
Oracle BlueKai
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What is Oracle BlueKai?
Oracle BlueKai is a comprehensive data management platform that helps businesses personalize marketing campaigns by leveraging vast amounts of consumer data. It enables targeted advertising and improved customer engagement through advanced data analytics and segmentation.
Oracle BlueKai Starting Price

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Key Features of Oracle BlueKai
Here are the powerful features that make Oracle BlueKai stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Audience Segmentation
- Data Collection
- Data Normalization
- Data Enrichment
- Cross Device Targeting
- Third Party Data Integration
- Real Time Data Processing
- Audience Analytics
- Lookalike Modeling
- Data Privacy Compliance
- Custom Taxonomies
- Campaign Optimization
- Data Export
- Api Access
- User Interface
- Data Security
- Identity Resolution
- Tag Management
- Reporting And Insights
- Partner Ecosystem
Oracle BlueKai Specifications
Get a closer look at the technical specifications and system requirements for Oracle BlueKai. Find out if it's compatible with your operating system and other software.
Overall Oracle BlueKai Reviews
Thinking about using Oracle BlueKai? Check out verified user reviews & ratings based on Oracle BlueKai's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.
Oracle BlueKai Pros and Cons Based on Customer Reviews
"Oracle's support team is responsive and helpful."
"It's great for targeting potential customers across multiple channels."
"Having all marketing data centralized in one place is a big plus."
"User appreciates the ability to process large volumes of data efficiently."
"Some users feel it could benefit from enhanced support for custom logic."
"There might be a learning curve for new users to fully utilize its features."
SoftwareSuggest reviews are authentic and verified. Here's how.
Silky S.
Senior Software Engineer
Used the software for : Less than 6 months
Company Size :10,001+ employees
Verified Reviewer
Review Source: Organic
Overall, my experience with Oracle BlueKai is good. It processes a huge volume of data and offers targeting across channels. Oracle's support is good and responsive, and data management is smooth without any hiccups.
What do you like best about Oracle BlueKai?
Its one of the marketing tools that help in identifying potential customers with all marketing data in one place.
What do you dislike about Oracle BlueKai?
It needs enhancement to support custom logic.
Alternatives of Oracle BlueKai
Explore alternative software options that can fulfill similar requirements as Oracle BlueKai. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Oracle BlueKai FAQs
What are the top 5 features for Oracle BlueKai?
The top 5 features for Oracle BlueKai are:
- Data Security
- Process Management
- Data Management
- Documentation Management
- Data Mapping
What type of customer support is available from Oracle BlueKai?
The available support which Oracle BlueKai provides is:
- Phone
- Training
Where is the headquarters/company of Oracle BlueKai located?
The headquarters/company of Oracle BlueKai is located at San Mateo.
What platforms does Oracle BlueKai support?
Oracle BlueKai supports a variety of platforms including Android and IOS.
What types of businesses does Oracle BlueKai serve?
Oracle BlueKai serves a wide range of businesses, including but not limited to Startups, Enterprises & SMEs.
Who are the primary competitors of Oracle BlueKai?
The three major competitors of Oracle BlueKai are Cormant-CS DCIM, Telegraf and Data Virtuality Logical Data Warehouse. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.