Best Marketing Planning Software
Best marketing planning software includes Hive9, DeepCrawl, Wrike, Nielsen Marketing Cloud, and Desk-Net. Such marketing planning tools assist marketing teams and solo marketers in planning and organizing their marketing campaigns and monitoring their effectiveness, performance, and spending.
List of 20 Best Marketing Planning Software
Category Champions | 2023
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Wrike is a project management app and an online marketing plan software. It also functions as a tool for handling collaborative projects. It can be easily used by companies of all sizes. In addition to its general project management solution, Wrike offers customized software with preloaded templates for workflows, tasks, and communication for certain sectors. Read Wrike Reviews
A project management software you'll enjoy using
A cloud-based marketing plan platform called Monday.com enables users to build custom project management tools and applications. Businesses can concentrate on every phase of their marketing strategy with Monday's digital workspace through a single centralized platform for design, organization, and collaboration. Monday.com's Work OS is designed for a contemporary method of working, including marketing. Read monday.com Reviews
monday.com's Pros and Cons
I love how it has dashboards for so many different things. Without having to use other tools, you can manage your tasks, projects, ideas, and documents all without having to step outside Monday. I also think the data connectors are plenty and a good
Every thing best in use no lachked. It's work good. Features is good sported software. Many time I try to search lachked but no found.
It's kinda hard to get to grips with it in the beginning. Everything's a bit all over the place until you put some time into it. I think it would've been better if there were more guides placed within the product
I try to found it's lachked but I hope I am wrong. I never found lachked so I don't found it's so think if advance features launch the world when need to improve this.
#1 CRM & support solution for growing businesses
Salesforce Marketing Cloud is one of the best marketing planning software. Each interaction businesses have with their customers can be personalized. Businesses can combine data from various sources to produce full, unified customer information. The platform also enables businesses to collect and utilize data from first-, second-, and third parties. They may develop and manage marketing campaigns with customers. Read Salesforce Reviews
Salesforce's Pros and Cons
Its robustness. It's lucid style. Faster execution with no technical snags.
The most impressive thing about salesforce is that you can access this on your mobile devices, so you do not have to worry about the system all the time.
Options can be made more user friendly for novice to find them. Customer support should be more responsive and inherent in the software itself.
Its classic UI could be little bit improved so that it become easy to navigate to any of its objects.
Contenders | 2023
Software by Hive9
Hive9 offers helpful marketing planning tools. It assists businesses in filtering marketing methods based on several criteria, such as audience, products, or regions, and ranks the effectiveness of marketing tactics using ROI percentages. Hive9 provides predictive analytics to help marketers increase their influence on revenue using unified, always-on reporting to compare actuals to plan how to spend their marketing budgets most effectively. Learn more about Hive9
Category Champions | 2023
Real-time mapping of marketing data
MarketPlan.io is a business and marketing plan software created to assist companies in mapping out their marketing funnels, ensuring brand and marketing message consistency across all channels. This software assigns tasks, collaborates with internal and external stakeholders, and interacts with the team in real time. Users can see what works and what doesn't, and what is vital to them. Learn more about MarketPlan.io
Category Champions | 2023
Trello is a project management tool that divides users’ work into boards. Trello, a marketing plan platform, serves as a central location where social media managers and clients can gather, collaborate, and manage everything without frequent check-ins. Once the technique is set up, experts can construct Trello recurring tasks to automate steps and build an effective workflow. Read Trello Reviews
Trello's Pros and Cons
Its ease of implementation and the collaborative nature of this tool make it one of the easiest and most accessible for organizations, both large and small.
user friendly powerful
if you have many projects at once the large amount of information can be a bit exhausting, but it is quite easy to handle
Software by Planful, Inc
Planful is a cloud-based financial performance management solution that offers marketing planning tools. It is perfect for teams involved in financial planning and analysis. It aids them in more effectively planning, closing, and reporting. The application includes a user interface that is simple to use and offers navigation can be organized to follow particular business processes in addition to strong and segmented security. Read Planful Reviews
Software by Hootsuite Inc
Hootsuite is a renowned sales and marketing plan software. Users may create content and manage it easily. Businesses can plan, develop, post, and manage social content and ad campaigns across social networks from one central location with real-time monitoring and data, maximizing the effectiveness of their social marketing. Hootsuite handles a few key social CRM functions. Read Hootsuite Reviews
Hootsuite's Pros and Cons
It helps me to save my time.
The features are very diverse and it will help a team to schedule and view the insight of content. Easy to use and a good tool for automating the content.
Everything is perfect. There are no such cons.
UI-UX could have been better, It is a reliable tool but if the UI-UX is enhanced then it makes things very easy for us.
Leading Web-based Marketing Automation system
Marketo, which provides bundles for focusing on lead management, email marketing, customer base marketing, and mobile marketing, is regularly utilized by small and medium-sized organizations. This marketing planning solution is perfect for various industries, including healthcare, higher education, technology, and manufacturing. Users may more closely align their sales and marketing departments with the help of this marketing automation platform. Read Marketo Reviews
Online visibility management and content marketing
Semrush is a complete and comprehensive toolkit for developing marketing trends and increasing web presence. Semrush is a widely used strategic marketing planning software for performing competitor research, optimizing Google Ads, and undertaking keyword research. It is an all-inclusive marketing reporting tool designed to help online advertisers increase the volume of organic search traffic to their websites. Read Semrush Reviews
Semrush's Pros and Cons
The SEO tools are truly useful and a delight for almost every web team and especially my SEO team. The marketing tools for my content has helped me to market an promote my content on various platforms and gain exceptional results.
The backlink audit tool for me personally is the most impressive bit about the entire tool.
The learning curve of the platform for the new users can be slightly steep, so providing a "Tour guide" in the beginning would really help. There could also be an addition to the interface of Semrush by focusing on graphic intensive work.
I feel the keyword gap segment could be slightly better to my liking which would help a lot of users drastically
Free Project Management Tool
Asana gathers all of your marketing resources in one location. With Asana's integrated platform, businesses can collaborate with their team conviniently. This sales and marketing plan software helps companies create a unified hub for all their marketing requirements. Using the work management platform Asana, the marketing team can track, manage, and report on work within and between teams. Read Asana Reviews
Asana's Pros and Cons
I really love how productive it can help you, seeing the different aspects of each task and knowing where you're at in the process, as well as how you can manage your content and work as a team has been an essential aspect of my scaling in my busines
The integration with other software, such as Slack allows you to turn a comment into a task without leaving the software.
There are aspects of the platform I'd like to utilize but being budget aware I am not able to do this yet because of financial obligations and it would be nice to have access to the features even in a limited way.
Ease in the transfer of a project when there is staff turnover. As a small organization, there was no overlap between people using one project
Powerful, yet simple project management tool
ActiveCollab is a popularly used marketing planning software. With features designed to keep business’s needs in mind, ActiveCollab assists marketing teams in managing their projects and tasks. ActiveCollab is a full-featured task management tool that can be adjusted to suit workflows of various complexity levels. A few useful features are task lists, Kanban boards, and a timeline view with task dependencies. Read ActiveCollab Reviews
ActiveCollab's Pros and Cons
Ease of use
The software comes with 30-days trial period which is sufficient to understand all its modules. I think it is its biggest cons s during the trial it impressed us to the core. All the features are designed with precision.
We are happy and content users.
Software by Bitrix Inc.
Bitrix24 is online marketing plan software featuring comprehensive management, teamwork, and communication tools. Users can access their files, projects, tasks, communications, and contacts from one place. Users can create an account, invite their colleagues, and use the platform immediately. Marketing automation is made easy and efficient by Bitrix24. Users can increase lead generation, boost conversion rates, and receive excellent customer support. Read Bitrix24 Reviews
Bitrix24's Pros and Cons
The most impressive features of Bitrix 24 are tasks, workgroups and, most importantly, the CRM system. The program is easy to use on computers. This program gives a positive direction to any company.
Its long lasting Feature list
A missing feature in Bitrix 24 is the employee tracking section. Business owners need tracking programs to increase their trust in their employees. If the tracking function is added to this program, it will become the number one program in the CRM sector
User Interface is quite complicated
Software by UPPER Network
MARMIND is a leading Marketing plan platform that empowers marketers worldwide to optimize resources and improve results. Businesses can manage campaigns more effectively with an interactive marketing plan. This tool is popularly utilized to develop seamless workflows for budgeting, planning, and performance monitoring across point solutions. MARMIND enables businesses to make better decisions. Learn more about MARMIND
Gantt chart software for project management
GanttPRO is cloud-based sales and marketing plan software for small and midsize businesses. The program has Gantt charts, scheduling, progress monitoring, and other features. Managers may schedule projects using a visual interface with GanttPRO. Users can easily generate and visualize precise marketing plans and estimates with the aid of GanttPRO. Read GanttPRO Reviews
GanttPRO's Pros and Cons
From my perspective, GanttPRO offers several highly beneficial features that have had a significant impact on my project management experience. The most impactful aspect of GanttPRO is its user-friendly interface, which makes it easy to navigate and use effectively. The intuitive layout allows me to create and modify Gantt charts effortlessly, even if I have little prior experience with project management tools.The Gantt chart customization options are another standout feature. Being able to tailor the charts to suit my project's unique requirements is invaluable. I can easily adjust timelines, dependencies, and task assignments, giving me greater control over the project planning process.Collaboration and teamwork are essential in any project, and GanttPRO excels in this area. The real-time collaboration features enable seamless communication among team members, facilitating better coordination and progress tracking. My team can work together simultaneously, update tasks, and stay informed about each other's contributions.Resource management tools in GanttPRO have streamlined the allocation of resources for my projects. I can efficiently assign team members to tasks, manage workloads, and avoid resource conflicts. This level of organization has helped optimize productivity and ensure smooth project execution.Furthermore, the time tracking feature provides accurate insights into task durations and helps monitor progress against timelines. I can identify potential delays early on and take corrective actions to keep the project on schedule.Lastly, GanttPRO's reporting and analytics capabilities have been a game-changer. The visual reports offer clear insights into project status, progress, and resource utilization. These analytics empower me to make informed decisions and adjust project strategies as needed.Overall, GanttPRO's user-friendly interface, customization options, collaboration tools, resource management, time tracking, and reporting features have made it a highly impactful and beneficial project management tool. It has significantly enhanced my efficiency, communication, and overall project success.
For me was impressive the relationship between price and functions.Because there are other options, in which you could pay additional for I don't know very well what.
From my perspective, while GanttPRO offers many valuable features, there are a few areas where improvements could enhance the overall user experience.Cost and Pricing Options: While GanttPRO provides a wide range of functionalities, the pricing might be a concern for some users, especially those with limited budgets or small projects. Introducing more flexible pricing plans or offering more affordable options could make the software accessible to a broader audience.Learning Curve: While GanttPRO is generally user-friendly, some users, especially those new to project management software, might find the learning curve slightly steep. Improving the onboarding process with comprehensive tutorials and guides could help users get up to speed faster and maximize their productivity.Integration Capabilities: Expanding the integration capabilities of GanttPRO with other popular project management tools, file-sharing platforms, or team communication apps would be beneficial. Seamless integration with widely used software would facilitate data transfer and streamline workflow for users who utilize multiple tools.Mobile App Development: While GanttPRO offers cloud-based accessibility, a dedicated mobile app could provide users with the convenience of managing their projects on the go. Having a mobile app would enable users to check progress, make updates, and collaborate with their team, even when away from their computers.Advanced Reporting: While the reporting and analytics features are helpful, enhancing the depth and customization options for generating reports would be advantageous. Offering more advanced analytics and custom report templates could allow users to gain deeper insights into project data and tailor reports to their specific needs.Resource Overallocation Warnings: Implementing a feature that provides warnings or alerts when resources are overallocated would be valuable. This would help project managers optimize resource utilization and prevent burnout among team members, ultimately leading to more efficient project execution.Task Dependencies Management: Improvements in task dependency management could enhance project planning. Enabling users to set up complex dependencies, such as overlapping or flexible timelines, could make the scheduling process more robust and adaptable.
Uf, for the actual versión I don't think I can give an improvement, because is very very good. Maybe I could develop and update for GanttPRO.
Work Smarter Together
Taskworld is a popularly used marketing plan platform. This SaaS is made to make it easier to handle tasks and projects, collaborate, delegate, communicate, maintain knowledge, track progress, and give performance metrics for fact-based team evaluations. Managers can create tasks, assign them to team members, and monitor their progress using Taskworld's visual task board. Read Taskworld Reviews
Taskworld's Pros and Cons
The software will generate the tickets directly as per the need of customers. Thus, it helps you to provide customer-centric solutions.
The software has eased down the process of resolving your customer queries. I must say, my job of Front Desk Executive was never so easy. The mobile app helped me to keep an eye on all operations even when I am not at my desk.
We are happy with its help.
The app needs to little more prompt.
Software by Atlassian
Teams can use JIRA, one of the best marketing plan software, to record and categorize issues, assign tasks, and keep track of team activity. Jira Work Management's marketing templates are already set up with workflows, and it is even simpler for users to customize their workflows. To enhance your process, add steps to the workflow, rearrange the swim lanes, and adjust the naming conventions. Read Jira Reviews
Jira's Pros and Cons
Jira is a bug tracking and project management software. Its primary purpose in life is to help with Manage Agile and Scrum teams, Organize your project tasks, Capture and record software bugs, and JIRA features as Powerful agile views, Scrum boards, Kanban board, custom workflows and detailed report generation and it's very to use in among all team members
I cherish the highlight of kanban sheets, particularly I am a individual who adores the aesthetics of something, so kanban sheets have made a difference me distinguish the foremost imperative things and prioritize my work without clutter. Jira makes a difference me keep track of all the issue tickets that have been relegated to me, the reason of the dashboard is self-evident, all your ventures, relegated tickets, continuous issues and favorite channels are kept in a partitioned segment. You'll check the status of your tickets straightforwardly from the dashboard or the ticket points of interest page, on the ticket subtle elements page, you'll be able include a comment, tag somebody, start/stop advance, alter the ticket status utilizing various strategies and much more. After you make a alter to a Jira ticket, an programmed mail is sent to the fitting individual to let them know, from the ticket points of interest page, we are able effectively adjust the assignee and relegate the issue ticket to anybody, Jira makes it simple for you to administration of your ventures.
While we are managing multiple sprints and other elements of the projects, it's very difficult to manage the labels and other aspects. Jira could improve the workflow, screen, and field configurability.
The as it were feedback I have is that Jira doesn't inform you in the event that you take off a Jira ticket open and somebody else makes a alter, you'll get an obscure token mistake and got to reload the page in the event that you attempt to upgrade the ticket afterward. Now and then the framework feels as well customizable and the streams can get exceptionally complex to set up.
Software by MailChip
MailChimp tarted as a side project funded by various web-development jobs. Now we send more than 500 million emails a day. We love seeing businesses start small, fund themselves with paying projects, and build up a strong API, so that's how we run MailChimp. We create products and features that empower our customers to grow. Read MailChimp Reviews
MailChimp's Pros and Cons
The free feature for smaller businesses to start and grow.
Mailchimp has impressive mail building feature, it has well designed website and it's tutorials helps alot people who don't know anything about e-mail marketing.
Nothing, it's actually a great product with no downside.
There are little bit diffuculties to understand some parts of the app
Rewards, Incentives, Benefits & Payouts Platform
Xoxoday Plum is a renowned marketing planning software. Its multi-currency and multi-regional features are useful in automating incentives, rewards, and payout programs on a global scale. Businesses can commence their corporate benefits & discounts plan. Plum enables users to distribute rewards to survey respondents for a variety of survey categories, including academic research, market research, clinical research, and UX research. Learn more about Xoxoday Plum
248,000+ active users till date
GoodDay is strategic marketing planning software for work, product, task, project, time, and team management that offers businesses the greatest resources. The best tools for high-level planning, project and product management, task organization, and productivity growth based on transparency, agility, and incentive are all included in the GoodDay modern work management platform. Read GoodDay Reviews
GoodDay's Pros and Cons
First and foremost is the pricing for small scale business which is almost for nothing. we can use the tool for free for upto 15 users and all the options available are pretty much not available in free versions of other tools. Roles are easy to define and the tasks can be assigned without any confusions. Ease of use is also one of the factors.
Gantchart and task tracking also we can customize task in todo and same in bugs also
mobile notifications is the major issue. When i am not available at office i am not getting any of the notifications to my mobile for all the tasks completed or any issues that caused the task to move to pending status. more like i have to open it everytime to check if there are any updates. that is the major concern i feel
Report feature could have been better
Compare Pricing Plans of Top Marketing Planning Software Providers
FAQs of Marketing Planning Software
Marketing planning software is designed to assist marketing teams and solo marketers in planning their marketing campaigns. The software enables marketers to commit to upcoming plans and budgets strategically, and its key features include budgeting and forecasting, demand and sales, goals and objectives tracking performance reporting, and collaboration.