Lifesight

Lifesight is a future-proof, AI-powered marketing measurements platform powered by a CDP, designed to help drive sustainable growth in the privacy-first era. 

We offer a suite of solutions, curated to empower businesses on their quest for sustainable growth, all while meticulously safeguarding the privacy of their valued customers.

Our offerings include-

 1. Multi-Touch Attribution - MTA is a marketing analytics approach that analyzes customer journeys, providing a nuanced view of how multiple touchpoints influence conversions.

• View Channel Performance - Get a high-level summary of your marketing performance for quick decision making
• Attribution & Channel Breakdown Reports -  Compare different models & understand how credit is assigned at various touchpoint in the journey
• View Customer Journeys - Identify gaps & improvement opportunities in the customer journey with detailed views into the paths
• New vs Returning & LTV Analysis - Easily analyze acquisition & retention performance with detailed reports
• Drilldown on Order Level - View detailed transparent breakdown of every order/conversion to truly understand behaviours

2. Marketing Mix Modelling - Analyzing variables like advertising, pricing, and distribution, MMM helps businesses make informed decisions about budget allocation and resource optimization. It provides data-driven insights that guide businesses in improving their marketing strategies, enhancing ROI, and achieving more efficient resource allocation. 

• Historical Data Ingestion & Processing - Easily load and process historical campaign data from API based social and search channel
• Feature Engineering & Model Selection - Automatically select and transform the right features and ML models to run
• Fast Training & Evaluation - Automatically train the model to identify patterns between channels & performance, and validate the model’s accuracy
• Channel Wise Budget Recommendations & Simulations - Get channel level budget recommendations and change value to simulate performance
• Exportable Budget Worksheet - Download the finalized budgets and share it with respective media buyers or traders

3. Incrementality Testing - This is a data-driven technique that evaluates the real impact of marketing strategies. It involves controlled experiments to determine the incremental effect of specific campaigns, differentiating between natural customer behavior and marketing influence.

• Easy Experiment Setup - Setup your experiment with its hypothesis, control/exposed audience segmentation and KPIs.
• Manage & Track Your Experiments - View and sort through active experiments and ensure data is flowing through from campaigns
• Analyze Your Experiments - See the results of your experiments in a single place and identify strategies that are outperforming and underperforming and calculate your ROI
• Export Reports & Recommendations - Download and share your experiments and recommendations with relevant stakeholders.