Best Marketing Planning Software & Tools

Best marketing planning software includes Hive9, DeepCrawl, Wrike, Nielsen Marketing Cloud, and Desk-Net. Such marketing planning tools assist marketing teams and solo marketers in planning and organizing their marketing campaigns and monitoring their effectiveness, performance, and spending.

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List of 20 Best Marketing Planning Software

Showing 1 - 20 of 56 products

Category Champions | 2024

Powered by Salesforce and Google

Wrike is a project management app and an online marketing plan software. It also functions as a tool for handling collaborative projects. It can be easily used by companies of all sizes. In addition to its general project management solution, Wrike offers customized software with preloaded templates for workflows, tasks, and communication for certain sectors. Read Wrike Reviews

Category Champions | 2024

#1 CRM & support solution for growing businesses

Salesforce Marketing Cloud is one of the best marketing planning software. Each interaction businesses have with their customers can be personalized. Businesses can combine data from various sources to produce full, unified customer information. The platform also enables businesses to collect and utilize data from first-, second-, and third parties. They may develop and manage marketing campaigns with customers. Read Salesforce Reviews

Emergents | 2024

Planful is a cloud-based financial performance management solution that offers marketing planning tools. It is perfect for teams involved in financial planning and analysis. It aids them in more effectively planning, closing, and reporting. The application includes a user interface that is simple to use and offers navigation can be organized to follow particular business processes in addition to strong and segmented security. Read Planful Reviews

Category Champions | 2024

A project management software you'll enjoy using

A cloud-based marketing plan platform called enables users to build custom project management tools and applications. Businesses can concentrate on every phase of their marketing strategy with Monday's digital workspace through a single centralized platform for design, organization, and collaboration.'s Work OS is designed for a contemporary method of working, including marketing. Read Reviews

Contenders | 2024

Hootsuite is a renowned sales and marketing plan software. Users may create content and manage it easily. Businesses can plan, develop, post, and manage social content and ad campaigns across social networks from one central location with real-time monitoring and data, maximizing the effectiveness of their social marketing. Hootsuite handles a few key social CRM functions. Read Hootsuite Reviews

Contenders | 2024

Leading Web-based Marketing Automation system

Marketo, which provides bundles for focusing on lead management, email marketing, customer base marketing, and mobile marketing, is regularly utilized by small and medium-sized organizations. This marketing planning solution is perfect for various industries, including healthcare, higher education, technology, and manufacturing. Users may more closely align their sales and marketing departments with the help of this marketing automation platform. Read Marketo Reviews

Emergents | 2024

Real-time mapping of marketing data is a business and marketing plan software created to assist companies in mapping out their marketing funnels, ensuring brand and marketing message consistency across all channels. This software assigns tasks, collaborates with internal and external stakeholders, and interacts with the team in real time. Users can see what works and what doesn't, and what is vital to them. Learn more about

Category Champions | 2024

Online visibility management and content marketing

Semrush is a complete and comprehensive toolkit for developing marketing trends and increasing web presence. Semrush is a widely used strategic marketing planning software for performing competitor research, optimizing Google Ads, and undertaking keyword research. It is an all-inclusive marketing reporting tool designed to help online advertisers increase the volume of organic search traffic to their websites. Read Semrush Reviews

Most Reviewed

Category Champions | 2024

Trello is a project management tool that divides users’ work into boards. Trello, a marketing plan platform, serves as a central location where social media managers and clients can gather, collaborate, and manage everything without frequent check-ins. Once the technique is set up, experts can construct Trello recurring tasks to automate steps and build an effective workflow. Read Trello Reviews

Category Champions | 2024

Asana gathers all of your marketing resources in one location. With Asana's integrated platform, businesses can collaborate with their team conviniently. This sales and marketing plan software helps companies create a unified hub for all their marketing requirements. Using the work management platform Asana, the marketing team can track, manage, and report on work within and between teams. Read Asana Reviews

Emergents | 2024

Powerful, yet simple project management tool

ActiveCollab is a popularly used marketing planning software. With features designed to keep business’s needs in mind, ActiveCollab assists marketing teams in managing their projects and tasks. ActiveCollab is a full-featured task management tool that can be adjusted to suit workflows of various complexity levels. A few useful features are task lists, Kanban boards, and a timeline view with task dependencies. Read ActiveCollab Reviews

Emergents | 2024

Software by UPPER Network

MARMIND is a leading Marketing plan platform that empowers marketers worldwide to optimize resources and improve results. Businesses can manage campaigns more effectively with an interactive marketing plan. This tool is popularly utilized to develop seamless workflows for budgeting, planning, and performance monitoring across point solutions. MARMIND enables businesses to make better decisions. Learn more about MARMIND

Emergents | 2024

Hive9 offers helpful marketing planning tools. It assists businesses in filtering marketing methods based on several criteria, such as audience, products, or regions, and ranks the effectiveness of marketing tactics using ROI percentages. Hive9 provides predictive analytics to help marketers increase their influence on revenue using unified, always-on reporting to compare actuals to plan how to spend their marketing budgets most effectively. Learn more about Hive9

Emergents | 2024

Rewards, Incentives, Benefits & Payouts Platform

Xoxoday Plum is a renowned marketing planning software. Its multi-currency and multi-regional features are useful in automating incentives, rewards, and payout programs on a global scale. Businesses can commence their corporate benefits & discounts plan. Plum enables users to distribute rewards to survey respondents for a variety of survey categories, including academic research, market research, clinical research, and UX research. Learn more about Xoxoday Plum

Emergents | 2024

Taskworld is a popularly used marketing plan platform. This SaaS is made to make it easier to handle tasks and projects, collaborate, delegate, communicate, maintain knowledge, track progress, and give performance metrics for fact-based team evaluations. Managers can create tasks, assign them to team members, and monitor their progress using Taskworld's visual task board. Read Taskworld Reviews

Contenders | 2024

Gantt chart software for project management

GanttPRO is cloud-based sales and marketing plan software for small and midsize businesses. The program has Gantt charts, scheduling, progress monitoring, and other features. Managers may schedule projects using a visual interface with GanttPRO. Users can easily generate and visualize precise marketing plans and estimates with the aid of GanttPRO. Read GanttPRO Reviews

Contenders | 2024

Bitrix24 is online marketing plan software featuring comprehensive management, teamwork, and communication tools. Users can access their files, projects, tasks, communications, and contacts from one place. Users can create an account, invite their colleagues, and use the platform immediately. Marketing automation is made easy and efficient by Bitrix24. Users can increase lead generation, boost conversion rates, and receive excellent customer support. Read Bitrix24 Reviews

Contenders | 2024

248,000+ active users till date

GoodDay is strategic marketing planning software for work, product, task, project, time, and team management that offers businesses the greatest resources. The best tools for high-level planning, project and product management, task organization, and productivity growth based on transparency, agility, and incentive are all included in the GoodDay modern work management platform. Read GoodDay Reviews

Emergents | 2024

Increases customer satisfaction by 95%.

A collaborative marketing platform called Mediatool can assist businesses in creating media plans to target certain audiences. This strategic marketing planning software helps users to get actionable insights, teamwork, and effective advertising campaigns. This tool assists advertisers and marketing organizations in strategizing, analyzing, and managing marketing budgets across numerous campaigns. Learn more about Mediatool

Category Champions | 2024

Teams can use JIRA, one of the best marketing plan software, to record and categorize issues, assign tasks, and keep track of team activity. Jira Work Management's marketing templates are already set up with workflows, and it is even simpler for users to customize their workflows. To enhance your process, add steps to the workflow, rearrange the swim lanes, and adjust the naming conventions. Read Jira Reviews


Marketing has become a multifaceted endeavor. From crafting engaging content and managing social media presence to analyzing intricate data and tracking campaign performance – marketers are juggling numerous tasks simultaneously. The complexity of modern marketing demands a streamlined and efficient approach.

That's precisely where marketing planning software comes into play. This article will explore the top 5 marketing planning software solutions available in 2024, helping marketers make informed decisions to optimize their marketing strategies.

What Is Marketing Planning Software?

Marketing planning software is a digital tool for organizing and executing the marketing strategies and plans. It is a suite of specialized digital tools designed to simplify, optimize, and manage end-to-end marketing plans. By centralizing data, enabling collaboration, and offering insights-driven analytics, these tools elevate marketing teams to new heights of efficiency and effectiveness.

Benefits of Using a Marketing Planning Software

Marketing planning software offers several benefits to businesses who are seeking to improve their marketing efforts. Some of the major benefits include -


  1. Centralized Data Management

    Marketing planning software simplifies data management, housing all relevant information in one accessible location. This empowers team members with accurate and up-to-date data, leading to informed decision-making and seamless collaboration. Boosting efficiency and productivity, it's a game-changer for modern marketing strategies.

  2. Organized Approach

    The software facilitates efficient marketing planning by fostering an organized approach, enabling teams to structure strategies and campaigns seamlessly. This boosts productivity and ensures a cohesive execution of marketing initiatives, resulting in greater success and impactful outcomes.

  3. Data-Driven Decision-Making

    Marketers leverage data analytics and software-derived insights for informed decisions based on real-time data. Swift responses to market trends and customer behaviors become possible, providing a competitive edge. This advantage ensures effective strategies and successful campaigns, all executed in real-time, to meet customer demands promptly.

  4. Enhanced Marketing Strategy

    Marketers leverage the software's capabilities to develop effective strategies by pinpointing areas for refinement and optimization. They fine-tune approaches, achieving greater success while staying attuned to evolving customer needs. The software's insights ensure timely, customer-centric decisions, fostering competitive advantages in dynamic markets.

  5. Efficient Collaboration and Communication

    The marketing planning software enhances teamwork, promoting seamless communication and collaboration among team members. As a result, overall productivity experiences significant improvements.

    With streamlined interactions, marketers efficiently coordinate efforts, leading to more effective strategies and successful campaign executions.

  6. Automation and Efficiency

    Automation features within the software streamline repetitive tasks, freeing marketers to concentrate on strategic activities. By automating routine processes, marketing teams optimize productivity and allocate efforts toward creative and innovative endeavors.

    This enhanced efficiency allows for better campaign planning and execution, ultimately driving improved results and ROI.

  7. Streamlined Workflows

    By automating workflows, the software streamlines processes and boosts task efficiency. Marketers benefit from seamless operations and reduced manual workloads, enabling them to focus on high-value activities. This results in improved productivity and smoother task completion for better overall performance.

  8. Improved Budgeting and Resource Allocation

    Marketing planning software is a game-changer, offering valuable insights that optimize budget allocation for maximum ROI. Marketers invest resources wisely with data-driven decisions, boosting profitability and overall success.

    This essential tool helps businesses to achieve their marketing goals with precision and effectiveness.

  9. Scalability and Adaptability

    Designed for growing businesses, marketing planning software ensures scalability and adaptability. As companies expand, the software easily accommodates increased demands and evolving requirements.

    This flexibility empowers marketers to stay ahead in dynamic markets, making it a valuable asset for sustainable growth and success.

How Does Marketing Planning Software Work?

Marketing planning software operates by seamlessly integrating a range of tools and functionalities, providing invaluable support to marketers in devising and implementing their strategies. By streamlining the entire planning process, from data analysis and audience segmentation to content creation and campaign scheduling, it empowers marketers to work efficiently and effectively.

Moreover, the user-friendly interface facilitates smooth collaboration among marketing teams, enabling them to make well-informed decisions driven by real-time data and valuable insights.

Features offered by Marketing Planning Tools

Marketing planning tools are a goldmine of essential functionalities, empowering businesses to effortlessly streamline their marketing strategies with precision. Let's explore some of the impressive features they offer -


  1. Campaign Management

    Marketers can effectively plan, manage, and track their campaigns using these tools, covering the entire process from ideation to execution. With streamlined workflows, they gain better control and visibility throughout the marketing journey. This enables teams to stay on top of tasks, optimize strategies, and achieve successful campaign outcomes.

  2. Marketing Calendar

    The marketing calendar feature allows teams to schedule and visualize marketing activities and campaigns on a timeline, ensuring timely execution. Marketers can easily organize and plan tasks, which leads to enhanced coordination and workflows. This feature becomes crucial in keeping marketing efforts on track and achieving desired outcomes.

  3. Budgeting and Forecasting

    Marketing planning software equips users with tools to create and manage marketing budgets while accurately forecasting expenses. Marketers can set budget allocations for different campaigns and track spending in real-time.

    This feature enhances financial control and empowers decision-making, enabling teams to optimize their resources effectively for maximum return on investment.

  4. Predictive Analysis

    By utilizing data and advanced algorithms, predictive analysis allows marketers to anticipate campaign outcomes and consumer behavior. This valuable insight enables them to make proactive decisions, ensuring strategies align with future trends and customer preferences.

    As a result, predictive analysis emerges as a powerful tool for maintaining a competitive edge and delivering impactful marketing initiatives.

  5. Presentation Tools

    Marketers can utilize built-in presentation tools to craft visually appealing presentations, effectively showcasing their marketing plans. These tools enable the creation of compelling visuals and engaging content, captivating the audience and conveying strategies with clarity.

    With the ability to communicate ideas persuasively, marketers can gain support for their plans and drive successful campaign executions.

  6. Goal Setting and Tracking

    For marketers, the power lies in establishing clear goals and diligently tracking progress during campaigns. This ensures every step taken aligns seamlessly with the broader marketing objectives. They can adapt strategies and succeed in the ever-evolving landscape through careful monitoring.

  7. Media Planning

    The software proves invaluable in planning and optimizing media placements for advertising. It enables advertisers to maximize their reach and impact, effectively resonating with the target audience. With the use of this tool, one can attain outstanding outcomes and establish a lasting connection with the customers.

  8. Analytics and Reporting

    Marketing planning tools have comprehensive analytics and reporting capabilities, delivering valuable insights into campaign performance. These insights are crucial in pinpointing areas where improvement is needed and optimize strategies.

    With data-driven knowledge, marketers can make informed decisions, leading to more successful and impactful marketing endeavors.

  9. Customer Segmentation and Targeting

    With these tools at their disposal, marketers can precisely target specific customer segments, leading to heightened effectiveness in their campaigns. The ability to focus on the right audience ensures relevant messaging and personalized experiences, resulting in increased engagement and conversions.

  10. Customization and Scalability

    Marketing planning software caters to diverse businesses with its customizable features, guaranteeing flexibility and scalability. It adapts to individual needs, allowing marketers to tailor strategies accordingly.

    This versatility ensures seamless growth and adaptability, making it a valuable tool for businesses of all sizes.

How to Select the Right Marketing Planning Software for Your Organization?

Several factors are to be considered when choosing the most appropriate marketing planning software for your organization. Let's explore the key steps to make the right decision.


  1. Knowing your business needs

    Selecting the right marketing planning software hinges on understanding your business's requirements. Evaluate marketing objectives, team size, and campaign complexity to make an informed choice. By aligning the software with your unique needs, you ensure a successful and efficient marketing strategy execution.

  2. Budget

    Carefully assess your budget constraints while choosing a software solution, ensuring alignment with your financial resources. Consider upfront costs and ongoing subscription fees to make an informed decision. You secure a cost-effective yet powerful marketing planning tool by striking a balance between affordability and functionality.

  3. Evaluate Features and Functionality

    Compare the features and functionalities of different marketing planning tools to ensure they meet your specific marketing needs. Seek alignment with your marketing goals and strategies. The right tool should help you execute campaigns seamlessly and achieve remarkable results.

  4. Usability and Support

    Ensuring ease of use is vital for seamless adoption by your marketing team. Also, consider the software vendor's level of support for troubleshooting and assistance.

    A user-friendly tool with reliable support enhances productivity and ensures a successful marketing planning process.

  5. Scalability and Flexibility

    Select a software solution that can adapt as per your business needs and growth and remains flexible to meet the ever changing marketing needs and trends. With adaptability at its core, the tool assists you in staying ahead in the dynamic marketing landscape, driving success and innovation.

  6. Integration with Other Systems

    When choosing marketing planning software, ensuring it seamlessly integrates with your current marketing and data management tools is crucial. This way, data flow remains smooth, and collaboration becomes a breeze.

    With everything working together harmoniously, your team can make well-informed decisions and achieve remarkable marketing success!

  7. Automation

    Look for automation features in the marketing planning software that streamline and simplifies repetitive tasks, giving your team more time to focus on strategic marketing aspects. With automation, routine processes become more efficient, allowing your team to drive innovation and excel in their marketing endeavors.

  8. Trial and Test

    Always ensure to take the trial versions or demos of the software before making the final decision. This hands-on experience will enable you to gauge its functionality and suitability for your business.

    Embracing this approach empowers you to choose the best-fit marketing planning tool confidently.

  9. Security and Data Privacy

    When selecting marketing planning software, ensure it meets the highest security standards to protect sensitive marketing data and comply with data privacy regulations. Data security is paramount to building trust with customers and staying in line with legal requirements, making it a crucial factor in your software evaluation.

How to Write a Marketing Plan?

An effective marketing plan is crucial for achieving business goals and maximizing marketing efforts. Here's a step-by-step guide on creating an effective marketing plan to drive success for your business.


  1. Value Proposition

    Discover your business's unique value proposition, a crystal-clear statement that speaks from the heart to customers. It communicates the unparalleled value we bring, tailored to meet their needs like no other.

    This heartfelt message showcases the countless benefits and advantages they gain by choosing our products or services over competitors.

  2. Set Key Performance Indicators (KPIs)

    Set measurable, clear and distinct Key Performance Indicators (KPIs) that align with your marketing goals. Ensure these KPIs are specific, measurable, achievable, relevant, and time-bound, enabling you to track your marketing campaign’s success and make data-driven decisions.

  3. Identify Your Target Audience

    Understand and recognize your target audience, including their requirements, preferences, and challenges. This understanding serves as the basis for tailoring your marketing strategies and messages to connect with your desired customers.

    Empathizing with their concerns and addressing their specific interests can create compelling campaigns.

  4. Develop Your Marketing Strategy

    Create a comprehensive marketing strategy based on your value proposition and insights into your target audience. Ensure the strategy outlines the channels, tactics, and activities you'll employ to achieve your marketing goals.

    Also, keep it specific, data-driven, and aligned with your unique strengths to drive success.

  5. Budget Allocation

    Allocate resources thoughtfully to ensure a sufficient budget for each marketing activity. Also, prioritize budget allocation based on each channel's potential return on investment. This strategic approach maximizes resource utilization and drives impactful results in your marketing efforts.

  6. Execution and Implementation

    Put your marketing plan into action by executing the outlined strategies and tactics. Ensure clear and transparent communication among team members concerning their roles and responsibilities in the execution process. With a coordinated effort, you can drive the plan forward and achieve your marketing goals effectively.

  7. Continuous Monitoring and Evaluation

    Continuously monitor your marketing campaign's performance using the established KPIs. Regularly analyze data and metrics to pinpoint areas for improvement and optimization. Utilizing the data-driven approach empowers you to make well-informed decisions and improve and enhance your strategies for better results.

  8. Adjust Your Marketing Plan

    Based on performance data and market feedback, be ready to adjust and fine-tune your marketing plan as necessary. Being flexible is crucial to adapting to changing market conditions and customer preferences.

    Embracing this agility ensures your marketing strategies remain relevant and effective, leading to long-term success.

Latest Market Trends in Marketing Planning Software

The marketing planning software landscape continuously evolves, with several trends shaping its future. Here are some trends of 2024 that you should look out for.


  1. Adoption of Artificial Intelligence (AI) and Automation

    Marketing planning software embraces AI and automation, streamlining processes and boosting efficiency. Automated tasks, like data analysis, lead nurturing, and content scheduling, save time and enhance productivity.

    By harnessing these advanced technologies, marketers can focus on strategic initiatives, yielding better results and maximizing their impact.

  2. Integration with Emerging Technologies

    In today's ever-evolving technological landscape, marketing planning software is leaping forward by embracing the latest trends like virtual reality, augmented reality, and the Internet of Things (IoT). These exciting integrations breathe new life into customer engagement, offering personalized and immersive experiences.

  3. Focus on Personalization and Customer Segmentation

    Personalization has become a pivotal aspect of successful strategies as marketing continues to evolve. Cutting-edge marketing planning software now empowers businesses with powerful features, allowing them to segment their audience and deliver tailored content and customized offers.

  4. Emphasis on Data Integration and Analytics

    Marketing planning tools are evolving, focusing on data integration and advanced analytics. Businesses have the capabilities to gather data from various sources to acquire insights into customer behavior and campaign effectiveness.

    Leveraging a data-driven approach enables more informed decision-making and optimization of marketing strategies, leading to improved results in the competitive market.

  5. Enhanced Collaboration and Workflow Management

    Marketing tools now emphasize improved collaboration and workflow management, promoting better teamwork and communication within marketing teams. This alignment ensures everyone works cohesively towards shared goals, enhancing the overall success of campaigns and projects.

What is the Cost of Marketing Planning Software?

The cost of marketing planning software is diverse, with varying prices determined by features, capabilities, and subscription plans offered by different vendors. This flexibility accommodates a wide range of businesses, from small enterprises with affordable options to larger organizations seeking comprehensive plans.

Ultimately, businesses have the flexibility to choose a software that meets their business needs and the budget constraints.

Software and Services Related to Marketing Planning Software

In addition to marketing planning software, several related tools and services can further support marketing efforts.

  1. Marketing Automation Software

    Marketing automation software streamlines marketing by automating email campaigns, lead nurturing, and social media posting tasks. It enhances efficiency in reaching the target audience, nurturing leads, and engaging customers. This ultimately maximizes marketing efforts and drives better results.

  2. CRM Software

    Customer Relationship Management (CRM) software facilitates customer interaction and data management, empowering businesses to establish and nurture robust customer relationships. This tool proves invaluable in building loyalty and delivering exceptional customer experiences, thus fostering long-term partnerships and driving business growth.

  3. Social Media Marketing Software

    Social media marketing software empowers businesses to connect with their audience, plan impactful campaigns, and track results for improved engagement.

    With social media marketing software, businesses can manage campaigns, schedule posts, and analyze data, forging stronger connections with their target audience.

  4. Marketing Analytics Software

    Marketing analytics software is like having a trusted ally for businesses. It digs deep into your campaigns, giving you all the necessary insights and data analysis. With that knowledge, you can make smart choices backed by real numbers, taking your marketing to a new level.

  5. Digital Marketing Agencies

    Digital marketing agencies are a boon for businesses seeking extra marketing support. They offer specialized services and expertise, tailoring strategies to individual needs. With their help, businesses can enhance their marketing efforts and reach their goals more efficiently.

  6. Social Media Management Software

    Social media management software has become an essential tool for marketers. It allows them to effortlessly handle numerous accounts, plan posts in advance, and actively interact with their audience, boosting engagement and brand visibility.

    With this technology, professionals are able to focus on building meaningful connections hence, streamlining the marketing tasks.

  7. Email Marketing Software

    With the power of email marketing software, businesses forge authentic connections with their valued audience. They effortlessly craft personalized email campaigns, showcasing products, services, and exclusive offers, nurturing lasting bonds with customers.

    This interactive approach cultivates loyalty and drives engagement, propelling business success.

  8. Campaign Management Software

    Campaign management software takes the reins of marketing campaigns, becoming the guiding force from inception to triumph. It orchestrates the journey, from strategic planning and resource allocation to seamless execution and comprehensive evaluation.

    Also, this approach allows businesses to achieve impactful results with ease.


Marketing planning software is the ace up your sleeve for conquering the modern marketing battlefield. Embrace these innovative tools to streamline your strategies, make data-driven decisions, and achieve marketing greatness.

Always keep in mind to select a software solution that matches your business requirements, integrates seamlessly, and delivers unmatched support.


Marketing planning encompasses essential elements crucial for success. It involves identifying objectives, understanding the target audience, devising ingenious strategies, setting prudent budgets, and executing captivating campaigns.

Marketing planning software extends beyond project management tools. While sharing similarities, its primary focus is catering to marketing-specific needs, such as campaign management, data analytics, and precise audience targeting.

A top-down marketing strategy involves setting overall marketing goals and strategies at the management level and then cascading them down to the marketing team for execution.

In a bottom-up marketing strategy, creativity blooms from the ground up. Frontline marketing teams actively contribute their ideas and insights, harmoniously consolidated into broader marketing plans and strategies.

Last Updated: January 02, 2024