Best Lead Scoring Software

Best Lead Scoring Software are, iCRM, LeadSquared, and Social Cycle. These predictive lead scoring software are mainly used to manage and record lead conversion ratio and score over time, ensuring you can analyze the differences between periods and come up with the Best solution.

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List of 20 Best Lead Scoring Software

Showing 1 - 20 of 33 products

Contenders | 2024

Product Description is a fully featured lead scoring software designed to serve Startup SMEs. provides end-to-end solutions designed for Windows. This online lead scoring program offers Statistical Analysis, Lead Management, Call Recording, Training Management, and Territory Management in one place. Read Reviews

Category Champions | 2024

Product Description

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Freshsales is a lead scoring program by Freshworks. With a highly intuitive user interface and robust features, including AI-based lead scoring, intelligent workflow automation, and a visual deal pipeline, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Read Freshsales Reviews

Category Champions | 2024

Cost effective enterprise CRM software

Product Description

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iCRM is a complete and comprehensive lead scoring platform for small and large Businesses. It's an award-winning, user-friendly platform that is fully customizable to adopt even complex requirements/process flows of any Industry oriented customer. It is a comprehensive platform to cover your Sales, Marketing, and Support automation in a single solution. Read iCRM Reviews

Category Champions | 2024

A smarter way to manage your database.

Product Description

HubSpot lead scoring tool helps businesses keep a complete eye on each and every lead and touchpoint with those leads to track the lead status. Hubspot's lead scoring system helps the sales team reduce time and effort filtering out hot leads. Read HubSpot Reviews

Category Champions | 2024

#1 CRM & support solution for growing businesses

Product Description

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Salesforce is a lead scoring software that makes it easy for small businesses and startups to build stronger client relationships with an all-in-one sales and support solution that is easy to use, set up, and maintain - The best client management software with standard cost. Read Salesforce Reviews

Most Reviewed

Contenders | 2024

Land More Leads, Close More Deals

Product Description

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LeadSquared is a complete lead-scoring software for businesses. It combines the features offered by both CRMs and Marketing Automation software and thus brings your Sales and Marketing teams on the same page. Read LeadSquared Reviews

Emergents | 2024

Product Description

Velocify LeadManager is a lead scoring tool designed for the unique needs of today’s high-velocity sales environments. Sales teams respond to leads faster than ever and better manage sales cycles. With Velocify LeadManager, you can rest assured that salespeople are focused on the best opportunities while ensuring no lead is left behind. Read Velocify Reviews

Emergents | 2024

Product Description

Act-On is a cloud-based lead scoring software solution. Specially designed to provide marketing automation – Remove the complexity big enterprise systems impose. An act-on Software is clean, simple, and integrates all key features for instant access to the status and performance of your marketing initiatives. Read Act-On Marketing Reviews

Contenders | 2024

Leading Web-based Marketing Automation system

Product Description

Marketo lead scoring tool is an easily built and scaled automated marketing campaign across channels that commits your customers in a personalized way without support from IT. And provides turn traffic into leads and customers with email and marketing automation. Read Marketo Reviews

Contenders | 2024

Product Description

6 sense is the fast and smart solution for B2B Marketing & Sales Automation. It Executes viable record based showcasing efforts, knowing precisely which records to target. Read 6sense Reviews

Emergents | 2024

Product Description

Leadspace is the perfect solution for lead scoring for B2B sales and marketing firms. It helps to get more qualified leads, understand the customers, and deliver smart communication. Leading companies trusted on Leadspace. Learn more about Leadspace

Contenders | 2024

Product Description

VanillaSoft's lead scoring tool offers features like lead scoring, email nurturing campaigns, logical branch scripting, call-activity dashboard, flexible data management, and more, helping your sales team make more sales calls and effectively manage your leads. Read VanillaSoft Lead Management Reviews

Category Champions | 2024

AI-powered & omnichannel business management softw

Product Description

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Zoho CRM Application gives you a 360-degree view of your sales cycle and pipeline. It also has an open-source version. Zoho CRM empowers small to large-sized organizations with complete lead scoring tools for managing organization-wide Sales, Marketing, Customer Support, and service and Inventory Management in a single business system. Read Zoho CRM Reviews

Category Champions | 2024

All-in-one marketing platform for less than $1

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EngageBay is a simple, powerful, all-in-one marketing lead scoring tool with free CRM for startups and growing businesses. EngageBay helps you automate your marketing, sales and support by combining lead generation, email marketing, marketing automation, CRM & social media engagement, helpdesk, and ticketing. Read EngageBay Reviews

Emergents | 2024

No-code fully-customizable CRM

Product Description

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Monday sales CRM empowers sales managers and teams to take full control of their entire sales cycle, from collecting and tracking leads to communicating with clients. This lead scoring software removes repetitive work and streamlines all lead activities, helping to close deals faster. Learn more about monday sales CRM

Contenders | 2024

Product Description

Pardot is a complete lead scoring platform for small to medium-sized businesses. Lead management presents leads from changed sources such as website forms, social media, tradeshow enrollments, etc. Read Pardot Reviews

Emergents | 2024

Product Description

Madkudu is one of the best lead scoring Software designed to serve SMEs, Startup, Agencies, and Enterprises. Madkudu provides end-to-end solutions designed for Web App. This software offers lead management, CRM and sales dashboards, lead Capture, and performance management in one place. Learn more about Madkudu

The online lead & customer intelligence platform

Product Description

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LeadBoxer is a lead-scoring platform that helps businesses collect, enrich, analyze, and score a wide range of online lead or customer information and transforms this into insightful and actionable notifications. Learn more about LeadBoxer

Emergents | 2024

Product Description

EverString's proprietary Company Graph algorithm collects and curates 20,000 data signals for 11 million B2B accounts. EverString is one of the best lead scoring tools, which gives sales and marketing teams access to the power of predictive marketing with its easy, self-service platform. Learn more about EverString

Contenders | 2024

Product Description

This information is provided by vendor.

Keap CRM is a fully featured Sales Automation software designed to serve SMEs, Startup, Agencies, Enterprises. Keap CRM provides end-to-end solutions designed for Web App. This Sales Automation software offers Acquiring new leads, Email marketing, Client management (CRM) at one place. Read Keap CRM Reviews


Lead scoring software is a vital tool in the domain of sales and marketing, designed to streamline the process of identifying and prioritizing potential customers or leads. It employs a systematic approach to evaluate and rank leads based on their engagement level, behavior, and various attributes, helping businesses focus on leads more likely to convert into actual customers.

This software plays a crucial role in optimizing resource allocation, enhancing sales efficiency, and ultimately driving revenue growth. Let’s have a look at its features, benefits, and the best available platforms in the market, so dive in!

What Is Lead Scoring Software?

Lead scoring software is a technological solution that utilizes data-driven algorithms to allocate a numeric score to individual leads within a company's database. This score is indicative of a lead's propensity to perform specific actions, like making a purchase or expressing interest.

Through the analysis of various elements such as demographic details, lead origin, online activities, interaction with marketing content, and engagement with the sales team, the software gauges these factors to pinpoint leads with the greatest likelihood of conversion.

Who Uses Lead Scoring Software?

Lead scoring software is utilized by a diverse range of entities, including sales teams, marketing teams, customer relationship management (CRM) users, software-as-a-service (SaaS) companies, and e-commerce businesses. Some key users include -

  1. Sales Teams

    Sales teams are among the primary users of predictive lead scoring software. The software enables sales professionals to prioritize their outreach efforts by focusing on leads that have demonstrated strong intent and interest in the company's products or services. By concentrating on high-scoring leads, sales teams can optimize their time and resources, leading to increased conversion rates and higher revenue.

  2. Marketing Teams

    Marketing teams leverage lead scoring software to fine-tune their strategies and campaigns. By analyzing lead scores, marketing teams can better understand which marketing channels, content, and messages resonate most with their target audience. This information empowers marketers to tailor their efforts to cater to the preferences and behaviors of high-scoring leads, thereby boosting engagement and conversion rates.

  3. Customer Relationship Management (CRM) Users

    CRM users benefit from lead scoring software by having a clear and organized view of leads based on their scores. This enables them to efficiently manage interactions with leads and align their communication strategies with the lead's level of interest and readiness to buy. This proactive approach can enhance customer satisfaction and build stronger relationships.

  4. Software as a Service (SaaS) Companies

    SaaS companies often have complex sales cycles involving multiple touchpoints. Predictive lead scoring software assists SaaS businesses in identifying leads that are more likely to be a good fit for their solutions, taking into account factors such as industry relevance, company size, and specific pain points. This leads to more effective sales conversations and quicker conversions.

  5. E-commerce Businesses

    For e-commerce businesses, lead scoring software can help in segmenting leads based on their browsing and purchasing behavior. This segmentation allows them to send targeted offers and recommendations to leads who are closer to making a purchase decision, thereby boosting sales and customer retention.

Benefits of Best Lead Scoring Software

The best lead scoring software offers numerous advantages, including the identification of high-quality leads, prioritization for more effective resource allocation, improved lead nurturing for higher conversion rates, reduced sales cycle length, and opportunities for upselling and cross-selling.

  1. Identifying High-Quality Leads

    Predictive lead scoring software empowers businesses to evaluate individual leads' potential through their actions, characteristics, and interactions with the company. This cultivates a refined identification of leads with higher conversion potential, conserving time and resources by focusing efforts on the most promising prospects.

  2. Prioritizing Leads

    Lead scores generated by the software enable sales and marketing teams to prioritize their efforts effectively. By focusing on high-scoring leads, teams can ensure that their outreach efforts are directed towards leads that have demonstrated genuine interest, increasing the chances of successful conversions.

  3. Improved Lead Nurturing

    With the best lead scoring software, businesses can tailor their lead nurturing strategies to individual lead preferences and behavior. This personalized approach increases engagement and helps move leads through the sales funnel more effectively, resulting in higher conversion rates.

  4. Higher Conversion Rates

    The software's ability to identify and prioritize leads with a greater likelihood of converting translates into improved conversion rates. By concentrating resources on leads that are more likely to convert, businesses can optimize their sales efforts and achieve better outcomes.

  5. Reduced Sales Cycle Length

    Predictive lead scoring software aids in streamlining the sales process by providing insights into where each lead stands in terms of readiness to purchase. This information allows sales teams to tailor their interactions and close deals more efficiently, ultimately shortening the sales cycle.

Features of Best Lead Scoring Tools

Leading lead scoring tools encompass essential lead scoring features such as lead tracking, scoring models, segmentation, integration with CRM and marketing automation platforms, and lead qualification and validation. Some key features include:

  1. Lead Tracking and Monitoring

    Lead tracking and monitoring constitute foundational capabilities. This entails the capture and examination of lead interactions spanning diverse touchpoints like website visits, email engagements, social media interactions, and beyond. The resultant insights delve into a lead's behavior, interests, and level of engagement, facilitating a comprehensive understanding of businesses.

  2. Scoring Models

    Effective lead scoring requires customizable scoring models that align with a business's unique lead scoring criteria and priorities. The best lead scoring tools allow users to define and adjust these scoring models based on factors like demographic information, engagement history, lead source, and more.

  3. Lead Segmentation

    Lead segmentation involves categorizing leads into groups based on shared characteristics or behaviors. This feature enables businesses to create more targeted and personalized marketing strategies. For instance, leads can be segmented based on industry, company size, geographic location, or behavior patterns.

  4. Integration with CRM and Marketing Automation Platforms

    Integration with Customer Relationship Management (CRM) systems and marketing automation platforms is crucial for seamless data sharing and collaboration between different teams. When lead scoring data is integrated with CRM, sales teams can access lead scores and insights directly within their workflow.

  5. Lead Qualification and Validation

    Lead scoring tools facilitate lead qualification by evaluating how well a lead matches the company's ideal customer profile. This assessment considers attributes like job title, company size, industry, and more. Additionally, lead validation involves verifying lead information to ensure accuracy and authenticity.

How Can We Increase ROI By Using Lead Scoring Software?

Businesses can enhance their return on investment (ROI) by employing lead scoring software through strategies like focusing on high-quality leads and implementing personalized and targeted marketing campaigns. Some key aspects that lead to a higher return on investment through lead scoring software include -

  1. Focus on High-Quality Leads

    Lead Scoring Software enables businesses to identify leads with higher conversion potential. By concentrating efforts on these high-scoring leads, resources are allocated more efficiently, resulting in a higher return on investment. Time and effort spent on leads with a lower likelihood of converting are minimized.

  2. Personalized and Targeted Marketing

    Tailored and focused marketing efforts arise from lead scoring insights, which shed light on lead behaviors and preferences. Armed with this knowledge, enterprises can curate marketing messages and promotions that deeply resonate with each individual lead. This customized approach cultivates heightened engagement and conversion rates, ultimately contributing to an elevated return on investment.

  3. Reduced Wasted Efforts

    Predictive lead scoring software helps avoid the wastage of resources on leads that are unlikely to convert. By focusing on leads with higher scores, sales and marketing efforts are directed towards leads that are more likely to generate revenue, reducing the overall cost per acquisition and improving ROI.

  4. Shorter Sales Cycle

    Predictive Lead Scoring aids in identifying leads that are closer to making a purchasing decision. By tailoring interactions based on the lead's readiness, businesses can accelerate the sales cycle. Quicker conversions result in a shorter time to revenue, contributing to a higher ROI.

  5. Upselling and Cross-Selling Opportunities

    Lead scoring data provides insights not only into new leads but also into existing customers. By understanding their behavior and preferences, businesses can identify upselling and cross-selling opportunities. These strategies capitalize on the existing customer relationship, leading to increased revenue without the need for acquiring new leads.

List of Top 5 Lead Scoring Tools Comparison

Free Trial


14 Days


Starting price at $18/month/2 paid users


14 Days


Starting price at $400/month


14 Days


Starting price at $1250/month

Marketo Engage

14 Days




14 Days


Starting price at $900/month

In this overview, we present a list of the top lead scoring tools, each offering unique features and capabilities to streamline lead evaluation and enhance conversion strategies.

1. HubSpot

HubSpot, a trailblazer in marketing and sales automation, stands as a comprehensive solution for businesses seeking effective lead scoring. Renowned for its user-friendly interface, HubSpot offers customizable scoring criteria, seamless integration with its CRM, and real-time analytics.

Its all-in-one platform empowers users with behavior-based tracking, ensuring timely engagement with high-potential leads. With an array of features, HubSpot aids businesses in transforming leads into loyal customers.

  • Website tracking
  • Custom scoring criteria
  • Lead segmentation
  • Integration with CRM
  • Behavior-based scoring
  • Email engagement tracking
  • Predictive lead scoring
  • User-friendly interface for easy lead tracking and management.
  • Customizable scoring criteria for tailored lead prioritization.
  • Seamless integration with HubSpot's CRM for streamlined workflows.
  • Behavioral tracking and real-time alerts enhance lead engagement.
  • Reporting limitations compared to dedicated analytics platforms.
  • Certain functionalities might necessitate a level of technical proficiency for optimal utilization.


  • Starter- $18/month/2 paid users
  • Professional- $450/month/5 paid users

2. LeadSquared

LeadSquared is a robust lead scoring tool that caters to businesses of various sizes. Its automated scoring rules and multi-channel tracking provide valuable insights into lead behavior. The platform's user-friendly interface, combined with customizable scoring models and real-time alerts, assists in prioritizing leads effectively. With CRM integration and lead nurturing capabilities, LeadSquared offers a holistic solution for optimizing lead management and engagement strategies.

  • Automated scoring rules
  • Multi-channel tracking
  • Behavior scoring
  • Customizable scoring models
  • CRM integration
  • Lead nurturing
  • Activity tracking
  • Multi-channel tracking ensures comprehensive lead behavior insights.
  • Behavior-based scoring models for accurate lead assessment.
  • Real-time alerts enable prompt action on high-scoring leads.
  • Integration options with certain third-party tools may be limited.
  • Some users find the interface less intuitive for beginners.


  • Basic- $400.00/month
  • Standard- $1,200.00/month
  • Enterprise- $2,750.00/month

3. Pardot

Pardot, part of the Salesforce suite, offers a sophisticated lead scoring solution for businesses focused on precision. Known for its behavior scoring and CRM integration, Pardot enables accurate lead qualification and tailored engagement.

The tool's predictive scoring, drip campaigns, and dynamic content personalization enhance engagement strategies. Pardot's comprehensive reporting and ROI analysis make it a compelling choice for data-driven marketing initiatives.

  • Behavior scoring
  • CRM integration
  • Engagement tracking
  • Lead grading
  • Predictive scoring
  • Campaign ROI analysis
  • Deep CRM integration for seamless lead management and communication.
  • Predictive scoring empowers data-driven lead prioritization.
  • Drip campaigns and dynamic content customization improve engagement.
  • Comprehensive ROI analysis for campaign performance evaluation.
  • Steeper learning curve for beginners to set up advanced features.
  • Requires Salesforce integration for full CRM capabilities.


  • Standard: $ 1250/Per Month
  • Pro: $ 2500/Per Month

4. Marketo Engage

Marketo Engage sets the stage for data-driven lead scoring and engagement strategies. With its predictive analytics and multi-channel scoring, businesses gain a deeper understanding of lead behavior.

The tool seamlessly integrates with CRM systems, facilitating streamlined lead management. Real-time alerts, dynamic content customization, and behavior-based tracking empower timely and personalized interactions, making Marketo Engage a valuable asset in the lead management toolbox.

  • Integration with CRM systems streamlines lead management workflows.
  • Dynamic content customization enhances personalized lead engagement.
  • Real-time alerts enable timely follow-up on high-scoring leads.
  • Integration with certain CRM systems might have limitations.


  • On-Request

5. Act-On

Act-On offers versatile predictive lead scoring capabilities combined with automated segmentation and multi-channel tracking. While its user interface might have a learning curve, the platform's behavioral scoring and integration with CRM systems enhance lead management workflows.

Act-On's real-time analytics and insights allow for data-driven decision-making, while its automation features contribute to streamlined engagement strategies. As a comprehensive lead scoring tool, Act-On aids businesses in optimizing lead nurturing and conversion efforts.

  • CRM integration
  • Automated segmentation
  • Email engagement scoring
  • Lead tracking
  • Multi-channel tracking
  • Prospect insights
  • Multi-channel tracking provides a holistic view of lead interactions.
  • Integration with CRM systems ensures seamless lead management.
  • Real-time analytics and insights improve campaign effectiveness.
  • Integration options with certain platforms could be limited.
  • Some users find it difficult to navigate through the interface and dashboard.


  • Professional- $900/month
  • Enterprise- $2,000/month

Challenges of Lead Scoring Software

Lead scoring software comes with challenges such as ensuring data accuracy and quality, managing the complexity of implementation, and avoiding overreliance on scoring, which requires a balanced approach to achieve optimal results. Some challenges include:

  1. Data Accuracy and Quality

    One of the key challenges in lead scoring software implementation is ensuring the accuracy and quality of the data being used for scoring. Inaccurate or outdated data can lead to incorrect lead scores, resulting in misguided resource allocation and missed opportunities. Maintaining data hygiene and regular updates are essential to overcome this challenge.

  2. Complex Implementation

    Implementing lead scoring software can be complex, especially for businesses with diverse data sources and complex customer journeys. Integrating various systems, defining scoring criteria, and setting up workflows require careful planning and expertise. Without proper implementation, the software might not deliver the desired outcomes or accurate lead scores.

  3. Over Reliance on Scoring

    While lead scoring is a powerful tool, overreliance on scoring alone can lead to missed opportunities. Not all valuable leads fit perfectly into scoring models, and some potential customers might have unique attributes or behaviors that aren't captured by the scoring system. Businesses need to balance lead scoring with human judgment to avoid disregarding potentially valuable leads.

Latest Trends in Lead Scoring Software

The latest trends in lead scoring software include incorporating social media scoring to capture online interactions, adapting lead scoring for account-based marketing (ABM) strategies, and implementing multi-channel scoring. Some major trends include:

  1. Social Media Scoring

    With the increasing significance of social media in customer engagement, social media scoring has emerged as a trend. lead scoring software now integrates social media interactions and engagement metrics to provide a more comprehensive view of a lead's behavior and interests. This trend allows businesses to incorporate social media data into their scoring models for better lead assessment.

  2. Lead Scoring for ABM (Account-Based Marketing)

    Adapting to Account-Based Marketing (ABM), the practice of concentrating on high-priority accounts rather than singular leads has led to advancements in lead scoring software. This software now supports ABM methodologies by facilitating account-based scoring, incorporating factors like diverse stakeholders, behaviors, and engagement levels within an account. This alignment merges lead scoring with ABM strategies, enhancing precision in targeting optimal outcomes.

  3. Multi-Channel Scoring

    Modern lead scoring software acknowledges that leads interact with businesses across various channels and help to create a sales pipeline. Multi-channel scoring considers engagement across emails, websites, social media, events, and more. This approach provides a holistic view of lead behavior, resulting in more accurate and insightful lead scores.

Average Pricing Information of Lead Scoring Software

The cost of lead scoring software varies based on features, scalability, and business needs. On average, basic plans for small to medium-sized businesses range from $200 to $500 per month, offering core features like lead tracking and scoring. Mid-tier plans, priced between $700 and $1,500 per month, provide more customization and integration options. For larger enterprises, high-end plans costing $2,000 to $5,000 or more per month offer advanced features and AI-powered scoring.

It's important to note that pricing can vary depending on the provider and specific requirements. Some enterprise-level plans involve custom pricing. Businesses should carefully assess their needs and budget to choose a lead scoring software plan that best suits their objectives and resources.


In conclusion, for businesses aiming to enhance their sales and marketing strategies with sales and marketing data, lead scoring software proves to be an invaluable asset. However, challenges like data accuracy, complex implementation, and overreliance on scoring must be navigated carefully.

As we know, the pricing for independent lead scoring software varies based on features and business size. By understanding these factors and trends, businesses can make informed decisions about implementing predictive lead scoring software to enhance their lead management software and ultimately improve conversion rates and ROI.


Lead scoring software utilizes a variety of data sources to assess lead behavior. These sources include interactions with the company's website, email engagement (opens, clicks), social media interactions, content downloads, webinar attendance, and form submissions. Additionally, CRM data, demographic information, lead source, and purchase history may also be considered.

Yes, lead scoring system is designed to handle large lead volumes and can scale with business growth and can create lead generation for marketing and sales teams. Leading software solutions offer robust infrastructure and cloud-based capabilities, allowing them to process and analyze a high number of leads efficiently. The software's scalability ensures that as the business expands and generates more leads, the software can accommodate the increased load without compromising performance or accuracy in lead scoring.

Absolutely, data privacy and security are paramount for lead scoring software. Reputable software providers implement stringent security measures to safeguard lead information. These measures often include data encryption, access controls, secure data storage, and compliance with data protection regulations such as GDPR or CCPA. Businesses can choose software providers that prioritize data privacy and provide transparency about their security practices.

Lead scoring software typically provides a range of metrics and analytics to gauge its effectiveness. These include lead conversion rates, lead-to-opportunity ratios, sales cycle length, and revenue generated from scored leads. The software might also offer insights into lead engagement trends, allowing businesses to understand which behaviors contribute most to high lead scores.

Nikunj Dudhat
By Nikunj Dudhat | Last Updated: March 13, 2024