources like SEO and Keywords available online to find what you need to grow your business and be in top of the google search result. It teaches the most effective way to promote and display your brand.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Google Analytics Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Google Analytics After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Google Analytics?

It has a great dashboard. it tracks source and it is free. Demographic data. Only Google has user data, in-market data, etc

What do you dislike about Google Analytics?

I donĀ“t like the UX, I mean, it looks old style, like windows 7 or something similar We can't track real-time data, data will be reflected after the two-three days which is kind of hectic to be on race with other competitors.

Do you think Google Analytics delivers value for the money spent?

Yes

Are you satisfied with Google Analytics features?

Yes

Did implimentation of Google Analytics was easy?

Yes

What features is Google Analytics currently missing?

Real time tracking is always been a hard task on google Analytics as they don't get updated at the same time. Sometimes it takes 2 days to get updated

What other products like Google Analytics have you used or evaluated?

In this time 90% users use Google to find what they need and being on top search result on Google is more important than Bing or Yandez search, so I never used any other similar products because the tool itself is free of cost.

How Google Analytics is better/different from its competitors?

The only cons. In Google Analytics is its UI which seems old school but when it comes to UX its has all the best features which it's competitor's may not be able to provide and I guess the google is most used search engine on planet so people will not be using other softwares or tool.

Khushi

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Aug 26, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Saidhuljohny

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Aug 05, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Silky S.

Senior Software Engineer

Used the software for : Less than 6 months

Company Size :5001-10,000 employees

5.0

Jul 24, 2020

Google Analytics

Overall Experience with Google Analytics is good. Its free of cost. There are like many updates on daily basis which is enchancing its functionality to have great potential though sometimes its really hard to catch up with new updates.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

Its highly secured.

What do you dislike about Google Analytics?

Nothing at all.

Aditya S.

Software Engineer

Used the software for : Less than 6 months

Company Size :5001-10,000 employees

5.0

Jul 08, 2020

Google Analytics

Google Analytics is one of the best tools to track the performance of any business website. It's one of the efficient ways to track the end results for any branding campaign. It offers quite comprehensive reporting. The user interface is great.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

Google Analytics offers website analytics in the form of dashboard which helps in better decision making. The analytics states - website visitors , user location , time user spends on the website.

What do you dislike about Google Analytics?

Google keep releasing new features which is hard to catch up .

Nikhil m.

Digital marketing manager

Used the software for : More than 1 year

Company Size :1-10 employees

5.0

Jun 30, 2020

Easy and best

Its best for analysing your website traffics and ads ROI. I have been using this since last 1 and half years. I'm getting data about my website traffics perfectly. Option like Goal is best to understand where we are having problems and how much I'm able to complete my goals

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

Easy

What do you dislike about Google Analytics?

Setup

Hegde S.

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Jun 22, 2020

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

Bhavesh p.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Jun 12, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Sahir M.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

May 29, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Rxtyui

Used the software for : 2+ years

Company Size :51-200 employee

5.0

May 08, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Prateek

Marketing Manager

Used the software for : 6-12 months

Company Size :201-500 employees

5.0

Apr 20, 2020

Very handy campaign tracker

Very handy tool to keep an eye on traffic and unique engagements especially for running customized campaigns.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

Ease of use and simplicity

What do you dislike about Google Analytics?

Not faced yet

floyd

Used the software for : 2+ years

Company Size :51-200 employee

4.0

Mar 30, 2020

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Rahul

Used the software for : More than 1 year

Company Size :1-10 employees

5.0

Mar 16, 2020

Google Analytics Must for Web Analytics

Overall experience has been great so far. I use this tool with all of my software and clients. They all are happy with the result. Also I have learned advanced concept which can be implemented and used. Nowdays I prefer to use it through Google tag manager

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

- Easy to use just include an script in all the web pages and it start tracking and showing data - Dashboard, Custom Report, Real time reporting is very useful- Goal creation and analysis in dashboard- Great customer support- Custom dimensions and metrics- Can be implemented with minimum knowledge- Adwords and other tool integrations

What do you dislike about Google Analytics?

- For advance usage you need to have a little more knowledge on JavaScript coding and how to implement that.- It takes time to understand the session management and cookie of Google Analytics.

Mohamed J.

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Jan 30, 2020

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Raghunandhan

Sr. Research & Project Analyst

Used the software for : More than 1 year

Company Size :10,001+ employees

5.0

Dec 04, 2019

One of the best Analytics tool in Web Space

We use Google Analytics as our Web Analytics Solution. We are extremely happy with the tool and the insights it provides. We are planning to extend it throughout our organisation.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Google Analytics?

Clean UI, easy to use. Insights feature is awesome, it gives you insights of that particular screen in a second. I can gauge how loyal my customers are with this tool ( under behavior section ). Share the report: You can schedule the report sharing.

What do you dislike about Google Analytics?

I don't see any Con's with this tool as of now.

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Google Analytics FAQs

What are the top 5 features for Google Analytics?

The top 5 features for Google Analytics are:

  • Analytical Reports
  • Competitor Analysis
  • Dashboard
  • Customizable Reports
  • Reports
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