Best Market Intelligence Software

Discover our selection of the best market intelligence software, featuring top solutions like Brand24, Salesforce, Brandwatch, and AlphaSense. Gain unparalleled insights into market trends, consumer behavior, and competitor strategies to drive strategic business decisions. Our recommended solutions offer advanced analytics, real-time data updates, and customizable reporting, empowering businesses to stay ahead in today's dynamic market landscape. Find the perfect market intelligence tool to fuel your success.

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List of 20 Best Market Intelligence Software

Showing 1 - 25 of 42 products

Contenders | 2024

Software by Brand24 Global Inc

Product Description

Brand24 is a simple and trustworthy social media monitoring tool. It provides helpful market intelligence tools that aid in providing social media analytics. Twitch, Instagram, Facebook, Twitter, TikTok, and YouTube are some of the social media websites that the tool monitors for term usage. Brand24 measures social media reach, voice share and tracks hashtag success on the basis of the mentions. Read Brand24 Reviews

Contenders | 2024

Product Description

SimilarWeb Pro is a renowned market intelligence software. It determines the total amount of traffic that different websites receive. With the help of Similarweb, retailers may assess customer browsing and purchasing behaviors, monitor category or brand performance, and develop retail search strategies. Read SimilarWeb Pro Reviews

Emergents | 2024

Product Description

Brandwatch is a market intelligence platform designed to give brands more control and access to the tools they need to listen to, examine, and glean valuable insights from online conversations on social media. Brandwatch's data coverage across platforms is its biggest asset. Customers can access real-time tracking from Brandwatch's self-service dashboard. The client can view brand performances that are updated every day and adjust campaigns as necessary. Learn more about Brandwatch

Category Champions | 2024

Online visibility management and content marketing

Product Description

This information is provided by vendor.

Semrush is a comprehensive market intelligence toolset. It aids users in increasing their web presence. SMM, SEO, Keyword Research, PPC, Competitive Research, PR, Marketing Insights, Content Marketing, and Campaign Management are all services that Semrush can assist marketers with. Semrush gathers and arranges the data to display dashboards and reports on the audience, interaction, and growth rates of each social profile. Read Semrush Reviews

Most Reviewed

Contenders | 2024

Software by Zoom Information, Inc

Product Description

Zoominfo is one of the best marketing intelligence software. A database of corporate and professional contact information is available through this sales intelligence program. The main purposes of ZoomInfo are sales, marketing, and hiring. Users of the site get access to corporate profiles and contact details, which can be used to investigate new clients and make customized lists. Read ZoomInfo Reviews

Emergents | 2024

Product Description

AlphaSense is a popular market intelligence solution. It is a platform for market knowledge to assist professionals in making better business decisions quickly and confidently. Both small and large organizations use AlphaSense.  It provides crucial insights, speeds processing time, and enables comprehensive research programs. Learn more about AlphaSense

Emergents | 2024

Product Description

Sprinklr is a marketing intelligence software. Users of Sprinklr's social media management platform can integrate a social media strategy into a variety of business operations, including PR, sales, customer service, events, marketing, and crisis management. Metrics, such as reach, engagement rate, and impressions, are numerical measurements that accurately represent performance. Learn more about Sprinklr

Emergents | 2024

Product Description

Demandbase is a popularly used online marketing intelligence software. Demandbase is largely used by users as a platform for targeting and personalizing online ads to businesses that meet our ICP and tiered account criteria. It prioritizes bidding down to the individual level in addition to using purpose to determine who should see which advertisements, putting your adverts in front of the right personas within the buying group. Learn more about Demandbase

Contenders | 2024

Product Description

Meltwater is a complete, AI-powered platform that gives sales and marketing detailed insights into the customer experience. Meltwater provides marketing intelligence tools. More content and discussions are captured by Meltwater's extensive media monitoring and analysis than by any other company in the sector across online news, social media, print, television, and podcasts. Read Meltwater Reviews

Emergents | 2024

Product Description

This information is provided by vendor.

Contify is one of the best market intelligence software. Businesses may gather, curate, and exchange information on their target audiences and rivals with the aid of Contify. It gives teams a centralized location to review and evaluate all competitor intelligence. The software offers tools for users to check, correct, and add more details to a lead in order to improve the accuracy of the data. Learn more about Contify

Emergents | 2024

Product Description

ReportLinker is a decision intelligence solution that offers one of the best market intelligence tools. It converts publicly available data and market intelligence into appropriate solutions for businesses. ReportLinker employs artificial intelligence to give market data and forecasts, assisting research, business development, and marketing teams in more in-depth sector understanding and analysis. Learn more about ReportLinker

Emergents | 2024

Software by Crunchbase Inc

Product Description

Crunchbase is online marketing intelligence software. It offers business data on both private and public companies. Information on funding and investments, founding members and people in leadership roles, news, mergers and acquisitions, and market trends are all included in the material provided by Crunchbase. With best-in-class business data, notifications, and custom lists, Crunchbase assists users in following and keeping an eye on firms of interest. Learn more about Crunchbase

Product Description

Digimind Intelligence is a market intelligence platform that works well on the web and mobile devices that enables you to keep track of changes in your work environment. This straightforward social media monitoring tool assists in turning your data into useful insights. Brand reputation monitoring, campaign analysis, competition analysis, trend tracking, customer insights, and more features are included. Learn more about Digimind Intelligence

Category Champions | 2024

#1 CRM & support solution for growing businesses

Product Description

This information is provided by vendor.

Salesforce is a popular CRM platform that offers marketing intelligence tools. Businesses can track sales data and customer interactions easily by using Salesforce. It is simple to manage leads, contacts, opportunities, and cases. Businesses may utilize a number of tools from Salesforce to automate lead scoring, lead generation, and email marketing projects. Read Salesforce Reviews

Emergents | 2024

The easiest way to get real business insights

Product Description

This information is provided by vendor.

Business intelligence (BI) software leader Sisense provides a variety of advantages to its users. This market intelligence platform allows users to gather data from all their sources and combine it into a single repository. Sisense goes above conventional business intelligence by enabling organizations to embed analytics into all customer and employee apps and workflows. Read Sisense Reviews

Contenders | 2024

Software by Klue Labs Inc.

Product Description

Klue is a competitive market intelligence platform powered by AI. The platform helps product marketers and CI teams curate, collect, and provide pertinent competitor data so that sales teams can convert more leads. Enterprise sales teams can close more agreements because of Klue's dynamic competitor information. The software cleverly mixes internal knowledge from your on-the-ground team with outside competitive intelligence. Read Klue Reviews

Emergents | 2024

Product Description

Offering analytics, social listening, and an influencer marketing platform, Talkwalker is a social media analytics and market intelligence solution. The platform benefits companies of all sizes. With the use of reporting analytics, data-driven insights, and KPI frameworks, the solution allows users to compare branding and campaign performance. Team communications, channel management, content analysis, automated warnings, and data intelligence are important elements. Learn more about Talkwalker

Contenders | 2024

Product Description

Hootsuite is a platform for managing social media that essentially accomplishes everything a social media manager does on a daily basis. With this market intelligence platform, users can manage teams, schedule and publish pieces, curate content, measure ROI, and much more. Hootsuite performs a few crucial social CRM tasks. You can create a social listening program using it, and it will combine social communications from several platforms into a single mailbox. Read Hootsuite Reviews

Contenders | 2024

Social media marketing for growing businesses

Product Description

This information is provided by vendor.

A social media management application, Zoho Social assists companies and organizations in developing and growing their online presence. Users may post, schedule, manage, and measure their social media material from a single interface on social media sites like LinkedIn and Twitter. This marketing intelligence software has a strong set of features that will provide the user access to all the social media publishing tools their company requires. Read Zoho Social Reviews

Emergents | 2024

Product Description

The top IT vendors and staffing firms that target the IT, finance, and marketing industries, among others, use DiscoverOrg as their primary sales and marketing intelligence platform. To support their go-to-market plans, DiscoverOrg, a market intelligence software, provides sales and marketing professionals with access to expanded data coverage, richer insights, and a spectrum of features and solutions. Learn more about DiscoverOrg

Software by TrackMaven

Product Description

TrackMaven is a marketing analytics platform that provides sophisticated market intelligence tools. It enables marketers to use both across all of their digital platforms. Users of the content analytics tool TrackMaven can assess, follow, and enhance their digital marketing performance against rivals. Marketers have benefited greatly from TrackMaven's ability to deliver desired outcomes quickly and easily. Learn more about TrackMaven

Emergents | 2024

All in one workspace to discover discover, curate,

Product Description

This information is provided by vendor.

Cronycle is a market intelligence solution and a competitor tracking tool. It enables users to stay one step ahead of the opposition. Cronycle is a content curation, collaboration, distribution, and sharing tool developed with suggested sources, including related topics, RSS, and industry experts on Twitter, to help businesses with research and content discovery. Learn more about Cronycle

Maintaining a competitive edge necessitates a profound comprehension of market trends, consumer behavior, and competitor strategies. Market intelligence software emerges as a pivotal solution in this regard.

Widely adopted across industries, this software facilitates the collection, analysis, and interpretation of pertinent market data. Its significance cannot be overstated, as it empowers businesses to make well-informed decisions, mitigate risks, and seize emerging opportunities.

What Is Market Intelligence Software?

Market intelligence software encompasses a suite of digital marketing tools tailored to gather, organize, and analyze data from diverse sources, including consumer surveys, social media platforms, industry reports, and competitor websites. Serving as a centralized platform, it grants businesses access to real-time insights into market trends, customer preferences, and competitive landscapes.

At its core, market intelligence software leverages advanced algorithms and analytics to transform raw data into actionable intelligence. This competitive intelligence tool enables businesses to identify patterns, predict future market trends, and formulate strategies that drive growth and profitability.

Key Features of Market Intelligence Tools

In the rapidly evolving marketplace, best market intelligence software stands as an indispensable asset for businesses striving to maintain competitiveness. Here, we outline the fundamental features of such competitor intelligence software:

features of market intelligence tools

  1. Data Aggregation

    Market intelligence websites amalgamate data from various sources such as internal databases, external market reports, social media channels, and competitor websites. This comprehensive approach to data collection ensures businesses attain a holistic understanding of the market and competitive landscape therein.

  2. Data Analysis

    Embedded with advanced analytics capabilities, market intelligence analysis tools swiftly and accurately process large volumes of data. By delving into data analysis, businesses can unearth invaluable insights into market trends, consumer behaviors, competitor strategies, and emerging opportunities.

  3. Competitive Insight

    Market intelligence solutions empower businesses to monitor and analyze competitor actions. This encompasses tracking competitor product launches, pricing strategies, marketing endeavors, and market positioning. By using competitor data and gaining insights into competitors' maneuvers, businesses can adapt their strategies accordingly to maintain a competitive edge.

  4. Market Segmentation

    Market intelligence solutions streamline market segmentation by categorizing consumers based on various parameters such as demographics, psychographics, geographic location, and purchasing patterns. This segmentation enables businesses to customize their marketing strategies and product offerings for specific target segments, thereby enhancing relevance and efficacy.

  5. Trend Prediction

    Harnessing historical data and predictive analytics, market intelligence solutions assist businesses in forecasting future market trends and developments. By identifying emerging trends and shifts in consumer preferences, businesses can proactively adjust their strategies and capitalize on opportunities ahead of competitors.

  6. Real-time Monitoring

    Market intelligence solutions offer real-time monitoring of market dynamics, encompassing changes in consumer sentiment, competitor activities, regulatory shifts, and industry updates. This real-time information empowers businesses to make agile decisions and promptly respond to market fluctuations and competitive challenges.

  7. Customizable Dashboards and Reports

    Market intelligence software offers customizable dashboards and reporting functionalities, allowing businesses to visualize data in meaningful ways. Customizable dashboards enable users to track key performance indicators (KPIs), monitor market trends, and generate insights tailored to their specific needs and preferences.

Read Our In-depth Article: 10 Business Intelligence Applications – Use Cases and Examples

Benefits of Market Intelligence Tools

Market intelligence tools offer invaluable insights into market dynamics, competitor actions, consumer trends, and patterns, enabling organizations to formulate informed decisions and strategies. Below are some of the primary benefits of utilizing market intelligence tools:

advantages of market intelligence tools

Informed Decision-Making: Through best market intelligence software, businesses gain access to timely and precise insights derived from thorough data analysis. By basing decisions on these insights, businesses can mitigate risks, seize opportunities, and enhance their strategic planning processes effectively.

Competitive Edge: Comprehensive market intelligence equips businesses with a competitive advantage within their industries. By comprehending market trends, consumer behaviors, and competitor tactics, businesses can distinguish themselves, forecast market changes, and maintain a lead over competitors.

Resource Optimization: Market intelligence analysis tools streamlines data collection and analysis processes, enabling businesses to optimize resource allocation. This includes efficiently allocating financial resources, manpower, and time towards activities that yield the highest returns, thus improving overall operational efficiency.

Improved Product Development: Utilizing market intelligence insights enables businesses to create products and services that resonate with consumer preferences and meet market needs effectively. Understanding consumer needs, pain points, and preferences enables businesses to innovate effectively and deliver solutions that resonate with their target audience, leading to improved product success rates and customer satisfaction.

Enhanced Marketing Effectiveness: Market intelligence platforms provides valuable insights into consumer behavior, enabling businesses to design targeted and personalized marketing campaigns. By tailoring marketing efforts to specific audience segments and adapting strategies based on market trends, businesses can maximize the effectiveness of their marketing initiatives, increase customer engagement, and drive sales growth.

Risk Mitigation: Market intelligence software enables businesses to identify and mitigate potential risks associated with market shifts, competitor actions, and changing consumer preferences. By proactively monitoring market dynamics and emerging trends, businesses can anticipate risks, develop contingency plans, and adapt their strategies accordingly to minimize negative impacts on their operations and bottom line.

Increased ROI: Utilizing best market and best competitive intelligence tools and software to drive data-informed decisions and refine business strategies enables businesses to attain greater returns on investment (ROI). Whether through improved resource allocation, targeted marketing efforts, or enhanced product development, market intelligence tools enables businesses to maximize their ROI by focusing on activities that generate the greatest value and impact.

Read Our Detailed Article: Best Sales Intelligence Tools That Can Help You Boost Revenues

Who are The Users of Market Intelligence Software?

Market intelligence software finds application among diverse stakeholders across industries, aiding in insight gathering, informed decision-making, and maintaining competitiveness in the market. While the specific user roles may differ based on organizational structure and goals, some key users of market and competitive intelligence tools include:

users of market intelligence software

  1. Marketing Practitioners

    Marketing teams utilize digital marketing intelligence platform to delve into consumer behavior, market trends, and competitor tactics. This information aids in crafting tailored marketing campaigns, pinpointing fresh market prospects, and refining marketing strategies for improved engagement and ROI.

  2. Sales Teams

    Sales professionals rely on software for market intelligence to understand customer needs, preferences, and pain points. By accessing data on market trends, customer behavior, competitor offerings, and industry developments, sales teams can tailor their sales pitches, identify cross-selling or upselling opportunities, and effectively position their products or services to meet customer demands.

  3. Product Managers

    Product managers use best market intelligence software to gather and analyze customer feedback on existing products, identify gaps in the market, and uncover opportunities for product innovation or enhancement. By analyzing market trends, consumer feedback, and competitor offerings, product managers can prioritize features, guide product development efforts, and ensure alignment with market demands.

  4. Competitive Intelligence Analysts

    Dedicated to competitive analysis, intelligence teams or analysts within organizations utilize software for market intelligence to monitor competitor activities, track industry trends, and assess market dynamics. By gathering intelligence on competitor strategies, product launches, pricing changes, and market positioning, competitive intelligence analysts help businesses anticipate competitive threats, identify areas for differentiation, and maintain a competitive edge.

  5. Market Research Analysts

    Professionals in market research harness online marketing intelligence software to conduct thorough analysis and collect insights on consumer behavior, market trends, and industry dynamics.

    This software assists marketing team in refining market research methodologies, uncovering actionable insights, and facilitating informed decision-making processes within organizations. By accessing data from various sources, including surveys, social media, and market reports, market researchers can uncover actionable insights that inform strategic decision-making and drive business growth.

How to Choose a Market Intelligence Platform? 5-Step Guide

Choosing the right market and intelligence tool or platform is crucial for businesses to gather actionable insights, stay ahead of competitors, and make informed decisions. Here are 5 steps to help you while selecting software for market intelligence:

steps to choose a market intelligence platform

  1. Define Your Goals and Requirements

    Start by precisely outlining your objectives and prerequisites for market intelligence tools. Identify the particular insights you require, such as consumer trends, competitor analysis, or market segmentation. Take into account variables like your industry, target audience, financial resources, and internal capacities. Having a clear understanding of your aims and needs will assist you in choosing a platform that matches your business objectives.

  2. Assess Features and Capabilities

    Evaluate the features and capabilities provided by various market intelligence platforms. Look for key capabilities such as data aggregation, analytics tools, competitive intelligence, and market trend analysis and forecasting, and real-time monitoring. Consider whether the platform integrates with your existing systems, offers customizable dashboards and reports, and provides scalability to accommodate future growth. Evaluate how user-friendly the platform is and whether it offers training and support to help your team maximize its use.

  3. Consider Data Quality and Sources

    Examine the quality and credibility of the data offered by each market intelligence software. Assess the breadth and depth of data sources, including internal data, third-party databases, social media, and industry reports. Consider whether the platform offers access to real-time data and whether it employs data validation and cleansing techniques to ensure accuracy. Verify the advertising intelligence platform's data privacy and security measures to protect sensitive information.

  4. Assess Vendor Reputation and Support

    Examine the reputation and performance history of each market intelligence platform vendor. Seek out customer feedback, case studies analyzing customer feedback, and endorsements to ascertain customer satisfaction and the vendor's reliability. Analyze the vendor's familiarity with your industry and their ability to grasp your distinct business requirements. Evaluate aspects such as the vendor's customer support quality, responsiveness to queries, and provision of ongoing updates and improvements.

  5. Conduct a Pilot Test and Seek Feedback

    Before finalizing your decision, contemplate conducting a pilot test or trial of the selected market intelligence tools. Utilize this opportunity to assess the platform's functionality, ease of use, and efficacy in fulfilling your goals. Solicit feedback from key stakeholders within your organization, including members from marketing, the sales team, and product teams. 

    Evaluate how seamlessly the platform integrates into your existing workflows and whether it delivers the anticipated insights and benefits. Employ this feedback to make a well-informed decision and choose the best market intelligence platform that aligns best with your requirements.

Key Considerations for Choosing the Appropriate Market Intelligence Software

When deciding on the appropriate market intelligence software, it's vital to take into account factors that are unique to the characteristics and capabilities of market intelligence solutions. Here are critical aspects to keep in mind:

Data Quality and Coverage: The reliability and comprehensiveness of data sources are paramount in market intelligence software. Ensure that the software offers access to high-quality data from diverse sources, including real-time data feeds, industry reports, social media, and proprietary databases. Assess the platform's ability to aggregate, validate, and cleanse data to ensure accuracy and relevance.

Advanced Analytics Capabilities: Seek best market intelligence software equipped with advanced analytical features, including predictive modeling, machine learning, and natural language processing. These analytical functionalities empower businesses to delve deeper into insights and predictive analysis, unveiling concealed patterns, trends, and correlations within their datasets.

Customization and Flexibility: Select a top market intelligence software solution that provides customization capabilities and flexibility to align with your distinct business processes and demands. Prioritize features such as customizable dashboards, report templates, and data visualization tools, enabling you to personalize the software according to your precise needs and preferences.

Actionable Insights and Recommendations: Seek online marketing analytics and intelligence software that goes beyond raw data analysis to provide actionable insights and recommendations. Look for features such as automated alerts, trend forecasting, and scenario modeling that help businesses anticipate market shifts, identify opportunities, and make informed decisions proactively.

Competitive Intelligence Capabilities: Examine the software's proficiency in collecting and analyzing competitive intelligence efficiently. Look for features such as competitor monitoring, benchmarking, and SWOT analysis tools that enable businesses to track competitor activities, assess strengths and weaknesses, and identify areas for differentiation.

Read Our Detailed Article: 10+ Best Free AI Tools Online To Accelerate Your Workflow

Trends in Market Intelligence Software: What's New and Exciting

The world of market intelligence software is constantly evolving, offering businesses even more powerful tools to stay ahead of the curve. Let's explore some of the most impactful trends reshaping the landscape:

  1. AI & Machine Learning (Supercharged Insights)

    Artificial intelligence (AI) and machine learning (ML) have transitioned from futuristic concepts to integral components of top market intelligence software. This integration enables automated analysis of vast datasets, yielding quicker and deeper insights impossible to achieve manually. Imagine receiving real-time predictions on consumer behavior or competitor strategies – showcasing the effectiveness of AI in action!

  2. Integration with Cutting-Edge Technologies (Multi-Sensory Experience)

    Market intelligence software is transcending traditional boundaries and embracing innovative technologies like Augmented Reality (AR) and Virtual Reality (VR). Picture utilizing AR to visualize market trends in a three-dimensional space or immersing oneself in a VR simulation to witness a competitor's product launch firsthand. These immersive experiences revolutionize how businesses collect and analyze market data.

  3. Personalization for Everyone (Tailored Insights)

    The era of one-size-fits-all software is fading away. Digital marketing intelligence platforms are evolving toward increased personalization, enabling users to customize dashboards with the metrics and insights most pertinent to their specific requirements. It's akin to having a personalized news feed tailored to your business objectives, showcasing only the information crucial to your success.

  4. Data Visualization (Engaging Storytelling)

    Static charts and graphs are becoming a thing of the past. The future lies in interactive data visualization. Imagine being able to drill down into specific data points or manipulate charts to see trends from different angles. This makes data analysis not only more informative but also more engaging, allowing businesses to tell a compelling story with their market intelligence findings.

Read Our In-depth Article: Future Role of Business Intelligence: Trends and Predictions

Pricing Plan Comparison Table with Features for Top 10 Marketing Intelligence Platforms

Here's a comparison table of the top 10 Marketing Intelligence Platforms, highlighting key features and pricing:

Free Trial

ZoomInfo SalesOS

B2B Sales Intelligence, Lead Generation, Contact Discovery

Starts around $14,000/year

Similarweb Pro

Website Traffic Analysis, Competitor Benchmarking, Market Research

Starts around $5,500/month


AI-powered Search & Insights, Public & Private Content Analysis, Financial News Monitoring


Custom Quotes


SEO & PPC Optimization, Competitive Intelligence, Social Media Management

Starts around $119.95/month


Competitive Intelligence, Market Monitoring, Brand & Industry Trends

Starts around $3,000/month


Company Database & Information, Funding & M&A Data, Investment Research

Freemium (limited features), Paid plans start around $29/month


Social Listening & Media Monitoring, Influencer Identification, Brand Reputation Management


Custom Quotes (formerly Quandl)

Alternative Data & Market Insights, Financial & Economic Data Feeds, Sustainability Metrics

Freemium (limited datasets), Paid plans start around $99/month


News & Media Monitoring, Industry Reports & Analysis, Global Coverage

Custom Quotes


Business Contact Data & Enrichment, CRM Integration, Lead Generation

Freemium (limited features), Paid plans start around $30/month

Average Pricing of Marketing Intelligence Software

The pricing of marketing intelligence software can exhibit significant diversity, influenced by various factors. Traditional database-focused market intelligence tools often feature distinct pricing structures compared to SEO and SEM intelligence tools. Pricing differentials may stem from factors such as the number of users, included features, and the scope of data offered.

Many vendors offering market intelligence databases opt not to disclose pricing details openly on their own market intelligence tool websites. Prospective buyers typically need to request a customized quote directly from the vendor. In contrast, SEO and SEM intelligence tools commonly start at approximately $50 per month for basic packages, with prices escalating to $800+ per month for advanced plans accommodating multiple users.


In conclusion, market intelligence software helps businesses make decisions much faster by analyzing data about the market and competitors. It's like having a map that shows where the opportunities and threats are in your industry. If you're not using digital marketing strategy and intelligence tools yet, you should start considering it now. I hope this helps you understand why it's important for businesses to use online marketing intelligence software.


No, Market Intelligence Software can benefit businesses of all sizes, including startups and small to medium-sized enterprises (SMEs), by providing valuable insights that help them understand market dynamics and make strategic decisions within their budget constraints.

Yes, many Market Intelligence Tools incorporate predictive analytics algorithms that forecast future market trends, consumer behavior patterns, and competitive dynamics based on historical data and current indicators.

Yes, Market Intelligence Software can help businesses identify emerging markets, niche segments, untapped customer needs, and potential partnerships through comprehensive market analysis and trend forecasting.

While BI tools focus on internal data analysis to understand past and present business and marketing performance metrics, Market Intelligence Platforms extends beyond by incorporating external data sources to provide insights into market dynamics, competitor strategies, and consumer trends.

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Chirantan Mungara
By Chirantan Mungara | Last Updated: April 01, 2024