Top B2B Lead Generation Software and Tools of 2020
Finding the best Lead Generation Software for your business is now faster and easier! Compare prices, reviews, features, and get free consultation to find the perfect software.
Whether you are a B2C company or a B2B, big or small, every business needs to generate leads.
A lead is any person who shows interest or enquires into the company's product or service in some way, shape, or form.
If you are a salesperson, you are always on the lookout for leads to convert them into your customers. Or, if you are a marketer, you are looking for ways to generate them.
Now, generating leads is not easy, especially with such stiff competition in the market. However, it is not impossible either. There are mainly two channels of lead generation — inbound and outbound channels.
The inbound method involves attracting your leads using online content. Some of the ways of doing are by creating a website, writing blogs, optimizing your online search through search engine optimization (SEO), and more.
When the readers find your content and try to engage with you in some ways, they become your leads.
In outbound lead generation, you usually begin by purchasing lead lists. You proactively try to reach out to your audience, with a straightforward pitch and no efforts to educate them. You contact them by calling directly or sending them physical mails. For a wider reach, businesses also opt for advertising on billboards, television, print media, and radio.
It's the new technology, which is constantly evolving, that sets the market trends. If you want to compete in this throat-cutting, competitive world, companies need to stay a step ahead on their sales and marketing strategy. You can't just target your customers at the top of the sales funnel.
You need to work smart to drive the right leads and nurture them to close the deal. Let us tell you a secret — the most successful marketers use a formal system to organize and store their leads. That's where a lead generation software comes into the picture.
Lead generation software is a system that automates the processes of attracting leads online. It gathers all the information about your leads so that you can stay in contact. Most of the time, it comes as an integrated module of the CRM (customer relationship management) tool. Whereas, some prefer to incorporate it as an independent nurturing tool.
Furthermore, leads can be generated from any channels — from social media platforms to landing pages, or emails. You will find different types of lead generation software that caters to different specific channels, such as landing page focused lead management tool. And then, there are lead management tools that provide complete marketing automation solutions.
In short, business lead generation software are transforming the way businesses work and help boost the sales process to attract more leads.
Sales lead generation software can help bring in customers and get them started on their journey. But how does it work exactly? Here's how.
- Dives More Traffic to Your Website: You will find different lead management tools such as SEO tools, which enable you to drive more traffic to your website and landing pages. It enables you to get found by people who are looking for products or services you are selling. It allows you to compare your keyword rankings to competitors, get recommendations for new keywords, and more.
- Creates Landing Pages With Relevant Forms: Sales lead generation software has marketing tools that enable you to produce professional-looking landing pages quickly with no IT support. In fact, they offer a huge collection of pre-designed templates to suit your various needs. It helps you build complete customer profiles with social form fills and progressive forms.
- Analyzes and Optimizes Your Strategy: Best lead generation software acts as database management where all the information about your clients or customers is stored. These pieces of information provide marketers with the means to target and personalize marketing campaigns, which otherwise would be out of reach for most in-house marketers. In short, this automated lead generation software can help you customize campaigns using different factors.
Following are the features you should expect from any lead management solutions:
- Database Management: Any effective lead capture software should be able to collect data from all possible online channels such as email, web forms, social media platforms, etc. and identify the leads. These leads should be classified into different relevant categories for personalized targeting purposes, evaluate them, and distribute them to the right sales representatives. Besides, many automated lead generation software lets you create lead filters. It is quite useful as it makes sure that no bad or fake leads pass into the system. The system can easily detect fake phone numbers and spam email ID to help you keep your leads clean.
- Lead Nurturing: Another important module of an online lead generation software is that it should offer a comprehensive set of nurturing tools. Using these tools, you will be able to automate the process of following up with your leads and delivering content that solves their problem.It can help you build up a good rapport with your leads until they finally decide to buy your product or service.
- Reporting and Analytics Tool: An online lead generation software is capable of providing a detailed report on your leads. They offer a set of tools that enables you to analyze the spending habits of your leads in real-time, search and identify potential leads, and check on their buying behavior. You can then use these reports to create an automated campaign around it. The software will help you understand which sales strategy is working for your company and which one is not.
- Built-In Help System or Active Support Team: The modern-day lead generation software comes with an inbuilt help system. That means you don't have to go through manuals or browse all over the web to learn how to use the software. You can make use of the instant chat system facility to find a solution to your problem. Moreover, vendors must have a dynamic and reliable customer support team. In times of trouble, the issue should be immediately fixed so that it doesn't hamper your day-to-day operations.
- Easy Installation and Customization: The installation system should be simple for any business lead generation software so that it doesn't disrupt the existing operations in place already. And after installation, the vendor should provide complete training to your staff on how to effectively use the system. Besides, it should enable customization so that you can personalize the software to fit your company's feel and look. You should also be able to add or delete the modules from the menu as required. These are just a few of the software's customization capabilities.
Some of the benefits of using an automated lead generation software include:
- Helps Generates More Leads: A business lead generation software can automatically collect and process a lot of important data from different sources. It can help identify prospects by analyzing their buying behavior, segmenting them into relevant groups, and more. It takes into account how the customers are interacting with you so that you can focus more on productive leads. And in the meantime, the software will automatically generate more leads.
- Pinpoints Successful Marketing Strategy: It's essential to identify which marketing strategy is working for your business, and what needs to be changed. The software's ability to provide an in-depth analysis helps you pinpoint successful marketing campaigns. It facilitates easy tracking of sources of leads so that you can use the same strategy in the future as well.
- Automates Your Content Promoting Schedule: One of the inbound strategies to generate leads includes writing blogs and sharing them on social media channels. However, that isn't enough. You need to do a lot more to promote your content if you want to reach a wider audience and grab their attention. Firstly, you need to regularly update your social media channels — upload posts, go live, share stories, etc. Secondly, you need to post on your social media channels with quirky captions and far-reaching hashtags. It all can consume a lot of time and effort. But by using lead management tools, you can promote all your content automatically. And thus, it helps you acquire more leads with ease.
Every software has both its pros and cons. Some of the cons of using sales lead generation software are discussed below:
- Low or No Return on Investment: Lead generation software helps generates leads, but it doesn't guarantee anything. You might not get any return on investment or very minimal ROI. This could be a sheer disadvantage as when we invest in any product or project, we expect it to make some money for our business in return.
- Risk of Termination: While generating leads, it's equally important to have full-fledged marketing strategies to convert those leads into customers. Because if you can't pull it off, you might lose your leads. And it only means one thing, i.e., it will lead to no sales at all. So although generating a lead is important, you must get those leads into one functional unit to convert them.
Software by Freshsales International
Freshworks CRM is a sales CRM solution by Freshworks. With a highly intuitive user interface and a robust set of features including AI-based lead scoring, intelligent workflow automation, and visual deal pipeline, Freshworks CRM gives businesses everything they need to manage their sales in a hassle-free package. View Profile
Award-winning marketing and sales platform
Hubspot is a top lead management solution that brings all of your marketing efforts together and helps capture more leads. You can create highly personalized landing pages, add contact forms and pop-up with ease, optimize and distribute content, and more. View Profile
Software by Outgrow
Outgrow is a fully featured Lead Generation Software designed to serve SMEs, Startups. Outgrow provides end-to-end solutions designed for Web App. This online Lead Generation system offers Q & A, Conversion Tracking, Video Management, Data Analysis Tools, Email Distribution at one place. View Profile
Modern lead management and generation platform
Freshworks CRM provides a lead management solution to meet the various needs of the sales department. It helps businesses with contextual messages and collects valuable customer intelligence. Plus, it can be used across the website, mobile app, and social messaging app.
Best marketing automation platform
Mailchimp is a popular email lead generation software that offers a complete set of tools to successfully execute a marketing campaign. It collects all data in one place and provides deep insights to turn your leads into actual sales.
Provide great insights into your prospects
LinkedIn Sales Navigator is a sales lead management software, which makes it simple to establish and nurture relationships with customers on the network. It enables users to reach out to the right prospects and provide real-time updates on your leads.
Accelerates small business growth
Infusionsoft is a sales and email lead generation software, specially designed for small businesses to drive their growth. This lead management tool automates the whole process of capturing and converting leads into by providing personalized experiences.
Cost effective enterprise CRM software
We are CRM Software provider, we provide CRM (customer relationship management solution) for; call center CRM, iCRM, marketing CRM, support CRM, education CRM, sales CRM etc. Our aim is to provide low-cost CRM and enterprise CRM solution for small and medium-size org.
Online form builder and creator
JotForm is an online lead generation software that helps design creative and personalized forms for all purposes. Besides, it is known for its easy-to-use and intuitive interface so that even a non-tech savvy person can use it.
A reliable lead management tool
Adwords by Google is an online advertising platform that helps capture leads by displaying online ads that direct people to your website. Your ad appears the very moment when someone is looking for products like yours. Plus, you can set any budget as you may like.
Simple-to create custom website forms
WPForms is one of the most powerful, B2C lead generation software. It lets you create amazing forms with its easy drag-and-drop solution to help you capture leads. What's more, there are pre-design form template and is 100% mobile-friendly.
Land More Leads, Close More Deals
LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page.
Automates workflow to increase productivity
Zapier is a marketing platform that automates the workflow by connecting various apps together. It makes the whole process of capturing leads easy as it moves info between your web apps automatically. Plus, this lead management tool has an intuitive dashboard.
All-in-one website building solution
Squarespace is an automated lead generation software equally efficient for B2B and B2C businesses. It allows you to create engaging websites and offers a wide range of features to help build your online presence. It enables easy integration with third-party apps.
Sales automation platform
Prospect.io is a lead management tool that helps you find prospects in just one click. Easily launch cold email campaigns and measure everything with its analytics interface. Its seamless integrates with platforms like Zapier, PipeDrive, and more drives sales.
B2B lead generation software
UpLead is a B2B lead generation software tool that helps you connect to the right customers. This lead capture software has a database that gives you access to 46 million business contacts worldwide. Easily build a targeted list, form a campaign, and drive sales.
Increases the conversion rate
Hotjar is a lead capture software, packed with robust features required to leverage your user analysis and feedback initiatives. It helps you understand your user better by providing complete visibility and instant feedback on the user's experience on your website.
B2B lead generation software tool
AeroLeads is a business lead generation software that offers simple and quick ways to generate sales leads. Choose the source, perform a search, and get the data you need. It provides support via email, chat, and phone.
Business lead management software
Clearbit is a web-enabled marketing automation platform that provides tools to nurture customer relationship throughout their life cycles. This B2C lead generation software understands your customers' needs, identifies prospects, and personalizes sales interaction.
On Demond CRM Solution
It incorporates a comprehensive sales automation tool that helps in increasing the productivity and efficiency of the sales team with the use of real-time information and collaborate the processes to enhance the sales.
Bulk Email Marketing Software
MailClickConvert empowers you to send bulk emails to cold, purchased contacts list. Their bulk email software is 100% CAN-SPAM compliant and protects your domain name and ip address.
Process-driven CRM for marketing, sales, service.
Creatio (formerly bpm’online) is a leading low-code, process automation and CRM company. It has been highly recognized as a market leader by key industry analysts. Creatio’s intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of Creatio is to help companies ACCELERATE!
Software by LeadFuze
LeadFuze is a lead generation software platform aimed to help growth focused teams spend more time with qualified prospects that actually WANT to talk to you. It all-in-one B2B lead generation software finds contact info for your ideal prospects, then delivers personalized email messages on autopilot!
Route Planner for field salespeople
Badger provides automatic territory management for Field Sales Reps by helping them take action on their customer data by visualizing it on a map. Reps use it to optimize schedules and routes to get more meetings and sales. Badger solves their daily problems in minutes rather than hours, and showing the best opportunities along the way.
Create Online Forms Quickly & Easily
FormGet is a form builder that offers all the basic to the advanced features that helps to create beautiful forms such as contact forms, lead generation forms, payment forms & many other forms within a minute.