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What is Lifesight?

With Lifesight, leverage our future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.


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Key Features of Lifesight

Here are the powerful features that make Lifesight stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • A/B Testing
  • Attribution Modeling
  • Audience Segmentation
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Dashboard
  • Data Integration
  • Multi-Touch Attribution
  • ROI Tracking

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Lifesight Specifications

Get a closer look at the technical specifications and system requirements for Lifesight. Find out if it's compatible with your operating system and other software.

Company Details :
Company Name : Lifesight
Headquarter : Singapore
Full Address : 80 Raffles Place, #54-01/02, UOB Plaza 1, Singapore 048624
Overview Provided by : Akhil
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Language Support :
Business :
Available Support :
Live Support

Lifesight Description

Here's the comprehensive description of Lifesight. Gain a brief understanding of its unique features and exceptional benefits.

Lifesight is a future-proof, AI-powered marketing measurements platform powered by a CDP, designed to help drive sustainable growth in the privacy-first era. 

We offer a suite of solutions, curated to empower businesses on their quest for sustainable growth, all while meticulously safeguarding the privacy of their valued customers.

Our offerings include-

 1. Multi-Touch Attribution - MTA is a marketing analytics approach that analyzes customer journeys, providing a nuanced view of how multiple touchpoints influence conversions.

  • View Channel Performance - Get a high-level summary of your marketing performance for quick decision making
  • Attribution & Channel Breakdown Reports -  Compare different models & understand how credit is assigned at various touchpoint in the journey
  • View Customer Journeys - Identify gaps & improvement opportunities in the customer journey with detailed views into the paths
  • New vs Returning & LTV Analysis - Easily analyze acquisition & retention performance with detailed reports
  • Drilldown on Order Level - View detailed transparent breakdown of every order/conversion to truly understand behaviours

2. Marketing Mix Modelling - Analyzing variables like advertising, pricing, and distribution, MMM helps businesses make informed decisions about budget allocation and resource optimization. It provides data-driven insights that guide businesses in improving their marketing strategies, enhancing ROI, and achieving more efficient resource allocation. 

  • Historical Data Ingestion & Processing - Easily load and process historical campaign data from API based social and search channel
  • Feature Engineering & Model Selection - Automatically select and transform the right features and ML models to run
  • Fast Training & Evaluation - Automatically train the model to identify patterns between channels & performance, and validate the model’s accuracy
  • Channel Wise Budget Recommendations & Simulations - Get channel level budget recommendations and change value to simulate performance
  • Exportable Budget Worksheet - Download the finalized budgets and share it with respective media buyers or traders

3. Incrementality Testing - This is a data-driven technique that evaluates the real impact of marketing strategies. It involves controlled experiments to determine the incremental effect of specific campaigns, differentiating between natural customer behavior and marketing influence.

  • Easy Experiment Setup - Setup your experiment with its hypothesis, control/exposed audience segmentation and KPIs.
  • Manage & Track Your Experiments - View and sort through active experiments and ensure data is flowing through from campaigns
  • Analyze Your Experiments - See the results of your experiments in a single place and identify strategies that are outperforming and underperforming and calculate your ROI
  • Export Reports & Recommendations - Download and share your experiments and recommendations with relevant stakeholders.

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Lifesight FAQs

What apps do Lifesight integrate with?

Lifesight integrates with various apps:

  • Google Ads
  • Amazon Ads
  • TikTok Marketing
  • TheTradeDesk
  • Meta Business

What are the top 5 features for Lifesight?

The top 5 features for Lifesight are:

  • Campaigns
  • Customer Management
  • Marketing Analytics
  • Customer DataBase
  • Dashboard

What type of customer support is available from Lifesight?

The available support which Lifesight provides is:

  • Live support

What types of businesses does Lifesight serve?

Lifesight serves a wide range of businesses, including but not limited to SMEs, Agencies & Enterprises.

How is Lifesight commonly used?

Lifesight is commonly used for various purposes, such as Email Marketing, Customer Engagement, Marketing Automation and more.

Who are the primary competitors of Lifesight?

The three major competitors of Lifesight are ClearoutPhone, Objective Partners and Rockerbox. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.

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