Best Marketing Automation Software in 2018


Leading Web-based Marketing Automation system
Marketo Marketing Automation software is an easily build and scale automated marketing campaigns across channels that Committed your customers in a personalized way, without support from IT. And provides turn traffic into leads and customers with email and marketing automation.


Leader of Marketing Automation System
HubSpot is marketing automation software. It helps to your business get found online, convert your website traffic into leads & customers, and optimize based on your perfect results. Hubspot application is all-in-one inbound marketing software.


Software BY GetResponse
Getresponse is a fully featured marketing automation tool with features like email marketing, drag-and-drop email editor, autoresponders, email templates, landing pages, forms, webinars, a/b testing.


Web-based marketing automation solution for SMEs
Our software, services and educational content help small businesses get organized, grow sales and save time. By combining sales and marketing tools in one system, we help entrepreneurs save time and simplify operations.


Open Source Marketing Automation System
Mautic is open source marketing automation software. It provides service social media marketing, contact management, email marketing, forms, campaigns, reports etc. Mautic software  community believes in giving every person the power to understand, manage, and grow their business or organization


Software BY Pardot
Pardot Marketing automation system helps you to automate your marketing and sales engagement to generate more leads, close more deals and better measure marketing success.

Act-On Marketing

Software BY Act-On Software
Act-On is a cloud-based marketing automation solution. It gives marketing teams all the value of marketing automation – without the complexity, big enterprise systems impose. It is clean, simple, and integrates all key features for instant access to the status and performance of your marketing initiatives.

Software BY marketing automation platform helps you send targeted human messages to your users, by utilizing their unique interactions with your business.


Software BY SalesForce Inc.
This is one of the best marketing automation platform for the small business to the large enterprise, salesforce has cloud CRM solutions to help sales reps everywhere and with the user-friendly automation options.


Software BY Salesfusion
Salesfusion is an email and marketing automation platform designed with you in mind. Made by marketers, for marketers, It has got you covered. It provides affordable marketing automation solution for your company. 


Software BY Agile CRM
A smart CRM that provides you with contact management, marketing automation, web analytics, telephony, newsletter management, 2-way emails, real time activity alerts, third-party integrations, and much more.


Software BY SharpSpring
SharpSpring Marketing automation system is a collection of tools designed to automate a company’s marketing strategy. They benefit small businesses and marketing agencies as well. It allows businesses to Identify more qualified leads, Increase the conversion of those leads, Increase the resulting revenues etc.


Software BY AutopilotHQ Inc
Autopilot is very easily to used for multi-channel marketing automation. It has provided for to simple connection to Salesforce, Segment, or API to build rich of marketing contact management through personalization. Our marketing automation platform designed for organizations to more effective market on multiple channels online.


Software BY Fizzy Software simplifies customer data analysis, marketing and support. Our integrated crm, email marketing, live chat, feedback and more allows you to capture, engage and retain your customers from one single dashboard.


Software BY AWeber
AWeber helps entrepreneurs, businesses and nonprofits increase sales and profits through its suite of web-based email marketing software. To keep our page inviting to all, we have some simple, straight-forward house rules we ask you to follow.

Page Last Updated On 03/11/2017 06:29

What is Marketing Automation Software?

A business has an almost direct access to more customer information and consumers have multiple options for services or products, marketing strategies have turned tortuous. With the ultimate goal of revenue production, a steady stream of leads is crucial. Marketing automation system is a stately solution to this puzzle. It involves an array of platforms and technologies forged for marketing departments and organizations to productively market on numerous online channels such as websites, email, and social media and automate repetitive tasks.

Features of Marketing Automation Software

1) Scoring leads enable an organization to hunt down their best prospects. Reckoning profile attributes and behaviors require some extensive research and analysis, but always generate the best leads. Trigger alerts to sales teams and email campaigns to individuals as soon as they hit a standardized level of a lead score or simply identify ‘hot’, ’warm’ and ‘cold’ leads with the lead scores.

2) SEO and Keyword Analytics is another advantageous feature of marketing automation software that allows monitoring, tracking of the ranking of relevant keywords on major search engines like Google, Bing, and Yahoo and correlating and organization’s overall performance to its competitors.

3) Data Quality is an imperative foundation for successful marketing programs which involves deduplication(recognizing existing leads and contacts in the database to prevent duplicates from occurring and merging existing duplicates), refining(standardizing data like titles and company names) and appending(filling in missing or incomplete data). Marketing automation system provides this quintessential feature.

4) Progressive profiling is self-taught improvisations done by marketing automation tools where organizations learn new information on their leads with each form fill out on their website. With the new data, leads are hot-listed for improved targeted email campaigns.

5) Landing Forms and Pages are obvious links of lead generation. Custom landing pages that correspondent to the brand image can be constructed with marketing automation software without web development (HTML, CSS, PHP etc.) knowledge.

6) Lead Development and Maintenance is developing relationships with buyers at every stage of the sales funnel that encourages clients to proceed to the next stage of the buying cycle. It’s a herculean task that demands abundant content creation and time exhaustive researching of interaction between personas and a website. It can be immensely rewarding and help create further opportunities from a website and nurture existing leads until they are ready to engage with the sales team.

7) Hosting and Tracking Marketing Files can be effortlessly done by marketing automation solution by observing the finest resonating content with specific target audiences with an insight into link clicks, content views or files downloaded.

8) Dynamic content includes customized landing pages and emails for specific segments. Based on the requirement including location, industry, and job title and so on, text, images, and calls to action can be customized. With smartphones impacting businesses more than ever, the marketing automation system software can support mobile optimized emails and landing pages as well.

9) Social Marketing: has become a thing since the past few years due to incorporation of social profile data to enhance scoring and segmentation, scheduled automated social campaign posts from various accounts on a single or various social media platform or for social sharing and application tracking for insight into an organization’s content share and social conversion rates.

Points to ponder as a potential buyer of Marketing Automation Tools

All those features sound promising on the records, but finding the correct tools suited to the buyer is all that counts and the following points try to make this assessment job a bit simpler

  1. A labyrinth is as hard as it looks and so is the complexity of a product. Underestimating the time required to get it running and integrated with current technology might bore a wicked outcome. Learning curves might be a bit too steep, so opting for vendors who provide training services and support user community might be a good choice or a simple, clean tool should be used for ease of use and accessibility.
  2. Managing multiple tools from one dashboard is a fundamental time-saving feature for most organizations. Opt for those that integrate with existing programs like CRM, webinar and social media and can automate common functions to manage most important point marketing tools. Automatic prospect behavior and target message deployment is another consideration factor.
  3. The platform should be able to automatically create and maintain lists dynamically with a creation of list segments based on attributes like behavior. Sales should be proficient in entering and exiting prospects. Process recreation, implementation, and adaption are other key factors to consider.
  4. The greatest merit of marketing automation is automating programs that would be overpowering or vexatious. Drip marketing (Nurture Marketing being an example of the form) which sends a pre-written assortment of messages in a series applicable to a distinguishing behavior or status of the recipient might be contemplated.
  5. Marketing automation software that supports full integration with a webinar provider is admirable choices if webinars are to be used now or in the future.
  6. The ability of marketing automation to hammer on campaigns from concept to implementation is a decisive win. Analyzing anticipated response and scheduling hot leads to sales in real time will reinforce closing sales.

Marketing Automation Software Trends

Adoption and market growth of marketing automation system is growing rapidly with 49% of companies currently using marketing automation and more than half of B2B companies adopting the technology. Ascend 2 and Research Partners’ marketing technology strategy survey of 2014 shows 42% of companies using marketing automation. Industry adoption of marketing automation differs heavily; with technology and financial markets fine tuning their previous marketing automation investments while education, government, healthcare and utilities sharing a deep-rooted scepticism. While CRM holds the top position in this field, marketing automation lags behind at 5th position rising the ladder in a steady fashion.

Global Events of Marketing Automation Tools

Organizations from small businesses to Fortune 500 companies can get a more detailed insight and hands-on experience about marketing automation software at various global events like the upcoming

1) Organizations from small businesses to Fortune 500 companies can get a more detailed insight and hands-on experience about marketing automation system at various global events like the upcoming

2) Inbound 2016 from Nov 8th to 11th, 2016 at Boston, Massachusetts, USA

3) IBM Amplify 2016 from May 16th to 18th, 2016 at Tampa Convention Center, Florida, USA

4) Mozcon 2016 from September 12th to 14th, 2016 at Seattle, Washington, USA