SoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements.

What is LeadSquared?

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page.

Pricing

LeadSquared Starting Price

$ 17/User/Month/Billed Annually

Awards
LeadSquared Award

Our Awards and Recognition

More Awards
Get Best Quote for LeadSquared

Connect with SoftwareSuggest experts to get the best quote for your business.

Key Features of LeadSquared

Here are the powerful features that make LeadSquared stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Analytics
  • Application Integration
  • Call & SMS Tracking
  • Call Management
  • Campaign Personalization
  • Contact Manager
  • Conversion Tracking
  • CRM & Sales Dashboards
  • CRM & Sales Reports
  • CRM Analytics
  • CRM integration
  • Custom Fields
  • Customization
  • Data Verification
  • Email Integration
  • Email Marketing / SMS Marketing
  • Email Templates
  • Import & Export Data
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Mass Email
  • On-Demand (SaaS)
  • Sales Tracking
  • Web Forms
Show More
  • 1-click installationWorks with GoogleApps
  • Account Management
  • Analytics
  • Appointment Management
  • Auto-Responders
  • Automated Routing
  • Call Management
  • Campaign Personalization
  • Capture Leads from Twitter/Facebooks
  • Client Management
  • Collections Management
  • Communication Tracking
  • Conversion Tracking
  • CRM & Sales Dashboards
  • CRM & Sales Reports
  • CRM Analytics
  • Customer Management
  • Customer Profiles
  • Customer Support
  • Customizable Templates
  • Customization
  • Data Integration
  • Data Mapping
  • Data Security
  • Data Source Connectors
  • Data Source Integrations
  • Data Visualization
  • Demographic Data
  • Email Integration
  • Email Marketing / SMS Marketing
  • Email Templates
  • Field Sales Management
  • Landing Pages
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Marketing Analytics
  • Marketing Automation
  • Mass Email
  • On-Demand (SaaS)
  • Sales Tracking
  • Web Forms
Show More
  • 360° Customer View
  • Appointment Management
  • Call Management
  • Daily & Weekly Sales Summaries
  • Email Integration
  • Field Sales Management
  • Lead Management
  • Application Integration
  • CRM integration
  • Custom Fields
  • Email Integration
  • Email Templates
  • Lead Generation
  • Lead Scoring
  • Sales Tracking
  • Web Forms
  • Analytics
  • Auto-Responders
  • Call Management
  • Campaign Personalization
  • Campaign Tracking
  • Conversion Tracking
  • Customer Management
  • Customer Profiles
  • Data Deduplication
  • Data Export
  • Data Integration
  • Data Verification
  • Data Visualization
  • Field Sales Management
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Marketing Automation
Show More

LeadSquared Pricing

Here are the pricing plans for LeadSquared. Choose the plan that best fits your requirements and budget. Get Detailed LeadSquared pricing as per your requirements.

Lite
$ 17
User/Month/Billed Annually
  • Lead Tracking
  • Lead Qualification
  • Lead Scoring
  • Sales Tracking
  • Trackable Sales Email
  • Email Integration
  • User Roles
  • Developer API
  • Email Support
Get Pricing
Pro
$ 35
User/Month/Billed Annually
  • All in Lite, Plus
  • Lead Distribution
  • Sales Automation
  • User Groups
  • Custom Tabs
  • Custom Actions
  • Webhooks
  • Phone Support
Get Pricing

The pricing information for LeadSquared is sourced either directly from the software provider or publicly available materials. To get the most accurate and up-to-date costs, we advise reaching out to the vendor.

The pricing information was last updated on 19th May 2024.

Free Trial is available

LeadSquared Specifications

Get a closer look at the technical specifications and system requirements for LeadSquared. Find out if it's compatible with your operating system and other software.

Deployment :
Cloud Based
Subscription Plan :
Monthly, Yearly, Transaction
Accessibility :
API
Customization
Mobile Support
Desktop Platforms :
MacOs
Windows
Mobile Platforms :
Language Support :
English
Business :
StartUps
SMBs
Enterprises
Available Support :
Email
Phone
Live Support
Training
Tickets
Company Details :
Company Name : LeadSquared Inc.
Headquarter : Bangalore
Full Address : 555, US Highway One South, Suite 170, Iselin, NJ 08830
Overview Provided by : Nilesh Patel

LeadSquared Comparisons

Compare LeadSquared with other similar options available in Lead Management System. Explore the key differences to see why it's the top choice for businesses and individuals.

LeadSquared Description

Here's the comprehensive description of LeadSquared. Gain a brief understanding of its unique features and exceptional benefits.

Lead Capture Automation

  1. Responsive Landing Pages – Increase your traffic to lead conversion with mobile responsive landing pages.
  2. Website Widgets –  Generate more leads from your existing website traffic using website widgets.
  3. Seamless Lead Capture – Seamlessly capture leads from all your sources – inbound email, online campaigns, phone calls, website, chat, lead generation websites and more.

Marketing Automation

  1. Drip Marketing – Engage and sell round the clock with drip marketing and trigger based emails.
  2. Segmentation – Segment your contact lists for lead nurturing based on lead scores, behavior, geography or any useful variable.
  3. Personalization – Create and retain mindshare of your leads and customers by sharing personalized content and offers using email and SMS.

Sales Acceleration

  1. Automated Lead Scoring – Identify your prospects with the highest potential for conversion with automated lead scoring.
  2. Behavioral Insights – Empower your sales to close deals faster with powerful behavioral insights and detailed activity history for every lead.
  3. Sales Funnel – View your leads across various stages in sales cycle and monitor lead engagement at each stage.

Marketing and Sales Analytics

  1. Lead Engagement Index – Get quantified engagement insights for any segment or group of leads.
  2. Marketing Insights – Deep insights on campaigns & lead sources driving qualified leads for your business.
  3. Sales Insights – Get clarity on factors that drive your revenue. Lead sources, sales people, product & service offerings and more.

Increase your sales velocity with: -

Lead Tracking – Manage and track all your leads till they convert.
Email Integration –  Generate more leads from your existing website traffic using website widgets.
Lead Qualification – Stop wasting time on junk leads by qualifying them.
Lead Distribution – Assign leads to relevant sales team based on geography, industry etc.
Sales Automation – Leave repitative sales task to sales automation.
Sales Tracking – Get a tight grip on your sales process.

LeadSquared is a Marketing Automation and CRM tool designed for all businesses, especially SMBs. It is a complete platform that helps businesses with lead generation, lead management, lead tracking, marketing automation, and sales acceleration. Thus, when you get LeadSquared, you don’t need any other software – your entire business process can be easily handled in a single platform.

The advantage here is when a single software is used across all teams, data flow between the marketing and sales teams becomes smooth and more transparent! Both teams can have a complete view of the leadership journey, the lead activities and interactions. So they can sell or nurture the lead accordingly.

Based on the free trial provided by LeadSquared, here’s what I have analysed and what I have to say about LeadSquared.

Dashboard:

The dashboard is where you’ll find a quick overview of all your data. It is the first screen that greets you when you login into LeadSquared. The dashboard is easy to navigate and designed with user experience in mind.

You can get a glimpse of all the important metrics required for your business from the Dashboard. A quick overview of all leads, the best lead generation sources and a dynamic list of the latest leads entering your system can be seen at a glance. It also gives you a Task Summary to get you started on the most important things to do for the day.

leadsquared-dashboard

The dashboard is customizable and allows you to add up to 30 dashlets – with metrics most relevant to you.

  1. Daily lead addition
  2. Emails open by day
  3. Group-wise lead count by origin/ owners/ stages/ sources
  4. Group-wise revenue analysis
  5. Leads by stages
  6. My activity pipeline etc.

These are some of the details you can get from the Dashboard right after you log in.

CRM features:

All CRM features can be found under the “Leads” drop-down menu on the top bar. It consists of three sections:

  1. Manage Leads
  2. Manage Tasks
  3. Manage Lists

The “Manage Leads” section is a typical CRM feature. It allows you to add, edit and import your new or existing leads from your system into the platform. Lead addition and import is quick and does not require complicated navigation.

All the leads in your system will be quite easy to find – with specific ‘AND’ / ‘OR’ criteria in the Advanced Search option. This will come in handy when

  1. You want to search for leads which fulfil particular criteria (Ex. all leads who have visited the web page on a specific date)
  2. You want to segregate leads based on their Lead Stage or the Industry they belong to.

So you don’t have to spend hours sifting through your database for these leads. Multiple filter options (that can be saved for future use) and Advanced Search options will make it very easy!

leadsquared-crm features

Also, every lead is Scored – Lead Score & Engagement Score is calculated right from the minute a new lead enters your business. It is indicative of the lead quality and helps you prioritize the leads. Engagement Score is a feature unique to LeadSquared and helps you identify how interested the lead is in your business. The higher the score, the more interest you and your sales team should target this lead first. Impressive!

Next in the “Leads” drop-down is the “Manage Task” feature. Needless to say, as a CRM user, it is essential for you to keep track of your everyday work. You can customize and segregate your tasks into main categories like:

  • Follow-Up Call
  • Follow-Up Meeting
  • Cold-Call
  • Demo of product etc.

You can also set reminders for each task, so you don’t miss out on contacting a lead. A task can also be automatically assigned to another user by a Manager or a fellow user, if necessary. To help you keep better track of your tasks, you can subscribe to a “Daily Task Report” that will give you an overview of your pending and completed tasks. Thus, with LeadSquared, it is virtually impossible to miss an appointment or forget to take a follow-up. The system will notify, remind and even assign tasks as needed so that the lead is followed up at the right time.

Targeting is an important aspect of selling. You cannot sell the same pitch to all your leads. LeadSquared understands that and allows you to create “Lists” to segregate your customers. Under the “Leads”, you have “Manage Lists”, which allows you to create, modify and edit the lists of customers. Suppose you attend an offline event and generate 100 leads. As a sales guy, you must remember to use this context to connect with them. So, you can create a list of these 100 leads in LeadSquared, with the event name and date. Thus, the leads will exist in the system, but you can refer to the list every time to connect with each lead.

Lists can also be created through the “Advanced-Search” feature. You can create a list of leads belonging to particular criteria, for example, Leads in your locality who have shown interest in your email. You can create a list of these leads and work your way down to them instead of searching every time.

I must mention here that the marketing team can also use these lists. They can use it to send targeted email campaigns (Ex. a “Welcome” email only to one list) and thus to nurture their leads with relevant content. This is a classic example of data flow between teams. The lists created by either team can be used by one another to achieve a complete customer view and better precision.

Marketing Automation Features:

Under the tab ‘Marketing’ tab, you can find a host of Marketing Automation tools that will help nurture and engage your leads. Here, you can create a workflow that will automatically nurture or engage a lead based on the lead’s behaviour.

Suppose I wanted to automate this process:

  1. Star every new lead that is added to the system
  2. Send a weekly newsletter to the new lead.
  3. Wait for two days for the response.
  4. If the lead opens the email, send an offer to convert the lead. If the lead doesn’t open the email, make it an unstarred lead.

leadsquared-marketing automation

So, the Automation will start as soon as a new lead is added. And the lead will be nurtured based on the workflow specified. As soon as you hit the “Publish” button,  the new workflow is Live. It will automatically follow the mentioned processes when the new lead is added. This part of LeadSquared impressed me because it eases the long and tedious marketing process. It can help ease repetitive work so that your team can focus on other important tasks.

Apart from the automation, LeadSquared helps you with email campaigns, drip campaigns, managing your landing pages, and creating website widgets.

Email campaigns are used to send out an email blast to specific leads. It can be made extremely personalized and targeted. The mail-merge fields and the various readily made email templates will improve your click rates. For targeting, you can add suppression lists – so that the email reaches the specific leads. The criteria for defining the suppression lists are similar to the “Advanced Search” feature that allows you to specify multiple criteria to select the leads for each list.

Another important aspect of LeadSquared is that it offers Landing pages – a solid method of lead capture automation which will save your marketers’ time and effort. Your lead database is healthier, with every lead captured (without any manual errors). You might have to pay for this feature separately from any other CRM+Marketing Automation software. But in LeadSquared, it is part of the package.

App Marketplace:

Here is the part where LeadSquared stands out. It allows you to integrate multiple software from its own marketplace. That means connecting your telephony systems, chat and other lead capture software to LeadSquared to capture leads from all sources seamlessly.

Integrating Facebook Lead Ads, Twitter Lead Ad card and Re-marketing will help your marketing team run laser-targeted campaigns on social media. Further analytics, UI customization and integration are also possible. Their API and webhooks can also help you connect systems not offered here.

LeadSquared is integrated with Zapier. That means if your chosen software does not integrate with LeadSquared, it can be ‘Zapped’ through Zapier. For example, if your sign-up data is stored in Intercom, and you want your sign-up details in your CRM, Zapier can push that data. This integration can bridge any two software so that workflow becomes extremely easy.

leadsquared softwaresuggest review

These integrations help you to track down the leads with more convenience. With chat integration, you can transfer your LiveChat data to CRM; with social media integration, you can get social media lead generation data to your CRM, and so on…

Bottom line:

LeadSquared aims to make marketing and sales activities smooth for businesses. Its complete set of CRM and Marketing Automation features (and integrations) certainly achieves it. I loved how it is designed – clutter-free and user-friendly, and I love the host of activities it helps you perform – from lead capture to marketing, sales and then further engagement. Some other features like managing your content, giving pre-made templates of emails, and managing your documents; make your process easier. The CRM contains pre-designed reports that will summarize your data faster.

To conclude, LeadSquared is a great CRM for your business. And if you are an SMB or growing organization, it is one of the smartest investments you can make.

Please share your views in the comments below. Also, share your queries with us; we will be happy to help.

LeadSquared founder

It was the summer of 2012 when the LeadSquared story started. LeadSquared was founded by Nilesh Patel, Sudhakar Gorti and Prashant Singh. Before writing the first line of software, the founders spent 15 months working with dozens of B2C and B2B businesses to build their marketing and lead generation engines.

The company generated tens of thousands of leads for its clients running several hundred marketing campaigns through inbound and outbound channels. LeadSquared is their second venture. The earlier startup, Proteans, was acquired by Symphony Teleca Corporation in 2010.

Since then, LeadSquared has justified its mission of simplifying and automating marketing and lead generation for businesses and marketers worldwide.

In this month’s Expert Interview Series, we have Nilesh Patel, the CEO of LeadSquared, who shares with us all about his amazing voyage of Entrepreneurship and how he helped LeadSquared become an Elite name. Here are the excerpts from his Interview with SoftwareSuggest.

Read On !!

Q1) How does LeadSquared help businesses?

LeadSquared helps businesses in the following ways:

  • Lead Capture Automation: Seamlessly capture leads from all sources – inbound email, online campaigns, phone calls, website, chat, lead generation websites and more.
  • Lead Distribution: Distribute leads based on city, product or any other rules to cut down the response time.
  • Marketing Automation: Engage & nurture leads using email & SMS campaigns; Trigger-based emails to make them sales ready.
  • Sales Acceleration: Focus on leads, with the highest potential for conversion, with automated lead engagement scoring technology.
  • Marketing and Sales Analytics: Access detailed marketing insights about – the Campaigns and Sources driving qualified leads.
  • Mobile App: Manage leads on the go.

Q2) How did you hit upon the idea for your Company?

Before developing LeadSquared, we (the Founders) spent 15 months working with dozens of B2C and B2B businesses to build their marketing and lead generation engines. We generated tens of thousands of leads for these clients running several hundred marketing campaigns through inbound and outbound channels.

We found that businesses were using multiple tools to run their marketing, lead generation, and sales operations and struggled to make all this work together. Then, with all the data across multiple tools, it was very hard and tedious to get meaningful and actionable insights. Addressing these challenges was where the inspiration for LeadSquared came in. We wanted to build easy-to-use yet powerful software that can help businesses in the following ways:

  • Automate their lead capture
  • Nurture their leads seamlessly
  • Accelerate their sales
  • Provide detailed analytics to constantly make improvements.

Q3) What are the other Software Products you use to increase Productivity?

We use a variety of tools for our sales and marketing. They include WordPress, Moz, Google Analytics, FullContact, Freshdesk, LiveChat, Ozonetel, Exotel, GoToWebinar, Zapier, Zopim, to name a few. We also have strong integrations with most of these tools.

Q4) How have Sales evolved since you first got into the business? What hasn’t changed?

Currently, we have to invest in several key tools to aid our sales cycle like Cloud Telephony and SMS Marketing. Telephone-based lead generation helps us generate targeted leads from market segments of our interest. These investments ensured that our inside sales have enough trial users to convert them into customers.

What hasn’t changed according to me, in terms of generating sales, is the art of cold calling and sending cold emails. Now many might not agree with this practice but it surely can result in a sale most often.

Q5) Think of something you’ve done in the past; what would you have done differently?

I think we all learn from things we have done in the past. In this context, initially, we built the solution to sell it to B2B businesses. However, when we entered the selling phase, we realized that investing in marketing is not a necessity for a lot of B2B companies especially the small to mid-size firms. Our sales traction was slow so we started focusing on companies selling high-value products and services to individuals (we call it high-value B2C). We found good traction in that segment which was not initially our roadmap.

So that gets me thinking sometimes – what if we had done that differently then!

Q6) What are the important features or traits that your customers look for? And how do you fulfill them?

We found that most businesses (customers) had a problem of Lead Leakage, and Slow Response Time, leading to lost opportunities and were looking for solutions to improve that. Plus, there was a lot of ambiguity in the marketing ROI. The lead generation methods are many, and the marketing spend is huge, so you need to know the success rates of your marketing activities to take any informed decision. This was completely missing in the existing CRMs the businesses were using.

This is where LeadSquared comes into the picture as it combines marketing automation with the most-used components of CRM. This approach eliminates the need of a CRM, as both marketing and sales now have a complete context to each lead within one common view. Lead capture automation eliminates lead leakage completely by making it easier for businesses to capture leads from all sources. Businesses don’t need to use multiple systems to run their marketing and sales operations.

Q7) As the CEO, how has your Vision changed from the initial days of your company to the present?

You see, a lot of businesses are not able to grow beyond initial customers, because of under-investment in marketing or broken marketing. Initially, we (the founders) figured marketing and lead generation service will have lot of takers and started the company. That was our vision then. Services Business by its nature has a difficult path when it comes to scaling the business.

Since we had run Services Business in the past, we knew that to build a scalable business model it would be important to invest in technology that would allow them to differentiate and scale. The technology that we built was called LeadSquared. The name literally means increasing (squaring) leads.

As we started to build and roll out LeadSquared, we figured the vast market opportunity in building pure play software that caters to marketing and sales teams. To ensure it gets the due attention, we gradually moved away from providing marketing and lead generation services to just focusing on LeadSquared.

Q8) What do you know is true that many few will agree upon?

The traditional notion that it is hard to make money in Software business in India and the market is small – We don’t agree with this! We have figured out how to make money in this market. We see huge and growing opportunity in India and will continue to invest here.

Q9) What do you expect to see over the next 5 to 10 years in the Marketing and Sales Industry?

Hundreds of new businesses are getting registered in India every day. All of these are SMEs or micro businesses. Even before the business is formally launched, the Gen-Y SMEs are thinking marketing first, and are pro digital. In terms of marketing and sales, most of them will have a website from day one, communicate with customers on WhatsApp and spend on marketing to get discovered on the Internet. Older SMEs had a certain way to do business, but they are gradually embracing the new reality and are willing to adapt systems and technologies to improve their business performance.

LeadSquared’s customers are primarily small and medium businesses. The SMEs that are adopting technology are able to react faster to the customer inquiries, provide better customer experience and increase their win ratio while competing with larger rivals.

We see huge and growing opportunity in India and will continue to invest here in sales and marketing. International markets also offer the opportunity for us and we plan to serve them out of India. We are planning to raise 10 million dollars to expand and build our business.

Q10) What was your journey like to get where you are?

Our journey so far has been just incredible. We have come right up from helping businesses generate leads, to actually plugging the loopholes in their marketing and sales processes. A majority of our customers rely only on LeadSquared as their Central Marketing & Sales System, and we feel great that we are actually able to solve their problems.

Q11) What’s the hardest decision you’ve made so far?

Well, any big decision we take is generally made by all three of us Co-founders. I think the hardest could have been choosing to make LeadSquared a Marketing Automation (MA) tool and also a CRM.

You see, looking at the market we knew that it was definitely required. But we also knew that it was not all that prevalent. There were CRMs yes, MA tools of course, but none that combined it together.

I am glad that we took the decision – for it has definitely carved a unique niche for us in the market!

Lastly, we would be glad to have your valuable suggestions for the new age Entrepreneurs coming up in the industry today.

  • Reach the stage of product-market fit as soon as possible.
  • Founders should always be selling – make it a regular routine to reach out to potential customers through email, phone, face to face or any other relevant forum.
  • Startups should raise money if they can. Cash is the lifeline of any business; use it wisely.
  • Do not primarily focus on selling through partners; if you cannot sell, your partners can’t sell either.

LeadSquared Resources

preload slideshare View Slideshare
LeadSquared Brochures Download Brochure

LeadSquared Customers

LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
LeadSquared Customers
Show More

Overall LeadSquared Reviews

Thinking about using LeadSquared? Check out verified user reviews & ratings based on LeadSquared's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

4.7/5

Based on 6 Reviews

Write a Review Or
Ask a question
Feature Feature 4.3

Feature

Out of 5

Ease of use Ease of use 4.8

Ease of use

Out of 5

Value for money Value for money 4.2

Value for money

Out of 5

Customer support Customer support 4.5

Customer support

Out of 5

Likelihood to recommend Likelihood to recommend 75%

Likelihood to recommend

Out of 100%

LeadSquared Pros and Cons

"Its advanced search filter options"

"Easy to Use, Seamless support, 3rd party Integrations, Customised solutions for your requirements. A great product all in all. Equally good for all sizes - large to small enterprises. Lowest pricing in the segment. Way better than its competitors. I have had the opportunity to use at my previous organisation as well as the current one. For a SaaS product, it is absolutely essential to have a great support team. Though rarely required, this is one organisation/product where the support is at par with the best in the world."

"Automation and Drip Campaing"

"Fetching any report on leadsquared can be improved."

"None as such."

"Count of provided Automation in basic planCan not be integrated with Office 365 and its appCharges are quite high"

SoftwareSuggest reviews are authentic and verified. Here's how.

Alternatives of LeadSquared

Explore alternative software options that can fulfill similar requirements as LeadSquared. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

LeadSquared FAQs

How much does LeadSquared cost?

The starting price of LeadSquared is ₹ 1250/User/Month/Billed Annually. It has different pricing plans:

  1. Lite : ₹ 1250/User/Month/Billed Annually
  2. Pro : ₹ 2500/User/Month/Billed Annually

LeadSquared also provides a free trial to users.

What are the top 5 features for LeadSquared?

The top 5 features for LeadSquared are:

  • Capture Leads from Twitter/Facebooks
  • CRM & Sales Dashboards
  • CRM & Sales Reports
  • CRM Analytics
  • CRM integration

What type of customer support is available from LeadSquared?

The available support which LeadSquared provides is:

  • Phone
  • Email
  • Live support
  • Tickets
  • Training
Free Demo Get Pricing
Free Demo